Metro area profile · Georgia
Macon-Bibb County, GA metro area market data
Population, household spending and competition for 56 business types in the Macon-Bibb County metro area, each scored against other metro areas.
- Population, 2025
- 238,553
- +2.1% since 2020
- Households
- 88,590
- Median household income
- $59,526
- +34.3% vs. 2015–2019, before inflation
- Median home value
- $188,300
- Jobs located here
- 96,309
- Highest market score
- 69
- Coffee shops and cafes, #44 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Macon-Bibb County metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Macon-Bibb County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 238,553 people live in the Macon-Bibb County metro area, in 88,590 households. Between 2020 and 2025, the population of the Macon-Bibb County metro area grew 2.1%, slower than the U.S. (+3.1%). The median household income in the Macon-Bibb County metro area is $59,526 a year, 26% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Macon-Bibb County metro area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
The highest Groundwork market scores in the Macon-Bibb County metro area are for coffee shops and cafes (69), pet grooming and boarding businesses (67) and bakeries and dessert shops (66). The Macon-Bibb County metro area ranks #44 of 387 scored metro areas for coffee shops and cafes.
The Macon-Bibb County metro area takes in 5 counties: Bibb County, Monroe County, Jones County, Crawford County and Twiggs County. For its number of households, the Macon-Bibb County metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.4 times the U.S. rate) and the fewest for mortgage brokers and lenders (51% below the U.S. rate).
All 56 business types in the Macon-Bibb County metro area
Highest Groundwork market score first. Each score compares the Macon-Bibb County metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 69 | #44 of 387 | 53 | 6.0 | $5.7M | 154 | 24 |
| Pet grooming and boarding | 67 | #63 of 386 | 22 | 2.5 | $3.2M | 127 | 10 |
| Bakeries and dessert shops | 66 | #65 of 387 | 54 | 6.1 | $5.6M | 135 | 24 |
| Yoga, Pilates and fitness studios | 63 | #61 of 347 | 8 | 0.9 | $6.9M | 170 | 19 |
| Pet businesses | 61 | #107 of 387 | 81 | 9.1 | $879K | 100 | 33 |
| Optometrists and eye care | 60 | #102 of 386 | 24 | 2.7 | $3.8M | 120 | 10 |
| Chiropractors | 60 | #111 of 386 | 29 | 3.3 | $3.1M | 130 | 12 |
| Veterinarians | 60 | #117 of 384 | 25 | 2.8 | $2.8M | 105 | 17 |
| Landscaping and lawn care | 60 | #135 of 385 | 46 | 5.2 | $2.6M | 89 | 58 |
| Lawn, cleaning and pest control | 58 | #132 of 387 | 77 | 8.7 | $1.6M | 92 | 121 |
| Real estate agents and brokers | 57 | #115 of 387 | 159 | 17.9 | Index only | 143 | 69 |
| Physical therapy | 57 | #142 of 386 | 33 | 3.7 | $2.7M | 114 | 21 |
| Real estate | 56 | #125 of 387 | 205 | 23.1 | Index only | 140 | 136 |
| Mortgage brokers and lenders | 56 | #134 of 373 | 19 | 2.1 | Index only | 167 | 12 |
| HVAC and plumbing | 55 | #156 of 387 | 50 | 5.6 | $4.6M | 97 | 52 |
| House cleaning | 54 | #137 of 375 | 17 | 1.9 | $7M | 110 | 49 |
| Pet stores | 54 | #162 of 382 | 15 | 1.7 | $4.7M | 105 | 6 |
| Property management | 52 | #165 of 374 | 19 | 2.1 | Index only | 117 | 36 |
| Auto repair shops | 48 | #221 of 387 | 187 | 21.1 | $418K | 94 | 75 |
| Insurance agencies | 43 | #233 of 387 | 174 | 19.6 | $1.2M | 99 | 116 |
| Home repair trades | 43 | #238 of 387 | 115 | 13.0 | $2M | 82 | 122 |
| Pest control | 42 | #230 of 345 | 14 | 1.6 | $8.5M | 84 | 14 |
| Martial arts and dance studios | 41 | #279 of 387 | 35 | 4.0 | $1.6M | 78 | 12 |
| Gyms, studios and classes | 40 | #290 of 387 | 106 | 12.0 | $520K | 79 | 31 |
| Hair salons | 40 | #298 of 387 | 202 | 22.8 | $356K | 83 | 28 |
| Salons, barbers and spas | 39 | #306 of 387 | 393 | 44.4 | $183K | 86 | 65 |
| Home inspectors | 37 | #182 of 243 | 8 | 0.9 | Index only | 59 | 4 |
| Laundromats | 37 | #258 of 364 | 12 | 1.4 | $12.8M | 102 | 7 |
| Dentists and orthodontists | 37 | #294 of 387 | 89 | 10.0 | $1M | 103 | 81 |
| Gyms | 37 | #312 of 387 | 63 | 7.1 | $875K | 67 | 19 |
| Nail salons | 37 | #325 of 387 | 48 | 5.4 | $1.5M | 90 | 14 |
| Grocery stores | 36 | #288 of 387 | 59 | 6.7 | $8.5M | 91 | 32 |
| Roofing and gutters | 35 | #307 of 381 | 39 | 4.4 | $5.9M | 70 | 16 |
| Spas and skin care | 35 | #334 of 387 | 80 | 9.0 | $898K | 103 | 21 |
| Collision repair and body shops | 34 | #303 of 381 | 28 | 3.2 | $2.8M | 91 | 24 |
| Electricians | 34 | #322 of 383 | 26 | 2.9 | $8.8M | 74 | 54 |
| Oil change and quick lube | 32 | #234 of 290 | 9 | 1.0 | $8.7M | 63 | 7 |
| Auto repair and car care | 30 | #328 of 387 | 343 | 38.7 | $228K | 85 | 145 |
| Sit-down restaurants | 30 | #347 of 387 | 554 | 62.5 | $544K | 82 | 151 |
