State profile · 56 business types

Georgia market data

How Georgia compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 11,302,748; +5.3% since 2020
Households: 4,074,366
Median household income: $77,353; +31.8% vs. 2015–2019, before inflation
Median home value: $303,300
Jobs located here: 4,705,268

A site report maps the competitors on map listings around any address in Georgia by name and distance, and the households and spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Georgia has an estimated 11,302,748 people and 4,074,366 households. Population estimates put the population change in Georgia from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). Median household income in Georgia is $77,353, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.8%, before inflation.

Relative to the U.S., household spending in Georgia runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (81).

By the Groundwork market score, Georgia’s highest ranks among the 50 states and DC are for pet stores (#4), pet grooming and boarding businesses (#6) and coffee shops and cafes (#7).

Against the U.S., map listings per household run highest for urgent care and walk-in clinics (60% above the U.S. rate) and lowest for laundromats (19% below the U.S. rate).

All 56 business types in Georgia

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Georgia: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	44,768	109.9	100	$356K	20,048	45	#32 of 51
Sit-down restaurants	26,899	66.0	108	$593K	7,925	42	#34 of 51
Fast food and sandwich shops	6,443	15.8	119	$2.5M	9,735	34	#41 of 51
Pizza	3,549	8.7	109	$4.5M	9,735	39	#38 of 51
Coffee shops and cafes	3,668	9.0	82	$4.4M	2,122	70	#7 of 51
Bakeries and dessert shops	3,497	8.6	88	$4.6M	2,365	62	#14 of 51
Groceries and convenience
Grocery and convenience stores	8,262	20.3	109	$3M	3,668	44	#33 of 51
Grocery stores	2,626	6.4	94	$9.5M	1,769	59	#17 of 51
Convenience stores	4,090	10.0	125	$6.1M	1,899	37	#43 of 51
Auto
Auto repair and car care	15,895	39.0	109	$237K	5,732	48	#28 of 51
Auto repair shops	9,420	23.1	107	$399K	3,766	51	#28 of 51
Collision repair and body shops	1,280	3.1	100	$2.9M	1,040	50	#26 of 51
Car washes and detailing	1,796	4.4	116	$2.1M	691	35	#41 of 51
Tire shops	2,229	5.5	145	$1.7M	756	34	#45 of 51
Oil change and quick lube	288	0.7	100	$13.1M	347	45	#32 of 50
Gas stations	6,312	15.5	142	$1.9M	5,102	43	#32 of 51
Insurance agencies	7,208	17.7	113	$1.4M	4,637	63	#15 of 51
Beauty and personal care
Salons, barbers and spas	23,551	57.8	122	$160K	4,777	31	#49 of 51
Hair salons	12,005	29.5	126	$314K	2,563	31	#48 of 51
Barbershops	2,568	6.3	119	$1.5M	212	34	#45 of 51
Nail salons	3,007	7.4	123	$1.3M	847	32	#48 of 51
Spas and skin care	5,349	13.1	114	$705K	1,059	33	#48 of 51
Fitness and classes
Gyms, studios and classes	5,821	14.3	96	$554K	2,233	45	#35 of 51
Gyms	3,214	7.9	104	$1M	1,186	43	#31 of 51
Yoga, Pilates and fitness studios	802	2.0	83	$4M	1,186	48	#31 of 51
Martial arts and dance studios	1,805	4.4	90	$1.8M	1,047	44	#35 of 51
Health care
Doctors, dentists and clinics	34,075	83.6	99	$138K	15,277	35	#45 of 51
Dentists and orthodontists	4,863	11.9	91	$964K	3,663	44	#32 of 51
Primary care and pediatrics	3,665	9.0	125	$1.3M	7,590	28	#44 of 51
Urgent care and walk-in clinics	343	0.8	160	$13.7M	490	24	#48 of 50
Chiropractors	2,456	6.0	111	$1.9M	1,313	38	#38 of 51
Physical therapy	2,016	4.9	91	$2.3M	1,521	57	#21 of 51
Optometrists and eye care	1,513	3.7	90	$3.1M	700	48	#30 of 51
Pets
Pet businesses	4,010	9.8	94	$951K	2,063	71	#9 of 51
Veterinarians	1,399	3.4	103	$2.7M	1,045	64	#11 of 51
Pet grooming and boarding	1,290	3.2	89	$3M	745	75	#6 of 51
Pet stores	725	1.8	90	$5.3M	273	76	#4 of 51
Child care
Child care and preschools	2,277	5.6	97	$888K	2,449	57	#22 of 51
Clothing and laundry
Clothing, shoes and laundry	10,327	25.3	109	$772K	4,511	35	#41 of 51
Clothing and shoe stores	7,597	18.6	115	$1M	3,589	35	#41 of 51
Laundromats	527	1.3	81	$15.1M	258	61	#14 of 51
Dry cleaners	593	1.5	115	$13.5M	664	33	#44 of 51
Home services
Home repair trades	5,159	12.7	102	$2.3M	6,398	64	#11 of 51
HVAC and plumbing	2,560	6.3	100	$4.7M	3,101	66	#8 of 51
Electricians	909	2.2	88	$13.3M	2,491	68	#8 of 51
Roofing and gutters	1,690	4.1	114	$7.2M	806	50	#27 of 51
Lawn, cleaning and pest control	4,100	10.1	120	$1.5M	6,152	65	#14 of 51
Landscaping and lawn care	2,297	5.6	117	$2.7M	3,242	69	#11 of 51
House cleaning	989	2.4	109	$6.3M	2,187	64	#11 of 51
Pest control	814	2.0	143	$7.6M	723	41	#35 of 51
Real estate
Real estate	15,902	39.0	101	92 (index)	10,812	37	#42 of 51
Real estate agents and brokers	12,830	31.5	103	90 (index)	6,227	37	#41 of 51
Property management	1,175	2.9	97	97 (index)	2,310	51	#24 of 51
Mortgage brokers and lenders	1,588	3.9	91	102 (index)	882	49	#24 of 51
Home inspectors	309	0.8	133	78 (index)	221	38	#39 of 50
Funeral services
Funeral homes	950	2.3	110	$549K	442	48	#31 of 51

Markets in Georgia

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Georgia growing?

Population estimates put Georgia at 11,302,748 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 4,074,366 households. Median household income rose 31.8% from the 2015–2019 survey, before inflation.

How much do households in Georgia spend?

Households in Georgia spend about $63.3B a year on rent and homeowner costs, $25B on groceries and $16B on food away from home. Set against the U.S., households in Georgia spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (81).

Which business types rank highest in Georgia?

Among the 50 states and DC, Georgia ranks highest for pet stores (#4), pet grooming and boarding businesses (#6) and coffee shops and cafes (#7) by the Groundwork market score.

How does Georgia compare with the U.S.?

The median household income in Georgia is $77,353 a year, 4% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $303,300, against $332,700 for the U.S. For its number of households, Georgia has the most map listings, relative to the U.S., for urgent care and walk-in clinics (60% above the U.S. rate) and the fewest for laundromats (19% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgia. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

Screening a site or an acquisition in Georgia?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

Run a site report See plans

Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.