County profile · Georgia
Rockdale County, GA market data
Population, household spending and competition for 56 business types in Rockdale County, each scored against other counties.
- Population, 2025
- 98,416
- +5.2% since 2020
- Households
- 34,437
- Median household income
- $77,247
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $292,900
- Jobs located here
- 36,965
- Highest market score
- 86
- Pet grooming and boarding, #16 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Rockdale County by name and distance, and the households and spending within reach. Or open the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 98,416 people live in Rockdale County, in 34,437 households. Between 2020 and 2025, the population of Rockdale County grew 5.2%, faster than the U.S. (+3.1%). The median household income in Rockdale County is $77,247 a year, 4% below the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rockdale County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (74).
The highest Groundwork market scores in Rockdale County are for pet grooming and boarding businesses (86), pet businesses (81) and coffee shops and cafes (76). Rockdale County ranks #16 of 1,461 scored counties for pet grooming and boarding businesses.
Rockdale County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Rockdale County has the most map listings, relative to the U.S., for collision repair and body shops (2.3 times the U.S. rate) and the fewest for coffee shops and cafes (58% below the U.S. rate).
All 56 business types in Rockdale County
Highest Groundwork market score first. Each score compares Rockdale County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 86 | #16 of 1,461 | 8 | 2.3 | $3.9M | 154 | 4 |
| Pet businesses | 81 | #61 of 2,200 | 30 | 8.7 | $1M | 119 | 13 |
| Coffee shops and cafes | 76 | #170 of 2,063 | 16 | 4.6 | $8.2M | 222 | 18 |
| Pet stores | 74 | #113 of 974 | 6 | 1.7 | $5.2M | 115 | Under 3 |
| Roofing and gutters | 72 | #140 of 1,177 | 12 | 3.5 | $8.4M | 99 | 4 |
| Landscaping and lawn care | 67 | #313 of 1,493 | 23 | 6.7 | $2.2M | 76 | 23 |
| Veterinarians | 67 | #350 of 1,485 | 13 | 3.8 | $2.4M | 89 | 9 |
| Property management | 65 | #196 of 910 | 5 | 1.5 | Index only | 189 | 18 |
| Grocery stores | 61 | #655 of 2,070 | 21 | 6.1 | $10M | 108 | 18 |
| Pizza | 60 | #635 of 2,090 | 22 | 6.4 | $6M | 118 | 88 |
| Grocery and convenience stores | 60 | #797 of 2,402 | 62 | 18.0 | $3.4M | 100 | 34 |
| Laundromats | 59 | #280 of 785 | 5 | 1.5 | $13M | 104 | Under 3 |
| Convenience stores | 58 | #828 of 2,261 | 31 | 9.0 | $6.8M | 86 | 16 |
| Electricians | 57 | #425 of 1,160 | 9 | 2.6 | $11.1M | 93 | 31 |
| Bakeries and dessert shops | 57 | #670 of 1,889 | 33 | 9.6 | $4M | 96 | 18 |
| Gas stations | 56 | #926 of 2,358 | 59 | 17.1 | $1.8M | 76 | 46 |
| Pest control | 55 | #287 of 699 | 5 | 1.5 | $10.3M | 100 | 9 |
| Mortgage brokers and lenders | 55 | #329 of 887 | 10 | 2.9 | Index only | 135 | 8 |
| Lawn, cleaning and pest control | 55 | #698 of 1,771 | 38 | 11.0 | $1.4M | 81 | 52 |
| Chiropractors | 54 | #634 of 1,490 | 18 | 5.2 | $2.2M | 90 | 9 |
| House cleaning | 53 | #356 of 847 | 10 | 2.9 | $5.1M | 80 | 20 |
| Insurance agencies | 53 | #1,030 of 2,272 | 77 | 22.4 | $1.2M | 95 | 36 |
| Restaurants and cafes | 51 | #1,148 of 2,405 | 343 | 99.6 | $384K | 103 | 178 |
| Real estate agents and brokers | 50 | #1,067 of 2,176 | 94 | 27.3 | Index only | 103 | 25 |
| Martial arts and dance studios | 49 | #720 of 1,334 | 16 | 4.6 | $1.6M | 78 | 7 |
| Funeral homes | 49 | #742 of 1,472 | 15 | 4.4 | $314K | 46 | 4 |
| Gyms | 49 | #972 of 1,792 | 32 | 9.3 | $783K | 60 | 7 |
| Sit-down restaurants | 47 | #1,335 of 2,405 | 215 | 62.4 | $612K | 92 | 67 |
| Child care and preschools | 46 | #925 of 1,611 | 20 | 5.8 | $770K | 77 | 28 |
| Real estate | 46 | #1,311 of 2,229 | 111 | 32.2 | Index only | 109 | 57 |
| Clothing and shoe stores | 45 | #1,227 of 2,087 | 62 | 18.0 | $1M | 83 | 28 |
| Home repair trades | 45 | #1,296 of 2,057 | 56 | 16.3 | $1.8M | 74 | 73 |
| Gyms, studios and classes | 45 | #1,327 of 2,088 | 51 | 14.8 | $491K | 74 | 14 |
| Spas and skin care | 44 | #1,112 of 1,769 | 62 | 18.0 | $505K | 58 | 6 |
| Clothing, shoes and laundry | 44 | #1,350 of 2,210 | 79 | 22.9 | $824K | 94 | 38 |
| Car washes and detailing | 43 | #901 of 1,451 | 15 | 4.4 | $2.2M | 88 | 10 |
| Fast food and sandwich shops | 42 | #1,447 of 2,222 | 56 | 16.3 | $2.3M | 77 | 88 |
| HVAC and plumbing | 41 | #1,189 of 1,707 | 35 | 10.2 | $2.9M | 60 | 38 |
