Metro area profile · Georgia
Augusta-Richmond County, GA-SC metro area market data
How the Augusta-Richmond County metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 641,231
- +4.7% since 2020
- Households
- 231,857
- Median household income
- $69,344
- +30.2% vs. 2015–2019, before inflation
- Median home value
- $226,100
- Jobs located here
- 228,609
- Highest market score
- 83
- Insurance agencies, #24 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Augusta-Richmond County metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Augusta-Richmond County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Augusta-Richmond County metro area has an estimated 641,231 people and 231,857 households. Population estimates show the Augusta-Richmond County metro area grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Augusta-Richmond County metro area is $69,344, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.2%, before inflation.
Relative to the U.S., household spending in the Augusta-Richmond County metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Of the business types scored in the Augusta-Richmond County metro area, insurance agencies (83), pet stores (77) and coffee shops and cafes (76) have the highest Groundwork market scores. For insurance agencies, that ranks #24 of 387 scored metro areas.
The Augusta-Richmond County metro area takes in 7 counties: Richmond County, GA; Aiken County, SC; Columbia County, GA; Edgefield County, SC; and 3 more. Against the U.S., map listings per household run highest for oil change and quick-lube shops (71% above the U.S. rate) and lowest for pet stores (40% below the U.S. rate).
All 56 business types in the Augusta-Richmond County metro area
Highest Groundwork market score first. Each score compares the Augusta-Richmond County metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 83 | #24 of 387 | 286 | 12.3 | $2M | 163 | 176 |
| Pet stores | 77 | #16 of 382 | 28 | 1.2 | $7.2M | 159 | 15 |
| Coffee shops and cafes | 76 | #21 of 387 | 156 | 6.7 | $5.4M | 147 | 85 |
| Roofing and gutters | 72 | #35 of 381 | 67 | 2.9 | $9.6M | 114 | 27 |
| Bakeries and dessert shops | 70 | #40 of 387 | 164 | 7.1 | $5.2M | 125 | 96 |
| Home repair trades | 70 | #42 of 387 | 239 | 10.3 | $2.7M | 111 | 326 |
| Pet grooming and boarding | 68 | #57 of 386 | 61 | 2.6 | $3.3M | 130 | 48 |
| HVAC and plumbing | 68 | #58 of 387 | 120 | 5.2 | $5.4M | 113 | 176 |
| Optometrists and eye care | 68 | #62 of 386 | 60 | 2.6 | $4.2M | 134 | 31 |
| Landscaping and lawn care | 68 | #89 of 385 | 119 | 5.1 | $2.8M | 96 | 190 |
| Pet businesses | 67 | #68 of 387 | 207 | 8.9 | $972K | 111 | 123 |
| Chiropractors | 67 | #71 of 386 | 78 | 3.4 | $3.2M | 135 | 46 |
| Electricians | 65 | #71 of 383 | 52 | 2.2 | $12.4M | 103 | 123 |
| Dry cleaners | 64 | #58 of 272 | 19 | 0.8 | $22.4M | 143 | 17 |
| Lawn, cleaning and pest control | 64 | #106 of 387 | 222 | 9.6 | $1.5M | 89 | 330 |
| Property management | 63 | #77 of 374 | 52 | 2.2 | Index only | 118 | 88 |
| House cleaning | 62 | #88 of 375 | 57 | 2.5 | $5.8M | 91 | 105 |
| Auto repair shops | 62 | #101 of 387 | 473 | 20.4 | $451K | 101 | 185 |
| Grocery stores | 62 | #107 of 387 | 133 | 5.7 | $10.3M | 111 | 75 |
| Yoga, Pilates and fitness studios | 61 | #76 of 347 | 34 | 1.5 | $4.8M | 118 | 51 |
| Restaurants and cafes | 61 | #123 of 387 | 2,116 | 91.3 | $400K | 108 | 974 |
| Collision repair and body shops | 61 | #123 of 381 | 61 | 2.6 | $3.5M | 113 | 48 |
| Auto repair and car care | 60 | #126 of 387 | 804 | 34.7 | $265K | 99 | 292 |
| Gyms | 59 | #111 of 387 | 135 | 5.8 | $1.2M | 92 | 51 |
| Laundromats | 58 | #125 of 364 | 33 | 1.4 | $12.9M | 103 | 11 |
| Veterinarians | 58 | #136 of 384 | 77 | 3.3 | $2.6M | 96 | 60 |
| Car washes and detailing | 58 | #137 of 387 | 87 | 3.8 | $2.5M | 97 | 32 |
| Mortgage brokers and lenders | 57 | #126 of 373 | 79 | 3.4 | Index only | 111 | 28 |
| Sit-down restaurants | 56 | #139 of 387 | 1,227 | 52.9 | $691K | 104 | 372 |
| Home inspectors | 55 | #98 of 243 | 18 | 0.8 | Index only | 72 | 9 |
| Gyms, studios and classes | 55 | #141 of 387 | 266 | 11.5 | $610K | 92 | 95 |
| Physical therapy | 54 | #161 of 386 | 100 | 4.3 | $2.5M | 105 | 83 |
| Doctors, dentists and clinics | 52 | #175 of 387 | 1,663 | 71.7 | $151K | 99 | 710 |
| Pizza | 52 | #175 of 387 | 155 | 6.7 | $5.5M | 108 | 504 |
| Dentists and orthodontists | 52 | #179 of 387 | 251 | 10.8 | $1M | 102 | 174 |
| Child care and preschools | 52 | #181 of 387 | 102 | 4.4 | $1M | 100 | 160 |
| Gas stations | 50 | #198 of 387 | 292 | 12.6 | $2.3M | 98 | 298 |
| Pest control | 49 | #181 of 345 | 46 | 2.0 | $7.2M | 71 | 35 |
| Spas and skin care | 48 | #208 of 387 | 230 | 9.9 | $876K | 100 | 44 |
| Real estate | 47 | #218 of 387 | 838 | 36.1 | Index only | 94 | 375 |
| Grocery and convenience stores | 47 | #221 of 387 | 464 | 20.0 | $2.9M | 87 | 142 |
