County profile · Georgia
Barrow County, GA market data
How Barrow County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 99,773
- +18.7% since 2020
- Households
- 30,789
- Median household income
- $80,653
- +29.4% vs. 2015–2019, before inflation
- Median home value
- $294,700
- Jobs located here
- 23,333
- Highest market score
- 88
- Insurance agencies, #90 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Barrow County by name and distance, and the households and spending within reach. Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Barrow County has an estimated 99,773 people and 30,789 households. Population estimates show Barrow County grew 18.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Barrow County is $80,653, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
Relative to the U.S., household spending in Barrow County runs highest on vehicle insurance (an index of 149, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Of the business types scored in Barrow County, insurance agencies (88), coffee shops and cafes (83) and pet stores (82) have the highest Groundwork market scores. For insurance agencies, that ranks #90 of 2,272 scored counties.
Barrow County is part of the Atlanta-Sandy Springs-Roswell metro area. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for clothing and shoe stores (54% below the U.S. rate).
All 56 business types in Barrow County
Highest Groundwork market score first. Each score compares Barrow County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #90 of 2,272 | 38 | 12.3 | $2.4M | 189 | 21 |
| Coffee shops and cafes | 83 | #64 of 2,063 | 16 | 5.2 | $7.3M | 198 | 13 |
| Pet stores | 82 | #42 of 974 | 5 | 1.6 | $5.6M | 123 | Under 3 |
| Clothing and shoe stores | 82 | #131 of 2,087 | 23 | 7.5 | $2.5M | 197 | 9 |
| Property management | 80 | #33 of 910 | 5 | 1.6 | Index only | 169 | 7 |
| Physical therapy | 79 | #64 of 1,422 | 5 | 1.6 | $6.9M | 287 | 9 |
| Clothing, shoes and laundry | 79 | #160 of 2,210 | 36 | 11.7 | $1.6M | 182 | 12 |
| Chiropractors | 77 | #95 of 1,490 | 8 | 2.6 | $4.3M | 180 | 7 |
| Optometrists and eye care | 77 | #104 of 1,302 | 9 | 2.9 | $3.8M | 122 | 3 |
| Bakeries and dessert shops | 77 | #132 of 1,889 | 21 | 6.8 | $5.6M | 135 | 13 |
| Gyms | 74 | #149 of 1,792 | 14 | 4.5 | $1.6M | 120 | 7 |
| Restaurants and cafes | 73 | #320 of 2,405 | 251 | 81.5 | $468K | 126 | 120 |
| Sit-down restaurants | 72 | #328 of 2,405 | 155 | 50.3 | $757K | 114 | 41 |
| Tire shops | 71 | #251 of 1,530 | 11 | 3.6 | $3M | 119 | 6 |
| Doctors, dentists and clinics | 71 | #327 of 2,394 | 128 | 41.6 | $269K | 176 | 52 |
| Grocery stores | 71 | #386 of 2,070 | 17 | 5.5 | $11.1M | 119 | 14 |
| Pet grooming and boarding | 70 | #230 of 1,461 | 9 | 2.9 | $3.1M | 121 | 9 |
| Primary care and pediatrics | 70 | #269 of 1,656 | 18 | 5.8 | $1.9M | 107 | 18 |
| Gyms, studios and classes | 69 | #274 of 2,088 | 24 | 7.8 | $915K | 138 | 15 |
| Child care and preschools | 69 | #301 of 1,611 | 16 | 5.2 | $845K | 84 | 12 |
| Martial arts and dance studios | 68 | #202 of 1,334 | 8 | 2.6 | $2.7M | 136 | 8 |
| Funeral homes | 68 | #284 of 1,472 | 5 | 1.6 | $759K | 112 | 3 |
| Pet businesses | 68 | #360 of 2,200 | 34 | 11.0 | $818K | 93 | 19 |
| Hair salons | 68 | #371 of 2,339 | 57 | 18.5 | $490K | 114 | 13 |
| Electricians | 67 | #219 of 1,160 | 8 | 2.6 | $11.1M | 92 | 20 |
| Dentists and orthodontists | 67 | #365 of 1,886 | 27 | 8.8 | $1.3M | 130 | 15 |
| House cleaning | 66 | #153 of 847 | 8 | 2.6 | $5.7M | 89 | 15 |
| Fast food and sandwich shops | 65 | #558 of 2,222 | 39 | 12.7 | $3M | 99 | 59 |
| Grocery and convenience stores | 63 | #678 of 2,402 | 61 | 19.8 | $3.1M | 91 | 26 |
| Mortgage brokers and lenders | 62 | #223 of 887 | 10 | 3.2 | Index only | 120 | 5 |
| Pizza | 62 | #593 of 2,090 | 27 | 8.8 | $4.3M | 86 | 59 |
| Gas stations | 62 | #687 of 2,358 | 69 | 22.4 | $1.5M | 64 | 37 |
| Spas and skin care | 61 | #500 of 1,769 | 27 | 8.8 | $1M | 118 | 6 |
| Barbershops | 60 | #455 of 1,356 | 15 | 4.9 | $1.9M | 99 | Under 3 |
| Nail salons | 59 | #431 of 1,328 | 15 | 4.9 | $1.9M | 111 | 7 |
| Convenience stores | 59 | #808 of 2,261 | 34 | 11.0 | $5.5M | 70 | 12 |
| Collision repair and body shops | 58 | #492 of 1,327 | 11 | 3.6 | $3M | 96 | 11 |
| Car washes and detailing | 58 | #515 of 1,451 | 12 | 3.9 | $2.7M | 108 | 12 |
