Groundwork

Market rankings · Georgia

Spas and skin care studios in Georgia

Markets across Georgia ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.

Listings
5,349
588 chain locations (11%)
Official establishments
1,059
+46.5% since 2019
Household spending a year
$3.8B
On personal care products and services
Listings per 10k households
13.1
14% above the U.S.
Spending per listing
$705K
19% below the U.S.
Rank among states
#48 of 51
Market score 33 · Lower middle

A site report maps the spas and skin care studios on map listings around any address in Georgia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5,349 spas and skin care studios in Georgia. Of those, 588 are chain locations, or 11%, against 10% across the U.S. That comes to 13.1 for every 10,000 households, 14% above the U.S. rate of 11.5.

At $926 per household (8% below the U.S. average), households in Georgia spend about $3.8B a year on personal care products and services. Spread across 5,349 spas and skin care studios, that is $705K per studio, 19% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

The official count of businesses with payroll classed as other personal care services in Georgia was 1,059 in 2023, up 46.5% from 2019. That is one for every 3,847 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 80 SBA-backed loans worth $37.2M have gone to businesses classed as other personal care services in Georgia.

Among the 50 states and DC, Georgia ranks #48 for spas and skin care studios, with a Groundwork market score of 33 (lower middle). Of the 15 scored metro areas in or partly in Georgia, the Hinesville metro area scores highest (61). Of the 24 scored small-town markets in or partly in Georgia, the Jesup area scores highest (67).

Every market in Georgia for spas and skin care studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Georgia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Georgia, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hinesville, GA61217.0$1.1M+12.6%#87 of 387
2Warner Robins, GA568010.7$841K+8.2%#144 of 387
3Gainesville, GA52689.2$1M+11.4%#169 of 387
4Augusta-Richmond County, GA-SC482309.9$876K+4.7%#208 of 387
5Brunswick-St. Simons, GA485511.7$734K+4.4%#211 of 387
Chattanooga, TN-GA4724210.5$850K+5.3%#220 of 387
6Albany, GA40498.5$907K−1.8%#280 of 387
7Dalton, GA40509.6$865K+3.5%#283 of 387
8Rome, GA36349.2$910K+2.8%#321 of 387
9Atlanta-Sandy Springs-Roswell, GA363,67615.9$629K+5.9%#327 of 387
10Macon-Bibb County, GA35809.0$898K+2.1%#334 of 387
11Columbus, GA-AL331189.3$869K−1.3%#348 of 387
12Savannah, GA3123614.6$623K+8.1%#360 of 387
13Valdosta, GA30569.9$785K+3.3%#361 of 387
14Athens-Clarke County, GA289911.5$748K+3.9%#370 of 387

Small-town markets

Small-town markets reaching Georgia, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jesup, GA6754.5$1.7M+7.8%#79 of 504
2Cedartown, GA6395.7$1.4M+6.0%#118 of 504
3Toccoa, GA6154.8$1.6M+3.8%#135 of 504
4Dublin, GA59136.0$1.3M+2.8%#155 of 504
5Statesboro, GA58318.9$889K+8.0%#169 of 504
6Jefferson, GA57269.2$1.1M+29.3%#179 of 504
7Thomaston, GA5665.7$1.4M+2.7%#185 of 504
8Kingsland, GA56156.9$1.3M+9.5%#186 of 504
9LaGrange, GA-AL50286.9$1.1M+3.0%#248 of 504
10Thomasville, GA50258.7$920K+1.3%#252 of 504
11Waycross, GA49157.3$1M+3.0%#262 of 504
12Moultrie, GA45127.1$1.1M+3.3%#313 of 504
13Cornelia, GA431710.1$835K+9.3%#337 of 504
14Calhoun, GA432310.8$782K+6.9%#338 of 504
15Summerville, GA3966.6$1.1M+1.5%#378 of 504
16Milledgeville, GA30159.0$853K+0.6%#446 of 504
17Cordele, GA2956.3$1.2M−4.1%#452 of 504
18Bainbridge, GA2987.5$990K0.0%#453 of 504
19Vidalia, GA29139.6$792K+1.5%#457 of 504
20Douglas, GA271910.2$713K+2.9%#464 of 504
21Tifton, GA252010.6$715K+1.7%#469 of 504
Eufaula, AL-GA2187.8$899K−1.2%#482 of 504
22Fitzgerald, GA1868.5$797K−0.4%#490 of 504
23Americus, GA111310.3$704K−1.9%#502 of 504