| Martial arts and dance studios | 47 | #232 of 387 | 97 | 4.2 | $1.7M | 83 | 44 |
| Real estate agents and brokers | 45 | #238 of 387 | 689 | 29.7 | Index only | 91 | 196 |
| Primary care and pediatrics | 44 | #248 of 387 | 155 | 6.7 | $1.6M | 91 | 356 |
| Funeral homes | 43 | #229 of 377 | 62 | 2.7 | $538K | 79 | 36 |
| Clothing, shoes and laundry | 42 | #260 of 387 | 545 | 23.5 | $781K | 89 | 228 |
| Convenience stores | 39 | #269 of 387 | 257 | 11.1 | $5.3M | 68 | 67 |
| Clothing and shoe stores | 39 | #274 of 387 | 424 | 18.3 | $1M | 79 | 200 |
| Barbershops | 39 | #291 of 387 | 157 | 6.8 | $1.3M | 68 | 12 |
| Salons, barbers and spas | 39 | #309 of 387 | 1,217 | 52.5 | $165K | 78 | 209 |
| Nail salons | 39 | #309 of 387 | 173 | 7.5 | $1.2M | 70 | 34 |
| Hair salons | 37 | #322 of 387 | 639 | 27.6 | $315K | 73 | 113 |
| Tire shops | 36 | #286 of 386 | 121 | 5.2 | $1.8M | 70 | 44 |
| Urgent care and walk-in clinics | 35 | #160 of 197 | 16 | 0.7 | $15.7M | 64 | 20 |
| Fast food and sandwich shops | 34 | #291 of 387 | 384 | 16.6 | $2.2M | 72 | 504 |
| Oil change and quick lube | 31 | #238 of 290 | 27 | 1.2 | $7.9M | 57 | 26 |
Household spending in the Augusta-Richmond County metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $213.3M | $920 | 96 |
| Gasoline and other fuels | $684.8M | $2,953 | 114 |
| Food away from home | $847.5M | $3,655 | 90 |
| Groceries | $1.4B | $5,897 | 93 |
| Personal care products and services | $201.4M | $869 | 86 |
| Child care and other personal services | $102.1M | $440 | 76 |
| Memberships, classes and admissions | $162.3M | $700 | 71 |
| Medical and dental services | $251.7M | $1,086 | 84 |
| Pets | $201.2M | $868 | 95 |
| Clothing, shoes and related services | $425.7M | $1,836 | 89 |
| Vehicle insurance | $584M | $2,519 | 129 |
| Home repairs, maintenance and insurance | $646.1M | $2,787 | 92 |
| Lawn care, cleaning and other household services | $333M | $1,436 | 102 |
| Rent and homeowner costs | $3.4B | $14,758 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Augusta-Richmond County metro area
- Population, 2025 estimate
- 641,231+4.7% since 2020
- Households
- 231,857
- Median age
- 39.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 3,481 sq. mi.
- People per square mile
- 179
- Median household income
- $69,344+30.2% vs. 2015–2019, before inflation
- Average household income
- $92,940
- Median home value
- $226,100
- Jobs located here
- 228,609
- Daytime population
- 608,615Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Augusta-Richmond County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Augusta-Richmond County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Augusta-Richmond County metro area 7
- Richmond County, GA206,069 people
- Aiken County, SC174,160 people
- Columbia County, GA162,434 people
- Edgefield County, SC27,476 people
- Burke County, GA24,470 people
- McDuffie County, GA21,718 people
- Lincoln County, GA7,854 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
- Rome, GA metro area99,693 people
Questions
How fast is the Augusta-Richmond County, GA-SC metro area growing?
Population estimates put the Augusta-Richmond County metro area at 641,231 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 231,857 households. Median household income rose 30.2% from the 2015–2019 survey, before inflation.
How much do households in the Augusta-Richmond County, GA-SC metro area spend?
Households in the Augusta-Richmond County metro area spend about $3.4B a year on rent and homeowner costs, $1.4B on groceries and $847.5M on food away from home. Set against the U.S., households in the Augusta-Richmond County metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
Which business types have the highest market scores in the Augusta-Richmond County, GA-SC metro area?
The highest Groundwork market scores in the Augusta-Richmond County metro area are for insurance agencies (83), pet stores (77) and coffee shops and cafes (76). The Augusta-Richmond County metro area ranks #24 of 387 scored metro areas for insurance agencies.
How does the Augusta-Richmond County, GA-SC metro area compare with the U.S.?
The median household income in the Augusta-Richmond County metro area is $69,344 a year, 14% below the U.S. median of $80,734. The population rose 4.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $226,100, against $332,700 for the U.S. For its number of households, the Augusta-Richmond County metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (71% above the U.S. rate) and the fewest for pet stores (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Augusta-Richmond County metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Augusta-Richmond County metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Augusta-Richmond County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Augusta-Richmond County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.