Small-town market profile · Georgia
Statesboro, GA area market data
How the Statesboro area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 97,977
- +8.0% since 2020
- Households
- 34,933
- Median household income
- $57,446
- Median home value
- $207,800
- Jobs located here
- 31,179
- Highest market score
- 83
- Veterinarians, #11 of 398 scored small-town markets
A site report maps the competitors on map listings around any address in the Statesboro area by name and distance, and the households and spending within reach. Or open the report at the center of the Statesboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Statesboro area has an estimated 97,977 people and 34,933 households. Population estimates put the population change in the Statesboro area from 2020 to 2025 at +8.0%, faster than the U.S. (+3.1%). Median household income in the Statesboro area is $57,446, 29% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Statesboro area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in the Statesboro area, veterinarians (83), laundromats (76) and chiropractors (76) have the highest Groundwork market scores. For veterinarians, that ranks #11 of 398 scored small-town markets.
The Statesboro area takes in 2 counties: Bulloch County and Evans County. Against the U.S., map listings per household run highest for convenience stores (twice the U.S. rate) and lowest for chiropractors (46% below the U.S. rate).
All 56 business types in the Statesboro area
Highest Groundwork market score first. Each score compares the Statesboro area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 83 | #11 of 398 | 9 | 2.6 | $3M | 111 | 7 |
| Laundromats | 76 | #14 of 150 | 5 | 1.4 | $11.7M | 94 | Under 3 |
| Chiropractors | 76 | #20 of 426 | 10 | 2.9 | $3.5M | 145 | 6 |
| Pet businesses | 75 | #30 of 527 | 31 | 8.9 | $874K | 100 | 14 |
| Physical therapy | 75 | #35 of 400 | 8 | 2.3 | $4.3M | 180 | 8 |
| House cleaning | 73 | #15 of 142 | 6 | 1.7 | $7.7M | 120 | 20 |
| Electricians | 70 | #31 of 295 | 7 | 2.0 | $12.7M | 106 | 23 |
| Yoga, Pilates and fitness studios | 69 | #10 of 112 | 5 | 1.4 | $4M | 99 | 7 |
| Pet grooming and boarding | 67 | #68 of 387 | 13 | 3.7 | $2.1M | 82 | 7 |
| Optometrists and eye care | 66 | #79 of 400 | 10 | 2.9 | $3.5M | 111 | 6 |
| Martial arts and dance studios | 64 | #91 of 378 | 11 | 3.1 | $1.8M | 90 | 3 |
| HVAC and plumbing | 64 | #98 of 476 | 20 | 5.7 | $4.4M | 93 | 27 |
| Funeral homes | 64 | #98 of 365 | 10 | 2.9 | $390K | 57 | 3 |
| Landscaping and lawn care | 64 | #101 of 399 | 21 | 6.0 | $2.2M | 75 | 27 |
| Grocery stores | 62 | #134 of 506 | 23 | 6.6 | $8.4M | 91 | 12 |
| Insurance agencies | 62 | #166 of 537 | 57 | 16.3 | $1.5M | 121 | 43 |
| Pest control | 61 | #27 of 85 | 8 | 2.3 | $5.7M | 56 | 7 |
| Car washes and detailing | 60 | #137 of 441 | 12 | 3.4 | $2.6M | 102 | 7 |
| Roofing and gutters | 59 | #92 of 288 | 13 | 3.7 | $6.8M | 81 | 6 |
| Child care and preschools | 59 | #159 of 454 | 15 | 4.3 | $859K | 86 | 22 |
| Home repair trades | 58 | #168 of 526 | 40 | 11.5 | $2.2M | 92 | 56 |
| Spas and skin care | 58 | #169 of 504 | 31 | 8.9 | $889K | 101 | 3 |
| Gyms | 58 | #176 of 506 | 19 | 5.4 | $1.1M | 81 | 7 |
| Mortgage brokers and lenders | 57 | #69 of 177 | 14 | 4.0 | Index only | 88 | 4 |
| Auto repair shops | 57 | #200 of 538 | 75 | 21.5 | $413K | 93 | 36 |
| Bakeries and dessert shops | 56 | #190 of 507 | 25 | 7.2 | $4.6M | 111 | 19 |
| Nail salons | 55 | #168 of 387 | 17 | 4.9 | $1.6M | 97 | 5 |
| Auto repair and car care | 55 | #221 of 538 | 127 | 36.4 | $244K | 91 | 55 |
| Lawn, cleaning and pest control | 53 | #208 of 481 | 35 | 10.0 | $1.3M | 78 | 54 |
| Gyms, studios and classes | 53 | #241 of 535 | 35 | 10.0 | $573K | 87 | 10 |
| Collision repair and body shops | 50 | #193 of 387 | 13 | 3.7 | $2.4M | 77 | 10 |
| Tire shops | 50 | #218 of 431 | 18 | 5.2 | $1.7M | 69 | 7 |
| Coffee shops and cafes | 49 | #276 of 529 | 35 | 10.0 | $3.3M | 89 | 19 |
| Sit-down restaurants | 49 | #279 of 538 | 202 | 57.8 | $568K | 86 | 57 |
| Property management | 47 | #101 of 180 | 12 | 3.4 | Index only | 72 | 17 |
| Gas stations | 46 | #318 of 536 | 68 | 19.5 | $1.5M | 63 | 67 |
| Restaurants and cafes | 45 | #322 of 538 | 354 | 101.3 | $324K | 87 | 157 |
| Barbershops | 43 | #240 of 377 | 20 | 5.7 | $1.4M | 73 | Under 3 |
