County profile · Georgia
Paulding County, GA market data
Population, household spending and competition for 56 business types in Paulding County, each scored against other counties.
- Population, 2025
- 190,996
- +12.7% since 2020
- Households
- 60,008
- Median household income
- $98,031
- +43.4% vs. 2015–2019, before inflation
- Median home value
- $326,300
- Jobs located here
- 29,361
- Highest market score
- 95
- Grocery stores, #10 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Paulding County by name and distance, and the households and spending within reach. Or open the report at the center of Paulding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 190,996 people live in Paulding County, in 60,008 households. Between 2020 and 2025, the population of Paulding County grew 12.7%, faster than the U.S. (+3.1%). The median household income in Paulding County is $98,031 a year, 21% above the U.S. median of $80,734. That rose 43.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Paulding County spend the most on vehicle insurance (an index of 151, where 100 is the U.S. average) and the least on memberships, classes and admissions (89).
The highest Groundwork market scores in Paulding County are for grocery stores (95), bakeries and dessert shops (94) and veterinarians (94). Paulding County ranks #10 of 2,070 scored counties for grocery stores.
Paulding County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Paulding County has the most map listings, relative to the U.S., for landscaping and lawn care companies (50% above the U.S. rate) and the fewest for grocery stores (59% below the U.S. rate).
All 56 business types in Paulding County
Highest Groundwork market score first. Each score compares Paulding County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 95 | #10 of 2,070 | 17 | 2.8 | $23.2M | 249 | 13 |
| Bakeries and dessert shops | 94 | #2 of 1,889 | 24 | 4.0 | $10.8M | 260 | 17 |
| Veterinarians | 94 | #3 of 1,485 | 13 | 2.2 | $4.8M | 175 | 10 |
| Grocery and convenience stores | 94 | #16 of 2,402 | 61 | 10.2 | $6.5M | 191 | 22 |
| Pet grooming and boarding | 93 | #1 of 1,461 | 13 | 2.2 | $4.8M | 187 | 8 |
| Coffee shops and cafes | 93 | #9 of 2,063 | 32 | 5.3 | $8.1M | 218 | 17 |
| Pet stores | 92 | #6 of 974 | 8 | 1.3 | $7.8M | 171 | 3 |
| Restaurants and cafes | 92 | #15 of 2,405 | 351 | 58.5 | $737K | 199 | 176 |
| Pet businesses | 91 | #3 of 2,200 | 47 | 7.8 | $1.3M | 150 | 21 |
| Sit-down restaurants | 91 | #17 of 2,405 | 197 | 32.8 | $1.3M | 198 | 72 |
| Convenience stores | 91 | #26 of 2,261 | 32 | 5.3 | $12.3M | 156 | 9 |
| Mortgage brokers and lenders | 90 | #3 of 887 | 5 | 0.8 | Index only | 510 | 4 |
| Gas stations | 89 | #41 of 2,358 | 66 | 11.0 | $3.2M | 133 | 48 |
| Pizza | 88 | #19 of 2,090 | 37 | 6.2 | $7M | 138 | 87 |
| Clothing, shoes and laundry | 88 | #36 of 2,210 | 63 | 10.5 | $2M | 226 | 19 |
| Clothing and shoe stores | 88 | #47 of 2,087 | 48 | 8.0 | $2.6M | 206 | 16 |
| Insurance agencies | 88 | #88 of 2,272 | 68 | 11.3 | $2.6M | 208 | 44 |
| Optometrists and eye care | 85 | #15 of 1,302 | 13 | 2.2 | $5.7M | 183 | 7 |
| Fast food and sandwich shops | 85 | #62 of 2,222 | 65 | 10.8 | $4M | 131 | 87 |
| Gyms | 81 | #58 of 1,792 | 27 | 4.5 | $1.9M | 149 | 15 |
| Collision repair and body shops | 80 | #68 of 1,327 | 12 | 2.0 | $5.5M | 179 | 17 |
| Primary care and pediatrics | 80 | #93 of 1,656 | 27 | 4.5 | $2.8M | 155 | 43 |
| House cleaning | 79 | #44 of 847 | 14 | 2.3 | $7M | 110 | 26 |
| Yoga, Pilates and fitness studios | 78 | #27 of 777 | 7 | 1.2 | $7.5M | 185 | 15 |
| Physical therapy | 78 | #96 of 1,422 | 22 | 3.7 | $3.4M | 141 | 15 |
| Child care and preschools | 78 | #122 of 1,611 | 29 | 4.8 | $1.1M | 112 | 28 |
| Spas and skin care | 77 | #103 of 1,769 | 46 | 7.7 | $1.3M | 151 | 10 |
| Hair salons | 76 | #144 of 2,339 | 105 | 17.5 | $578K | 134 | 29 |
| Auto repair shops | 76 | #201 of 2,378 | 121 | 20.2 | $546K | 123 | 56 |
| Gyms, studios and classes | 75 | #137 of 2,088 | 58 | 9.7 | $905K | 137 | 27 |
| Auto repair and car care | 74 | #258 of 2,401 | 211 | 35.2 | $313K | 117 | 84 |
| Real estate agents and brokers | 73 | #133 of 2,176 | 83 | 13.8 | Index only | 220 | 52 |
| Property management | 72 | #121 of 910 | 16 | 2.7 | Index only | 112 | 16 |
| Martial arts and dance studios | 72 | #136 of 1,334 | 24 | 4.0 | $2.2M | 108 | 12 |
| Dentists and orthodontists | 72 | #221 of 1,886 | 47 | 7.8 | $1.6M | 161 | 37 |
| Funeral homes | 71 | #218 of 1,472 | 7 | 1.2 | $958K | 141 | 5 |
| Real estate | 70 | #213 of 2,229 | 109 | 18.2 | Index only | 211 | 91 |
| Doctors, dentists and clinics | 69 | #387 of 2,394 | 305 | 50.8 | $244K | 160 | 120 |
