County profile · Georgia
Lamar County, GA market data
Population, household spending and competition for 56 business types in Lamar County, each scored against other counties.
- Population, 2025
- 20,941
- +12.9% since 2020
- Households
- 7,133
- Median household income
- $67,062
- +49.5% vs. 2015–2019, before inflation
- Median home value
- $216,500
- Jobs located here
- 4,366
- Highest market score
- 90
- Insurance agencies, #62 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Lamar County by name and distance, and the households and spending within reach. Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,941 people live in Lamar County, in 7,133 households. Population estimates show Lamar County grew 12.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Lamar County is $67,062 a year, 17% below the U.S. median of $80,734. That rose 49.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lamar County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Lamar County are for insurance agencies (90); real estate agents and brokers (83); and clothing, shoe and laundry businesses (82). Lamar County ranks #62 of 2,272 scored counties for insurance agencies.
For its number of households, Lamar County has the most map listings, relative to the U.S., for gas stations (67% above the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
All 56 business types in Lamar County
Highest Groundwork market score first. Each score compares Lamar County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 90 | #62 of 2,272 | 8 | 11.2 | $2.5M | 200 | Under 3 |
| Real estate agents and brokers | 83 | #13 of 2,176 | 7 | 9.8 | Index only | 274 | Under 3 |
| Clothing, shoes and laundry | 82 | #104 of 2,210 | 6 | 8.4 | $2.1M | 242 | Under 3 |
| Real estate | 79 | #42 of 2,229 | 10 | 14.0 | Index only | 241 | Under 3 |
| Grocery and convenience stores | 79 | #211 of 2,402 | 12 | 16.8 | $3.5M | 104 | 3 |
| Auto repair shops | 78 | #155 of 2,378 | 12 | 16.8 | $609K | 137 | 6 |
| Doctors, dentists and clinics | 76 | #183 of 2,394 | 27 | 37.9 | $278K | 182 | 3 |
| Fast food and sandwich shops | 75 | #231 of 2,222 | 7 | 9.8 | $3.7M | 120 | 11 |
| Coffee shops and cafes | 74 | #212 of 2,063 | 5 | 7.0 | $5.1M | 139 | Under 3 |
| Restaurants and cafes | 74 | #279 of 2,405 | 56 | 78.5 | $459K | 124 | 23 |
| Auto repair and car care | 71 | #352 of 2,401 | 26 | 36.5 | $281K | 105 | 8 |
| Salons, barbers and spas | 70 | #297 of 2,385 | 20 | 28.0 | $307K | 145 | Under 3 |
| Gyms, studios and classes | 69 | #286 of 2,088 | 6 | 8.4 | $785K | 119 | Under 3 |
| Hair salons | 68 | #367 of 2,339 | 12 | 16.8 | $512K | 119 | Under 3 |
| Sit-down restaurants | 68 | #443 of 2,405 | 36 | 50.5 | $715K | 108 | 8 |
| Home repair trades | 67 | #293 of 2,057 | 6 | 8.4 | $3.3M | 134 | 16 |
| Lawn, cleaning and pest control | 67 | #299 of 1,771 | 6 | 8.4 | $1.7M | 100 | 10 |
| Pizza | 65 | #489 of 2,090 | 6 | 8.4 | $4.3M | 84 | 11 |
| Primary care and pediatrics | 62 | #474 of 1,656 | 5 | 7.0 | $1.5M | 84 | 3 |
| Convenience stores | 62 | #699 of 2,261 | 8 | 11.2 | $5.3M | 67 | Under 3 |
| Gas stations | 60 | #777 of 2,358 | 13 | 18.2 | $1.8M | 76 | 11 |
| Pet businesses | 52 | #1,027 of 2,200 | 12 | 16.8 | $504K | 57 | Under 3 |
| Tire shops | 46 | #897 of 1,530 | 6 | 8.4 | $1.2M | 49 | Under 3 |
| Pet grooming and boarding | 43 | #905 of 1,461 | 6 | 8.4 | $1M | 40 | Under 3 |
| Roofing and gutters | 41 | #802 of 1,177 | 5 | 7.0 | $3.9M | 46 | Under 3 |
| Physical therapy | 38 | #1,043 of 1,422 | 5 | 7.0 | $1.5M | 63 | Under 3 |
| Funeral homes | 35 | #1,118 of 1,472 | 5 | 7.0 | $191K | 28 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 5.6 | $3.2M | 252 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.6 | $1.5M | 56 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 4.2 | $8.6M | 207 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.2 | $2M | 109 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 4.2 | $2.4M | 97 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.2 | $1M | 100 | 3 |
| Grocery stores | Not scored | Not scored | 3 | 4.2 | $14.1M | 151 | 3 |