| Auto repair shops | 58 | #819 of 2,378 | 75 | 24.4 | $435K | 98 | 37 |
| Auto repair and car care | 58 | #850 of 2,401 | 119 | 38.7 | $274K | 102 | 56 |
| Veterinarians | 57 | #571 of 1,485 | 15 | 4.9 | $1.9M | 68 | 10 |
| Salons, barbers and spas | 56 | #857 of 2,385 | 115 | 37.4 | $243K | 114 | 28 |
| Roofing and gutters | 54 | #520 of 1,177 | 19 | 6.2 | $4.7M | 55 | 5 |
| Landscaping and lawn care | 54 | #620 of 1,493 | 25 | 8.1 | $1.8M | 62 | 32 |
| Pest control | 50 | #350 of 699 | 6 | 1.9 | $7.6M | 74 | 11 |
| Lawn, cleaning and pest control | 49 | #918 of 1,771 | 39 | 12.7 | $1.2M | 69 | 58 |
| Real estate | 49 | #1,155 of 2,229 | 103 | 33.5 | Index only | 105 | 54 |
| Real estate agents and brokers | 48 | #1,181 of 2,176 | 85 | 27.6 | Index only | 101 | 33 |
| Home repair trades | 45 | #1,299 of 2,057 | 57 | 18.5 | $1.6M | 64 | 66 |
| HVAC and plumbing | 42 | #1,154 of 1,707 | 30 | 9.7 | $3M | 62 | 41 |
| Dry cleaners | Not scored | Not scored | 3 | 1.0 | $19.2M | 123 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.0 | Index only | 59 | 3 |
| Laundromats | Not scored | Not scored | 2 | 0.6 | $28.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $16.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.6 | $11M | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Barrow County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.7M | $1,061 | 111 |
| Gasoline and other fuels | $105.3M | $3,419 | 132 |
| Food away from home | $117.4M | $3,813 | 94 |
| Groceries | $188.2M | $6,112 | 97 |
| Personal care products and services | $27.9M | $907 | 90 |
| Child care and other personal services | $13.5M | $439 | 76 |
| Memberships, classes and admissions | $21.9M | $713 | 72 |
| Medical and dental services | $34.4M | $1,118 | 87 |
| Pets | $27.8M | $903 | 99 |
| Clothing, shoes and related services | $57.6M | $1,871 | 91 |
| Vehicle insurance | $90M | $2,925 | 149 |
| Home repairs, maintenance and insurance | $88.7M | $2,880 | 95 |
| Lawn care, cleaning and other household services | $45.5M | $1,478 | 105 |
| Rent and homeowner costs | $468.2M | $15,206 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Barrow County
- Population, 2025 estimate
- 99,773+18.7% since 2020
- Households
- 30,789
- Median age
- 36.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 161 sq. mi.
- People per square mile
- 558
- Median household income
- $80,653+29.4% vs. 2015–2019, before inflation
- Average household income
- $95,651
- Median home value
- $294,700
- Jobs located here
- 23,333
- Daytime population
- 69,296Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Jackson County, GA84,757 people
- Walton County, GA103,313 people
- Oconee County, GA43,551 people
- Gwinnett County, GA979,864 people
- Clarke County, GA129,609 people
- Hall County, GA212,705 people
- Banks County, GA19,264 people
- Forsyth County, GA267,287 people
Questions
How fast is Barrow County, GA growing?
Population estimates put Barrow County at 99,773 people in 2025, up 18.7% since 2020, faster than the U.S. (+3.1%). It has 30,789 households. Median household income rose 29.4% from the 2015–2019 survey, before inflation.
How much do households in Barrow County, GA spend?
Households in Barrow County spend about $468.2M a year on rent and homeowner costs, $188.2M on groceries and $117.4M on food away from home. Set against the U.S., households in Barrow County spend the most on vehicle insurance (an index of 149, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
Which business types have the highest market scores in Barrow County, GA?
The highest Groundwork market scores in Barrow County are for insurance agencies (88), coffee shops and cafes (83) and pet stores (82). Barrow County ranks #90 of 2,272 scored counties for insurance agencies.
How does Barrow County, GA compare with the U.S.?
The median household income in Barrow County is $80,653 a year, in line with the U.S. median of $80,734. The population rose 18.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $294,700, against $332,700 for the U.S. For its number of households, Barrow County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for clothing and shoe stores (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Barrow County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barrow County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Barrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.