County profile · Georgia
Walton County, GA market data
How Walton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 112,696
- +16.0% since 2020
- Households
- 35,755
- Median household income
- $84,945
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $339,500
- Jobs located here
- 26,476
- Highest market score
- 90
- House cleaning, #9 of 847 scored counties
A site report maps the competitors on map listings around any address in Walton County by name and distance, and the households and spending within reach. Or open the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Walton County has an estimated 112,696 people and 35,755 households. Between 2020 and 2025, the population of Walton County grew 16.0%, faster than the U.S. (+3.1%). Median household income in Walton County is $84,945, 5% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.9%, before inflation.
Relative to the U.S., household spending in Walton County runs highest on vehicle insurance (an index of 151, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Of the business types scored in Walton County, house cleaning businesses (90), car washes and detailers (89) and bakeries and dessert shops (85) have the highest Groundwork market scores. For house cleaning businesses, that ranks #9 of 847 scored counties.
Walton County is part of the Atlanta-Sandy Springs-Roswell metro area. Against the U.S., map listings per household run highest for pest control companies (3.2 times the U.S. rate) and lowest for spas and skin care studios (49% below the U.S. rate).
All 56 business types in Walton County
Highest Groundwork market score first. Each score compares Walton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 90 | #9 of 847 | 6 | 1.7 | $9.1M | 142 | 8 |
| Car washes and detailing | 89 | #11 of 1,451 | 9 | 2.5 | $4.3M | 170 | Under 3 |
| Bakeries and dessert shops | 85 | #51 of 1,889 | 22 | 6.2 | $6.4M | 155 | 13 |
| Grocery stores | 84 | #117 of 2,070 | 14 | 3.9 | $15.8M | 170 | 13 |
| Optometrists and eye care | 83 | #26 of 1,302 | 5 | 1.4 | $8.3M | 264 | Under 3 |
| Chiropractors | 82 | #43 of 1,490 | 9 | 2.5 | $4.6M | 192 | 6 |
| Gyms | 82 | #50 of 1,792 | 18 | 5.0 | $1.5M | 118 | 4 |
| Martial arts and dance studios | 81 | #37 of 1,334 | 9 | 2.5 | $3.1M | 152 | 5 |
| Spas and skin care | 81 | #57 of 1,769 | 21 | 5.9 | $1.6M | 181 | 4 |
| Insurance agencies | 81 | #205 of 2,272 | 41 | 11.5 | $2.6M | 205 | 35 |
| Gyms, studios and classes | 80 | #73 of 2,088 | 31 | 8.7 | $889K | 134 | 9 |
| Coffee shops and cafes | 80 | #112 of 2,063 | 29 | 8.1 | $4.9M | 131 | 13 |
| Pet stores | 79 | #65 of 974 | 7 | 2.0 | $4.8M | 106 | Under 3 |
| Restaurants and cafes | 79 | #156 of 2,405 | 282 | 78.9 | $500K | 135 | 131 |
| Nail salons | 78 | #60 of 1,328 | 13 | 3.6 | $2.6M | 153 | Under 3 |
| Physical therapy | 78 | #89 of 1,422 | 11 | 3.1 | $3.8M | 157 | 9 |
| Tire shops | 74 | #195 of 1,530 | 15 | 4.2 | $2.6M | 103 | Under 3 |
| Fast food and sandwich shops | 74 | #260 of 2,222 | 40 | 11.2 | $3.5M | 116 | 64 |
| Sit-down restaurants | 74 | #285 of 2,405 | 174 | 48.7 | $811K | 122 | 53 |
| Clothing and shoe stores | 73 | #302 of 2,087 | 38 | 10.6 | $1.8M | 144 | 17 |
| Clothing, shoes and laundry | 72 | #324 of 2,210 | 51 | 14.3 | $1.4M | 155 | 22 |
| Property management | 71 | #129 of 910 | 6 | 1.7 | Index only | 167 | 16 |
| Funeral homes | 70 | #240 of 1,472 | 9 | 2.5 | $595K | 88 | Under 3 |
| Laundromats | 69 | #174 of 785 | 5 | 1.4 | $13.9M | 111 | Under 3 |
| Auto repair and car care | 69 | #403 of 2,401 | 139 | 38.9 | $278K | 103 | 48 |
| Grocery and convenience stores | 69 | #472 of 2,402 | 66 | 18.5 | $3.4M | 99 | 26 |
| Barbershops | 66 | #319 of 1,356 | 16 | 4.5 | $2.1M | 110 | Under 3 |
| Child care and preschools | 65 | #412 of 1,611 | 24 | 6.7 | $706K | 70 | 14 |
| Gas stations | 65 | #579 of 2,358 | 70 | 19.6 | $1.8M | 74 | 45 |
| Electricians | 64 | #263 of 1,160 | 7 | 2.0 | $15.2M | 127 | 50 |
| Dentists and orthodontists | 64 | #446 of 1,886 | 32 | 8.9 | $1.3M | 132 | 22 |
| Salons, barbers and spas | 64 | #511 of 2,385 | 126 | 35.2 | $264K | 124 | 27 |
| Pizza | 64 | #521 of 2,090 | 35 | 9.8 | $4M | 79 | 64 |
| Veterinarians | 63 | #444 of 1,485 | 16 | 4.5 | $2.1M | 77 | 11 |
| Auto repair shops | 62 | #669 of 2,378 | 83 | 23.2 | $465K | 105 | 43 |
| Pet grooming and boarding | 60 | #484 of 1,461 | 15 | 4.2 | $2.2M | 88 | 13 |
| Pet businesses | 60 | #672 of 2,200 | 48 | 13.4 | $701K | 80 | 24 |
| Hair salons | 60 | #692 of 2,339 | 75 | 21.0 | $444K | 103 | 19 |