| Child care and preschools | 29 | #338 of 387 | 58 | 6.5 | $610K | 61 | 52 |
| Dry cleaners | 27 | #242 of 272 | 10 | 1.1 | $15.3M | 98 | 12 |
| Doctors, dentists and clinics | 26 | #356 of 387 | 682 | 77.0 | $133K | 87 | 352 |
| Funeral homes | 24 | #343 of 377 | 34 | 3.8 | $377K | 56 | 20 |
| Restaurants and cafes | 24 | #358 of 387 | 920 | 103.8 | $328K | 88 | 436 |
| Barbershops | 23 | #357 of 387 | 52 | 5.9 | $1.4M | 73 | Under 3 |
| Gas stations | 22 | #359 of 387 | 220 | 24.8 | $1.2M | 48 | 164 |
| Car washes and detailing | 21 | #372 of 387 | 42 | 4.7 | $1.9M | 74 | 29 |
| Clothing, shoes and laundry | 18 | #364 of 387 | 256 | 28.9 | $599K | 68 | 113 |
| Clothing and shoe stores | 18 | #365 of 387 | 208 | 23.5 | $737K | 58 | 94 |
| Primary care and pediatrics | 17 | #368 of 387 | 80 | 9.0 | $1.1M | 63 | 214 |
| Grocery and convenience stores | 17 | #374 of 387 | 208 | 23.5 | $2.4M | 71 | 112 |
| Tire shops | 16 | #372 of 386 | 62 | 7.0 | $1.3M | 50 | 28 |
| Fast food and sandwich shops | 14 | #377 of 387 | 161 | 18.2 | $1.9M | 61 | 250 |
| Convenience stores | 14 | #377 of 387 | 122 | 13.8 | $4.1M | 52 | 80 |
| Pizza | 14 | #378 of 387 | 99 | 11.2 | $3M | 60 | 250 |
| Urgent care and walk-in clinics | 10 | #197 of 197 | 11 | 1.2 | $8.2M | 33 | 14 |
Household spending in the Macon-Bibb County metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $78.3M | $883 | 92 |
| Gasoline and other fuels | $254.2M | $2,869 | 111 |
| Food away from home | $301.6M | $3,405 | 84 |
| Groceries | $499.8M | $5,642 | 89 |
| Personal care products and services | $71.9M | $811 | 81 |
| Child care and other personal services | $35.4M | $400 | 69 |
| Memberships, classes and admissions | $55.1M | $622 | 63 |
| Medical and dental services | $90.4M | $1,020 | 79 |
| Pets | $71.2M | $804 | 88 |
| Clothing, shoes and related services | $153.3M | $1,730 | 84 |
| Vehicle insurance | $216.4M | $2,443 | 125 |
| Home repairs, maintenance and insurance | $229.7M | $2,593 | 86 |
| Lawn care, cleaning and other household services | $119.6M | $1,350 | 95 |
| Rent and homeowner costs | $1.2B | $13,989 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Macon-Bibb County metro area
- Population, 2025 estimate
- 238,553+2.1% since 2020
- Households
- 88,590
- Median age
- 39.7
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 1,724 sq. mi.
- People per square mile
- 136
- Median household income
- $59,526+34.3% vs. 2015–2019, before inflation
- Average household income
- $85,411
- Median home value
- $188,300
- Jobs located here
- 96,309
- Daytime population
- 240,689Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Macon-Bibb County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Macon-Bibb County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Macon-Bibb County metro area 5
- Bibb County, GA156,578 people
- Monroe County, GA29,664 people
- Jones County, GA28,673 people
- Crawford County, GA12,225 people
- Twiggs County, GA7,803 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
- Rome, GA metro area99,693 people
Questions
How fast is the Macon-Bibb County, GA metro area growing?
Population estimates put the Macon-Bibb County metro area at 238,553 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 88,590 households. Against the 2015–2019 survey, median household income rose 34.3%, before inflation.
How much do households in the Macon-Bibb County, GA metro area spend?
Households in the Macon-Bibb County metro area spend about $1.2B a year on rent and homeowner costs, $499.8M on groceries and $301.6M on food away from home. Relative to the U.S., household spending in the Macon-Bibb County metro area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Which business types have the highest market scores in the Macon-Bibb County, GA metro area?
Of the business types scored in the Macon-Bibb County metro area, coffee shops and cafes (69), pet grooming and boarding businesses (67) and bakeries and dessert shops (66) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #44 of 387 scored metro areas.
How does the Macon-Bibb County, GA metro area compare with the U.S.?
Median household income in the Macon-Bibb County metro area is $59,526, 26% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $188,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.4 times the U.S. rate) and lowest for mortgage brokers and lenders (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Macon-Bibb County metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Macon-Bibb County metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Macon-Bibb County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Macon-Bibb County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.