Groundwork

Market rankings · Georgia

Gyms and studios in Georgia

Markets across Georgia ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.

Listings
5,821
1,209 chain locations (21%)
Official establishments
2,233
+5.2% since 2019
Household spending a year
$3.2B
On memberships, classes and admissions
Listings per 10k households
14.3
4% below the U.S.
Spending per listing
$554K
16% below the U.S.
Rank among states
#35 of 51
Market score 45 · Lower middle

A site report maps the gyms and studios on map listings around any address in Georgia by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 5,821 gyms and studios in Georgia. 1,209 of them (21%) are chain locations, against 20% across the U.S. That is 14.3 per 10,000 households, 4% below the U.S. rate of 14.9.

Households in Georgia spend about $3.2B a year on memberships, classes and admissions, or $792 per household, 19% below the U.S. average. That is about $554K of household spending for each location on map listings, 16% below the U.S. figure of $662K.

Official counts show 2,233 businesses with payroll classed as fitness centers and recreation instruction in Georgia in 2023, up 5.2% from 2019. That is one for every 1,825 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 235 SBA-backed loans worth $137.5M have gone to businesses classed as fitness centers and recreation instruction in Georgia.

Among the 50 states and DC, Georgia ranks #35 for gyms and studios, with a Groundwork market score of 45 (lower middle). Of the 15 scored metro areas in or partly in Georgia, the Dalton metro area scores highest (65). Of the 24 scored small-town markets in or partly in Georgia, the LaGrange area scores highest (70).

Every market in Georgia for gyms and studios

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Georgia, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Georgia, ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dalton, GA65428.1$774K+3.5%#63 of 387
2Warner Robins, GA638010.7$680K+8.2%#82 of 387
3Gainesville, GA589613.1$616K+11.4%#114 of 387
4Hinesville, GA58289.3$581K+12.6%#116 of 387
5Augusta-Richmond County, GA-SC5526611.5$610K+4.7%#141 of 387
6Savannah, GA4823614.6$515K+8.1%#211 of 387
7Atlanta-Sandy Springs-Roswell, GA453,79916.4$554K+5.9%#250 of 387
8Albany, GA43529.0$605K−1.8%#259 of 387
Chattanooga, TN-GA4332414.0$519K+5.3%#263 of 387
9Rome, GA424813.0$494K+2.8%#273 of 387
10Macon-Bibb County, GA4010612.0$520K+2.1%#290 of 387
11Valdosta, GA386611.6$482K+3.3%#305 of 387
12Columbus, GA-AL3214411.3$538K−1.3%#344 of 387
13Brunswick-St. Simons, GA316914.6$468K+4.4%#353 of 387
14Athens-Clarke County, GA2413015.1$464K+3.9%#380 of 387

Small-town markets

Small-town markets reaching Georgia, ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1LaGrange, GA-AL70307.4$758K+3.0%#52 of 535
2Thomaston, GA6287.6$752K+2.7%#128 of 535
3Jefferson, GA614415.5$548K+29.3%#142 of 535
4Moultrie, GA59148.3$633K+3.3%#165 of 535
5Dublin, GA58209.2$607K+2.8%#178 of 535
6Kingsland, GA572612.0$565K+9.5%#189 of 535
7Cedartown, GA54159.4$605K+6.0%#227 of 535
8Calhoun, GA542913.6$472K+6.9%#232 of 535
9Waycross, GA53146.8$748K+3.0%#234 of 535
10Statesboro, GA533510.0$573K+8.0%#241 of 535
11Douglas, GA52179.2$550K+2.9%#263 of 535
12Bainbridge, GA5176.6$785K0.0%#267 of 535
Eufaula, AL-GA4665.9$802K−1.2%#322 of 535
13Thomasville, GA443010.4$565K+1.3%#345 of 535
14Americus, GA41107.9$625K−1.9%#370 of 535
15Summerville, GA4077.6$604K+1.5%#378 of 535
16Cornelia, GA373118.5$351K+9.3%#424 of 535
17Tifton, GA332915.3$349K+1.7%#452 of 535
18Milledgeville, GA321911.5$482K+0.6%#453 of 535
19Vidalia, GA312014.8$363K+1.5%#465 of 535
20Jesup, GA292018.1$289K+7.8%#478 of 535
21Cordele, GA2678.9$594K−4.1%#486 of 535
22Toccoa, GA242019.0$265K+3.8%#499 of 535
23Fitzgerald, GA1579.9$418K−0.4%#517 of 535

