County profile · Georgia
Troup County, GA market data
Population, household spending and competition for 56 business types in Troup County, each scored against other counties.
- Population, 2025
- 72,844
- +5.0% since 2020
- Households
- 26,904
- Median household income
- $56,776
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $217,200
- Jobs located here
- 37,073
- Highest market score
- 76
- Bakeries and dessert shops, #141 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Troup County by name and distance, and the households and spending within reach. Or open the report at the center of Troup County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 72,844 people live in Troup County, in 26,904 households. Population estimates put the population change in Troup County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The median household income in Troup County is $56,776 a year, 30% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Troup County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Troup County are for bakeries and dessert shops (76), roofing and gutter companies (71) and veterinarians (71). Troup County ranks #141 of 1,889 scored counties for bakeries and dessert shops.
Troup County is part of the LaGrange area. For its number of households, Troup County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for bakeries and dessert shops (51% below the U.S. rate).
All 56 business types in Troup County
Highest Groundwork market score first. Each score compares Troup County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 76 | #141 of 1,889 | 13 | 4.8 | $6.9M | 167 | 7 |
| Roofing and gutters | 71 | #144 of 1,177 | 5 | 1.9 | $14M | 165 | 4 |
| Veterinarians | 71 | #266 of 1,485 | 8 | 3.0 | $2.6M | 97 | 4 |
| Pet businesses | 70 | #293 of 2,200 | 27 | 10.0 | $782K | 89 | 7 |
| Coffee shops and cafes | 67 | #387 of 2,063 | 20 | 7.4 | $4.5M | 122 | 7 |
| Car washes and detailing | 65 | #341 of 1,451 | 8 | 3.0 | $3M | 120 | Under 3 |
| Martial arts and dance studios | 64 | #277 of 1,334 | 6 | 2.2 | $2.7M | 134 | Under 3 |
| Landscaping and lawn care | 62 | #436 of 1,493 | 16 | 5.9 | $2.3M | 77 | 18 |
| Gyms, studios and classes | 61 | #569 of 2,088 | 25 | 9.3 | $647K | 98 | 5 |
| Pet grooming and boarding | 60 | #498 of 1,461 | 12 | 4.5 | $1.8M | 69 | 3 |
| Physical therapy | 58 | #515 of 1,422 | 13 | 4.8 | $2.1M | 87 | 3 |
| HVAC and plumbing | 58 | #569 of 1,707 | 15 | 5.6 | $4.7M | 98 | 22 |
| Gyms | 58 | #620 of 1,792 | 14 | 5.2 | $1.2M | 89 | 5 |
| Chiropractors | 54 | #624 of 1,490 | 11 | 4.1 | $2.5M | 103 | 7 |
| Home repair trades | 54 | #841 of 2,057 | 28 | 10.4 | $2.5M | 103 | 51 |
| Insurance agencies | 54 | #992 of 2,272 | 46 | 17.1 | $1.5M | 117 | 33 |
| Grocery stores | 52 | #932 of 2,070 | 15 | 5.6 | $10M | 108 | 15 |
| House cleaning | 51 | #410 of 847 | 9 | 3.3 | $4M | 63 | 8 |
| Lawn, cleaning and pest control | 51 | #831 of 1,771 | 31 | 11.5 | $1.2M | 69 | 30 |
| Yoga, Pilates and fitness studios | 50 | #388 of 777 | 5 | 1.9 | $3.2M | 80 | 5 |
| Funeral homes | 48 | #765 of 1,472 | 10 | 3.7 | $382K | 56 | 5 |
| Hair salons | 47 | #1,353 of 2,339 | 76 | 28.2 | $284K | 66 | 5 |
| Real estate agents and brokers | 46 | #1,285 of 2,176 | 59 | 21.9 | Index only | 116 | 23 |
| Salons, barbers and spas | 46 | #1,434 of 2,385 | 131 | 48.7 | $165K | 77 | 10 |
| Child care and preschools | 45 | #965 of 1,611 | 17 | 6.3 | $598K | 60 | 14 |
| Real estate | 45 | #1,351 of 2,229 | 74 | 27.5 | Index only | 116 | 39 |
| Nail salons | 44 | #870 of 1,328 | 15 | 5.6 | $1.4M | 86 | 5 |
| Mortgage brokers and lenders | 43 | #567 of 887 | 10 | 3.7 | Index only | 96 | Under 3 |
| Clothing, shoes and laundry | 43 | #1,390 of 2,210 | 58 | 21.6 | $790K | 90 | 19 |
| Barbershops | 42 | #896 of 1,356 | 13 | 4.8 | $1.7M | 88 | Under 3 |
| Primary care and pediatrics | 41 | #1,119 of 1,656 | 18 | 6.7 | $1.5M | 85 | 42 |
| Spas and skin care | 41 | #1,215 of 1,769 | 24 | 8.9 | $899K | 103 | Under 3 |
| Auto repair shops | 41 | #1,628 of 2,378 | 76 | 28.2 | $319K | 72 | 25 |
| Auto repair and car care | 41 | #1,634 of 2,401 | 118 | 43.9 | $205K | 76 | 38 |
| Pest control | 40 | #490 of 699 | 6 | 2.2 | $6M | 59 | 4 |
| Electricians | 40 | #822 of 1,160 | 8 | 3.0 | $8.7M | 73 | 25 |
| Clothing and shoe stores | 40 | #1,407 of 2,087 | 46 | 17.1 | $996K | 78 | 19 |
