Groundwork

County profile · Georgia

Irwin County, GA market data

Population, household spending and competition for 56 business types in Irwin County, each scored against other counties.

Population, 2025
9,020
−6.5% since 2020
Households
3,589
Median household income
$51,384
Median home value
$105,600
Jobs located here
2,155
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Irwin County by name and distance, and the households and spending within reach. Or open the report at the center of Irwin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 9,020 people live in Irwin County, in 3,589 households. Population estimates put the population change in Irwin County from 2020 to 2025 at −6.5%, against +3.1% for the U.S. The median household income in Irwin County is $51,384 a year, 36% below the U.S. median of $80,734.

Set against the U.S., households in Irwin County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

For its number of households, Irwin County has the most map listings, relative to the U.S., for grocery and convenience stores (64% above the U.S. rate) and the fewest for medical and dental practices (54% below the U.S. rate).

All 56 business types in Irwin County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Irwin County, GA, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes2261.3$494K1336
Doctors, dentists and clinics1439.0$239K157Under 3
Sit-down restaurants1336.2$836K1263
Grocery and convenience stores1130.6$1.7M515
Auto repair and car care822.3$379K1413
Salons, barbers and spas616.7$439K206Under 3
Clothing, shoes and laundry513.9$1.1M126Under 3
Convenience stores513.9$3.8M494
Fast food and sandwich shops513.9$2.2M713
Primary care and pediatrics513.9$670K38Under 3
Auto repair shops411.1$758K171Under 3
Hair salons411.1$658K153Under 3
Insurance agencies411.1$2.2M174Under 3
Real estate411.1Index only269Under 3
Real estate agents and brokers411.1Index only214Under 3
Clothing and shoe stores38.4$1.9M146Under 3
Grocery stores38.4$6.4M69Under 3
Pet businesses38.4$848K97Under 3
Pizza38.4$3.6M713
Child care and preschools25.6$547KToo fewUnder 3
Coffee shops and cafes25.6$5.4MToo fewUnder 3
Funeral homes25.6$249KToo fewUnder 3
Gas stations25.6$5.1MToo few5
Gyms, studios and classes25.6$869KToo fewUnder 3
Bakeries and dessert shops12.8$10.9MToo fewUnder 3
Barbershops12.8$2.6MToo fewUnder 3
Car washes and detailing12.8$3MToo fewUnder 3
Dentists and orthodontists12.8$3.4MToo fewUnder 3
Gyms12.8$1.7MToo fewUnder 3
Martial arts and dance studios12.8$1.7MToo fewUnder 3
Nail salons12.8$2.6MToo fewUnder 3
Tire shops12.8$3MToo fewUnder 3
Veterinarians12.8$2.5MToo fewUnder 3
Chiropractors00.0None listedNone listedUnder 3
Collision repair and body shops00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
Home repair trades00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listedUnder 3
HVAC and plumbing00.0None listedNone listedUnder 3
Landscaping and lawn care00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Lawn, cleaning and pest control00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Optometrists and eye care00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Pet grooming and boarding00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Spas and skin care00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Irwin County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Irwin County, GA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$3M$84588
Gasoline and other fuels$10.2M$2,839109
Food away from home$10.9M$3,02774
Groceries$19.1M$5,32484
Personal care products and services$2.6M$73473
Child care and other personal services$1.1M$30553
Memberships, classes and admissions$1.7M$48449
Medical and dental services$3.4M$93473
Pets$2.5M$70978
Clothing, shoes and related services$5.6M$1,55175
Vehicle insurance$8.7M$2,432124
Home repairs, maintenance and insurance$8.6M$2,38879
Lawn care, cleaning and other household services$4.4M$1,22887
Rent and homeowner costs$46.7M$13,00778

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Irwin County

Population, 2025 estimate
9,020−6.5% since 2020
Households
3,589
Median age
39.9
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
354 sq. mi.
People per square mile
26
Median household income
$51,384
Average household income
$68,241
Median home value
$105,600
Jobs located here
2,155
Daytime population
7,817Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Irwin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Irwin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Irwin County, GA growing?

Population estimates put Irwin County at 9,020 people in 2025, down 6.5% since 2020, against +3.1% for the U.S. It has 3,589 households.

How much do households in Irwin County, GA spend?

Households in Irwin County spend about $46.7M a year on rent and homeowner costs, $19.1M on groceries and $10.9M on food away from home. Relative to the U.S., household spending in Irwin County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).

Which business types have the highest market scores in Irwin County, GA?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Irwin County, GA compare with the U.S.?

Median household income in Irwin County is $51,384, 36% below the U.S. median of $80,734. The population fell 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $105,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (64% above the U.S. rate) and lowest for medical and dental practices (54% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Irwin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Irwin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Irwin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.