Small-town market profile · Georgia
Dublin, GA area market data
How the Dublin area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 60,351
- +2.8% since 2020
- Households
- 21,809
- Median household income
- $54,207
- Median home value
- $136,600
- Jobs located here
- 21,310
- Highest market score
- 72
- Chiropractors, #35 of 426 scored small-town markets
A site report maps the competitors on map listings around any address in the Dublin area by name and distance, and the households and spending within reach. Or open the report at the center of the Dublin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Dublin area has an estimated 60,351 people and 21,809 households. Population estimates put the population change in the Dublin area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). Median household income in the Dublin area is $54,207, 33% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Dublin area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Dublin area, chiropractors (72), pet grooming and boarding businesses (70) and coffee shops and cafes (70) have the highest Groundwork market scores. For chiropractors, that ranks #35 of 426 scored small-town markets.
The Dublin area takes in 2 counties: Laurens County and Johnson County. Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for coffee shops and cafes (58% below the U.S. rate).
All 56 business types in the Dublin area
Highest Groundwork market score first. Each score compares the Dublin area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 72 | #35 of 426 | 6 | 2.8 | $3.5M | 146 | 3 |
| Pet grooming and boarding | 70 | #50 of 387 | 6 | 2.8 | $2.8M | 108 | 4 |
| Coffee shops and cafes | 70 | #56 of 529 | 10 | 4.6 | $7M | 189 | 8 |
| Roofing and gutters | 68 | #48 of 288 | 5 | 2.3 | $10.7M | 127 | 3 |
| Collision repair and body shops | 66 | #83 of 387 | 7 | 3.2 | $2.8M | 91 | 3 |
| Pet businesses | 65 | #95 of 527 | 21 | 9.6 | $787K | 90 | 9 |
| Insurance agencies | 65 | #139 of 537 | 34 | 15.6 | $1.6M | 129 | 23 |
| Landscaping and lawn care | 64 | #102 of 399 | 13 | 6.0 | $2.2M | 74 | 10 |
| Electricians | 62 | #71 of 295 | 5 | 2.3 | $10.7M | 89 | 13 |
| Lawn, cleaning and pest control | 61 | #131 of 481 | 20 | 9.2 | $1.4M | 83 | 18 |
| Funeral homes | 59 | #125 of 365 | 10 | 4.6 | $356K | 52 | 5 |
| Spas and skin care | 59 | #155 of 504 | 13 | 6.0 | $1.3M | 147 | 3 |
| Bakeries and dessert shops | 59 | #160 of 507 | 15 | 6.9 | $4.7M | 113 | 8 |
| Real estate agents and brokers | 58 | #156 of 533 | 32 | 14.7 | Index only | 168 | 11 |
| Gyms | 58 | #173 of 506 | 11 | 5.0 | $1.1M | 85 | 4 |
| Gyms, studios and classes | 58 | #178 of 535 | 20 | 9.2 | $607K | 92 | 4 |
| Real estate | 56 | #179 of 536 | 37 | 17.0 | Index only | 183 | 26 |
| Home repair trades | 53 | #236 of 526 | 28 | 12.8 | $1.9M | 79 | 25 |
| Tire shops | 52 | #206 of 431 | 13 | 6.0 | $1.5M | 60 | 3 |
| Hair salons | 51 | #270 of 538 | 49 | 22.5 | $342K | 80 | 3 |
| HVAC and plumbing | 50 | #243 of 476 | 18 | 8.3 | $3M | 63 | 9 |
| Laundromats | 45 | #86 of 150 | 5 | 2.3 | $7.2M | 57 | 3 |
| Martial arts and dance studios | 45 | #226 of 378 | 7 | 3.2 | $1.7M | 86 | Under 3 |
| Grocery stores | 45 | #319 of 506 | 19 | 8.7 | $6.3M | 68 | 8 |
| Auto repair shops | 45 | #337 of 538 | 60 | 27.5 | $327K | 74 | 20 |
| Salons, barbers and spas | 45 | #339 of 538 | 88 | 40.4 | $191K | 90 | 10 |
| Dentists and orthodontists | 42 | #343 of 526 | 18 | 8.3 | $1.2M | 119 | 17 |
| Barbershops | 41 | #249 of 377 | 10 | 4.6 | $1.7M | 89 | Under 3 |
| Restaurants and cafes | 41 | #366 of 538 | 217 | 99.5 | $323K | 87 | 94 |
| Sit-down restaurants | 41 | #367 of 538 | 135 | 61.9 | $519K | 78 | 35 |
| Auto repair and car care | 41 | #371 of 538 | 105 | 48.1 | $187K | 70 | 31 |
| Car washes and detailing | 37 | #326 of 441 | 11 | 5.0 | $1.8M | 71 | 6 |
| Nail salons | 36 | #295 of 387 | 14 | 6.4 | $1.2M | 72 | 4 |
| Child care and preschools | 35 | #354 of 454 | 14 | 6.4 | $555K | 55 | 23 |
| Clothing and shoe stores | 33 | #418 of 536 | 43 | 19.7 | $834K | 66 | 20 |
| Primary care and pediatrics | 32 | #363 of 458 | 15 | 6.9 | $1.4M | 79 | 52 |