Counties

Counties in Georgia, ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monroe County, GA8654.7$2M+14.1%#26 of 1,769
2Effingham County, GA82135.4$1.8M+14.1%#52 of 1,769
3Walton County, GA81215.9$1.6M+16.0%#57 of 1,769
4Paulding County, GA77467.7$1.3M+12.7%#103 of 1,769
5Newton County, GA75256.1$1.5M+11.2%#124 of 1,769
6Walker County, GA7483.0$2.6M+3.7%#131 of 1,769
7Haralson County, GA7465.1$1.7M+10.0%#138 of 1,769
8Peach County, GA7354.7$1.8M+6.5%#155 of 1,769
9Greene County, GA7278.5$1.2M+12.3%#185 of 1,769
10Pike County, GA7157.4$1.3M+10.5%#198 of 1,769
11Bryan County, GA671810.8$966K+15.6%#313 of 1,769
12Wayne County, GA6554.5$1.7M+7.8%#354 of 1,769
13Oconee County, GA651510.0$1.2M+6.9%#374 of 1,769
14Jones County, GA6465.6$1.6M+2.8%#388 of 1,769
15Lee County, GA6397.3$1.3M+2.9%#418 of 1,769
16Cherokee County, GA6310410.2$1.1M+11.6%#428 of 1,769
17Lumpkin County, GA6297.7$1.2M+7.5%#456 of 1,769
18Franklin County, GA6155.6$1.4M+10.5%#481 of 1,769
19Hart County, GA6176.3$1.3M+10.7%#488 of 1,769
20Catoosa County, GA61217.9$1.1M+2.3%#495 of 1,769
21Barrow County, GA61278.8$1M+18.7%#500 of 1,769
22Polk County, GA6095.7$1.4M+6.0%#518 of 1,769
23Forsyth County, GA5911613.0$962K+11.8%#565 of 1,769
24Stephens County, GA5854.8$1.6M+3.8%#576 of 1,769
25Pickens County, GA58139.7$955K+11.4%#593 of 1,769
Show all 159 counties
Counties in Georgia, ranked for spas and skin care studios by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Jackson County, GA57269.2$1.1M+29.3%#623 of 1,769
27Camden County, GA56156.9$1.3M+9.5%#656 of 1,769
28Carroll County, GA56378.4$1M+9.8%#671 of 1,769
29Coweta County, GA546511.6$881K+9.2%#748 of 1,769
30Bulloch County, GA54309.7$819K+8.8%#751 of 1,769
31Houston County, GA547511.7$774K+8.5%#753 of 1,769
32Laurens County, GA53137.0$1.1M+3.0%#772 of 1,769
33Upson County, GA5265.7$1.4M+2.7%#801 of 1,769
34Butts County, GA5277.8$1.1M+6.5%#809 of 1,769
35Gilmer County, GA52118.5$1M+7.9%#815 of 1,769
36Putnam County, GA52109.6$941K+7.0%#822 of 1,769
37Hall County, GA51689.2$1M+11.4%#842 of 1,769
38White County, GA5198.4$1M+6.0%#843 of 1,769
39Morgan County, GA50911.1$833K+9.4%#898 of 1,769
40Dawson County, GA492219.0$527K+30.7%#941 of 1,769
41Columbia County, GA468214.9$692K+7.9%#1,040 of 1,769
42Liberty County, GA45208.3$943K+7.6%#1,063 of 1,769
43Glynn County, GA455114.3$615K+3.7%#1,071 of 1,769
44Habersham County, GA441710.1$835K+9.3%#1,100 of 1,769
45Bartow County, GA444611.3$818K+10.5%#1,103 of 1,769
46Union County, GA441210.4$809K+12.3%#1,106 of 1,769
47Rockdale County, GA446218.0$505K+5.2%#1,112 of 1,769
48Colquitt County, GA43127.1$1.1M+3.3%#1,127 of 1,769
49Clayton County, GA43969.1$869K−0.6%#1,139 of 1,769
50Troup County, GA41248.9$899K+5.0%#1,215 of 1,769
51Henry County, GA4113715.8$599K+9.5%#1,227 of 1,769
52Gordon County, GA402310.8$782K+6.9%#1,252 of 1,769
53Douglas County, GA396512.5$741K+6.6%#1,295 of 1,769
54Floyd County, GA38349.2$910K+2.8%#1,319 of 1,769
55Cobb County, GA3849516.7$641K+3.5%#1,339 of 1,769
56Chattooga County, GA3766.6$1.1M+1.5%#1,355 of 1,769
57Spalding County, GA362710.2$784K+4.9%#1,393 of 1,769
58DeKalb County, GA3539613.8$707K+1.3%#1,421 of 1,769
59Gwinnett County, GA3552115.9$618K+6.2%#1,424 of 1,769
60Rabun County, GA341013.1$653K+5.0%#1,447 of 1,769
61Fayette County, GA3412227.4$405K+4.7%#1,452 of 1,769
62Emanuel County, GA3267.2$985K+1.2%#1,475 of 1,769
63Richmond County, GA328611.2$692K0.0%#1,489 of 1,769
64Crisp County, GA3056.3$1.2M−4.1%#1,518 of 1,769
65Decatur County, GA3087.5$990K0.0%#1,521 of 1,769
66Whitfield County, GA304813.0$640K+3.3%#1,529 of 1,769
67Fulton County, GA301,18925.7$407K+2.7%#1,539 of 1,769
68McDuffie County, GA2978.6$916K+0.1%#1,547 of 1,769
69Towns County, GA28915.2$525K+5.8%#1,578 of 1,769
70Chatham County, GA2820517.0$519K+5.7%#1,579 of 1,769
71Tattnall County, GA2767.9$935K+0.2%#1,588 of 1,769
72Baldwin County, GA27159.0$853K+0.6%#1,591 of 1,769
