Groundwork

County profile · Georgia

Mitchell County, GA market data

Population, household spending and competition for 56 business types in Mitchell County, each scored against other counties.

Population, 2025
20,467
−5.6% since 2020
Households
7,813
Median household income
$57,613
+51.1% vs. 2015–2019, before inflation
Median home value
$106,000
Jobs located here
6,563
Highest market score
51
Home repair trades, #975 of 2,057 scored counties

A site report maps the competitors on map listings around any address in Mitchell County by name and distance, and the households and spending within reach. Or open the report at the center of Mitchell County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 20,467 people live in Mitchell County, in 7,813 households. Population estimates put the population change in Mitchell County from 2020 to 2025 at −5.6%, against +3.1% for the U.S. The median household income in Mitchell County is $57,613 a year, 29% below the U.S. median of $80,734. That rose 51.1% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Mitchell County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).

The highest Groundwork market scores in Mitchell County are for home repair companies (51), insurance agencies (48) and pet businesses (48). Mitchell County ranks #975 of 2,057 scored counties for home repair companies.

For its number of households, Mitchell County has the most map listings, relative to the U.S., for grocery stores (2.6 times the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).

All 56 business types in Mitchell County

Highest Groundwork market score first. Each score compares Mitchell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Mitchell County, GA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Home repair trades51#975 of 2,05779.0$2.6M1093
Insurance agencies48#1,162 of 2,272810.2$2.3M18510
Pet businesses48#1,178 of 2,20056.4$1.1M127Under 3
Doctors, dentists and clinics46#1,356 of 2,3942835.8$262K17211
Sit-down restaurants40#1,619 of 2,4053342.2$719K1089
Restaurants and cafes38#1,683 of 2,4056279.4$383K10325
Salons, barbers and spas38#1,798 of 2,3851823.0$319K150Under 3
Coffee shops and cafes35#1,571 of 2,06356.4$4.7M128Under 3
Auto repair shops35#1,827 of 2,3781316.6$506K11410
Bakeries and dessert shops31#1,579 of 1,88956.4$4.7M115Under 3
Hair salons30#2,007 of 2,3391215.4$478K111Under 3
Gyms, studios and classes26#1,880 of 2,08867.7$645K97Under 3
Gas stations26#2,070 of 2,3581215.4$1.8M7717
Clothing and shoe stores20#1,936 of 2,0871012.8$1.2M95Under 3
Funeral homes19#1,403 of 1,47256.4$237K353
Clothing, shoes and laundry18#2,104 of 2,2101417.9$866K98Under 3
Auto repair and car care18#2,298 of 2,4013139.7$212K7914
Pizza15#2,049 of 2,090911.5$2.6M5216
Convenience stores14#2,134 of 2,2611215.4$3.5M444
Fast food and sandwich shops12#2,172 of 2,2221519.2$1.6M5216
Grocery stores11#2,010 of 2,0701417.9$3M324
Tire shops9#1,504 of 1,53056.4$1.3M534
Gyms9#1,752 of 1,79256.4$774K59Under 3
Grocery and convenience stores8#2,377 of 2,4023139.7$1.3M408
Optometrists and eye careNot scoredNot scored45.1$1.8M59Under 3
Primary care and pediatricsNot scoredNot scored45.1$1.8M1035
Real estateNot scoredNot scored45.1Index only5886
Roofing and guttersNot scoredNot scored45.1$4.6M55Under 3
BarbershopsNot scoredNot scored33.8$1.9M101Under 3
Dentists and orthodontistsNot scoredNot scored33.8$2.4M2493
Real estate agents and brokersNot scoredNot scored33.8Index only623Under 3
Child care and preschoolsNot scoredNot scored22.6$1.3MToo few5
Collision repair and body shopsNot scoredNot scored22.6$3.3MToo few3
ElectriciansNot scoredNot scored22.6$9.3MToo fewUnder 3
Nail salonsNot scoredNot scored22.6$2.9MToo fewUnder 3
Physical therapyNot scoredNot scored22.6$3.7MToo few3
Car washes and detailingNot scoredNot scored11.3$6.6MToo fewUnder 3
ChiropractorsNot scoredNot scored11.3$7.3MToo fewUnder 3
Dry cleanersNot scoredNot scored11.3$12.1MToo fewUnder 3
HVAC and plumbingNot scoredNot scored11.3$18.5MToo few3
Landscaping and lawn careNot scoredNot scored11.3$9.5MToo fewUnder 3
LaundromatsNot scoredNot scored11.3$12.1MToo fewUnder 3
Lawn, cleaning and pest controlNot scoredNot scored11.3$9.5MToo few3
Martial arts and dance studiosNot scoredNot scored11.3$3.9MToo fewUnder 3
Mortgage brokers and lendersNot scoredNot scored11.3Index onlyToo fewUnder 3
Pet grooming and boardingNot scoredNot scored11.3$5.6MToo fewUnder 3
Spas and skin careNot scoredNot scored11.3$5.7MToo fewUnder 3
VeterinariansNot scoredNot scored11.3$5.6MToo fewUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
House cleaningNot scoredNot scored00.0None listedNone listed3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Pet storesNot scoredNot scored00.0None listedNone listedUnder 3
Property managementNot scoredNot scored00.0None listedNone listed5
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Mitchell County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Mitchell County, GA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$6.6M$84288
Gasoline and other fuels$21.9M$2,804108
Food away from home$23.7M$3,03875
Groceries$41.6M$5,32884
Personal care products and services$5.7M$73573
Child care and other personal services$2.5M$32155
Memberships, classes and admissions$3.9M$49550
Medical and dental services$7.3M$94073
Pets$5.6M$71579
Clothing, shoes and related services$12.1M$1,55276
Vehicle insurance$18.6M$2,384122
Home repairs, maintenance and insurance$18.5M$2,36979
Lawn care, cleaning and other household services$9.5M$1,22286
Rent and homeowner costs$101.9M$13,04178

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Mitchell County

Population, 2025 estimate
20,467−5.6% since 2020
Households
7,813
Median age
39.9
Homes lived in by their owners
65%
Vehicles per household
1.8
Land area
512 sq. mi.
People per square mile
41
Median household income
$57,613+51.1% vs. 2015–2019, before inflation
Average household income
$67,473
Median home value
$106,000
Jobs located here
6,563
Daytime population
19,221Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mitchell County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Mitchell County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Mitchell County, GA growing?

Population estimates put Mitchell County at 20,467 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 7,813 households. Against the 2015–2019 survey, median household income rose 51.1%, before inflation.

How much do households in Mitchell County, GA spend?

Households in Mitchell County spend about $101.9M a year on rent and homeowner costs, $41.6M on groceries and $23.7M on food away from home. Relative to the U.S., household spending in Mitchell County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).

Which business types have the highest market scores in Mitchell County, GA?

Of the business types scored in Mitchell County, home repair companies (51), insurance agencies (48) and pet businesses (48) have the highest Groundwork market scores. For home repair companies, that ranks #975 of 2,057 scored counties.

How does Mitchell County, GA compare with the U.S.?

Median household income in Mitchell County is $57,613, 29% below the U.S. median of $80,734. The population fell 5.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $106,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (2.6 times the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Mitchell County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mitchell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Mitchell County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mitchell County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.