| Gas stations | 32 | #448 of 536 | 60 | 27.5 | $1.1M | 45 | 52 |
| Optometrists and eye care | 31 | #335 of 400 | 11 | 5.0 | $1.9M | 61 | Under 3 |
| Clothing, shoes and laundry | 30 | #444 of 536 | 58 | 26.6 | $618K | 70 | 26 |
| Convenience stores | 30 | #446 of 529 | 53 | 24.3 | $2.3M | 29 | 8 |
| Fast food and sandwich shops | 29 | #457 of 537 | 41 | 18.8 | $1.7M | 56 | 45 |
| Grocery and convenience stores | 29 | #462 of 538 | 88 | 40.4 | $1.4M | 40 | 16 |
| Pizza | 28 | #472 of 520 | 32 | 14.7 | $2.2M | 43 | 45 |
| Physical therapy | 24 | #365 of 400 | 15 | 6.9 | $1.4M | 58 | 14 |
| Doctors, dentists and clinics | 24 | #492 of 538 | 172 | 78.9 | $122K | 80 | 86 |
| Oil change and quick lube | Not scored | Not scored | 5 | 2.3 | $3.9M | 29 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.8 | $7M | 69 | 8 |
| Veterinarians | Not scored | Not scored | 4 | 1.8 | $4.1M | 152 | 5 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $9.3M | 146 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.4 | Index only | 176 | 11 |
| Dry cleaners | Not scored | Not scored | 2 | 0.9 | $17.9M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.9 | $10.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $6.1M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $16.5M | Too few | Under 3 |
Household spending in the Dublin area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.6M | $901 | 94 |
| Gasoline and other fuels | $64.8M | $2,970 | 114 |
| Food away from home | $70M | $3,211 | 79 |
| Groceries | $119.3M | $5,468 | 87 |
| Personal care products and services | $16.8M | $769 | 77 |
| Child care and other personal services | $7.8M | $356 | 61 |
| Memberships, classes and admissions | $12.1M | $556 | 57 |
| Medical and dental services | $21M | $964 | 75 |
| Pets | $16.5M | $757 | 83 |
| Clothing, shoes and related services | $35.9M | $1,645 | 80 |
| Vehicle insurance | $55.2M | $2,531 | 129 |
| Home repairs, maintenance and insurance | $53.6M | $2,456 | 81 |
| Lawn care, cleaning and other household services | $28M | $1,285 | 91 |
| Rent and homeowner costs | $293.1M | $13,437 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Dublin area
- Population, 2025 estimate
- 60,351+2.8% since 2020
- Households
- 21,809
- Median age
- 40.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 1,110 sq. mi.
- People per square mile
- 53
- Median household income
- $54,207
- Average household income
- $78,993
- Median home value
- $136,600
- Jobs located here
- 21,310
- Daytime population
- 56,182Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dublin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Dublin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Dublin area 2
- Laurens County, GA49,798 people
- Johnson County, GA9,190 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Dublin, GA area growing?
Population estimates put the Dublin area at 60,351 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 21,809 households.
How much do households in the Dublin, GA area spend?
Households in the Dublin area spend about $293.1M a year on rent and homeowner costs, $119.3M on groceries and $70M on food away from home. Set against the U.S., households in the Dublin area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Dublin, GA area?
The highest Groundwork market scores in the Dublin area are for chiropractors (72), pet grooming and boarding businesses (70) and coffee shops and cafes (70). The Dublin area ranks #35 of 426 scored small-town markets for chiropractors.
How does the Dublin, GA area compare with the U.S.?
The median household income in the Dublin area is $54,207 a year, 33% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $136,600, against $332,700 for the U.S. For its number of households, the Dublin area has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for coffee shops and cafes (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Dublin area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dublin area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Dublin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dublin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.