County profile · Georgia
Towns County, GA market data
Population, household spending and competition for 56 business types in Towns County, each scored against other counties.
- Population, 2025
- 13,285
- +5.8% since 2020
- Households
- 5,924
- Median household income
- $59,135
- +22.6% vs. 2015–2019, before inflation
- Median home value
- $316,100
- Jobs located here
- 3,452
- Highest market score
- 74
- Insurance agencies, #360 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Towns County by name and distance, and the households and spending within reach. Or open the report at the center of Towns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,285 people live in Towns County, in 5,924 households. Population estimates put the population change in Towns County from 2020 to 2025 at +5.8%, faster than the U.S. (+3.1%). The median household income in Towns County is $59,135 a year, 27% below the U.S. median of $80,734. That rose 22.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Towns County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Towns County are for insurance agencies (74), auto repair shops (70) and auto repair and car care businesses (56). Towns County ranks #360 of 2,272 scored counties for insurance agencies.
For its number of households, Towns County has the most map listings, relative to the U.S., for gas stations (86% above the U.S. rate) and the fewest for medical and dental practices (50% below the U.S. rate).
All 56 business types in Towns County
Highest Groundwork market score first. Each score compares Towns County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #360 of 2,272 | 7 | 11.8 | $2.2M | 173 | 5 |
| Auto repair shops | 70 | #337 of 2,378 | 9 | 15.2 | $606K | 136 | Under 3 |
| Auto repair and car care | 56 | #938 of 2,401 | 20 | 33.8 | $273K | 101 | Under 3 |
| Doctors, dentists and clinics | 54 | #1,002 of 2,394 | 25 | 42.2 | $235K | 154 | 14 |
| Lawn, cleaning and pest control | 51 | #833 of 1,771 | 8 | 13.5 | $987K | 59 | 5 |
| Home repair trades | 51 | #990 of 2,057 | 7 | 11.8 | $2.2M | 90 | 10 |
| Gas stations | 48 | #1,287 of 2,358 | 12 | 20.3 | $1.5M | 62 | 8 |
| Convenience stores | 47 | #1,228 of 2,261 | 5 | 8.4 | $6.6M | 84 | 4 |
| Landscaping and lawn care | 46 | #847 of 1,493 | 5 | 8.4 | $1.6M | 54 | 5 |
| Grocery stores | 45 | #1,193 of 2,070 | 5 | 8.4 | $6.6M | 71 | Under 3 |
| Grocery and convenience stores | 45 | #1,387 of 2,402 | 12 | 20.3 | $2.8M | 81 | 6 |
| Bakeries and dessert shops | 43 | #1,182 of 1,889 | 5 | 8.4 | $3.9M | 95 | 4 |
| Pet businesses | 42 | #1,452 of 2,200 | 10 | 16.9 | $463K | 53 | 3 |
| Salons, barbers and spas | 41 | #1,700 of 2,385 | 31 | 52.3 | $152K | 72 | 3 |
| Primary care and pediatrics | 40 | #1,157 of 1,656 | 5 | 8.4 | $1.2M | 66 | 7 |
| Coffee shops and cafes | 40 | #1,385 of 2,063 | 6 | 10.1 | $3.3M | 88 | 4 |
| Hair salons | 39 | #1,702 of 2,339 | 14 | 23.6 | $337K | 78 | 3 |
| Fast food and sandwich shops | 38 | #1,579 of 2,222 | 9 | 15.2 | $2.2M | 71 | 12 |
| Clothing, shoes and laundry | 37 | #1,638 of 2,210 | 15 | 25.3 | $670K | 76 | Under 3 |
| Clothing and shoe stores | 36 | #1,552 of 2,087 | 12 | 20.3 | $837K | 66 | Under 3 |
| Electricians | 32 | #964 of 1,160 | 5 | 8.4 | $3M | 25 | 4 |
| Pizza | 32 | #1,742 of 2,090 | 9 | 15.2 | $2.2M | 43 | 12 |
| Real estate agents and brokers | 31 | #2,008 of 2,176 | 27 | 45.6 | Index only | 56 | 8 |
| Real estate | 31 | #2,055 of 2,229 | 33 | 55.7 | Index only | 57 | 13 |
| Nail salons | 28 | #1,172 of 1,328 | 5 | 8.4 | $945K | 57 | Under 3 |
| Spas and skin care | 28 | #1,578 of 1,769 | 9 | 15.2 | $525K | 60 | Under 3 |
| Restaurants and cafes | 25 | #2,201 of 2,405 | 82 | 138.4 | $239K | 65 | 36 |
| Sit-down restaurants | 24 | #2,238 of 2,405 | 54 | 91.2 | $364K | 55 | 20 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.8 | $1.5M | 149 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 6.8 | $891K | 135 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 5.1 | $1.6M | 84 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 5.1 | $1.8M | 72 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 5.1 | $2M | 82 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 5.1 | $1.2M | 91 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.1 | $1.5M | 61 | Under 3 |