| Gyms | Not scored | Not scored | 3 | 4.2 | $1.6M | 121 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.2 | $3.4M | 115 | 6 |
| Spas and skin care | Not scored | Not scored | 3 | 4.2 | $2M | 234 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.8 | $3.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.8 | $3.7M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.8 | $3.8M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.8 | $2.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.8 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.8 | $3.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.8 | $5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $12.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.4 | $10.1M | Too few | 4 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.4 | $19.6M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $12.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $7.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $7.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.4 | $7.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.4 | $4.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lamar County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.3M | $1,024 | 107 |
| Gasoline and other fuels | $23.6M | $3,304 | 127 |
| Food away from home | $25.7M | $3,607 | 89 |
| Groceries | $42.2M | $5,912 | 94 |
| Personal care products and services | $6.1M | $862 | 86 |
| Child care and other personal services | $3M | $421 | 73 |
| Memberships, classes and admissions | $4.7M | $660 | 67 |
| Medical and dental services | $7.5M | $1,053 | 82 |
| Pets | $6M | $847 | 93 |
| Clothing, shoes and related services | $12.8M | $1,793 | 87 |
| Vehicle insurance | $20.1M | $2,813 | 144 |
| Home repairs, maintenance and insurance | $19.6M | $2,742 | 91 |
| Lawn care, cleaning and other household services | $10.1M | $1,413 | 100 |
| Rent and homeowner costs | $104.4M | $14,638 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lamar County
- Population, 2025 estimate
- 20,941+12.9% since 2020
- Households
- 7,133
- Median age
- 40.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 184 sq. mi.
- People per square mile
- 107
- Median household income
- $67,062+49.5% vs. 2015–2019, before inflation
- Average household income
- $86,227
- Median home value
- $216,500
- Jobs located here
- 4,366
- Daytime population
- 15,409Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lamar County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Pike County, GA19,903 people
- Spalding County, GA68,892 people
- Monroe County, GA29,664 people
- Upson County, GA28,029 people
- Butts County, GA26,496 people
- Henry County, GA249,960 people
- Crawford County, GA12,225 people
- Meriwether County, GA20,929 people
Questions
How fast is Lamar County, GA growing?
Population estimates put Lamar County at 20,941 people in 2025, up 12.9% since 2020, faster than the U.S. (+3.1%). It has 7,133 households. Against the 2015–2019 survey, median household income rose 49.5%, before inflation.
How much do households in Lamar County, GA spend?
Households in Lamar County spend about $104.4M a year on rent and homeowner costs, $42.2M on groceries and $25.7M on food away from home. Relative to the U.S., household spending in Lamar County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Lamar County, GA?
Of the business types scored in Lamar County, insurance agencies (90); real estate agents and brokers (83); and clothing, shoe and laundry businesses (82) have the highest Groundwork market scores. For insurance agencies, that ranks #62 of 2,272 scored counties.
How does Lamar County, GA compare with the U.S.?
Median household income in Lamar County is $67,062, 17% below the U.S. median of $80,734. The population rose 12.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (67% above the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Lamar County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lamar County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lamar County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.