County profile · Georgia
Pierce County, GA market data
Population, household spending and competition for 56 business types in Pierce County, each scored against other counties.
- Population, 2025
- 20,764
- +5.1% since 2020
- Households
- 7,605
- Median household income
- $60,517
- +41.4% vs. 2015–2019, before inflation
- Median home value
- $153,300
- Jobs located here
- 4,853
- Highest market score
- 90
- Insurance agencies, #57 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Pierce County by name and distance, and the households and spending within reach. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,764 people live in Pierce County, in 7,605 households. Population estimates show Pierce County grew 5.1% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Pierce County is $60,517 a year, 25% below the U.S. median of $80,734. That rose 41.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pierce County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in Pierce County are for insurance agencies (90), auto repair shops (79) and medical and dental practices (77). Pierce County ranks #57 of 2,272 scored counties for insurance agencies.
Pierce County is part of the Waycross area. For its number of households, Pierce County has the most map listings, relative to the U.S., for convenience stores (81% above the U.S. rate) and the fewest for medical and dental practices (81% below the U.S. rate).
All 56 business types in Pierce County
Highest Groundwork market score first. Each score compares Pierce County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 90 | #57 of 2,272 | 6 | 7.9 | $3.4M | 268 | 3 |
| Auto repair shops | 79 | #133 of 2,378 | 11 | 14.5 | $658K | 148 | 3 |
| Doctors, dentists and clinics | 77 | #136 of 2,394 | 12 | 15.8 | $664K | 436 | 9 |
| Sit-down restaurants | 77 | #191 of 2,405 | 25 | 32.9 | $1.1M | 158 | 8 |
| Auto repair and car care | 75 | #229 of 2,401 | 20 | 26.3 | $362K | 135 | 8 |
| Restaurants and cafes | 72 | #339 of 2,405 | 51 | 67.1 | $515K | 139 | 25 |
| Lawn, cleaning and pest control | 69 | #250 of 1,771 | 5 | 6.6 | $2.1M | 125 | 11 |
| Gas stations | 69 | #418 of 2,358 | 5 | 6.6 | $4.7M | 197 | 13 |
| Pizza | 62 | #585 of 2,090 | 5 | 6.6 | $5.3M | 103 | 13 |
| Hair salons | 58 | #774 of 2,339 | 13 | 17.1 | $485K | 113 | Under 3 |
| Fast food and sandwich shops | 58 | #829 of 2,222 | 9 | 11.8 | $2.9M | 96 | 13 |
| Salons, barbers and spas | 53 | #993 of 2,385 | 24 | 31.6 | $263K | 123 | 6 |
| Clothing, shoes and laundry | 50 | #1,134 of 2,210 | 14 | 18.4 | $950K | 108 | Under 3 |
| Grocery stores | 48 | #1,100 of 2,070 | 7 | 9.2 | $6.2M | 67 | 3 |
| Clothing and shoe stores | 43 | #1,308 of 2,087 | 13 | 17.1 | $1M | 81 | Under 3 |
| Pet businesses | 42 | #1,450 of 2,200 | 13 | 17.1 | $476K | 54 | Under 3 |
| Grocery and convenience stores | 42 | #1,531 of 2,402 | 21 | 27.6 | $2.1M | 61 | 6 |
| Convenience stores | 41 | #1,461 of 2,261 | 11 | 14.5 | $4M | 50 | 3 |
| Coffee shops and cafes | 39 | #1,455 of 2,063 | 12 | 15.8 | $2.2M | 59 | 4 |
| Tire shops | 32 | #1,206 of 1,530 | 5 | 6.6 | $1.4M | 58 | 3 |
| Child care and preschools | Not scored | Not scored | 4 | 5.3 | $745K | 74 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 5.3 | $2M | 203 | 4 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 5.3 | $1.2M | 183 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.3 | $1.5M | 61 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 5.3 | $1.5M | 34 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 5.3 | $1.6M | 180 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.9 | $8.8M | 211 | 4 |
| Barbershops | Not scored | Not scored | 3 | 3.9 | $2.1M | 111 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.9 | $2.4M | 96 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.9 | $351K | 52 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.9 | $1.6M | 124 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.9 | $3.5M | 120 | 7 |
| Nail salons | Not scored | Not scored | 3 | 3.9 | $2.1M | 126 | 3 |
| Real estate | Not scored | Not scored | 3 | 3.9 | Index only | 833 | 11 |
| Chiropractors | Not scored | Not scored | 2 | 2.6 | $4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.6 | $4M | Too few | 5 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 2.6 | Index only | Too few | 4 |
| Veterinarians | Not scored | Not scored | 2 | 2.6 | $3.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $7.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $10.5M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $13.3M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.3 | $4.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $10.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 14 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pierce County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $952 | 99 |
| Gasoline and other fuels | $23.4M | $3,082 | 119 |
| Food away from home | $26.3M | $3,454 | 85 |
| Groceries | $43.5M | $5,720 | 91 |
| Personal care products and services | $6.3M | $829 | 82 |
| Child care and other personal services | $3M | $392 | 67 |
| Memberships, classes and admissions | $4.8M | $636 | 65 |
| Medical and dental services | $8M | $1,048 | 81 |
| Pets | $6.2M | $813 | 89 |
| Clothing, shoes and related services | $13.3M | $1,749 | 85 |
| Vehicle insurance | $20.2M | $2,652 | 136 |
| Home repairs, maintenance and insurance | $20.4M | $2,688 | 89 |
| Lawn care, cleaning and other household services | $10.5M | $1,382 | 98 |
| Rent and homeowner costs | $108.3M | $14,238 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pierce County
- Population, 2025 estimate
- 20,764+5.1% since 2020
- Households
- 7,605
- Median age
- 39.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 341 sq. mi.
- People per square mile
- 59
- Median household income
- $60,517+41.4% vs. 2015–2019, before inflation
- Average household income
- $88,458
- Median home value
- $153,300
- Jobs located here
- 4,853
- Daytime population
- 16,998Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Ware County, GA35,976 people
- Brantley County, GA18,315 people
- Bacon County, GA11,109 people
- Wayne County, GA30,949 people
- Appling County, GA18,493 people
- Clinch County, GA6,759 people
- Atkinson County, GA8,337 people
- Coffee County, GA43,347 people
Questions
How fast is Pierce County, GA growing?
Population estimates put Pierce County at 20,764 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 7,605 households. Against the 2015–2019 survey, median household income rose 41.4%, before inflation.
How much do households in Pierce County, GA spend?
Households in Pierce County spend about $108.3M a year on rent and homeowner costs, $43.5M on groceries and $26.3M on food away from home. Relative to the U.S., household spending in Pierce County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in Pierce County, GA?
Of the business types scored in Pierce County, insurance agencies (90), auto repair shops (79) and medical and dental practices (77) have the highest Groundwork market scores. For insurance agencies, that ranks #57 of 2,272 scored counties.
How does Pierce County, GA compare with the U.S.?
Median household income in Pierce County is $60,517, 25% below the U.S. median of $80,734. The population rose 5.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (81% above the U.S. rate) and lowest for medical and dental practices (81% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Pierce County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.