Small-town market profile · Georgia
Summerville, GA area market data
How the Summerville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,300
- +1.5% since 2020
- Households
- 9,154
- Median household income
- $50,285
- +36.6% vs. 2015–2019, before inflation
- Median home value
- $115,600
- Jobs located here
- 4,787
- Highest market score
- 80
- Insurance agencies, #48 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Summerville area by name and distance, and the households and spending within reach. Or open the report at the center of the Summerville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Summerville area has an estimated 25,300 people and 9,154 households. Population estimates show the Summerville area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Summerville area is $50,285, 38% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.6%, before inflation.
Relative to the U.S., household spending in the Summerville area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Of the business types scored in the Summerville area, insurance agencies (80), real estate businesses (72) and medical and dental practices (71) have the highest Groundwork market scores. For insurance agencies, that ranks #48 of 537 scored small-town markets.
The Summerville area is made up of one county, Chattooga County. Against the U.S., map listings per household run highest for convenience stores (2.9 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
All 56 business types in the Summerville area
Highest Groundwork market score first. Each score compares the Summerville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 80 | #48 of 537 | 6 | 6.6 | $3.9M | 310 | 8 |
| Real estate | 72 | #39 of 536 | 7 | 7.6 | Index only | 383 | 3 |
| Doctors, dentists and clinics | 71 | #77 of 538 | 23 | 25.1 | $357K | 234 | 12 |
| Restaurants and cafes | 69 | #83 of 538 | 58 | 63.4 | $463K | 125 | 24 |
| Real estate agents and brokers | 68 | #59 of 533 | 5 | 5.5 | Index only | 426 | 3 |
| Auto repair shops | 67 | #96 of 538 | 17 | 18.6 | $478K | 108 | 3 |
| Auto repair and car care | 65 | #123 of 538 | 30 | 32.8 | $271K | 101 | 9 |
| Sit-down restaurants | 58 | #186 of 538 | 37 | 40.4 | $726K | 109 | 10 |
| HVAC and plumbing | 51 | #223 of 476 | 5 | 5.5 | $4.2M | 88 | 6 |
| Fast food and sandwich shops | 47 | #306 of 537 | 12 | 13.1 | $2.2M | 73 | 13 |
| Home repair trades | 43 | #346 of 526 | 10 | 10.9 | $2.1M | 87 | 13 |
| Clothing, shoes and laundry | 42 | #339 of 536 | 15 | 16.4 | $931K | 106 | Under 3 |
| Clothing and shoe stores | 40 | #354 of 536 | 12 | 13.1 | $1.2M | 92 | Under 3 |
| Gyms, studios and classes | 40 | #378 of 535 | 7 | 7.6 | $604K | 91 | Under 3 |
| Spas and skin care | 39 | #378 of 504 | 6 | 6.6 | $1.1M | 124 | Under 3 |
| Gas stations | 38 | #401 of 536 | 23 | 25.1 | $1.2M | 49 | 14 |
| Pizza | 35 | #414 of 520 | 15 | 16.4 | $1.8M | 35 | 13 |
| Car washes and detailing | 33 | #352 of 441 | 5 | 5.5 | $1.6M | 65 | Under 3 |
| Grocery stores | 30 | #425 of 506 | 9 | 9.8 | $5.3M | 57 | 4 |
| Pet businesses | 30 | #459 of 527 | 12 | 13.1 | $519K | 59 | Under 3 |
| Salons, barbers and spas | 30 | #482 of 538 | 33 | 36.0 | $198K | 93 | Under 3 |
| Hair salons | 27 | #490 of 538 | 19 | 20.8 | $344K | 80 | Under 3 |
| Nail salons | 26 | #337 of 387 | 5 | 5.5 | $1.3M | 78 | Under 3 |
| Collision repair and body shops | 26 | #347 of 387 | 5 | 5.5 | $1.6M | 53 | Under 3 |
| Roofing and gutters | 18 | #283 of 288 | 5 | 5.5 | $4.2M | 50 | Under 3 |
| Convenience stores | 15 | #507 of 529 | 21 | 22.9 | $2.3M | 29 | 10 |
| Grocery and convenience stores | 15 | #517 of 538 | 38 | 41.5 | $1.3M | 37 | 14 |
| Gyms | Not scored | Not scored | 4 | 4.4 | $1.1M | 81 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.4 | $2.8M | 165 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 4.4 | $2.1M | 115 | 8 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.3 | $9M | 216 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.3 | $2.2M | 116 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.3 | $898K | 90 | 7 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 3.3 | $9M | 242 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.3 | $2.7M | 278 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 3.3 | $501K | 74 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.3 | $1.4M | 70 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.3 | $2.1M | 82 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.3 | $2.1M | 46 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.3 | $2.7M | 114 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.3 | $2.7M | 108 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.2 | $4.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.2 | $5.5M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.2 | $5.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.2 | $3.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $14M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $8.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.1 | $8.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Summerville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.1M | $888 | 93 |
| Gasoline and other fuels | $27.1M | $2,963 | 114 |
| Food away from home | $26.9M | $2,935 | 72 |
| Groceries | $48M | $5,240 | 83 |
| Personal care products and services | $6.5M | $714 | 71 |
| Child care and other personal services | $2.7M | $294 | 51 |
| Memberships, classes and admissions | $4.2M | $462 | 47 |
| Medical and dental services | $8.2M | $897 | 70 |
| Pets | $6.2M | $681 | 75 |
| Clothing, shoes and related services | $14M | $1,526 | 74 |
| Vehicle insurance | $23.3M | $2,550 | 130 |
| Home repairs, maintenance and insurance | $21.1M | $2,300 | 76 |
| Lawn care, cleaning and other household services | $11.1M | $1,208 | 85 |
| Rent and homeowner costs | $116.2M | $12,694 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Summerville area
- Population, 2025 estimate
- 25,300+1.5% since 2020
- Households
- 9,154
- Median age
- 41.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 313 sq. mi.
- People per square mile
- 80
- Median household income
- $50,285+36.6% vs. 2015–2019, before inflation
- Average household income
- $62,112
- Median home value
- $115,600
- Jobs located here
- 4,787
- Daytime population
- 19,276Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Summerville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Summerville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Summerville area 1
- Chattooga County, GA25,036 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Summerville, GA area growing?
Population estimates put the Summerville area at 25,300 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 9,154 households. Median household income rose 36.6% from the 2015–2019 survey, before inflation.
How much do households in the Summerville, GA area spend?
Households in the Summerville area spend about $116.2M a year on rent and homeowner costs, $48M on groceries and $27.1M on gasoline and other fuels. Set against the U.S., households in the Summerville area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
Which business types have the highest market scores in the Summerville, GA area?
The highest Groundwork market scores in the Summerville area are for insurance agencies (80), real estate businesses (72) and medical and dental practices (71). The Summerville area ranks #48 of 537 scored small-town markets for insurance agencies.
How does the Summerville, GA area compare with the U.S.?
The median household income in the Summerville area is $50,285 a year, 38% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $115,600, against $332,700 for the U.S. For its number of households, the Summerville area has the most map listings, relative to the U.S., for convenience stores (2.9 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in the Summerville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Summerville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Summerville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Summerville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.