Small-town market profile · Georgia
Americus, GA area market data
How the Americus area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 33,394
- −1.9% since 2020
- Households
- 12,625
- Median household income
- $43,688
- +14.5% vs. 2015–2019, before inflation
- Median home value
- $122,400
- Jobs located here
- 10,904
- Highest market score
- 70
- Lawn, cleaning and pest control, #64 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Americus area by name and distance, and the households and spending within reach. Or open the report at the center of the Americus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Americus area has an estimated 33,394 people and 12,625 households. Population estimates show the Americus area declined 1.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Americus area is $43,688, 46% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.5%, before inflation.
Relative to the U.S., household spending in the Americus area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Of the business types scored in the Americus area, lawn care, cleaning and pest control companies (70); home repair companies (58); and pet businesses (53) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #64 of 481 scored small-town markets.
The Americus area takes in 2 counties: Sumter County and Schley County. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for real estate agents and brokers (64% below the U.S. rate).
All 56 business types in the Americus area
Highest Groundwork market score first. Each score compares the Americus area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 70 | #64 of 481 | 6 | 4.8 | $2.6M | 155 | 5 |
| Home repair trades | 58 | #160 of 526 | 9 | 7.1 | $3.3M | 137 | 12 |
| Pet businesses | 53 | #233 of 527 | 11 | 8.7 | $797K | 91 | 4 |
| Bakeries and dessert shops | 51 | #240 of 507 | 7 | 5.5 | $5.4M | 130 | 4 |
| Real estate | 46 | #301 of 536 | 18 | 14.3 | Index only | 208 | 13 |
| Real estate agents and brokers | 46 | #311 of 533 | 14 | 11.1 | Index only | 213 | 8 |
| Insurance agencies | 44 | #314 of 537 | 20 | 15.8 | $1.4M | 114 | 14 |
| Dentists and orthodontists | 42 | #338 of 526 | 9 | 7.1 | $1.3M | 133 | 7 |
| Gyms, studios and classes | 41 | #370 of 535 | 10 | 7.9 | $625K | 94 | 3 |
| Doctors, dentists and clinics | 39 | #373 of 538 | 70 | 55.4 | $168K | 110 | 25 |
| Coffee shops and cafes | 37 | #400 of 529 | 12 | 9.5 | $3.1M | 85 | 4 |
| Sit-down restaurants | 37 | #407 of 538 | 66 | 52.3 | $572K | 86 | 15 |
| Gas stations | 35 | #415 of 536 | 15 | 11.9 | $2.2M | 93 | 26 |
| Clothing and shoe stores | 31 | #431 of 536 | 18 | 14.3 | $1.1M | 86 | 8 |
| Clothing, shoes and laundry | 31 | #434 of 536 | 25 | 19.8 | $787K | 89 | 8 |
| Funeral homes | 30 | #315 of 365 | 7 | 5.5 | $266K | 39 | 3 |
| Restaurants and cafes | 29 | #467 of 538 | 125 | 99.0 | $302K | 81 | 49 |
| Gyms | 28 | #455 of 506 | 7 | 5.5 | $893K | 69 | 3 |
| Salons, barbers and spas | 28 | #499 of 538 | 65 | 51.5 | $141K | 66 | 4 |
| Primary care and pediatrics | 26 | #401 of 458 | 10 | 7.9 | $1.2M | 66 | 14 |
| Hair salons | 25 | #498 of 538 | 30 | 23.8 | $305K | 71 | 4 |
| Child care and preschools | 23 | #415 of 454 | 9 | 7.1 | $427K | 43 | 6 |
| Grocery stores | 19 | #474 of 506 | 11 | 8.7 | $6M | 65 | 7 |
| Tire shops | 15 | #411 of 431 | 7 | 5.5 | $1.4M | 57 | Under 3 |
| Car washes and detailing | 15 | #428 of 441 | 7 | 5.5 | $1.4M | 56 | 3 |
| Auto repair and car care | 14 | #524 of 538 | 62 | 49.1 | $161K | 60 | 23 |
| Pizza | 13 | #515 of 520 | 14 | 11.1 | $2.7M | 53 | 30 |
| Auto repair shops | 12 | #532 of 538 | 37 | 29.3 | $269K | 60 | 19 |
| Spas and skin care | 11 | #502 of 504 | 13 | 10.3 | $704K | 80 | Under 3 |
| Fast food and sandwich shops | 11 | #525 of 537 | 22 | 17.4 | $1.7M | 56 | 30 |
| Nail salons | 8 | #381 of 387 | 10 | 7.9 | $915K | 55 | Under 3 |
| Barbershops | 7 | #370 of 377 | 12 | 9.5 | $762K | 40 | Under 3 |
| Collision repair and body shops | 7 | #386 of 387 | 7 | 5.5 | $1.4M | 46 | 9 |
| Convenience stores | 7 | #527 of 529 | 24 | 19.0 | $2.8M | 35 | 15 |
