County profile · Georgia
Fulton County, GA market data
How Fulton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,098,791
- +2.7% since 2020
- Households
- 462,481
- Median household income
- $95,292
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $458,800
- Jobs located here
- 965,119
- Highest market score
- 89
- HVAC and plumbing, #10 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Fulton County by name and distance, and the households and spending within reach. Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fulton County has an estimated 1,098,791 people and 462,481 households. Between 2020 and 2025, the population of Fulton County grew 2.7%, in step with the U.S. (+3.1%). Median household income in Fulton County is $95,292, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
Relative to the U.S., household spending in Fulton County runs highest on lawn care, cleaning and other household services (an index of 122, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (82).
Of the business types scored in Fulton County, HVAC and plumbing companies (89), electricians (88) and home repair companies (87) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #10 of 1,707 scored counties.
Fulton County is part of the Atlanta-Sandy Springs-Roswell metro area. Against the U.S., map listings per household run highest for spas and skin care studios (2.2 times the U.S. rate) and lowest for oil change and quick-lube shops (57% below the U.S. rate).
All 56 business types in Fulton County
Highest Groundwork market score first. Each score compares Fulton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 89 | #10 of 1,707 | 172 | 3.7 | $9.1M | 191 | 124 |
| Electricians | 88 | #10 of 1,160 | 64 | 1.4 | $24.4M | 203 | 120 |
| Home repair trades | 87 | #9 of 2,057 | 408 | 8.8 | $3.8M | 158 | 315 |
| Landscaping and lawn care | 85 | #34 of 1,493 | 197 | 4.3 | $4M | 138 | 196 |
| Pest control | 81 | #17 of 699 | 48 | 1.0 | $16.6M | 163 | 37 |
| Lawn, cleaning and pest control | 80 | #67 of 1,771 | 360 | 7.8 | $2.2M | 132 | 439 |
| Laundromats | 77 | #86 of 785 | 48 | 1.0 | $21.6M | 173 | 26 |
| Grocery stores | 76 | #268 of 2,070 | 233 | 5.0 | $13.1M | 141 | 177 |
| Convenience stores | 75 | #291 of 2,261 | 263 | 5.7 | $11.6M | 147 | 145 |
| Pet stores | 74 | #110 of 974 | 83 | 1.8 | $6M | 134 | 38 |
| Grocery and convenience stores | 74 | #314 of 2,402 | 656 | 14.2 | $4.7M | 137 | 322 |
| Veterinarians | 73 | #214 of 1,485 | 159 | 3.4 | $3.2M | 116 | 130 |
| Roofing and gutters | 72 | #138 of 1,177 | 172 | 3.7 | $9.1M | 107 | 71 |
| Pet businesses | 72 | #215 of 2,200 | 438 | 9.5 | $1.1M | 131 | 276 |
| House cleaning | 71 | #96 of 847 | 115 | 2.5 | $6.9M | 108 | 206 |
| Pet grooming and boarding | 71 | #201 of 1,461 | 149 | 3.2 | $3.4M | 132 | 108 |
| Collision repair and body shops | 67 | #271 of 1,327 | 82 | 1.8 | $4.4M | 144 | 62 |
| Funeral homes | 67 | #301 of 1,472 | 51 | 1.1 | $909K | 134 | 19 |
| Auto repair shops | 64 | #562 of 2,378 | 644 | 13.9 | $564K | 127 | 237 |
| Home inspectors | 62 | #109 of 415 | 31 | 0.7 | Index only | 98 | 24 |
| Oil change and quick lube | 61 | #142 of 479 | 15 | 0.3 | $24.2M | 176 | 30 |
| Auto repair and car care | 61 | #699 of 2,401 | 1,181 | 25.5 | $307K | 114 | 413 |
| Pizza | 60 | #637 of 2,090 | 357 | 7.7 | $5.8M | 114 | 1,254 |
| Gas stations | 59 | #795 of 2,358 | 461 | 10.0 | $2.4M | 100 | 356 |
| Child care and preschools | 56 | #660 of 1,611 | 311 | 6.7 | $961K | 96 | 352 |
| Tire shops | 54 | #679 of 1,530 | 154 | 3.3 | $2.4M | 94 | 54 |
| Optometrists and eye care | 51 | #656 of 1,302 | 200 | 4.3 | $3M | 96 | 100 |
| Fast food and sandwich shops | 50 | #1,140 of 2,222 | 742 | 16.0 | $2.8M | 92 | 1,254 |
| Bakeries and dessert shops | 48 | #1,006 of 1,889 | 526 | 11.4 | $3.9M | 95 | 408 |
| Martial arts and dance studios | 46 | #788 of 1,334 | 271 | 5.9 | $1.7M | 86 | 205 |
| Physical therapy | 44 | #876 of 1,422 | 297 | 6.4 | $2M | 84 | 221 |
| Coffee shops and cafes | 43 | #1,290 of 2,063 | 712 | 15.4 | $2.9M | 79 | 369 |
| Car washes and detailing | 41 | #958 of 1,451 | 176 | 3.8 | $2.1M | 82 | 75 |
| Nail salons | 40 | #956 of 1,328 | 418 | 9.0 | $1.2M | 69 | 127 |
| Gyms | 39 | #1,275 of 1,792 | 549 | 11.9 | $861K | 66 | 224 |
| Barbershops | 37 | #984 of 1,356 | 409 | 8.8 | $1.2M | 63 | 52 |
| Clothing and shoe stores | 37 | #1,519 of 2,087 | 1,326 | 28.7 | $782K | 62 | 573 |
| Gyms, studios and classes | 36 | #1,626 of 2,088 | 1,053 | 22.8 | $449K | 68 | 429 |
| Restaurants and cafes | 36 | #1,802 of 2,405 | 7,408 | 160.2 | $280K | 75 | 3,008 |
