County profile · Georgia
Carroll County, GA market data
Population, household spending and competition for 56 business types in Carroll County, each scored against other counties.
- Population, 2025
- 131,036
- +9.8% since 2020
- Households
- 44,106
- Median household income
- $73,714
- +37.2% vs. 2015–2019, before inflation
- Median home value
- $255,100
- Jobs located here
- 44,150
- Highest market score
- 83
- House cleaning, #26 of 847 scored counties
A site report maps the competitors on map listings around any address in Carroll County by name and distance, and the households and spending within reach. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 131,036 people live in Carroll County, in 44,106 households. Between 2020 and 2025, the population of Carroll County grew 9.8%, faster than the U.S. (+3.1%). The median household income in Carroll County is $73,714 a year, 9% below the U.S. median of $80,734. That rose 37.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Carroll County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).
The highest Groundwork market scores in Carroll County are for house cleaning businesses (83), property management companies (73) and pet stores (70). Carroll County ranks #26 of 847 scored counties for house cleaning businesses.
Carroll County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Carroll County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for spas and skin care studios (27% below the U.S. rate).
All 56 business types in Carroll County
Highest Groundwork market score first. Each score compares Carroll County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 83 | #26 of 847 | 6 | 1.4 | $10.4M | 163 | 15 |
| Property management | 73 | #102 of 910 | 5 | 1.1 | Index only | 232 | 18 |
| Pet stores | 70 | #174 of 974 | 8 | 1.8 | $4.7M | 104 | Under 3 |
| Optometrists and eye care | 70 | #206 of 1,302 | 14 | 3.2 | $3.4M | 108 | 4 |
| Landscaping and lawn care | 69 | #270 of 1,493 | 26 | 5.9 | $2.4M | 82 | 33 |
| Veterinarians | 68 | #320 of 1,485 | 13 | 2.9 | $2.9M | 106 | 14 |
| Laundromats | 66 | #197 of 785 | 5 | 1.1 | $15.9M | 127 | Under 3 |
| Pet businesses | 65 | #488 of 2,200 | 52 | 11.8 | $724K | 82 | 22 |
| Mortgage brokers and lenders | 63 | #209 of 887 | 17 | 3.9 | Index only | 97 | 3 |
| Pet grooming and boarding | 63 | #413 of 1,461 | 21 | 4.8 | $1.8M | 70 | 8 |
| Electricians | 62 | #307 of 1,160 | 9 | 2.0 | $13.4M | 112 | 39 |
| HVAC and plumbing | 62 | #428 of 1,707 | 24 | 5.4 | $5M | 106 | 46 |
| Lawn, cleaning and pest control | 62 | #441 of 1,771 | 45 | 10.2 | $1.4M | 83 | 53 |
| Bakeries and dessert shops | 62 | #477 of 1,889 | 33 | 7.5 | $4.8M | 116 | 25 |
| Grocery stores | 61 | #658 of 2,070 | 28 | 6.3 | $9.3M | 100 | 21 |
| Yoga, Pilates and fitness studios | 60 | #209 of 777 | 7 | 1.6 | $4.2M | 104 | 10 |
| Child care and preschools | 60 | #554 of 1,611 | 21 | 4.8 | $857K | 86 | 23 |
| Coffee shops and cafes | 60 | #614 of 2,063 | 40 | 9.1 | $4M | 107 | 22 |
| Insurance agencies | 59 | #825 of 2,272 | 90 | 20.4 | $1.4M | 108 | 51 |
| Tire shops | 58 | #590 of 1,530 | 26 | 5.9 | $1.7M | 68 | 6 |
| Home repair trades | 58 | #662 of 2,057 | 48 | 10.9 | $2.5M | 104 | 100 |
| Clothing and shoe stores | 58 | #756 of 2,087 | 58 | 13.2 | $1.4M | 108 | 24 |
| Physical therapy | 56 | #561 of 1,422 | 20 | 4.5 | $2.4M | 98 | 15 |
| Spas and skin care | 56 | #671 of 1,769 | 37 | 8.4 | $1M | 117 | 9 |
| Clothing, shoes and laundry | 56 | #883 of 2,210 | 82 | 18.6 | $968K | 110 | 28 |
| Chiropractors | 55 | #597 of 1,490 | 20 | 4.5 | $2.4M | 99 | 13 |
| Auto repair and car care | 54 | #1,059 of 2,401 | 198 | 44.9 | $222K | 83 | 57 |
| Roofing and gutters | 53 | #528 of 1,177 | 15 | 3.4 | $8.1M | 95 | 15 |
| Martial arts and dance studios | 53 | #600 of 1,334 | 20 | 4.5 | $1.5M | 73 | 6 |
| Auto repair shops | 53 | #1,080 of 2,378 | 129 | 29.2 | $341K | 77 | 36 |
| Collision repair and body shops | 51 | #647 of 1,327 | 21 | 4.8 | $2.1M | 68 | 11 |
| Dentists and orthodontists | 51 | #915 of 1,886 | 45 | 10.2 | $1.1M | 107 | 31 |
| Grocery and convenience stores | 51 | #1,173 of 2,402 | 101 | 22.9 | $2.6M | 76 | 44 |
| Funeral homes | 50 | #703 of 1,472 | 13 | 2.9 | $445K | 66 | 8 |
| Car washes and detailing | 50 | #726 of 1,451 | 20 | 4.5 | $2.2M | 87 | 10 |
| Sit-down restaurants | 50 | #1,187 of 2,405 | 249 | 56.5 | $639K | 96 | 80 |
