Metro area profile · Georgia
Gainesville, GA metro area market data
Population, household spending and competition for 56 business types in the Gainesville metro area, each scored against other metro areas.
- Population, 2025
- 226,568
- +11.4% since 2020
- Households
- 73,551
- Median household income
- $80,901
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $350,400
- Jobs located here
- 102,286
- Highest market score
- 86
- Clothing and shoe stores, #11 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Gainesville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 226,568 people live in the Gainesville metro area, in 73,551 households. Population estimates show the Gainesville metro area grew 11.4% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Gainesville metro area is $80,901 a year, in line with the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Gainesville metro area spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (82).
The highest Groundwork market scores in the Gainesville metro area are for clothing and shoe stores (86); clothing, shoe and laundry businesses (83); and child care centers and preschools (82). The Gainesville metro area ranks #11 of 387 scored metro areas for clothing and shoe stores.
The Gainesville metro area is made up of one county, Hall County. For its number of households, the Gainesville metro area has the most map listings, relative to the U.S., for home inspectors (2.7 times the U.S. rate) and the fewest for mortgage brokers and lenders (53% below the U.S. rate).
All 56 business types in the Gainesville metro area
Highest Groundwork market score first. Each score compares the Gainesville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 86 | #11 of 387 | 66 | 9.0 | $2.2M | 174 | 36 |
| Clothing, shoes and laundry | 83 | #11 of 387 | 101 | 13.7 | $1.4M | 164 | 53 |
| Child care and preschools | 82 | #16 of 387 | 31 | 4.2 | $1.2M | 118 | 23 |
| Pet stores | 76 | #19 of 382 | 11 | 1.5 | $6.4M | 141 | 6 |
| Oil change and quick lube | 76 | #25 of 290 | 5 | 0.7 | $15.2M | 111 | 4 |
| Pet grooming and boarding | 76 | #26 of 386 | 25 | 3.4 | $2.8M | 110 | 13 |
| Pet businesses | 75 | #30 of 387 | 76 | 10.3 | $922K | 105 | 37 |
| Funeral homes | 75 | #47 of 377 | 13 | 1.8 | $859K | 127 | 7 |
| Property management | 71 | #30 of 374 | 11 | 1.5 | Index only | 190 | 42 |
| Coffee shops and cafes | 67 | #63 of 387 | 70 | 9.5 | $4.2M | 113 | 41 |
| Veterinarians | 66 | #86 of 384 | 28 | 3.8 | $2.5M | 92 | 18 |
| House cleaning | 65 | #77 of 375 | 18 | 2.4 | $6.3M | 99 | 46 |
| Mortgage brokers and lenders | 64 | #62 of 373 | 15 | 2.0 | Index only | 198 | 22 |
| Bakeries and dessert shops | 64 | #84 of 387 | 64 | 8.7 | $4.6M | 111 | 46 |
| Restaurants and cafes | 63 | #109 of 387 | 744 | 101.2 | $394K | 106 | 342 |
| Yoga, Pilates and fitness studios | 62 | #69 of 347 | 14 | 1.9 | $4.2M | 104 | 18 |
| Gyms | 62 | #90 of 387 | 51 | 6.9 | $1.2M | 89 | 18 |
| Gyms, studios and classes | 58 | #114 of 387 | 96 | 13.1 | $616K | 93 | 37 |
| Laundromats | 58 | #122 of 364 | 10 | 1.4 | $14.6M | 116 | 8 |
| Barbershops | 58 | #128 of 387 | 33 | 4.5 | $2.1M | 112 | 5 |
| Insurance agencies | 57 | #147 of 387 | 160 | 21.8 | $1.3M | 102 | 103 |
| Sit-down restaurants | 56 | #140 of 387 | 434 | 59.0 | $676K | 102 | 141 |
| Fast food and sandwich shops | 55 | #171 of 387 | 113 | 15.4 | $2.6M | 85 | 154 |
| Martial arts and dance studios | 54 | #148 of 387 | 31 | 4.2 | $1.9M | 95 | 19 |
| Optometrists and eye care | 54 | #152 of 386 | 25 | 3.4 | $3.4M | 110 | 16 |
| Pizza | 53 | #169 of 387 | 66 | 9.0 | $4.4M | 87 | 154 |
| Collision repair and body shops | 53 | #179 of 381 | 24 | 3.3 | $3.2M | 103 | 23 |
| Dry cleaners | 52 | #139 of 272 | 9 | 1.2 | $16.2M | 103 | 9 |
| Spas and skin care | 52 | #169 of 387 | 68 | 9.2 | $1M | 117 | 27 |
| Grocery and convenience stores | 50 | #202 of 387 | 153 | 20.8 | $3M | 88 | 61 |
| Convenience stores | 50 | #204 of 387 | 75 | 10.2 | $6.1M | 78 | 25 |
| Real estate | 49 | #191 of 387 | 256 | 34.8 | Index only | 105 | 242 |
| Chiropractors | 49 | #200 of 386 | 40 | 5.4 | $2.1M | 90 | 23 |
| Grocery stores | 48 | #214 of 387 | 52 | 7.1 | $8.8M | 95 | 36 |
| Gas stations | 48 | #215 of 387 | 139 | 18.9 | $1.7M | 73 | 99 |
| Real estate agents and brokers | 45 | #237 of 387 | 218 | 29.6 | Index only | 98 | 148 |
| Hair salons | 45 | #238 of 387 | 178 | 24.2 | $390K | 91 | 58 |
| Lawn, cleaning and pest control | 44 | #227 of 387 | 115 | 15.6 | $991K | 59 | 155 |