| Primary care and pediatrics | 35 | #1,275 of 1,656 | 468 | 10.1 | $1.3M | 72 | 1,361 |
| Clothing, shoes and laundry | 35 | #1,714 of 2,210 | 1,843 | 39.9 | $563K | 64 | 734 |
| Sit-down restaurants | 35 | #1,857 of 2,405 | 4,495 | 97.2 | $461K | 69 | 1,363 |
| Yoga, Pilates and fitness studios | 32 | #665 of 777 | 233 | 5.0 | $2M | 50 | 224 |
| Chiropractors | 32 | #1,234 of 1,490 | 463 | 10.0 | $1.3M | 54 | 227 |
| Dentists and orthodontists | 32 | #1,592 of 1,886 | 722 | 15.6 | $830K | 84 | 588 |
| Insurance agencies | 32 | #1,758 of 2,272 | 957 | 20.7 | $975K | 78 | 631 |
| Property management | 31 | #779 of 910 | 253 | 5.5 | Index only | 57 | 538 |
| Hair salons | 31 | #2,006 of 2,339 | 2,034 | 44.0 | $238K | 55 | 547 |
| Salons, barbers and spas | 31 | #2,120 of 2,385 | 4,243 | 91.7 | $114K | 54 | 963 |
| Spas and skin care | 30 | #1,539 of 1,769 | 1,189 | 25.7 | $407K | 46 | 216 |
| Real estate agents and brokers | 30 | #2,037 of 2,176 | 2,973 | 64.3 | Index only | 49 | 1,372 |
| Real estate | 30 | #2,083 of 2,229 | 3,614 | 78.1 | Index only | 51 | 2,397 |
| Dry cleaners | 29 | #442 of 507 | 100 | 2.2 | $10.4M | 66 | 135 |
| Doctors, dentists and clinics | 29 | #2,128 of 2,394 | 5,408 | 116.9 | $111K | 73 | 2,575 |
| Mortgage brokers and lenders | 28 | #815 of 887 | 357 | 7.7 | Index only | 57 | 204 |
| Urgent care and walk-in clinics | 27 | #294 of 325 | 52 | 1.1 | $11.5M | 47 | 78 |
Household spending in Fulton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $362.9M | $785 | 82 |
| Gasoline and other fuels | $1.1B | $2,387 | 92 |
| Food away from home | $2.1B | $4,483 | 110 |
| Groceries | $3.1B | $6,601 | 104 |
| Personal care products and services | $483.5M | $1,045 | 104 |
| Child care and other personal services | $298.9M | $646 | 111 |
| Memberships, classes and admissions | $472.8M | $1,022 | 104 |
| Medical and dental services | $599.1M | $1,295 | 101 |
| Pets | $502.1M | $1,086 | 119 |
| Clothing, shoes and related services | $1B | $2,243 | 109 |
| Vehicle insurance | $932.6M | $2,017 | 103 |
| Home repairs, maintenance and insurance | $1.6B | $3,381 | 112 |
| Lawn care, cleaning and other household services | $797.4M | $1,724 | 122 |
| Rent and homeowner costs | $7.9B | $17,181 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fulton County
- Population, 2025 estimate
- 1,098,791+2.7% since 2020
- Households
- 462,481
- Median age
- 38.1
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.5
- Land area
- 527 sq. mi.
- People per square mile
- 2,043
- Median household income
- $95,292+36.8% vs. 2015–2019, before inflation
- Average household income
- $145,610
- Median home value
- $458,800
- Jobs located here
- 965,119
- Daytime population
- 1,533,450Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fulton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Gwinnett County, GA979,864 people
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- Paulding County, GA178,909 people
- Rockdale County, GA95,281 people
Questions
How fast is Fulton County, GA growing?
Population estimates put Fulton County at 1,098,791 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 462,481 households. Median household income rose 36.8% from the 2015–2019 survey, before inflation.
How much do households in Fulton County, GA spend?
Households in Fulton County spend about $7.9B a year on rent and homeowner costs, $3.1B on groceries and $2.1B on food away from home. Set against the U.S., households in Fulton County spend the most on lawn care, cleaning and other household services (an index of 122, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (82).
Which business types have the highest market scores in Fulton County, GA?
The highest Groundwork market scores in Fulton County are for HVAC and plumbing companies (89), electricians (88) and home repair companies (87). Fulton County ranks #10 of 1,707 scored counties for HVAC and plumbing companies.
How does Fulton County, GA compare with the U.S.?
The median household income in Fulton County is $95,292 a year, 18% above the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $458,800, against $332,700 for the U.S. For its number of households, Fulton County has the most map listings, relative to the U.S., for spas and skin care studios (2.2 times the U.S. rate) and the fewest for oil change and quick-lube shops (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Fulton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fulton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fulton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.