| Tire shops | 68 | #335 of 1,530 | 27 | 4.5 | $2.4M | 98 | 11 |
| Car washes and detailing | 67 | #306 of 1,451 | 26 | 4.3 | $2.5M | 101 | 11 |
| Pest control | 64 | #175 of 699 | 12 | 2.0 | $8.2M | 80 | 9 |
| Salons, barbers and spas | 64 | #508 of 2,385 | 216 | 36.0 | $281K | 132 | 65 |
| Barbershops | 62 | #411 of 1,356 | 29 | 4.8 | $2.1M | 111 | 5 |
| Landscaping and lawn care | 62 | #435 of 1,493 | 43 | 7.2 | $2.3M | 78 | 70 |
| Roofing and gutters | 61 | #352 of 1,177 | 30 | 5.0 | $6.4M | 75 | 13 |
| Lawn, cleaning and pest control | 60 | #514 of 1,771 | 69 | 11.5 | $1.4M | 85 | 105 |
| Nail salons | 59 | #432 of 1,328 | 33 | 5.5 | $1.8M | 110 | 18 |
| Electricians | 56 | #456 of 1,160 | 20 | 3.3 | $9.6M | 80 | 64 |
| Home inspectors | 52 | #186 of 415 | 5 | 0.8 | Index only | 76 | 6 |
| Chiropractors | 51 | #714 of 1,490 | 44 | 7.3 | $1.7M | 71 | 18 |
| HVAC and plumbing | 51 | #836 of 1,707 | 56 | 9.3 | $3.4M | 72 | 76 |
| Home repair trades | 48 | #1,155 of 2,057 | 106 | 17.7 | $1.8M | 74 | 153 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.7 | $18.6M | 76 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $41.8M | 267 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.5 | $22M | 160 | 4 |
| Laundromats | Not scored | Not scored | 1 | 0.2 | $125.4M | Too few | Under 3 |
Household spending in Paulding County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $66.1M | $1,101 | 115 |
| Gasoline and other fuels | $208.6M | $3,476 | 134 |
| Food away from home | $258.8M | $4,313 | 106 |
| Groceries | $393.8M | $6,563 | 104 |
| Personal care products and services | $60.7M | $1,012 | 101 |
| Child care and other personal services | $32.5M | $542 | 93 |
| Memberships, classes and admissions | $52.5M | $875 | 89 |
| Medical and dental services | $74.5M | $1,242 | 96 |
| Pets | $62M | $1,034 | 114 |
| Clothing, shoes and related services | $125.4M | $2,090 | 102 |
| Vehicle insurance | $177.3M | $2,954 | 151 |
| Home repairs, maintenance and insurance | $191.5M | $3,191 | 106 |
| Lawn care, cleaning and other household services | $98.1M | $1,634 | 116 |
| Rent and homeowner costs | $994.7M | $16,576 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Paulding County
- Population, 2025 estimate
- 190,996+12.7% since 2020
- Households
- 60,008
- Median age
- 37.5
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 312 sq. mi.
- People per square mile
- 573
- Median household income
- $98,031+43.4% vs. 2015–2019, before inflation
- Average household income
- $113,444
- Median home value
- $326,300
- Jobs located here
- 29,361
- Daytime population
- 119,651Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Paulding County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Paulding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Douglas County, GA147,888 people
- Cobb County, GA775,208 people
- Bartow County, GA113,113 people
- Polk County, GA43,785 people
- Haralson County, GA31,285 people
- Carroll County, GA124,569 people
- Fulton County, GA1,076,561 people
- Cherokee County, GA281,032 people
Questions
How fast is Paulding County, GA growing?
Population estimates put Paulding County at 190,996 people in 2025, up 12.7% since 2020, faster than the U.S. (+3.1%). It has 60,008 households. Against the 2015–2019 survey, median household income rose 43.4%, before inflation.
How much do households in Paulding County, GA spend?
Households in Paulding County spend about $994.7M a year on rent and homeowner costs, $393.8M on groceries and $258.8M on food away from home. Relative to the U.S., household spending in Paulding County runs highest on vehicle insurance (an index of 151, where 100 is the U.S. average) and lowest on memberships, classes and admissions (89).
Which business types have the highest market scores in Paulding County, GA?
Of the business types scored in Paulding County, grocery stores (95), bakeries and dessert shops (94) and veterinarians (94) have the highest Groundwork market scores. For grocery stores, that ranks #10 of 2,070 scored counties.
How does Paulding County, GA compare with the U.S.?
Median household income in Paulding County is $98,031, 21% above the U.S. median of $80,734. The population rose 12.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $326,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (50% above the U.S. rate) and lowest for grocery stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Paulding County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Paulding County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Paulding County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Paulding County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.