| Property management | Not scored | Not scored | 3 | 5.1 | Index only | 49 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 3.4 | $1.1M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.4 | $673K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 3.4 | $3.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 3.4 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.4 | $2.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.4 | $2.7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.4 | $2.3M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.7 | $15.2M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $10M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.7 | $3.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.7 | $5.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.7 | $7.9M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $5.9M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.7 | $15.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Towns County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.5M | $920 | 96 |
| Gasoline and other fuels | $17.7M | $2,985 | 115 |
| Food away from home | $19.6M | $3,314 | 81 |
| Groceries | $33.1M | $5,591 | 88 |
| Personal care products and services | $4.7M | $798 | 79 |
| Child care and other personal services | $2.2M | $373 | 64 |
| Memberships, classes and admissions | $3.6M | $602 | 61 |
| Medical and dental services | $5.9M | $992 | 77 |
| Pets | $4.6M | $782 | 86 |
| Clothing, shoes and related services | $10M | $1,696 | 83 |
| Vehicle insurance | $15.2M | $2,561 | 131 |
| Home repairs, maintenance and insurance | $15.2M | $2,572 | 85 |
| Lawn care, cleaning and other household services | $7.9M | $1,333 | 94 |
| Rent and homeowner costs | $82M | $13,849 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Towns County
- Population, 2025 estimate
- 13,285+5.8% since 2020
- Households
- 5,924
- Median age
- 54.5
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 167 sq. mi.
- People per square mile
- 78
- Median household income
- $59,135+22.6% vs. 2015–2019, before inflation
- Average household income
- $91,656
- Median home value
- $316,100
- Jobs located here
- 3,452
- Daytime population
- 11,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Towns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Towns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Union County, GA26,304 people
- Rabun County, GA17,312 people
- White County, GA28,810 people
- Habersham County, GA47,793 people
- Fannin County, GA25,742 people
- Lumpkin County, GA34,505 people
- Stephens County, GA27,012 people
- Dawson County, GA30,242 people
Questions
How fast is Towns County, GA growing?
Population estimates put Towns County at 13,285 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 5,924 households. Against the 2015–2019 survey, median household income rose 22.6%, before inflation.
How much do households in Towns County, GA spend?
Households in Towns County spend about $82M a year on rent and homeowner costs, $33.1M on groceries and $19.6M on food away from home. Relative to the U.S., household spending in Towns County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Towns County, GA?
Of the business types scored in Towns County, insurance agencies (74), auto repair shops (70) and auto repair and car care businesses (56) have the highest Groundwork market scores. For insurance agencies, that ranks #360 of 2,272 scored counties.
How does Towns County, GA compare with the U.S.?
Median household income in Towns County is $59,135, 27% below the U.S. median of $80,734. The population rose 5.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $316,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (86% above the U.S. rate) and lowest for medical and dental practices (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Towns County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Towns County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Towns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Towns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.