Groundwork

Market rankings · Georgia

Mortgage brokers and lenders in Georgia

Every metro area, small-town market and county in Georgia, ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.

Listings
1,588
393 chain locations (25%)
Official establishments
882
+8.0% since 2019
Household spending a year
$63.3B
On rent and homeowner costs
Listings per 10k households
3.9
9% below the U.S.
Housing spending per listing (U.S. = 100)
102
2% above the U.S.
Rank among states
#24 of 51
Market score 49 · Lower middle

A site report maps the mortgage brokers and lenders on map listings around any address in Georgia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 1,588 mortgage brokers and lenders on map listings in Georgia as of September 2026. Of those, 393 are chain locations, or 25%, against 21% across the U.S. That is 3.9 per 10,000 households, 9% below the U.S. rate of 4.3.

Households in Georgia spend about $63.3B a year on rent and homeowner costs, or $15,525 per household, 7% below the U.S. average. Housing spending per office is 2% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

The official count of businesses with payroll classed as mortgage brokers and real estate lenders in Georgia was 882 in 2023, up 8.0% from 2019. That is one for every 4,619 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 7 SBA-backed loans worth $2.8M have gone to businesses classed as mortgage brokers and real estate lenders in Georgia.

Among the 50 states and DC, Georgia ranks #24 for mortgage brokers and lenders, with a Groundwork market score of 49 (lower middle). Of the 14 scored metro areas in or partly in Georgia, the Rome metro area scores highest (66). Of the 7 scored small-town markets in or partly in Georgia, the Calhoun area scores highest (73).

Every market in Georgia for mortgage brokers and lenders

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Georgia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Georgia, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Rome, GA6651.4271+2.8%#49 of 373
2Gainesville, GA64152.0198+11.4%#62 of 373
3Warner Robins, GA64243.2121+8.2%#68 of 373
4Valdosta, GA62122.1164+3.3%#83 of 373
5Athens-Clarke County, GA60232.7141+3.9%#98 of 373
6Augusta-Richmond County, GA-SC57793.4111+4.7%#126 of 373
7Macon-Bibb County, GA56192.1167+2.1%#134 of 373
8Dalton, GA53152.9127+3.5%#157 of 373
9Savannah, GA53623.8102+8.1%#160 of 373
10Brunswick-St. Simons, GA50173.6104+4.4%#186 of 373
Chattanooga, TN-GA461024.487+5.3%#215 of 373
11Albany, GA4591.6221−1.8%#218 of 373
12Atlanta-Sandy Springs-Roswell, GA411,1324.986+5.9%#256 of 373
13Columbus, GA-AL35503.991−1.3%#315 of 373
Hinesville, GANot scored41.3264+12.6%

Small-town markets

Small-town markets reaching Georgia, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Calhoun, GA7352.3157+6.9%#16 of 177
2Kingsland, GA6573.2118+9.5%#33 of 177
3Jefferson, GA63155.379+29.3%#40 of 177
4LaGrange, GA-AL58102.5140+3.0%#60 of 177
5Statesboro, GA57144.088+8.0%#69 of 177
6Tifton, GA4852.6129+1.7%#96 of 177
7Waycross, GA4562.9115+3.0%#109 of 177
Thomasville, GANot scored31.0340+1.3%
Dublin, GANot scored10.5751+2.8%
Douglas, GANot scored21.1307+2.9%
Cornelia, GANot scored31.8207+9.3%
Moultrie, GANot scored21.2285+3.3%
Cedartown, GANot scored10.6559+6.0%
Milledgeville, GANot scored31.8190+0.6%
Vidalia, GANot scored21.5231+1.5%
Americus, GANot scored32.4139−1.9%
Jesup, GANot scored43.694+7.8%
Bainbridge, GANot scored10.93560.0%
Thomaston, GANot scored32.8123+2.7%
Toccoa, GANot scored11.0355+3.8%
Eufaula, AL-GANot scored11.0330−1.2%
Summerville, GANot scored00.0n/a+1.5%
Cordele, GANot scored22.5132−4.1%
Fitzgerald, GANot scored00.0n/a−0.4%