| Tire shops | 44 | #241 of 386 | 45 | 6.1 | $1.7M | 68 | 15 |
| Salons, barbers and spas | 44 | #257 of 387 | 334 | 45.4 | $208K | 98 | 122 |
| Landscaping and lawn care | 42 | #239 of 385 | 74 | 10.1 | $1.5M | 53 | 92 |
| Primary care and pediatrics | 42 | #258 of 387 | 50 | 6.8 | $1.7M | 96 | 187 |
| HVAC and plumbing | 42 | #261 of 387 | 64 | 8.7 | $3.5M | 73 | 98 |
| Pest control | 41 | #242 of 345 | 23 | 3.1 | $5M | 48 | 17 |
| Auto repair shops | 41 | #271 of 387 | 225 | 30.6 | $338K | 76 | 89 |
| Roofing and gutters | 41 | #271 of 381 | 49 | 6.7 | $4.6M | 54 | 22 |
| Home inspectors | 39 | #173 of 243 | 12 | 1.6 | Index only | 37 | 5 |
| Physical therapy | 39 | #273 of 386 | 44 | 6.0 | $1.9M | 81 | 41 |
| Doctors, dentists and clinics | 39 | #283 of 387 | 624 | 84.8 | $137K | 90 | 371 |
| Electricians | 39 | #284 of 383 | 31 | 4.2 | $7.2M | 60 | 75 |
| Auto repair and car care | 39 | #286 of 387 | 375 | 51.0 | $203K | 76 | 130 |
| Nail salons | 39 | #305 of 387 | 52 | 7.1 | $1.3M | 80 | 27 |
| Home repair trades | 37 | #303 of 387 | 144 | 19.6 | $1.5M | 64 | 195 |
| Car washes and detailing | 34 | #320 of 387 | 51 | 6.9 | $1.5M | 59 | 20 |
| Dentists and orthodontists | 31 | #341 of 387 | 116 | 15.8 | $740K | 75 | 93 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $85.8M | Too few | 11 |
Household spending in the Gainesville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $76.1M | $1,035 | 108 |
| Gasoline and other fuels | $240.4M | $3,269 | 126 |
| Food away from home | $293.3M | $3,987 | 98 |
| Groceries | $458.4M | $6,232 | 99 |
| Personal care products and services | $69.4M | $944 | 94 |
| Child care and other personal services | $36.7M | $500 | 86 |
| Memberships, classes and admissions | $59.2M | $804 | 82 |
| Medical and dental services | $85.8M | $1,166 | 91 |
| Pets | $70.1M | $953 | 105 |
| Clothing, shoes and related services | $145.6M | $1,980 | 96 |
| Vehicle insurance | $205M | $2,787 | 142 |
| Home repairs, maintenance and insurance | $223.1M | $3,033 | 100 |
| Lawn care, cleaning and other household services | $114M | $1,550 | 110 |
| Rent and homeowner costs | $1.2B | $15,759 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gainesville metro area
- Population, 2025 estimate
- 226,568+11.4% since 2020
- Households
- 73,551
- Median age
- 39.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 393 sq. mi.
- People per square mile
- 542
- Median household income
- $80,901+28.5% vs. 2015–2019, before inflation
- Average household income
- $108,166
- Median home value
- $350,400
- Jobs located here
- 102,286
- Daytime population
- 216,900Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gainesville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gainesville metro area 1
- Hall County, GA212,705 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
- Rome, GA metro area99,693 people
Questions
How fast is the Gainesville, GA metro area growing?
Population estimates put the Gainesville metro area at 226,568 people in 2025, up 11.4% since 2020, faster than the U.S. (+3.1%). It has 73,551 households. Against the 2015–2019 survey, median household income rose 28.5%, before inflation.
How much do households in the Gainesville, GA metro area spend?
Households in the Gainesville metro area spend about $1.2B a year on rent and homeowner costs, $458.4M on groceries and $293.3M on food away from home. Relative to the U.S., household spending in the Gainesville metro area runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (82).
Which business types have the highest market scores in the Gainesville, GA metro area?
Of the business types scored in the Gainesville metro area, clothing and shoe stores (86); clothing, shoe and laundry businesses (83); and child care centers and preschools (82) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #11 of 387 scored metro areas.
How does the Gainesville, GA metro area compare with the U.S.?
Median household income in the Gainesville metro area is $80,901, in line with the U.S. median of $80,734. The population rose 11.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $350,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.7 times the U.S. rate) and lowest for mortgage brokers and lenders (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Gainesville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gainesville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Gainesville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gainesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.