Groundwork

County profile · Georgia

Cobb County, GA market data

Population, household spending and competition for 56 business types in Cobb County, each scored against other counties.

Population, 2025
793,345
+3.5% since 2020
Households
295,714
Median household income
$102,738
+31.8% vs. 2015–2019, before inflation
Median home value
$407,200
Jobs located here
414,080
Highest market score
81
Convenience stores, #138 of 2,261 scored counties

A site report maps the competitors on map listings around any address in Cobb County by name and distance, and the households and spending within reach. Or open the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 793,345 people live in Cobb County, in 295,714 households. Population estimates show Cobb County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Cobb County is $102,738 a year, 27% above the U.S. median of $80,734. That rose 31.8% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Cobb County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (100).

The highest Groundwork market scores in Cobb County are for convenience stores (81), grocery and convenience stores (78) and grocery stores (76). Cobb County ranks #138 of 2,261 scored counties for convenience stores.

Cobb County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Cobb County has the most map listings, relative to the U.S., for chiropractors (2.3 times the U.S. rate) and the fewest for funeral homes (38% below the U.S. rate).

All 56 business types in Cobb County

Highest Groundwork market score first. Each score compares Cobb County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Cobb County, GA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Convenience stores81#138 of 2,2611635.5$12.3M15673
Grocery and convenience stores78#217 of 2,40240913.8$4.9M144191
Grocery stores76#272 of 2,0701595.4$12.6M135118
Gas stations73#327 of 2,35832010.8$2.7M114220
Pet grooming and boarding72#177 of 1,461973.3$3.4M13476
Electricians70#164 of 1,160812.7$12.6M105193
HVAC and plumbing70#218 of 1,7072257.6$4.5M95210
Coffee shops and cafes70#302 of 2,0632659.0$5.1M139173
Veterinarians69#304 of 1,4851234.2$2.7M9886
Pet businesses69#311 of 2,20031910.8$1M118197
Laundromats68#180 of 785411.4$16.4M13124
Funeral homes66#323 of 1,472381.3$912K13425
Pet stores64#250 of 974642.2$5.1M11435
Home repair trades64#417 of 2,05744114.9$2.3M95469
Pizza64#501 of 2,0902197.4$6.2M122751
Bakeries and dessert shops62#483 of 1,88929910.1$4.6M110192
Roofing and gutters61#348 of 1,1771354.6$7.6M8966
Landscaping and lawn care61#452 of 1,4932207.4$2.4M81294
Collision repair and body shops60#440 of 1,327913.1$3.1M10164
Child care and preschools59#576 of 1,6112117.1$907K91197
Home inspectors56#149 of 415220.7Index only9022
Restaurants and cafes56#926 of 2,4053,360113.6$405K1091,542
Clothing and shoe stores54#903 of 2,08751017.2$1.3M104264
Fast food and sandwich shops54#989 of 2,22246315.7$2.9M96751
Martial arts and dance studios53#584 of 1,3341615.4$1.9M94116
Sit-down restaurants53#1,053 of 2,4052,02368.4$673K101602
Optometrists and eye care51#663 of 1,3021595.4$2.5M7853
Gyms50#925 of 1,7922909.8$1.1M81122
Pest control49#368 of 699682.3$7.6M7575
Yoga, Pilates and fitness studios49#402 of 777832.8$3.7M91122
House cleaning49#445 of 8471083.7$4.8M75207
Barbershops49#738 of 1,3562347.9$1.4M7222
Lawn, cleaning and pest control49#911 of 1,77139613.4$1.3M78576
Clothing, shoes and laundry48#1,206 of 2,21076225.8$883K100370
Property management47#496 of 9101033.5Index only90223
Physical therapy47#804 of 1,4221986.7$2M82137
Gyms, studios and classes47#1,218 of 2,08853418.1$573K87238
Nail salons46#816 of 1,3282378.0$1.3M8080
Oil change and quick lube45#300 of 479250.8$11.4M8332
Auto repair shops44#1,497 of 2,37880727.3$353K79292
Primary care and pediatrics41#1,130 of 1,65630810.4$1.3M71596
Auto repair and car care40#1,683 of 2,4011,35145.7$211K78464
Car washes and detailing38#1,043 of 1,4511675.6$1.7M6861
Tire shops38#1,088 of 1,5301896.4$1.5M6067
Spas and skin care38#1,339 of 1,76949516.7$641K73108
Insurance agencies38#1,556 of 2,27272624.6$1M81449
Hair salons38#1,752 of 2,3391,06035.8$300K70256
Real estate agents and brokers36#1,823 of 2,1761,22941.6Index only77622
Salons, barbers and spas36#1,928 of 2,3852,09270.7$152K71477
Real estate35#1,888 of 2,2291,57653.3Index only761,086
Urgent care and walk-in clinics34#261 of 325311.0$12.6M5137
Dentists and orthodontists34#1,531 of 1,88650217.0$778K79371
Doctors, dentists and clinics33#2,003 of 2,3943,453116.8$113K741,372
Mortgage brokers and lenders32#754 of 8872227.5Index only60111
Dry cleaners31#430 of 507682.3$9.9M6382
Chiropractors31#1,262 of 1,49036012.2$1.1M45178

Household spending in Cobb County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Cobb County, GA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$284.6M$962100
Gasoline and other fuels$869.2M$2,939113
Food away from home$1.4B$4,602113
Groceries$2B$6,756107
Personal care products and services$317.5M$1,074107
Child care and other personal services$191.4M$647111
Memberships, classes and admissions$305.9M$1,034105
Medical and dental services$390.6M$1,321103
Pets$329.6M$1,115123
Clothing, shoes and related services$673M$2,276111
Vehicle insurance$736M$2,489127
Home repairs, maintenance and insurance$1B$3,453114
Lawn care, cleaning and other household services$520.1M$1,759124
Rent and homeowner costs$5.2B$17,509105

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Cobb County

Population, 2025 estimate
793,345+3.5% since 2020
Households
295,714
Median age
38.7
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
340 sq. mi.
People per square mile
2,282
Median household income
$102,738+31.8% vs. 2015–2019, before inflation
Average household income
$136,477
Median home value
$407,200
Jobs located here
414,080
Daytime population
823,370Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cobb County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Cobb County is part of the Atlanta-Sandy Springs-Roswell, GA metro area.

Questions

How fast is Cobb County, GA growing?

Population estimates put Cobb County at 793,345 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 295,714 households. Against the 2015–2019 survey, median household income rose 31.8%, before inflation.

How much do households in Cobb County, GA spend?

Households in Cobb County spend about $5.2B a year on rent and homeowner costs, $2B on groceries and $1.4B on food away from home. Relative to the U.S., household spending in Cobb County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (100).

Which business types have the highest market scores in Cobb County, GA?

Of the business types scored in Cobb County, convenience stores (81), grocery and convenience stores (78) and grocery stores (76) have the highest Groundwork market scores. For convenience stores, that ranks #138 of 2,261 scored counties.

How does Cobb County, GA compare with the U.S.?

Median household income in Cobb County is $102,738, 27% above the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $407,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.3 times the U.S. rate) and lowest for funeral homes (38% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Cobb County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cobb County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Georgia · Every U.S. market · How we measure

Screening a site or an acquisition in Cobb County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cobb County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.