Counties

Counties in Georgia, ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newton County, GA82286.8$999K+11.2%#52 of 2,088
2Pickens County, GA81118.2$944K+11.4%#59 of 2,088
3Monroe County, GA81109.5$873K+14.1%#61 of 2,088
4Walton County, GA80318.7$889K+16.0%#73 of 2,088
5Effingham County, GA79249.9$825K+14.1%#83 of 2,088
6Paulding County, GA75589.7$905K+12.7%#137 of 2,088
7Lee County, GA7397.3$1M+2.9%#176 of 2,088
8Haralson County, GA7397.7$883K+10.0%#184 of 2,088
9Coweta County, GA736110.8$845K+9.2%#185 of 2,088
10Morgan County, GA7289.9$777K+9.4%#213 of 2,088
11Barrow County, GA69247.8$915K+18.7%#274 of 2,088
12Lamar County, GA6968.4$785K+12.9%#286 of 2,088
13Bryan County, GA662917.5$546K+15.6%#391 of 2,088
14Walker County, GA65166.1$948K+3.7%#401 of 2,088
15Rabun County, GA6479.2$758K+5.0%#456 of 2,088
16Douglas County, GA645610.8$710K+6.6%#464 of 2,088
17Spalding County, GA64238.7$676K+4.9%#468 of 2,088
18Houston County, GA636710.5$704K+8.5%#500 of 2,088
19Grady County, GA6265.9$1M+1.4%#509 of 2,088
20Jones County, GA6298.3$814K+2.8%#520 of 2,088
21Troup County, GA61259.3$647K+5.0%#569 of 2,088
22Jackson County, GA614415.5$548K+29.3%#570 of 2,088
23Forsyth County, GA6017519.7$691K+11.8%#600 of 2,088
24Henry County, GA6010912.6$619K+9.5%#610 of 2,088
25Columbia County, GA597313.2$711K+7.9%#643 of 2,088
Show all 159 counties
Counties in Georgia, ranked for gyms and studios by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Gilmer County, GA591410.8$600K+7.9%#652 of 2,088
27Pike County, GA59913.4$597K+10.5%#654 of 2,088
28Putnam County, GA581413.4$574K+7.0%#702 of 2,088
29Hall County, GA579613.1$616K+11.4%#739 of 2,088
30Union County, GA561210.4$626K+12.3%#783 of 2,088
31Camden County, GA562612.0$565K+9.5%#788 of 2,088
32Butts County, GA5588.9$674K+6.5%#810 of 2,088
33Colquitt County, GA55148.3$633K+3.3%#818 of 2,088
34Upson County, GA5487.6$752K+2.7%#848 of 2,088
35Clayton County, GA54847.9$699K−0.6%#856 of 2,088
36Elbert County, GA5267.2$771K+2.1%#936 of 2,088
37Whitfield County, GA523910.6$597K+3.3%#975 of 2,088
38Bulloch County, GA523210.4$564K+8.8%#980 of 2,088
39Gordon County, GA512913.6$472K+6.9%#1,033 of 2,088
40Dade County, GA5058.2$785K−0.5%#1,037 of 2,088
41Cherokee County, GA5018818.5$557K+11.6%#1,067 of 2,088
42Peach County, GA501312.3$555K+6.5%#1,068 of 2,088
43Lumpkin County, GA501613.7$542K+7.5%#1,070 of 2,088
44McDuffie County, GA4967.4$790K+0.1%#1,081 of 2,088
45Laurens County, GA491910.2$555K+3.0%#1,121 of 2,088
46Banks County, GA49811.7$554K+17.3%#1,122 of 2,088
47Liberty County, GA492610.8$500K+7.6%#1,130 of 2,088
48Dawson County, GA492622.5$392K+30.7%#1,136 of 2,088
49DeKalb County, GA4740614.1$628K+1.3%#1,208 of 2,088
50Cobb County, GA4753418.1$573K+3.5%#1,218 of 2,088
51Oconee County, GA473221.3$563K+6.9%#1,222 of 2,088
52Bartow County, GA475814.2$534K+10.5%#1,229 of 2,088
53Polk County, GA46159.4$605K+6.0%#1,254 of 2,088
54Decatur County, GA4576.6$785K0.0%#1,286 of 2,088
55Rockdale County, GA455114.8$491K+5.2%#1,327 of 2,088
56Coffee County, GA441610.4$493K+3.2%#1,361 of 2,088
57Carroll County, GA446715.2$440K+9.8%#1,365 of 2,088
58Gwinnett County, GA4356817.4$499K+6.2%#1,404 of 2,088
59Hart County, GA421311.8$510K+10.7%#1,438 of 2,088
60Floyd County, GA424813.0$494K+2.8%#1,441 of 2,088
61Catoosa County, GA413814.3$489K+2.3%#1,465 of 2,088
62Fannin County, GA391411.8$525K+2.6%#1,522 of 2,088
63Chatham County, GA3918315.2$469K+5.7%#1,532 of 2,088
64White County, GA381413.0$489K+6.0%#1,563 of 2,088
65Fulton County, GA361,05322.8$449K+2.7%#1,626 of 2,088
66Fayette County, GA3612928.9$375K+4.7%#1,637 of 2,088
67Sumter County, GA3598.2$586K−2.4%#1,645 of 2,088
68Ware County, GA34107.7$564K+1.9%#1,667 of 2,088
69Cook County, GA34812.7$466K+5.8%#1,680 of 2,088
70Lowndes County, GA346013.0$441K+3.7%#1,683 of 2,088
71Franklin County, GA341112.2$441K+10.5%#1,684 of 2,088
72Chattooga County, GA3377.6$604K+1.5%#1,697 of 2,088
