County profile · Georgia
Houston County, GA market data
Population, household spending and competition for 56 business types in Houston County, each scored against other counties.
- Population, 2025
- 178,214
- +8.5% since 2020
- Households
- 63,851
- Median household income
- $80,698
- +30.7% vs. 2015–2019, before inflation
- Median home value
- $219,800
- Jobs located here
- 49,763
- Highest market score
- 87
- Electricians, #14 of 1,160 scored counties
A site report maps the competitors on map listings around any address in Houston County by name and distance, and the households and spending within reach. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 178,214 people live in Houston County, in 63,851 households. Population estimates put the population change in Houston County from 2020 to 2025 at +8.5%, faster than the U.S. (+3.1%). The median household income in Houston County is $80,698 a year, in line with the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Houston County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
The highest Groundwork market scores in Houston County are for electricians (87), HVAC and plumbing companies (82) and pet businesses (82). Houston County ranks #14 of 1,160 scored counties for electricians.
Houston County is part of the Warner Robins metro area. For its number of households, Houston County has the most map listings, relative to the U.S., for nail salons (57% above the U.S. rate) and the fewest for chiropractors (57% below the U.S. rate).
All 56 business types in Houston County
Highest Groundwork market score first. Each score compares Houston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 87 | #14 of 1,160 | 10 | 1.6 | $18.5M | 154 | 17 |
| HVAC and plumbing | 82 | #48 of 1,707 | 33 | 5.2 | $5.6M | 118 | 32 |
| Pet businesses | 82 | #53 of 2,200 | 59 | 9.2 | $988K | 113 | 24 |
| Home repair trades | 81 | #40 of 2,057 | 65 | 10.2 | $2.8M | 117 | 58 |
| Pet grooming and boarding | 81 | #52 of 1,461 | 20 | 3.1 | $2.9M | 115 | 10 |
| Landscaping and lawn care | 81 | #64 of 1,493 | 31 | 4.9 | $3.1M | 105 | 34 |
| Auto repair shops | 81 | #106 of 2,378 | 101 | 15.8 | $625K | 141 | 31 |
| House cleaning | 80 | #37 of 847 | 13 | 2.0 | $7.3M | 114 | 20 |
| Grocery stores | 80 | #186 of 2,070 | 27 | 4.2 | $14.4M | 155 | 23 |
| Veterinarians | 79 | #108 of 1,485 | 20 | 3.1 | $2.9M | 107 | 14 |
| Chiropractors | 77 | #91 of 1,490 | 15 | 2.3 | $4.8M | 201 | 14 |
| Collision repair and body shops | 76 | #127 of 1,327 | 18 | 2.8 | $3.5M | 114 | 5 |
| Auto repair and car care | 76 | #209 of 2,401 | 189 | 29.6 | $334K | 124 | 69 |
| Yoga, Pilates and fitness studios | 75 | #42 of 777 | 5 | 0.8 | $9.4M | 232 | 15 |
| Martial arts and dance studios | 75 | #80 of 1,334 | 16 | 2.5 | $2.9M | 146 | 11 |
| Lawn, cleaning and pest control | 75 | #140 of 1,771 | 56 | 8.8 | $1.7M | 101 | 62 |
| Coffee shops and cafes | 75 | #184 of 2,063 | 38 | 6.0 | $6.5M | 174 | 34 |
| Insurance agencies | 75 | #342 of 2,272 | 92 | 14.4 | $1.9M | 150 | 54 |
| Roofing and gutters | 72 | #139 of 1,177 | 22 | 3.4 | $8.4M | 99 | 9 |
| Child care and preschools | 70 | #261 of 1,611 | 28 | 4.4 | $1M | 104 | 33 |
| Laundromats | 69 | #176 of 785 | 9 | 1.4 | $13.5M | 108 | 3 |
| Property management | 64 | #224 of 910 | 17 | 2.7 | Index only | 103 | 18 |
| Pet stores | 64 | #259 of 974 | 15 | 2.3 | $3.9M | 86 | Under 3 |
| Funeral homes | 64 | #387 of 1,472 | 12 | 1.9 | $622K | 92 | 5 |
| Gyms, studios and classes | 63 | #500 of 2,088 | 67 | 10.5 | $704K | 106 | 26 |
| Grocery and convenience stores | 63 | #664 of 2,402 | 112 | 17.5 | $3.5M | 103 | 62 |
| Physical therapy | 62 | #393 of 1,422 | 28 | 4.4 | $2.6M | 107 | 20 |
| Pest control | 61 | #216 of 699 | 12 | 1.9 | $7.9M | 77 | 8 |
| Bakeries and dessert shops | 61 | #521 of 1,889 | 56 | 8.8 | $4.4M | 106 | 38 |
| Dentists and orthodontists | 60 | #581 of 1,886 | 56 | 8.8 | $1.3M | 131 | 43 |
| Gas stations | 60 | #770 of 2,358 | 105 | 16.4 | $1.9M | 81 | 92 |
| Tire shops | 59 | #555 of 1,530 | 27 | 4.2 | $2.3M | 93 | 12 |
| Mortgage brokers and lenders | 58 | #282 of 887 | 24 | 3.8 | Index only | 104 | 9 |
| Dry cleaners | 57 | #193 of 507 | 7 | 1.1 | $17.3M | 110 | 7 |
| Gyms | 57 | #669 of 1,792 | 46 | 7.2 | $1M | 79 | 15 |
| Sit-down restaurants | 57 | #879 of 2,405 | 387 | 60.6 | $634K | 96 | 101 |