Counties

Counties in Georgia, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Paulding County, GA9050.8510+12.7%#3 of 887
2Bryan County, GA7753.0145+15.6%#55 of 887
3Newton County, GA74102.4157+11.2%#76 of 887
4Cherokee County, GA68313.1147+11.6%#138 of 887
5Spalding County, GA6751.9188+4.9%#145 of 887
6Floyd County, GA6651.4271+2.8%#157 of 887
7Douglas County, GA65132.5159+6.6%#166 of 887
8Gordon County, GA6552.3157+6.9%#167 of 887
9Oconee County, GA6574.7103+6.9%#177 of 887
10Clayton County, GA6480.8464−0.6%#178 of 887
11Catoosa County, GA6451.9204+2.3%#182 of 887
12Hall County, GA64152.0198+11.4%#183 of 887
13Carroll County, GA63173.997+9.8%#209 of 887
14Bartow County, GA62122.9134+10.5%#218 of 887
15Barrow County, GA62103.2120+18.7%#223 of 887
16Jackson County, GA61155.379+29.3%#236 of 887
17Lowndes County, GA60112.4147+3.7%#245 of 887
18Camden County, GA6073.2118+9.5%#253 of 887
19Houston County, GA58243.8104+8.5%#282 of 887
20Richmond County, GA57172.21570.0%#291 of 887
21DeKalb County, GA56792.8151+1.3%#310 of 887
22Coweta County, GA56295.283+9.2%#324 of 887
23Rockdale County, GA55102.9135+5.2%#329 of 887
24Walton County, GA54123.4119+16.0%#352 of 887
25Clarke County, GA53152.8127+1.0%#379 of 887
Show all 159 counties
Counties in Georgia, ranked for mortgage brokers and lenders by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Bulloch County, GA49134.284+8.8%#466 of 887
27Union County, GA4854.485+12.3%#482 of 887
28Henry County, GA46404.687+9.5%#513 of 887
29Gwinnett County, GA441454.494+6.2%#548 of 887
30Chatham County, GA44544.585+5.7%#553 of 887
31Forsyth County, GA44667.469+11.8%#559 of 887
32Columbia County, GA44427.657+7.9%#561 of 887
33Bibb County, GA43172.8122+0.3%#564 of 887
34Troup County, GA43103.796+5.0%#567 of 887
35Whitfield County, GA42143.896+3.3%#580 of 887
36Glynn County, GA42164.585+3.7%#586 of 887
37Tift County, GA3853.2108+2.1%#656 of 887
38Cobb County, GA322227.560+3.5%#754 of 887
39Fayette County, GA32449.947+4.7%#757 of 887
40Fulton County, GA283577.757+2.7%#815 of 887
41Rabun County, GA2556.657+5.0%#842 of 887
42Ware County, GA2453.983+1.9%#846 of 887
43Muscogee County, GA24465.763−2.3%#849 of 887
Dougherty County, GANot scored41.2280−3.0%
Effingham County, GANot scored31.2332+14.1%
Walker County, GANot scored20.8467+3.7%
Liberty County, GANot scored41.7210+7.6%
Laurens County, GANot scored10.5645+3.0%
Habersham County, GANot scored31.8207+9.3%
Colquitt County, GANot scored21.2285+3.3%
Thomas County, GANot scored21.1330+1.3%
Polk County, GANot scored10.6559+6.0%
Baldwin County, GANot scored31.8190+0.6%
Coffee County, GANot scored21.3255+3.2%
Murray County, GANot scored10.7552+4.0%
Harris County, GANot scored00.0n/a+6.8%
Pickens County, GANot scored43.0133+11.4%
Lumpkin County, GANot scored32.6151+7.5%
Lee County, GANot scored00.0n/a+2.9%
Gilmer County, GANot scored10.8483+7.9%
Madison County, GANot scored10.9402+8.8%
Haralson County, GANot scored10.9443+10.0%
Wayne County, GANot scored43.694+7.8%
Dawson County, GANot scored21.7244+30.7%
Monroe County, GANot scored21.9216+14.1%
Decatur County, GANot scored10.93560.0%
Sumter County, GANot scored32.7119−2.4%
White County, GANot scored43.7100+6.0%
Jones County, GANot scored00.0n/a+2.8%
Peach County, GANot scored00.0n/a+6.5%
Upson County, GANot scored32.8123+2.7%
Toombs County, GANot scored21.9176+1.7%
Stephens County, GANot scored11.0355+3.8%
Hart County, GANot scored21.8198+10.7%
Butts County, GANot scored00.0n/a+6.5%
Grady County, GANot scored11.0361+1.4%
Fannin County, GANot scored21.7215+2.6%
Chattooga County, GANot scored00.0n/a+1.5%
Burke County, GANot scored11.1323−0.9%
Franklin County, GANot scored33.3102+10.5%
Tattnall County, GANot scored00.0n/a+0.2%
Emanuel County, GANot scored00.0n/a+1.2%
Putnam County, GANot scored11.0408+7.0%
McDuffie County, GANot scored22.5142+0.1%
Morgan County, GANot scored44.980+9.4%
Mitchell County, GANot scored11.3261−5.6%
Meriwether County, GANot scored11.2290+4.4%
Worth County, GANot scored11.3266−3.2%
Pierce County, GANot scored11.3277+5.1%
Greene County, GANot scored22.4172+12.3%
Pike County, GANot scored11.5270+10.5%
Elbert County, GANot scored11.2293+2.1%
Washington County, GANot scored11.4242−2.5%
Dodge County, GANot scored11.5229−1.4%
Crisp County, GANot scored22.5132−4.1%
Lamar County, GANot scored22.8134+12.9%
Banks County, GANot scored00.0n/a+17.3%
Appling County, GANot scored11.4237+3.9%
Long County, GANot scored00.0n/a+32.6%
Berrien County, GANot scored00.0n/a+4.4%
Brantley County, GANot scored00.0n/a+4.9%
Cook County, GANot scored00.0n/a+5.8%
Ben Hill County, GANot scored00.0n/a−0.4%
Brooks County, GANot scored11.7196−1.0%
Dade County, GANot scored11.6224−0.5%
Jasper County, GANot scored11.7219+20.2%
Oglethorpe County, GANot scored00.0n/a+10.4%
Jefferson County, GANot scored00.0n/a−4.2%
Jeff Davis County, GANot scored00.0n/a+2.8%
Screven County, GANot scored12.0169+2.4%
Towns County, GANot scored23.4105+5.8%
Charlton County, GANot scored00.0n/a+4.7%
Bleckley County, GANot scored24.579+2.8%
Crawford County, GANot scored00.0n/a+0.9%
Macon County, GANot scored00.0n/a−2.2%
Telfair County, GANot scored26.053−10.1%
Heard County, GANot scored00.0n/a+6.2%
McIntosh County, GANot scored12.0178+9.2%
Bacon County, GANot scored00.0n/a−0.4%
Candler County, GANot scored00.0n/a+2.2%
Dooly County, GANot scored00.0n/a−0.1%
Evans County, GANot scored12.5136+2.2%
Early County, GANot scored00.0n/a−3.1%
Lanier County, GANot scored00.0n/a+7.1%
Pulaski County, GANot scored00.0n/a+3.0%
Wilkes County, GANot scored24.868−0.1%
Irwin County, GANot scored00.0n/a−6.5%
Johnson County, GANot scored00.0n/a+1.4%
Seminole County, GANot scored00.0n/a+0.4%
Turner County, GANot scored00.0n/a−0.1%
Chattahoochee County, GANot scored00.0n/a−10.6%
Terrell County, GANot scored411.828−5.3%
Wilcox County, GANot scored00.0n/a+0.1%
Wilkinson County, GANot scored00.0n/a−2.1%
Jenkins County, GANot scored00.0n/a+2.1%
Hancock County, GANot scored00.0n/a−0.3%
Montgomery County, GANot scored00.0n/a+0.8%
Atkinson County, GANot scored00.0n/a+1.8%
Lincoln County, GANot scored00.0n/a+5.3%
Twiggs County, GANot scored00.0n/a−5.1%
Taylor County, GANot scored13.11000.0%
Marion County, GANot scored00.0n/a+2.0%
Wheeler County, GANot scored00.0n/a+1.7%
Clinch County, GANot scored00.0n/a+1.8%
Treutlen County, GANot scored00.0n/a+1.1%
Randolph County, GANot scored00.0n/a−3.3%
Miller County, GANot scored00.0n/a−3.0%
Talbot County, GANot scored00.0n/a−0.3%
Calhoun County, GANot scored00.0n/a−2.8%
Warren County, GANot scored00.0n/a+1.2%
Stewart County, GANot scored00.0n/a−12.5%
Schley County, GANot scored00.0n/a+1.2%
Echols County, GANot scored00.0n/a−0.8%
Glascock County, GANot scored00.0n/a+8.4%
Clay County, GANot scored00.0n/a−0.5%
Baker County, GANot scored00.0n/a−4.3%
Webster County, GANot scored00.0n/a+0.7%
Quitman County, GANot scored00.0n/a+1.3%
Taliaferro County, GANot scored00.0n/a+6.7%

Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many mortgage brokers and lenders are in Georgia?

As of September 2026, map listings count 1,588 mortgage brokers and lenders in Georgia. 393 of them (25%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 882 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 8.0% from 2019.

How much do households in Georgia spend on rent and homeowner costs?

About $63.3B a year, or $15,525 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). For the 1,588 mortgage brokers and lenders on map listings, housing spending per office is 2% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 4,074,366 households in Georgia and national spending patterns by income.

How does Georgia compare with the U.S. for mortgage brokers and lenders?

Georgia has 3.9 mortgage brokers and lenders per 10,000 households, 9% below the U.S. rate of 4.3. The index of housing spending per office is 102, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Georgia would have about 1,621, against 1,588 on map listings. There is one business with payroll in the industry for every 4,619 households, against one for every 4,897 across the U.S. The official count rose 8.0% from 2019 to 2023, against +9.5% for the U.S.

Which market in Georgia has the highest market score for mortgage brokers and lenders?

Among 14 scored metro areas in or partly in Georgia, the Rome metro area scores highest, at 66 (upper middle). Among 7 scored small-town markets in or partly in Georgia, the Calhoun area scores highest, at 73 (upper middle). Among 43 scored counties in Georgia, Paulding County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Georgia scores 49 for mortgage brokers and lenders (lower middle), #24 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgia. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Mortgage brokers and lenders in other states

All 51 states

Top markets for mortgage brokers and lenders across the U.S. · All business types in Georgia

Screening a site or an acquisition in Georgia?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.