73Richmond County, GA338911.6$486K0.0%#1,706 of 2,088
74Habersham County, GA333118.5$351K+9.3%#1,715 of 2,088
75Baldwin County, GA321911.5$482K+0.6%#1,735 of 2,088
76Thomas County, GA322412.8$451K+1.3%#1,738 of 2,088
77Appling County, GA3179.8$507K+3.9%#1,759 of 2,088
78Tift County, GA312817.9$311K+2.1%#1,775 of 2,088
79Glynn County, GA306217.4$415K+3.7%#1,802 of 2,088
80Jeff Davis County, GA2859.1$508K+2.8%#1,843 of 2,088
81Bibb County, GA278414.0$411K+0.3%#1,872 of 2,088
82Mitchell County, GA2667.7$645K−5.6%#1,880 of 2,088
83Toombs County, GA261817.3$298K+1.7%#1,893 of 2,088
84Wayne County, GA262018.1$289K+7.8%#1,894 of 2,088
85Washington County, GA2568.2$611K−2.5%#1,896 of 2,088
86Dougherty County, GA243811.1$430K−3.0%#1,925 of 2,088
87Charlton County, GA24819.0$288K+4.7%#1,930 of 2,088
88Crisp County, GA2278.9$594K−4.1%#1,940 of 2,088
89Screven County, GA21714.2$385K+2.4%#1,963 of 2,088
90Stephens County, GA212019.0$265K+3.8%#1,966 of 2,088
91Candler County, GA20512.0$415K+2.2%#1,973 of 2,088
92Emanuel County, GA1989.6$466K+1.2%#1,983 of 2,088
93Muscogee County, GA1711914.6$408K−2.3%#2,001 of 2,088
94Clarke County, GA179517.4$336K+1.0%#2,002 of 2,088
95Dodge County, GA15710.2$481K−1.4%#2,017 of 2,088
96Tattnall County, GA131013.1$384K+0.2%#2,037 of 2,088
97Ben Hill County, GA1279.9$418K−0.4%#2,044 of 2,088
98Early County, GA8512.2$415K−3.1%#2,069 of 2,088
Murray County, GANot scored32.0$3.1M+4.0%
Harris County, GANot scored43.1$3.1M+6.8%
Madison County, GANot scored21.8$3.3M+8.8%
Burke County, GANot scored44.4$1.4M−0.9%
Meriwether County, GANot scored44.8$1.1M+4.4%
Worth County, GANot scored45.2$1M−3.2%
Pierce County, GANot scored45.3$1.2M+5.1%
Greene County, GANot scored22.4$3.8M+12.3%
Long County, GANot scored23.2$1.6M+32.6%
Berrien County, GANot scored22.8$1.9M+4.4%
Brantley County, GANot scored46.1$883K+4.9%
Brooks County, GANot scored35.0$946K−1.0%
Jasper County, GANot scored35.0$1.3M+20.2%
Oglethorpe County, GANot scored11.8$3.8M+10.4%
Jefferson County, GANot scored23.5$1.5M−4.2%
Towns County, GANot scored46.8$891K+5.8%
Bleckley County, GANot scored49.0$658K+2.8%
Crawford County, GANot scored24.5$1.4M+0.9%
Macon County, GANot scored24.8$936K−2.2%
Telfair County, GANot scored39.0$483K−10.1%
Heard County, GANot scored24.6$1.4M+6.2%
McIntosh County, GANot scored35.9$1M+9.2%
Bacon County, GANot scored37.1$639K−0.4%
Dooly County, GANot scored12.5$2.5M−0.1%
Evans County, GANot scored37.4$673K+2.2%
Lanier County, GANot scored38.6$611K+7.1%
Pulaski County, GANot scored514.0$377K+3.0%
Wilkes County, GANot scored37.3$661K−0.1%
Irwin County, GANot scored25.6$869K−6.5%
Johnson County, GANot scored13.1$1.6M+1.4%
Seminole County, GANot scored38.0$659K+0.4%
Turner County, GANot scored13.0$1.4M−0.1%
Chattahoochee County, GANot scored632.2$170K−10.6%
Terrell County, GANot scored13.0$1.7M−5.3%
Wilcox County, GANot scored00.0n/a+0.1%
Wilkinson County, GANot scored00.0n/a−2.1%
Jenkins County, GANot scored26.2$742K+2.1%
Hancock County, GANot scored13.4$1.4M−0.3%
Montgomery County, GANot scored26.4$947K+0.8%
Atkinson County, GANot scored13.1$1.5M+1.8%
Lincoln County, GANot scored310.0$556K+5.3%
Twiggs County, GANot scored13.5$1.8M−5.1%
Taylor County, GANot scored13.1$1.5M0.0%
Marion County, GANot scored13.4$1.6M+2.0%
Wheeler County, GANot scored212.4$312K+1.7%
Clinch County, GANot scored28.2$611K+1.8%
Treutlen County, GANot scored14.4$1.3M+1.1%
Randolph County, GANot scored27.4$482K−3.3%
Miller County, GANot scored27.8$669K−3.0%
Talbot County, GANot scored00.0n/a−0.3%
Calhoun County, GANot scored00.0n/a−2.8%
Warren County, GANot scored00.0n/a+1.2%
Stewart County, GANot scored15.6$812K−12.5%
Schley County, GANot scored16.1$975K+1.2%
Echols County, GANot scored00.0n/a−0.8%
Glascock County, GANot scored00.0n/a+8.4%
Clay County, GANot scored00.0n/a−0.5%
Baker County, GANot scored00.0n/a−4.3%
Webster County, GANot scored00.0n/a+0.7%
Quitman County, GANot scored00.0n/a+1.3%
Taliaferro County, GANot scored00.0n/a+6.7%

Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many gyms and studios are in Georgia?

Georgia has 5,821 gyms and studios on map listings as of September 2026. 1,209 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 2,233 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 5.2% from 2019.

How much do households in Georgia spend on memberships, classes and admissions?

About $3.2B a year, or $792 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 5,821 gyms and studios on map listings, it comes to $554K per location. It is estimated from the incomes of the 4,074,366 households in Georgia and national spending patterns by income.

How does Georgia compare with the U.S. for gyms and studios?

Georgia has 14.3 gyms and studios per 10,000 households, 4% below the U.S. rate of 14.9. Spending per location is $554K, 16% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Georgia would have about 4,872, against 5,821 on map listings. There is one business with payroll in the industry for every 1,825 households, against one for every 1,641 across the U.S. The official count rose 5.2% from 2019 to 2023, against +8.2% for the U.S.

Which market in Georgia has the highest market score for gyms and studios?

Among 15 scored metro areas in or partly in Georgia, the Dalton metro area scores highest, at 65 (upper middle). Among 24 scored small-town markets in or partly in Georgia, the LaGrange area scores highest, at 70 (upper middle). Among 98 scored counties in Georgia, Newton County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Georgia scores 45 for gyms and studios (lower middle), #35 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Georgia. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Gyms, studios and classes in other states

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.