Small-town market profile · Georgia
Calhoun, GA area market data
Population, household spending and competition for 56 business types in the Calhoun area, each scored against other small-town markets.
- Population, 2025
- 61,701
- +6.9% since 2020
- Households
- 21,348
- Median household income
- $63,650
- +38.8% vs. 2015–2019, before inflation
- Median home value
- $222,900
- Jobs located here
- 24,064
- Highest market score
- 83
- Insurance agencies, #41 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Calhoun area by name and distance, and the households and spending within reach. Or open the report at the center of the Calhoun area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 61,701 people live in the Calhoun area, in 21,348 households. Population estimates put the population change in the Calhoun area from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). The median household income in the Calhoun area is $63,650 a year, 21% below the U.S. median of $80,734. That rose 38.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Calhoun area spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Calhoun area are for insurance agencies (83), child care centers and preschools (81) and collision repair and body shops (80). The Calhoun area ranks #41 of 537 scored small-town markets for insurance agencies.
The Calhoun area is made up of one county, Gordon County. For its number of households, the Calhoun area has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for bakeries and dessert shops (43% below the U.S. rate).
All 56 business types in the Calhoun area
Highest Groundwork market score first. Each score compares the Calhoun area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 83 | #41 of 537 | 29 | 13.6 | $2M | 157 | 17 |
| Child care and preschools | 81 | #16 of 454 | 8 | 3.7 | $1.1M | 106 | 6 |
| Collision repair and body shops | 80 | #18 of 387 | 5 | 2.3 | $4.1M | 134 | 4 |
| Home repair trades | 79 | #14 of 526 | 18 | 8.4 | $3.2M | 133 | 30 |
| Pet businesses | 79 | #18 of 527 | 24 | 11.2 | $743K | 85 | 6 |
| Bakeries and dessert shops | 78 | #20 of 507 | 12 | 5.6 | $6.3M | 151 | 8 |
| Veterinarians | 78 | #25 of 398 | 7 | 3.3 | $2.5M | 94 | 6 |
| HVAC and plumbing | 77 | #22 of 476 | 11 | 5.2 | $5.3M | 111 | 16 |
| Optometrists and eye care | 75 | #32 of 400 | 5 | 2.3 | $4.5M | 143 | Under 3 |
| Restaurants and cafes | 75 | #53 of 538 | 188 | 88.1 | $400K | 108 | 76 |
| Mortgage brokers and lenders | 73 | #16 of 177 | 5 | 2.3 | Index only | 157 | Under 3 |
| Coffee shops and cafes | 73 | #40 of 529 | 16 | 7.5 | $4.7M | 127 | 8 |
| Real estate agents and brokers | 71 | #47 of 533 | 40 | 18.7 | Index only | 141 | 4 |
| Sit-down restaurants | 71 | #71 of 538 | 107 | 50.1 | $702K | 106 | 27 |
| Real estate | 67 | #70 of 536 | 48 | 22.5 | Index only | 148 | 13 |
| Car washes and detailing | 67 | #93 of 441 | 9 | 4.2 | $2.3M | 91 | 3 |
| Pet grooming and boarding | 66 | #80 of 387 | 11 | 5.2 | $1.6M | 64 | Under 3 |
| Physical therapy | 66 | #84 of 400 | 7 | 3.3 | $3.2M | 134 | 7 |
| Landscaping and lawn care | 63 | #107 of 399 | 16 | 7.5 | $1.9M | 64 | 15 |
| Auto repair and car care | 61 | #175 of 538 | 92 | 43.1 | $224K | 83 | 26 |
| Lawn, cleaning and pest control | 60 | #142 of 481 | 23 | 10.8 | $1.3M | 77 | 25 |
| Barbershops | 59 | #137 of 377 | 9 | 4.2 | $2M | 106 | Under 3 |
| Auto repair shops | 58 | #189 of 538 | 57 | 26.7 | $362K | 81 | 17 |
| Pizza | 57 | #180 of 520 | 19 | 8.9 | $4M | 78 | 41 |
| Primary care and pediatrics | 56 | #188 of 458 | 16 | 7.5 | $1.4M | 79 | 17 |
| Gyms, studios and classes | 54 | #232 of 535 | 29 | 13.6 | $472K | 71 | 4 |
| Grocery stores | 52 | #250 of 506 | 16 | 7.5 | $7.7M | 83 | 13 |
| Dentists and orthodontists | 51 | #252 of 526 | 21 | 9.8 | $1.1M | 109 | 14 |
| Gas stations | 51 | #271 of 536 | 46 | 21.5 | $1.5M | 61 | 39 |
| Doctors, dentists and clinics | 47 | #305 of 538 | 164 | 76.8 | $137K | 90 | 50 |
| Hair salons | 47 | #311 of 538 | 57 | 26.7 | $315K | 73 | 7 |
| Gyms | 46 | #306 of 506 | 22 | 10.3 | $622K | 48 | 4 |
| Fast food and sandwich shops | 46 | #318 of 537 | 40 | 18.7 | $1.9M | 62 | 41 |
| Spas and skin care | 43 | #338 of 504 | 23 | 10.8 | $782K | 89 | Under 3 |