| Tire shops | 38 | #1,079 of 1,530 | 14 | 5.2 | $1.7M | 69 | 7 |
| Sit-down restaurants | 33 | #1,941 of 2,405 | 194 | 72.1 | $464K | 70 | 52 |
| Grocery and convenience stores | 32 | #1,897 of 2,402 | 73 | 27.1 | $2.1M | 61 | 49 |
| Restaurants and cafes | 32 | #1,961 of 2,405 | 316 | 117.5 | $285K | 77 | 129 |
| Gas stations | 31 | #1,937 of 2,358 | 74 | 27.5 | $1.1M | 45 | 55 |
| Collision repair and body shops | 30 | #1,116 of 1,327 | 20 | 7.4 | $1.2M | 39 | 9 |
| Doctors, dentists and clinics | 30 | #2,097 of 2,394 | 234 | 87.0 | $116K | 76 | 91 |
| Convenience stores | 29 | #1,832 of 2,261 | 40 | 14.9 | $3.8M | 48 | 34 |
| Fast food and sandwich shops | 28 | #1,907 of 2,222 | 49 | 18.2 | $1.8M | 60 | 68 |
| Pizza | 26 | #1,900 of 2,090 | 38 | 14.1 | $2.4M | 47 | 68 |
| Dentists and orthodontists | 25 | #1,762 of 1,886 | 38 | 14.1 | $715K | 73 | 31 |
| Laundromats | Not scored | Not scored | 4 | 1.5 | $11.5M | 92 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.5 | $6.8M | 217 | 5 |
| Property management | Not scored | Not scored | 4 | 1.5 | Index only | 168 | 14 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $8.1M | 59 | 4 |
| Pet stores | Not scored | Not scored | 3 | 1.1 | $7M | 156 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $45.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Troup County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.2M | $900 | 94 |
| Gasoline and other fuels | $79.2M | $2,943 | 113 |
| Food away from home | $90M | $3,345 | 82 |
| Groceries | $150.7M | $5,601 | 89 |
| Personal care products and services | $21.6M | $802 | 80 |
| Child care and other personal services | $10.2M | $378 | 65 |
| Memberships, classes and admissions | $16.2M | $601 | 61 |
| Medical and dental services | $27.2M | $1,010 | 78 |
| Pets | $21.1M | $785 | 86 |
| Clothing, shoes and related services | $45.8M | $1,703 | 83 |
| Vehicle insurance | $67.8M | $2,521 | 129 |
| Home repairs, maintenance and insurance | $69.8M | $2,593 | 86 |
| Lawn care, cleaning and other household services | $36M | $1,339 | 95 |
| Rent and homeowner costs | $373.4M | $13,880 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Troup County
- Population, 2025 estimate
- 72,844+5.0% since 2020
- Households
- 26,904
- Median age
- 37.8
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 414 sq. mi.
- People per square mile
- 170
- Median household income
- $56,776+24.4% vs. 2015–2019, before inflation
- Average household income
- $84,010
- Median home value
- $217,200
- Jobs located here
- 37,073
- Daytime population
- 75,224Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Troup County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Troup County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Heard County, GA11,773 people
- Meriwether County, GA20,929 people
- Harris County, GA36,086 people
- Coweta County, GA152,852 people
- Talbot County, GA5,742 people
- Muscogee County, GA203,711 people
- Pike County, GA19,903 people
- Fayette County, GA122,244 people
Questions
How fast is Troup County, GA growing?
Population estimates put Troup County at 72,844 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 26,904 households. Against the 2015–2019 survey, median household income rose 24.4%, before inflation.
How much do households in Troup County, GA spend?
Households in Troup County spend about $373.4M a year on rent and homeowner costs, $150.7M on groceries and $90M on food away from home. Relative to the U.S., household spending in Troup County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Troup County, GA?
Of the business types scored in Troup County, bakeries and dessert shops (76), roofing and gutter companies (71) and veterinarians (71) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #141 of 1,889 scored counties.
How does Troup County, GA compare with the U.S.?
Median household income in Troup County is $56,776, 30% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for bakeries and dessert shops (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Troup County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Troup County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Troup County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Troup County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.