| Real estate agents and brokers | 56 | #768 of 2,176 | 154 | 24.1 | Index only | 116 | 45 |
| Barbershops | 55 | #581 of 1,356 | 41 | 6.4 | $1.4M | 75 | 3 |
| Convenience stores | 55 | #941 of 2,261 | 63 | 9.9 | $6.2M | 78 | 39 |
| Spas and skin care | 54 | #753 of 1,769 | 75 | 11.7 | $774K | 88 | 10 |
| Restaurants and cafes | 54 | #1,022 of 2,405 | 640 | 100.2 | $383K | 103 | 318 |
| Optometrists and eye care | 53 | #613 of 1,302 | 24 | 3.8 | $3M | 96 | 13 |
| Real estate | 52 | #1,005 of 2,229 | 199 | 31.2 | Index only | 113 | 88 |
| Oil change and quick lube | 50 | #256 of 479 | 7 | 1.1 | $9M | 66 | 5 |
| Clothing and shoe stores | 48 | #1,139 of 2,087 | 110 | 17.2 | $1.1M | 87 | 54 |
| Clothing, shoes and laundry | 48 | #1,211 of 2,210 | 144 | 22.6 | $841K | 96 | 64 |
| Primary care and pediatrics | 45 | #1,018 of 1,656 | 47 | 7.4 | $1.5M | 86 | 120 |
| Pizza | 45 | #1,237 of 2,090 | 68 | 10.6 | $3.6M | 71 | 177 |
| Doctors, dentists and clinics | 45 | #1,421 of 2,394 | 415 | 65.0 | $174K | 114 | 221 |
| Hair salons | 45 | #1,458 of 2,339 | 199 | 31.2 | $292K | 68 | 29 |
| Car washes and detailing | 43 | #909 of 1,451 | 31 | 4.9 | $2M | 81 | 18 |
| Nail salons | 40 | #960 of 1,328 | 60 | 9.4 | $968K | 58 | 14 |
| Fast food and sandwich shops | 40 | #1,511 of 2,222 | 120 | 18.8 | $2M | 67 | 177 |
| Salons, barbers and spas | 40 | #1,756 of 2,385 | 383 | 60.0 | $152K | 71 | 58 |
| Urgent care and walk-in clinics | 24 | #305 of 325 | 9 | 1.4 | $8M | 33 | 11 |
| Home inspectors | Not scored | Not scored | 4 | 0.6 | Index only | 93 | 5 |
Household spending in Houston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $63.2M | $989 | 103 |
| Gasoline and other fuels | $202.7M | $3,174 | 122 |
| Food away from home | $245.3M | $3,842 | 94 |
| Groceries | $389.4M | $6,098 | 97 |
| Personal care products and services | $58.1M | $910 | 91 |
| Child care and other personal services | $29.3M | $459 | 79 |
| Memberships, classes and admissions | $47.2M | $739 | 75 |
| Medical and dental services | $72.2M | $1,130 | 88 |
| Pets | $58.3M | $913 | 100 |
| Clothing, shoes and related services | $121.2M | $1,897 | 92 |
| Vehicle insurance | $172.9M | $2,708 | 138 |
| Home repairs, maintenance and insurance | $184.5M | $2,890 | 96 |
| Lawn care, cleaning and other household services | $95M | $1,488 | 105 |
| Rent and homeowner costs | $974M | $15,254 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Houston County
- Population, 2025 estimate
- 178,214+8.5% since 2020
- Households
- 63,851
- Median age
- 37.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 376 sq. mi.
- People per square mile
- 451
- Median household income
- $80,698+30.7% vs. 2015–2019, before inflation
- Average household income
- $97,172
- Median home value
- $219,800
- Jobs located here
- 49,763
- Daytime population
- 157,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Peach County, GA28,560 people
- Twiggs County, GA7,803 people
- Crawford County, GA12,225 people
- Bibb County, GA156,578 people
- Bleckley County, GA12,430 people
- Pulaski County, GA9,939 people
- Dooly County, GA10,984 people
- Macon County, GA11,864 people
Questions
How fast is Houston County, GA growing?
Population estimates put Houston County at 178,214 people in 2025, up 8.5% since 2020, faster than the U.S. (+3.1%). It has 63,851 households. Against the 2015–2019 survey, median household income rose 30.7%, before inflation.
How much do households in Houston County, GA spend?
Households in Houston County spend about $974M a year on rent and homeowner costs, $389.4M on groceries and $245.3M on food away from home. Relative to the U.S., household spending in Houston County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Which business types have the highest market scores in Houston County, GA?
Of the business types scored in Houston County, electricians (87), HVAC and plumbing companies (82) and pet businesses (82) have the highest Groundwork market scores. For electricians, that ranks #14 of 1,160 scored counties.
How does Houston County, GA compare with the U.S.?
Median household income in Houston County is $80,698, in line with the U.S. median of $80,734. The population rose 8.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for nail salons (57% above the U.S. rate) and lowest for chiropractors (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Houston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.