County profile · Georgia
White County, GA market data
Population, household spending and competition for 56 business types in White County, each scored against other counties.
- Population, 2025
- 29,802
- +6.0% since 2020
- Households
- 10,729
- Median household income
- $70,666
- +34.6% vs. 2015–2019, before inflation
- Median home value
- $278,900
- Jobs located here
- 9,604
- Highest market score
- 75
- Lawn, cleaning and pest control, #125 of 1,771 scored counties
A site report maps the competitors on map listings around any address in White County by name and distance, and the households and spending within reach. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 29,802 people live in White County, in 10,729 households. Population estimates put the population change in White County from 2020 to 2025 at +6.0%, faster than the U.S. (+3.1%). The median household income in White County is $70,666 a year, 12% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in White County spend the most on vehicle insurance (an index of 148, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in White County are for lawn care, cleaning and pest control companies (75); insurance agencies (69); and dentists and orthodontists (67). White County ranks #125 of 1,771 scored counties for lawn care, cleaning and pest control companies.
For its number of households, White County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
All 56 business types in White County
Highest Groundwork market score first. Each score compares White County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 75 | #125 of 1,771 | 5 | 4.7 | $3M | 179 | 16 |
| Insurance agencies | 69 | #509 of 2,272 | 19 | 17.7 | $1.6M | 130 | 10 |
| Dentists and orthodontists | 67 | #334 of 1,886 | 6 | 5.6 | $1.9M | 193 | 7 |
| Pet businesses | 64 | #526 of 2,200 | 14 | 13.0 | $646K | 74 | 4 |
| Doctors, dentists and clinics | 60 | #750 of 2,394 | 46 | 42.9 | $247K | 162 | 23 |
| Real estate agents and brokers | 56 | #751 of 2,176 | 19 | 17.7 | Index only | 150 | 10 |
| Salons, barbers and spas | 56 | #863 of 2,385 | 40 | 37.3 | $229K | 108 | 5 |
| Nail salons | 54 | #563 of 1,328 | 5 | 4.7 | $1.8M | 109 | Under 3 |
| Child care and preschools | 54 | #734 of 1,611 | 8 | 7.5 | $525K | 52 | 3 |
| Grocery and convenience stores | 52 | #1,146 of 2,402 | 31 | 28.9 | $2M | 60 | 6 |
| Spas and skin care | 51 | #843 of 1,769 | 9 | 8.4 | $1M | 116 | Under 3 |
| Grocery stores | 51 | #1,003 of 2,070 | 11 | 10.3 | $5.7M | 62 | 4 |
| Convenience stores | 51 | #1,104 of 2,261 | 14 | 13.0 | $4.5M | 57 | Under 3 |
| Clothing, shoes and laundry | 48 | #1,217 of 2,210 | 24 | 22.4 | $793K | 90 | 7 |
| Hair salons | 48 | #1,292 of 2,339 | 23 | 21.4 | $398K | 92 | Under 3 |
| Chiropractors | 47 | #847 of 1,490 | 6 | 5.6 | $1.9M | 79 | 3 |
| HVAC and plumbing | 47 | #966 of 1,707 | 8 | 7.5 | $3.7M | 77 | 11 |
| Fast food and sandwich shops | 47 | #1,266 of 2,222 | 14 | 13.0 | $2.7M | 90 | 25 |
| Gas stations | 47 | #1,336 of 2,358 | 28 | 26.1 | $1.3M | 54 | 18 |
| Clothing and shoe stores | 46 | #1,202 of 2,087 | 18 | 16.8 | $1.1M | 83 | 7 |
| Real estate | 46 | #1,301 of 2,229 | 30 | 28.0 | Index only | 120 | 21 |
| Physical therapy | 44 | #878 of 1,422 | 6 | 5.6 | $1.9M | 79 | 4 |
| Home repair trades | 40 | #1,505 of 2,057 | 16 | 14.9 | $1.8M | 75 | 27 |
| Gyms | 38 | #1,304 of 1,792 | 8 | 7.5 | $855K | 66 | Under 3 |
| Gyms, studios and classes | 38 | #1,563 of 2,088 | 14 | 13.0 | $489K | 74 | Under 3 |
| Pizza | 37 | #1,565 of 2,090 | 13 | 12.1 | $2.9M | 58 | 25 |
| Auto repair shops | 36 | #1,825 of 2,378 | 34 | 31.7 | $326K | 73 | 18 |
| Collision repair and body shops | 35 | #1,005 of 1,327 | 6 | 5.6 | $1.8M | 60 | 5 |
| Auto repair and car care | 35 | #1,869 of 2,401 | 62 | 57.8 | $179K | 67 | 21 |
| Optometrists and eye care | 33 | #1,045 of 1,302 | 6 | 5.6 | $1.9M | 61 | Under 3 |
| Coffee shops and cafes | 32 | #1,697 of 2,063 | 17 | 15.8 | $2.3M | 61 | 10 |
| Property management | 29 | #800 of 910 | 7 | 6.5 | Index only | 40 | 8 |
| Bakeries and dessert shops | 29 | #1,664 of 1,889 | 23 | 21.4 | $1.7M | 40 | 10 |