| Convenience stores | 43 | #357 of 529 | 39 | 18.3 | $3.2M | 40 | 8 |
| Tire shops | 42 | #289 of 431 | 17 | 8.0 | $1.2M | 48 | 5 |
| Grocery and convenience stores | 42 | #366 of 538 | 63 | 29.5 | $2M | 58 | 21 |
| Salons, barbers and spas | 41 | #383 of 538 | 104 | 48.7 | $173K | 81 | 15 |
| Chiropractors | 39 | #298 of 426 | 15 | 7.0 | $1.5M | 63 | 8 |
| Clothing, shoes and laundry | 38 | #383 of 536 | 64 | 30.0 | $593K | 67 | 30 |
| Nail salons | 36 | #292 of 387 | 14 | 6.6 | $1.3M | 77 | 6 |
| Clothing and shoe stores | 35 | #408 of 536 | 56 | 26.2 | $678K | 53 | 30 |
| Electricians | Not scored | Not scored | 4 | 1.9 | $14.5M | 121 | 11 |
| Funeral homes | Not scored | Not scored | 4 | 1.9 | $724K | 107 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.9 | $3.4M | 170 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.9 | $7.5M | 73 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.4 | $10M | 156 | 7 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $12.6M | 101 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.4 | $19.3M | 229 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.4 | $4.6M | 112 | 4 |
| Pet stores | Not scored | Not scored | 2 | 0.9 | $8.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $37.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $20.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Calhoun area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.6M | $965 | 101 |
| Gasoline and other fuels | $66.9M | $3,133 | 121 |
| Food away from home | $75.1M | $3,519 | 86 |
| Groceries | $123.7M | $5,797 | 92 |
| Personal care products and services | $18M | $842 | 84 |
| Child care and other personal services | $8.5M | $397 | 68 |
| Memberships, classes and admissions | $13.7M | $641 | 65 |
| Medical and dental services | $22.5M | $1,052 | 82 |
| Pets | $17.8M | $836 | 92 |
| Clothing, shoes and related services | $37.9M | $1,777 | 86 |
| Vehicle insurance | $57.3M | $2,686 | 137 |
| Home repairs, maintenance and insurance | $58M | $2,719 | 90 |
| Lawn care, cleaning and other household services | $29.9M | $1,401 | 99 |
| Rent and homeowner costs | $307.1M | $14,386 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Calhoun area
- Population, 2025 estimate
- 61,701+6.9% since 2020
- Households
- 21,348
- Median age
- 39.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 357 sq. mi.
- People per square mile
- 166
- Median household income
- $63,650+38.8% vs. 2015–2019, before inflation
- Average household income
- $86,559
- Median home value
- $222,900
- Jobs located here
- 24,064
- Daytime population
- 58,314Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Calhoun area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Calhoun area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Calhoun area 1
- Gordon County, GA59,100 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Calhoun, GA area growing?
Population estimates put the Calhoun area at 61,701 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 21,348 households. Against the 2015–2019 survey, median household income rose 38.8%, before inflation.
How much do households in the Calhoun, GA area spend?
Households in the Calhoun area spend about $307.1M a year on rent and homeowner costs, $123.7M on groceries and $75.1M on food away from home. Relative to the U.S., household spending in the Calhoun area runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Calhoun, GA area?
Of the business types scored in the Calhoun area, insurance agencies (83), child care centers and preschools (81) and collision repair and body shops (80) have the highest Groundwork market scores. For insurance agencies, that ranks #41 of 537 scored small-town markets.
How does the Calhoun, GA area compare with the U.S.?
Median household income in the Calhoun area is $63,650, 21% below the U.S. median of $80,734. The population rose 6.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for bakeries and dessert shops (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Calhoun area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Calhoun area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Calhoun area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Calhoun area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.