| Hair salons | 50 | #1,198 of 2,339 | 96 | 21.8 | $395K | 92 | 22 |
| Real estate agents and brokers | 49 | #1,118 of 2,176 | 107 | 24.3 | Index only | 110 | 45 |
| Restaurants and cafes | 49 | #1,239 of 2,405 | 436 | 98.9 | $365K | 98 | 214 |
| Pest control | 48 | #383 of 699 | 13 | 2.9 | $4.8M | 47 | 5 |
| Real estate | 48 | #1,193 of 2,229 | 130 | 29.5 | Index only | 114 | 79 |
| Convenience stores | 48 | #1,207 of 2,261 | 54 | 12.2 | $4.8M | 61 | 23 |
| Gas stations | 48 | #1,293 of 2,358 | 108 | 24.5 | $1.3M | 55 | 71 |
| Gyms | 46 | #1,081 of 1,792 | 40 | 9.1 | $737K | 57 | 10 |
| Nail salons | 45 | #848 of 1,328 | 35 | 7.9 | $1.1M | 65 | 7 |
| Gyms, studios and classes | 44 | #1,365 of 2,088 | 67 | 15.2 | $440K | 66 | 16 |
| Salons, barbers and spas | 43 | #1,589 of 2,385 | 198 | 44.9 | $192K | 90 | 39 |
| Barbershops | 42 | #903 of 1,356 | 29 | 6.6 | $1.3M | 69 | Under 3 |
| Pizza | 42 | #1,373 of 2,090 | 46 | 10.4 | $3.5M | 68 | 111 |
| Primary care and pediatrics | 40 | #1,162 of 1,656 | 42 | 9.5 | $1.1M | 63 | 65 |
| Doctors, dentists and clinics | 39 | #1,731 of 2,394 | 370 | 83.9 | $128K | 84 | 134 |
| Fast food and sandwich shops | 37 | #1,621 of 2,222 | 81 | 18.4 | $2M | 64 | 111 |
| Urgent care and walk-in clinics | 24 | #306 of 325 | 7 | 1.6 | $6.8M | 28 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $14.7M | 107 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $39.7M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
Household spending in Carroll County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $44M | $998 | 104 |
| Gasoline and other fuels | $142.6M | $3,232 | 125 |
| Food away from home | $159.1M | $3,607 | 89 |
| Groceries | $259.4M | $5,882 | 93 |
| Personal care products and services | $37.9M | $860 | 86 |
| Child care and other personal services | $18M | $408 | 70 |
| Memberships, classes and admissions | $29.5M | $668 | 68 |
| Medical and dental services | $47.3M | $1,072 | 83 |
| Pets | $37.7M | $854 | 94 |
| Clothing, shoes and related services | $79.4M | $1,799 | 88 |
| Vehicle insurance | $122.4M | $2,775 | 142 |
| Home repairs, maintenance and insurance | $121M | $2,743 | 91 |
| Lawn care, cleaning and other household services | $62.5M | $1,417 | 100 |
| Rent and homeowner costs | $644.4M | $14,611 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carroll County
- Population, 2025 estimate
- 131,036+9.8% since 2020
- Households
- 44,106
- Median age
- 36.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 499 sq. mi.
- People per square mile
- 250
- Median household income
- $73,714+37.2% vs. 2015–2019, before inflation
- Average household income
- $90,516
- Median home value
- $255,100
- Jobs located here
- 44,150
- Daytime population
- 111,823Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Haralson County, GA31,285 people
- Douglas County, GA147,888 people
- Heard County, GA11,773 people
- Paulding County, GA178,909 people
- Coweta County, GA152,852 people
- Polk County, GA43,785 people
- Fayette County, GA122,244 people
- Cobb County, GA775,208 people
Questions
How fast is Carroll County, GA growing?
Population estimates put Carroll County at 131,036 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 44,106 households. Against the 2015–2019 survey, median household income rose 37.2%, before inflation.
How much do households in Carroll County, GA spend?
Households in Carroll County spend about $644.4M a year on rent and homeowner costs, $259.4M on groceries and $159.1M on food away from home. Relative to the U.S., household spending in Carroll County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).
Which business types have the highest market scores in Carroll County, GA?
Of the business types scored in Carroll County, house cleaning businesses (83), property management companies (73) and pet stores (70) have the highest Groundwork market scores. For house cleaning businesses, that ranks #26 of 847 scored counties.
How does Carroll County, GA compare with the U.S.?
Median household income in Carroll County is $73,714, 9% below the U.S. median of $80,734. The population rose 9.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $255,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for spas and skin care studios (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Carroll County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.