| Optometrists and eye care | 40 | #912 of 1,302 | 15 | 4.4 | $2.6M | 83 | 9 |
| Physical therapy | 39 | #1,014 of 1,422 | 22 | 6.4 | $1.8M | 74 | 16 |
| Barbershops | 36 | #1,008 of 1,356 | 32 | 9.3 | $979K | 52 | Under 3 |
| Dentists and orthodontists | 34 | #1,515 of 1,886 | 44 | 12.8 | $884K | 90 | 39 |
| Hair salons | 34 | #1,929 of 2,339 | 144 | 41.8 | $218K | 51 | 23 |
| Dry cleaners | 32 | #419 of 507 | 5 | 1.5 | $13M | 83 | 10 |
| Tire shops | 32 | #1,212 of 1,530 | 29 | 8.4 | $1.2M | 46 | 10 |
| Collision repair and body shops | 31 | #1,094 of 1,327 | 24 | 7.0 | $1.4M | 45 | 13 |
| Salons, barbers and spas | 31 | #2,121 of 2,385 | 276 | 80.1 | $113K | 53 | 47 |
| Primary care and pediatrics | 30 | #1,386 of 1,656 | 48 | 13.9 | $811K | 46 | 70 |
| Doctors, dentists and clinics | 30 | #2,101 of 2,394 | 353 | 102.5 | $110K | 72 | 146 |
| Nail salons | 29 | #1,159 of 1,328 | 32 | 9.3 | $979K | 59 | 16 |
| Auto repair shops | 28 | #2,099 of 2,378 | 148 | 43.0 | $225K | 51 | 53 |
| Auto repair and car care | 26 | #2,162 of 2,401 | 230 | 66.8 | $145K | 54 | 80 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $8.3M | 61 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.2 | $9.7M | 40 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.9 | $8.3M | 206 | 7 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
Household spending in Rockdale County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.4M | $969 | 101 |
| Gasoline and other fuels | $106.8M | $3,102 | 120 |
| Food away from home | $131.6M | $3,820 | 94 |
| Groceries | $210.3M | $6,107 | 97 |
| Personal care products and services | $31.3M | $910 | 91 |
| Child care and other personal services | $15.4M | $447 | 77 |
| Memberships, classes and admissions | $25M | $727 | 74 |
| Medical and dental services | $38.9M | $1,130 | 88 |
| Pets | $31.3M | $909 | 100 |
| Clothing, shoes and related services | $65.1M | $1,889 | 92 |
| Vehicle insurance | $91.5M | $2,657 | 136 |
| Home repairs, maintenance and insurance | $100.3M | $2,912 | 96 |
| Lawn care, cleaning and other household services | $51.4M | $1,491 | 105 |
| Rent and homeowner costs | $525.6M | $15,264 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rockdale County
- Population, 2025 estimate
- 98,416+5.2% since 2020
- Households
- 34,437
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 130 sq. mi.
- People per square mile
- 734
- Median household income
- $77,247+28.3% vs. 2015–2019, before inflation
- Average household income
- $100,790
- Median home value
- $292,900
- Jobs located here
- 36,965
- Daytime population
- 90,739Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockdale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Newton County, GA118,152 people
- Henry County, GA249,960 people
- DeKalb County, GA765,351 people
- Walton County, GA103,313 people
- Clayton County, GA298,924 people
- Gwinnett County, GA979,864 people
- Butts County, GA26,496 people
- Fulton County, GA1,076,561 people
Questions
How fast is Rockdale County, GA growing?
Population estimates put Rockdale County at 98,416 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 34,437 households. Against the 2015–2019 survey, median household income rose 28.3%, before inflation.
How much do households in Rockdale County, GA spend?
Households in Rockdale County spend about $525.6M a year on rent and homeowner costs, $210.3M on groceries and $131.6M on food away from home. Relative to the U.S., household spending in Rockdale County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (74).
Which business types have the highest market scores in Rockdale County, GA?
Of the business types scored in Rockdale County, pet grooming and boarding businesses (86), pet businesses (81) and coffee shops and cafes (76) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #16 of 1,461 scored counties.
How does Rockdale County, GA compare with the U.S.?
Median household income in Rockdale County is $77,247, 4% below the U.S. median of $80,734. The population rose 5.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $292,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for collision repair and body shops (2.3 times the U.S. rate) and lowest for coffee shops and cafes (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Rockdale County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockdale County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rockdale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.