| Grocery and convenience stores | 7 | #536 of 538 | 43 | 34.1 | $1.5M | 45 | 22 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.2 | $3.9M | 133 | 5 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.2 | $2.2M | 86 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.2 | $2.9M | 123 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.2 | $2.2M | 81 | 4 |
| Electricians | Not scored | Not scored | 3 | 2.4 | $10M | 83 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.4 | $10M | 210 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.4 | $2.1M | 103 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.4 | Index only | 139 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.4 | $3.9M | 125 | 4 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.4 | $10M | 118 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.6 | $5.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.6 | $9.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $9.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.6 | $5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.6 | $7.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.6 | $4.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Americus area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $788 | 82 |
| Gasoline and other fuels | $33.2M | $2,628 | 101 |
| Food away from home | $37.7M | $2,988 | 73 |
| Groceries | $66.2M | $5,247 | 83 |
| Personal care products and services | $9.1M | $724 | 72 |
| Child care and other personal services | $3.8M | $304 | 52 |
| Memberships, classes and admissions | $6.3M | $495 | 50 |
| Medical and dental services | $11.8M | $933 | 72 |
| Pets | $8.8M | $695 | 76 |
| Clothing, shoes and related services | $19.7M | $1,559 | 76 |
| Vehicle insurance | $28.7M | $2,275 | 116 |
| Home repairs, maintenance and insurance | $29.9M | $2,369 | 78 |
| Lawn care, cleaning and other household services | $15.6M | $1,233 | 87 |
| Rent and homeowner costs | $162.4M | $12,862 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Americus area
- Population, 2025 estimate
- 33,394−1.9% since 2020
- Households
- 12,625
- Median age
- 39.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 650 sq. mi.
- People per square mile
- 52
- Median household income
- $43,688+14.5% vs. 2015–2019, before inflation
- Average household income
- $69,698
- Median home value
- $122,400
- Jobs located here
- 10,904
- Daytime population
- 31,703Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Americus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Americus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Americus area 2
- Sumter County, GA29,061 people
- Schley County, GA4,513 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Americus, GA area growing?
Population estimates put the Americus area at 33,394 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 12,625 households. Median household income rose 14.5% from the 2015–2019 survey, before inflation.
How much do households in the Americus, GA area spend?
Households in the Americus area spend about $162.4M a year on rent and homeowner costs, $66.2M on groceries and $37.7M on food away from home. Set against the U.S., households in the Americus area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
Which business types have the highest market scores in the Americus, GA area?
The highest Groundwork market scores in the Americus area are for lawn care, cleaning and pest control companies (70); home repair companies (58); and pet businesses (53). The Americus area ranks #64 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Americus, GA area compare with the U.S.?
The median household income in the Americus area is $43,688 a year, 46% below the U.S. median of $80,734. The population fell 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $122,400, against $332,700 for the U.S. For its number of households, the Americus area has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Americus area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Americus area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Americus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Americus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.