| Dentists and orthodontists | 40 | #363 of 526 | 34 | 9.7 | $1M | 104 | 29 |
| Grocery and convenience stores | 40 | #384 of 538 | 95 | 27.2 | $2M | 60 | 31 |
| Real estate agents and brokers | 39 | #407 of 533 | 96 | 27.5 | Index only | 92 | 35 |
| Clothing and shoe stores | 37 | #388 of 536 | 75 | 21.5 | $780K | 61 | 32 |
| Fast food and sandwich shops | 37 | #390 of 537 | 56 | 16.0 | $2M | 67 | 78 |
| Clothing, shoes and laundry | 36 | #407 of 536 | 95 | 27.2 | $616K | 70 | 38 |
| Doctors, dentists and clinics | 36 | #408 of 538 | 254 | 72.7 | $136K | 89 | 119 |
| Real estate | 36 | #452 of 536 | 126 | 36.1 | Index only | 88 | 69 |
| Primary care and pediatrics | 35 | #348 of 458 | 29 | 8.3 | $1.2M | 67 | 66 |
| Convenience stores | 34 | #420 of 529 | 57 | 16.3 | $3.4M | 43 | 19 |
| Pizza | 34 | #420 of 520 | 43 | 12.3 | $2.7M | 53 | 78 |
| Hair salons | 33 | #458 of 538 | 96 | 27.5 | $287K | 67 | 20 |
| Salons, barbers and spas | 33 | #462 of 538 | 165 | 47.2 | $167K | 79 | 30 |
| Dry cleaners | Not scored | Not scored | 4 | 1.1 | $14.6M | 93 | 6 |
| Home inspectors | Not scored | Not scored | 4 | 1.1 | Index only | 46 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $10.3M | 75 | 4 |
| Pet stores | Not scored | Not scored | 2 | 0.6 | $13.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $34.6M | Too few | 4 |
Household spending in the Statesboro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31M | $886 | 92 |
| Gasoline and other fuels | $101.6M | $2,908 | 112 |
| Food away from home | $114.8M | $3,286 | 81 |
| Groceries | $194.2M | $5,559 | 88 |
| Personal care products and services | $27.6M | $789 | 79 |
| Child care and other personal services | $12.9M | $369 | 64 |
| Memberships, classes and admissions | $20.1M | $574 | 58 |
| Medical and dental services | $34.6M | $992 | 77 |
| Pets | $27.1M | $776 | 85 |
| Clothing, shoes and related services | $58.5M | $1,674 | 81 |
| Vehicle insurance | $86.5M | $2,477 | 127 |
| Home repairs, maintenance and insurance | $88.9M | $2,545 | 84 |
| Lawn care, cleaning and other household services | $45.9M | $1,315 | 93 |
| Rent and homeowner costs | $479.1M | $13,715 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Statesboro area
- Population, 2025 estimate
- 97,977+8.0% since 2020
- Households
- 34,933
- Median age
- 35.0
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 859 sq. mi.
- People per square mile
- 109
- Median household income
- $57,446
- Average household income
- $79,525
- Median home value
- $207,800
- Jobs located here
- 31,179
- Daytime population
- 89,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Statesboro area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Statesboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Statesboro area 2
- Bulloch County, GA82,683 people
- Evans County, GA10,757 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Statesboro, GA area growing?
Population estimates put the Statesboro area at 97,977 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 34,933 households.
How much do households in the Statesboro, GA area spend?
Households in the Statesboro area spend about $479.1M a year on rent and homeowner costs, $194.2M on groceries and $114.8M on food away from home. Set against the U.S., households in the Statesboro area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in the Statesboro, GA area?
The highest Groundwork market scores in the Statesboro area are for veterinarians (83), laundromats (76) and chiropractors (76). The Statesboro area ranks #11 of 398 scored small-town markets for veterinarians.
How does the Statesboro, GA area compare with the U.S.?
The median household income in the Statesboro area is $57,446 a year, 29% below the U.S. median of $80,734. The population rose 8.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $207,800, against $332,700 for the U.S. For its number of households, the Statesboro area has the most map listings, relative to the U.S., for convenience stores (twice the U.S. rate) and the fewest for chiropractors (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Statesboro area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Statesboro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Statesboro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Statesboro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.