Small-town market profile · Georgia
Thomaston, GA area market data
Population, household spending and competition for 56 business types in the Thomaston area, each scored against other small-town markets.
- Population, 2025
- 28,500
- +2.7% since 2020
- Households
- 10,595
- Median household income
- $55,429
- +47.3% vs. 2015–2019, before inflation
- Median home value
- $168,700
- Jobs located here
- 7,450
- Highest market score
- 74
- Coffee shops and cafes, #31 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Thomaston area by name and distance, and the households and spending within reach. Or open the report at the center of the Thomaston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 28,500 people live in the Thomaston area, in 10,595 households. Population estimates put the population change in the Thomaston area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The median household income in the Thomaston area is $55,429 a year, 31% below the U.S. median of $80,734. That rose 47.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Thomaston area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in the Thomaston area are for coffee shops and cafes (74), pet businesses (74) and bakeries and dessert shops (72). The Thomaston area ranks #31 of 529 scored small-town markets for coffee shops and cafes.
The Thomaston area is made up of one county, Upson County. For its number of households, the Thomaston area has the most map listings, relative to the U.S., for convenience stores (3.3 times the U.S. rate) and the fewest for medical and dental practices (41% below the U.S. rate).
All 56 business types in the Thomaston area
Highest Groundwork market score first. Each score compares the Thomaston area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 74 | #31 of 529 | 5 | 4.7 | $6.8M | 185 | 3 |
| Pet businesses | 74 | #35 of 527 | 9 | 8.5 | $899K | 102 | Under 3 |
| Bakeries and dessert shops | 72 | #42 of 507 | 5 | 4.7 | $6.8M | 165 | 3 |
| Real estate agents and brokers | 71 | #42 of 533 | 5 | 4.7 | Index only | 526 | 6 |
| Real estate | 71 | #43 of 536 | 9 | 8.5 | Index only | 368 | 10 |
| Dentists and orthodontists | 71 | #71 of 526 | 6 | 5.7 | $1.7M | 177 | 4 |
| Restaurants and cafes | 66 | #109 of 538 | 78 | 73.6 | $439K | 118 | 40 |
| Home repair trades | 62 | #121 of 526 | 10 | 9.4 | $2.7M | 109 | 15 |
| Gyms, studios and classes | 62 | #128 of 535 | 8 | 7.6 | $752K | 114 | Under 3 |
| Auto repair shops | 62 | #143 of 538 | 18 | 17.0 | $509K | 115 | 11 |
| Insurance agencies | 62 | #168 of 537 | 20 | 18.9 | $1.3M | 102 | 8 |
| HVAC and plumbing | 61 | #131 of 476 | 6 | 5.7 | $4.4M | 93 | 7 |
| Lawn, cleaning and pest control | 59 | #150 of 481 | 7 | 6.6 | $2M | 117 | 18 |
| Grocery stores | 59 | #163 of 506 | 5 | 4.7 | $11.6M | 125 | 5 |
| Landscaping and lawn care | 58 | #135 of 399 | 5 | 4.7 | $2.7M | 94 | 11 |
| Doctors, dentists and clinics | 57 | #206 of 538 | 53 | 50.0 | $197K | 129 | 23 |
| Spas and skin care | 56 | #185 of 504 | 6 | 5.7 | $1.4M | 156 | Under 3 |
| Auto repair and car care | 55 | #216 of 538 | 33 | 31.1 | $278K | 103 | 18 |
| Sit-down restaurants | 54 | #226 of 538 | 52 | 49.1 | $658K | 99 | 16 |
| Salons, barbers and spas | 49 | #280 of 538 | 31 | 29.3 | $265K | 124 | 9 |
| Clothing, shoes and laundry | 49 | #282 of 536 | 22 | 20.8 | $797K | 91 | 6 |
| Fast food and sandwich shops | 49 | #283 of 537 | 13 | 12.3 | $2.6M | 86 | 21 |
| Child care and preschools | 48 | #248 of 454 | 6 | 5.7 | $642K | 64 | 6 |
| Hair salons | 48 | #291 of 538 | 18 | 17.0 | $456K | 106 | 6 |
| Clothing and shoe stores | 46 | #308 of 536 | 17 | 16.0 | $1M | 81 | 6 |
| Gas stations | 45 | #329 of 536 | 23 | 21.7 | $1.3M | 55 | 14 |
| Funeral homes | 43 | #222 of 365 | 6 | 5.7 | $300K | 44 | 4 |
| Nail salons | 42 | #253 of 387 | 5 | 4.7 | $1.6M | 98 | Under 3 |
| Gyms | 39 | #370 of 506 | 7 | 6.6 | $860K | 66 | Under 3 |
| Pizza | 35 | #412 of 520 | 12 | 11.3 | $2.9M | 56 | 21 |
| Primary care and pediatrics | 25 | #408 of 458 | 14 | 13.2 | $746K | 42 | 19 |
| Grocery and convenience stores | 24 | #479 of 538 | 35 | 33.0 | $1.7M | 49 | 15 |