| Convenience stores | 60 | #776 of 2,261 | 40 | 11.2 | $5.5M | 70 | 13 |
| Doctors, dentists and clinics | 59 | #796 of 2,394 | 190 | 53.1 | $218K | 143 | 93 |
| Mortgage brokers and lenders | 54 | #352 of 887 | 12 | 3.4 | Index only | 119 | 10 |
| Collision repair and body shops | 51 | #644 of 1,327 | 14 | 3.9 | $2.8M | 89 | 18 |
| Primary care and pediatrics | 50 | #849 of 1,656 | 28 | 7.8 | $1.5M | 83 | 53 |
| Real estate agents and brokers | 50 | #1,056 of 2,176 | 82 | 22.9 | Index only | 124 | 60 |
| Real estate | 49 | #1,143 of 2,229 | 102 | 28.5 | Index only | 126 | 97 |
| Landscaping and lawn care | 41 | #990 of 1,493 | 42 | 11.7 | $1.3M | 44 | 60 |
| Lawn, cleaning and pest control | 41 | #1,243 of 1,771 | 64 | 17.9 | $852K | 51 | 84 |
| HVAC and plumbing | 37 | #1,320 of 1,707 | 46 | 12.9 | $2.3M | 49 | 76 |
| Home repair trades | 37 | #1,642 of 2,057 | 82 | 22.9 | $1.3M | 53 | 143 |
| Roofing and gutters | 36 | #900 of 1,177 | 29 | 8.1 | $3.7M | 43 | 17 |
| Pest control | 35 | #567 of 699 | 16 | 4.5 | $3.4M | 33 | 16 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.1 | $10.4M | 42 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.1 | $6.9M | 170 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $34.8M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $19.3M | Too few | Under 3 |
Household spending in Walton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.6M | $1,079 | 113 |
| Gasoline and other fuels | $123.6M | $3,458 | 133 |
| Food away from home | $141.1M | $3,946 | 97 |
| Groceries | $221.4M | $6,191 | 98 |
| Personal care products and services | $33.3M | $932 | 93 |
| Child care and other personal services | $16.9M | $474 | 82 |
| Memberships, classes and admissions | $27.5M | $770 | 78 |
| Medical and dental services | $41.4M | $1,158 | 90 |
| Pets | $33.7M | $941 | 104 |
| Clothing, shoes and related services | $69.6M | $1,945 | 95 |
| Vehicle insurance | $105.6M | $2,953 | 151 |
| Home repairs, maintenance and insurance | $106.4M | $2,976 | 99 |
| Lawn care, cleaning and other household services | $54.5M | $1,525 | 108 |
| Rent and homeowner costs | $556.1M | $15,554 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Walton County
- Population, 2025 estimate
- 112,696+16.0% since 2020
- Households
- 35,755
- Median age
- 39.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 327 sq. mi.
- People per square mile
- 316
- Median household income
- $84,945+37.9% vs. 2015–2019, before inflation
- Average household income
- $104,167
- Median home value
- $339,500
- Jobs located here
- 26,476
- Daytime population
- 82,340Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Barrow County, GA89,886 people
- Newton County, GA118,152 people
- Rockdale County, GA95,281 people
- Gwinnett County, GA979,864 people
- Oconee County, GA43,551 people
- Morgan County, GA21,078 people
- Jackson County, GA84,757 people
- Clarke County, GA129,609 people
Questions
How fast is Walton County, GA growing?
Population estimates put Walton County at 112,696 people in 2025, up 16.0% since 2020, faster than the U.S. (+3.1%). It has 35,755 households. Median household income rose 37.9% from the 2015–2019 survey, before inflation.
How much do households in Walton County, GA spend?
Households in Walton County spend about $556.1M a year on rent and homeowner costs, $221.4M on groceries and $141.1M on food away from home. Set against the U.S., households in Walton County spend the most on vehicle insurance (an index of 151, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
Which business types have the highest market scores in Walton County, GA?
The highest Groundwork market scores in Walton County are for house cleaning businesses (90), car washes and detailers (89) and bakeries and dessert shops (85). Walton County ranks #9 of 847 scored counties for house cleaning businesses.
How does Walton County, GA compare with the U.S.?
The median household income in Walton County is $84,945 a year, 5% above the U.S. median of $80,734. The population rose 16.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $339,500, against $332,700 for the U.S. For its number of households, Walton County has the most map listings, relative to the U.S., for pest control companies (3.2 times the U.S. rate) and the fewest for spas and skin care studios (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Walton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Walton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.