73Lowndes County, GA275511.9$658K+3.7%#1,600 of 1,769
74Jeff Davis County, GA2659.1$762K+2.8%#1,616 of 1,769
75Berrien County, GA26912.8$595K+4.4%#1,627 of 1,769
76Ware County, GA25118.5$812K+1.9%#1,635 of 1,769
77Coffee County, GA241711.1$664K+3.2%#1,650 of 1,769
78Dougherty County, GA243710.8$663K−3.0%#1,651 of 1,769
79Tift County, GA231811.5$672K+2.1%#1,664 of 1,769
80Thomas County, GA212412.8$621K+1.3%#1,681 of 1,769
81Muscogee County, GA2111113.6$584K−2.3%#1,682 of 1,769
82Appling County, GA211115.3$475K+3.9%#1,684 of 1,769
83Toombs County, GA201211.5$649K+1.7%#1,689 of 1,769
84Fannin County, GA201714.3$573K+2.6%#1,691 of 1,769
85Dodge County, GA1968.7$845K−1.4%#1,697 of 1,769
86Bibb County, GA196811.3$681K+0.3%#1,700 of 1,769
87Candler County, GA19512.0$605K+2.2%#1,705 of 1,769
88Ben Hill County, GA1868.5$797K−0.4%#1,710 of 1,769
89Clarke County, GA138215.1$521K+1.0%#1,746 of 1,769
90Sumter County, GA91210.9$655K−2.4%#1,760 of 1,769
91Early County, GA7512.2$606K−3.1%#1,766 of 1,769
Murray County, GANot scored21.3$6.3M+4.0%
Harris County, GANot scored43.1$3.3M+6.8%
Madison County, GANot scored00.0n/a+8.8%
Grady County, GANot scored11.0$8.1M+1.4%
Burke County, GANot scored22.2$3.6M−0.9%
Mitchell County, GANot scored11.3$5.7M−5.6%
Meriwether County, GANot scored22.4$3.3M+4.4%
Worth County, GANot scored22.6$3M−3.2%
Pierce County, GANot scored45.3$1.6M+5.1%
Elbert County, GANot scored11.2$6.6M+2.1%
Washington County, GANot scored45.5$1.3M−2.5%
Lamar County, GANot scored34.2$2M+12.9%
Banks County, GANot scored00.0n/a+17.3%
Long County, GANot scored11.6$4.9M+32.6%
Brantley County, GANot scored11.5$5.1M+4.9%
Cook County, GANot scored34.8$1.6M+5.8%
Brooks County, GANot scored00.0n/a−1.0%
Dade County, GANot scored34.9$1.7M−0.5%
Jasper County, GANot scored46.7$1.3M+20.2%
Oglethorpe County, GANot scored23.7$2.4M+10.4%
Jefferson County, GANot scored47.0$1.1M−4.2%
Screven County, GANot scored12.0$3.8M+2.4%
Charlton County, GANot scored00.0n/a+4.7%
Bleckley County, GANot scored12.2$3.6M+2.8%
Crawford County, GANot scored00.0n/a+0.9%
Macon County, GANot scored00.0n/a−2.2%
Telfair County, GANot scored13.0$2.3M−10.1%
Heard County, GANot scored24.6$1.8M+6.2%
McIntosh County, GANot scored35.9$1.3M+9.2%
Bacon County, GANot scored24.8$1.5M−0.4%
Dooly County, GANot scored12.5$3.2M−0.1%
Evans County, GANot scored12.5$3M+2.2%
Lanier County, GANot scored12.9$2.6M+7.1%
Pulaski County, GANot scored25.6$1.3M+3.0%
Wilkes County, GANot scored24.8$1.5M−0.1%
Irwin County, GANot scored00.0n/a−6.5%
Johnson County, GANot scored00.0n/a+1.4%
Seminole County, GANot scored12.7$2.8M+0.4%
Turner County, GANot scored26.1$1.1M−0.1%
Chattahoochee County, GANot scored15.4$1.5M−10.6%
Terrell County, GANot scored13.0$2.5M−5.3%
Wilcox County, GANot scored00.0n/a+0.1%
Wilkinson County, GANot scored00.0n/a−2.1%
Jenkins County, GANot scored13.1$2.2M+2.1%
Hancock County, GANot scored26.8$1M−0.3%
Montgomery County, GANot scored13.2$2.5M+0.8%
Atkinson County, GANot scored26.2$1.1M+1.8%
Lincoln County, GANot scored13.3$2.4M+5.3%
Twiggs County, GANot scored13.5$2.3M−5.1%
Taylor County, GANot scored26.3$1.1M0.0%
Marion County, GANot scored13.4$2.2M+2.0%
Wheeler County, GANot scored00.0n/a+1.7%
Clinch County, GANot scored00.0n/a+1.8%
Treutlen County, GANot scored00.0n/a+1.1%
Randolph County, GANot scored13.7$1.6M−3.3%
Miller County, GANot scored00.0n/a−3.0%
Talbot County, GANot scored00.0n/a−0.3%
Calhoun County, GANot scored00.0n/a−2.8%
Warren County, GANot scored14.8$1.4M+1.2%
Stewart County, GANot scored00.0n/a−12.5%
Schley County, GANot scored16.1$1.3M+1.2%
Echols County, GANot scored00.0n/a−0.8%
Glascock County, GANot scored19.7$762K+8.4%
Clay County, GANot scored00.0n/a−0.5%
Baker County, GANot scored19.0$803K−4.3%
Webster County, GANot scored00.0n/a+0.7%
Quitman County, GANot scored19.4$708K+1.3%
Taliaferro County, GANot scored00.0n/a+6.7%

Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many spas and skin care studios are in Georgia?

There are 5,349 spas and skin care studios on map listings in Georgia as of September 2026. 588 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 1,059 businesses with payroll classed as other personal care services in 2023, up 46.5% from 2019.

How much do households in Georgia spend on personal care products and services?

About $3.8B a year, or $926 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 5,349 spas and skin care studios on map listings, it comes to $705K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 4,074,366 households in Georgia and national spending patterns by income.

How does Georgia compare with the U.S. for spas and skin care studios?

Georgia has 13.1 spas and skin care studios per 10,000 households, 14% above the U.S. rate of 11.5. Spending per studio is $705K, 19% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Georgia would have about 4,306, against 5,349 on map listings. There is one business with payroll in the industry for every 3,847 households, against one for every 4,055 across the U.S. The official count rose 46.5% from 2019 to 2023, against +29.8% for the U.S.

Which market in Georgia has the highest market score for spas and skin care studios?

Among 15 scored metro areas in or partly in Georgia, the Hinesville metro area scores highest, at 61 (upper middle). Among 24 scored small-town markets in or partly in Georgia, the Jesup area scores highest, at 67 (upper middle). Among 91 scored counties in Georgia, Monroe County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Georgia scores 33 for spas and skin care studios (lower middle), #48 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgia. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Spas and skin care in other states

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.