| Restaurants and cafes | 29 | #2,084 of 2,405 | 188 | 175.2 | $204K | 55 | 68 |
| Sit-down restaurants | 29 | #2,097 of 2,405 | 98 | 91.3 | $391K | 59 | 32 |
| Yoga, Pilates and fitness studios | 24 | #740 of 777 | 5 | 4.7 | $1.4M | 34 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.7 | $7.3M | 61 | 16 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.7 | $3.8M | 129 | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.7 | Index only | 100 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.7 | $2.3M | 89 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.7 | $2.3M | 50 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.7 | $7.3M | 87 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.8 | $3M | 162 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.8 | $3.7M | 147 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.8 | $591K | 87 | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.9 | $4.5M | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $15.1M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $19M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.9 | $6.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $11.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.9 | $11.4M | Too few | 9 |
| Tire shops | Not scored | Not scored | 1 | 0.9 | $11.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in White County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.1M | $1,034 | 108 |
| Gasoline and other fuels | $36.3M | $3,382 | 130 |
| Food away from home | $38.3M | $3,568 | 88 |
| Groceries | $62.9M | $5,864 | 93 |
| Personal care products and services | $9.1M | $853 | 85 |
| Child care and other personal services | $4.2M | $391 | 67 |
| Memberships, classes and admissions | $6.8M | $638 | 65 |
| Medical and dental services | $11.4M | $1,060 | 82 |
| Pets | $9M | $843 | 93 |
| Clothing, shoes and related services | $19M | $1,774 | 86 |
| Vehicle insurance | $31.1M | $2,900 | 148 |
| Home repairs, maintenance and insurance | $29.3M | $2,730 | 90 |
| Lawn care, cleaning and other household services | $15.1M | $1,403 | 99 |
| Rent and homeowner costs | $155.6M | $14,498 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in White County
- Population, 2025 estimate
- 29,802+6.0% since 2020
- Households
- 10,729
- Median age
- 44.4
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 241 sq. mi.
- People per square mile
- 120
- Median household income
- $70,666+34.6% vs. 2015–2019, before inflation
- Average household income
- $92,243
- Median home value
- $278,900
- Jobs located here
- 9,604
- Daytime population
- 25,781Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Habersham County, GA47,793 people
- Lumpkin County, GA34,505 people
- Banks County, GA19,264 people
- Towns County, GA12,913 people
- Hall County, GA212,705 people
- Union County, GA26,304 people
- Dawson County, GA30,242 people
- Stephens County, GA27,012 people
Questions
How fast is White County, GA growing?
Population estimates put White County at 29,802 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 10,729 households. Against the 2015–2019 survey, median household income rose 34.6%, before inflation.
How much do households in White County, GA spend?
Households in White County spend about $155.6M a year on rent and homeowner costs, $62.9M on groceries and $38.3M on food away from home. Relative to the U.S., household spending in White County runs highest on vehicle insurance (an index of 148, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in White County, GA?
Of the business types scored in White County, lawn care, cleaning and pest control companies (75); insurance agencies (69); and dentists and orthodontists (67) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #125 of 1,771 scored counties.
How does White County, GA compare with the U.S.?
Median household income in White County is $70,666, 12% below the U.S. median of $80,734. The population rose 6.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $278,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in White County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.