| Convenience stores | 21 | #481 of 529 | 28 | 26.4 | $2.1M | 26 | 10 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.8 | $2.3M | 91 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.8 | $2.3M | 74 | 5 |
| Electricians | Not scored | Not scored | 3 | 2.8 | $8.8M | 74 | 8 |
| Laundromats | Not scored | Not scored | 3 | 2.8 | $5.8M | 47 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.8 | Index only | 123 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.8 | $3.5M | 111 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.8 | $2.7M | 106 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.8 | $2.7M | 60 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.8 | $3.1M | 122 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 2.8 | $2.7M | 99 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.9 | $4.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.9 | $5.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.9 | $6.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $17.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.9 | $6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $9.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.9 | $10.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $26.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Thomaston area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.2M | $865 | 90 |
| Gasoline and other fuels | $30.1M | $2,846 | 110 |
| Food away from home | $34.2M | $3,230 | 79 |
| Groceries | $58M | $5,475 | 87 |
| Personal care products and services | $8.2M | $774 | 77 |
| Child care and other personal services | $3.9M | $364 | 63 |
| Memberships, classes and admissions | $6M | $568 | 58 |
| Medical and dental services | $10.4M | $985 | 77 |
| Pets | $8.1M | $763 | 84 |
| Clothing, shoes and related services | $17.5M | $1,655 | 81 |
| Vehicle insurance | $25.7M | $2,425 | 124 |
| Home repairs, maintenance and insurance | $26.5M | $2,502 | 83 |
| Lawn care, cleaning and other household services | $13.7M | $1,295 | 92 |
| Rent and homeowner costs | $143.4M | $13,538 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Thomaston area
- Population, 2025 estimate
- 28,500+2.7% since 2020
- Households
- 10,595
- Median age
- 40.6
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 324 sq. mi.
- People per square mile
- 87
- Median household income
- $55,429+47.3% vs. 2015–2019, before inflation
- Average household income
- $78,039
- Median home value
- $168,700
- Jobs located here
- 7,450
- Daytime population
- 23,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Thomaston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Thomaston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Thomaston area 1
- Upson County, GA28,029 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Thomaston, GA area growing?
Population estimates put the Thomaston area at 28,500 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 10,595 households. Against the 2015–2019 survey, median household income rose 47.3%, before inflation.
How much do households in the Thomaston, GA area spend?
Households in the Thomaston area spend about $143.4M a year on rent and homeowner costs, $58M on groceries and $34.2M on food away from home. Relative to the U.S., household spending in the Thomaston area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in the Thomaston, GA area?
Of the business types scored in the Thomaston area, coffee shops and cafes (74), pet businesses (74) and bakeries and dessert shops (72) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #31 of 529 scored small-town markets.
How does the Thomaston, GA area compare with the U.S.?
Median household income in the Thomaston area is $55,429, 31% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3.3 times the U.S. rate) and lowest for medical and dental practices (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in the Thomaston area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Thomaston area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Thomaston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Thomaston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.