County profile · Georgia
Dawson County, GA market data
Population, household spending and competition for 56 business types in Dawson County, each scored against other counties.
- Population, 2025
- 35,365
- +30.7% since 2020
- Households
- 11,573
- Median household income
- $92,991
- +40.3% vs. 2015–2019, before inflation
- Median home value
- $406,700
- Jobs located here
- 9,727
- Highest market score
- 87
- Child care and preschools, #28 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Dawson County by name and distance, and the households and spending within reach. Or open the report at the center of Dawson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 35,365 people live in Dawson County, in 11,573 households. Population estimates show Dawson County grew 30.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Dawson County is $92,991 a year, 15% above the U.S. median of $80,734. That rose 40.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Dawson County spend the most on vehicle insurance (an index of 152, where 100 is the U.S. average) and the least on memberships, classes and admissions (89).
The highest Groundwork market scores in Dawson County are for child care centers and preschools (87), barbershops (76) and gas stations (74). Dawson County ranks #28 of 1,611 scored counties for child care centers and preschools.
Dawson County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Dawson County has the most map listings, relative to the U.S., for clothing and shoe stores (4.7 times the U.S. rate) and the fewest for real estate businesses (22% below the U.S. rate).
All 56 business types in Dawson County
Highest Groundwork market score first. Each score compares Dawson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 87 | #28 of 1,611 | 5 | 4.3 | $1.3M | 128 | 4 |
| Barbershops | 76 | #128 of 1,356 | 5 | 4.3 | $2.3M | 123 | Under 3 |
| Gas stations | 74 | #307 of 2,358 | 18 | 15.6 | $2.3M | 95 | 14 |
| Chiropractors | 71 | #217 of 1,490 | 5 | 4.3 | $2.9M | 119 | 3 |
| Convenience stores | 70 | #443 of 2,261 | 11 | 9.5 | $6.8M | 87 | 4 |
| Grocery and convenience stores | 68 | #504 of 2,402 | 22 | 19.0 | $3.4M | 101 | 11 |
| Auto repair shops | 66 | #508 of 2,378 | 28 | 24.2 | $462K | 104 | 13 |
| Insurance agencies | 66 | #602 of 2,272 | 24 | 20.7 | $1.4M | 114 | 12 |
| House cleaning | 64 | #177 of 847 | 6 | 5.2 | $3.1M | 49 | 3 |
| Roofing and gutters | 59 | #398 of 1,177 | 7 | 6.0 | $5.3M | 62 | Under 3 |
| Pet grooming and boarding | 57 | #562 of 1,461 | 6 | 5.2 | $2M | 78 | 7 |
| Pizza | 57 | #755 of 2,090 | 11 | 9.5 | $4.5M | 88 | 42 |
| Grocery stores | 57 | #791 of 2,070 | 10 | 8.6 | $7.5M | 81 | 7 |
| Home repair trades | 55 | #813 of 2,057 | 21 | 18.1 | $1.8M | 72 | 21 |
| Auto repair and car care | 55 | #1,011 of 2,401 | 53 | 45.8 | $244K | 91 | 21 |
| Bakeries and dessert shops | 54 | #792 of 1,889 | 12 | 10.4 | $4.1M | 99 | 14 |
| Real estate | 53 | #944 of 2,229 | 35 | 30.2 | Index only | 126 | 28 |
| Tire shops | 52 | #742 of 1,530 | 11 | 9.5 | $1.2M | 47 | Under 3 |
| Real estate agents and brokers | 51 | #1,007 of 2,176 | 28 | 24.2 | Index only | 125 | 23 |
| HVAC and plumbing | 50 | #875 of 1,707 | 12 | 10.4 | $3.1M | 65 | 13 |
| Veterinarians | 49 | #781 of 1,485 | 7 | 6.0 | $1.7M | 63 | 8 |
| Spas and skin care | 49 | #941 of 1,769 | 22 | 19.0 | $527K | 60 | Under 3 |
| Gyms | 49 | #974 of 1,792 | 15 | 13.0 | $679K | 52 | Under 3 |
| Coffee shops and cafes | 49 | #1,068 of 2,063 | 16 | 13.8 | $3.1M | 83 | 14 |
| Gyms, studios and classes | 49 | #1,136 of 2,088 | 26 | 22.5 | $392K | 59 | 5 |
| Pet businesses | 47 | #1,257 of 2,200 | 22 | 19.0 | $542K | 62 | 19 |
| Car washes and detailing | 46 | #839 of 1,451 | 8 | 6.9 | $1.6M | 64 | 3 |
| Landscaping and lawn care | 46 | #850 of 1,493 | 15 | 13.0 | $1.3M | 43 | 16 |
| Sit-down restaurants | 46 | #1,389 of 2,405 | 89 | 76.9 | $555K | 84 | 30 |
| Physical therapy | 45 | #866 of 1,422 | 15 | 13.0 | $952K | 40 | 4 |
| Lawn, cleaning and pest control | 45 | #1,076 of 1,771 | 29 | 25.1 | $651K | 39 | 23 |
| Restaurants and cafes | 44 | #1,473 of 2,405 | 165 | 142.6 | $300K | 81 | 86 |
| Martial arts and dance studios | 41 | #927 of 1,334 | 8 | 6.9 | $1.3M | 63 | 5 |
| Pet stores | 40 | #655 of 974 | 6 | 5.2 | $2M | 44 | 4 |
| Nail salons | 40 | #961 of 1,328 | 12 | 10.4 | $967K | 58 | 5 |
| Primary care and pediatrics | 40 | #1,165 of 1,656 | 18 | 15.6 | $793K | 45 | 20 |
| Pest control | 39 | #508 of 699 | 8 | 6.9 | $2.4M | 23 | 4 |
| Fast food and sandwich shops | 39 | #1,554 of 2,222 | 33 | 28.5 | $1.5M | 49 | 42 |
| Hair salons | 39 | #1,709 of 2,339 | 41 | 35.4 | $283K | 66 | 13 |
| Salons, barbers and spas | 39 | #1,797 of 2,385 | 80 | 69.1 | $145K | 68 | 20 |
| Doctors, dentists and clinics | 38 | #1,789 of 2,394 | 128 | 110.6 | $112K | 73 | 46 |
| Clothing and shoe stores | 37 | #1,526 of 2,087 | 88 | 76.0 | $276K | 22 | 81 |
| Clothing, shoes and laundry | 37 | #1,649 of 2,210 | 100 | 86.4 | $243K | 28 | 81 |
| Dentists and orthodontists | 36 | #1,473 of 1,886 | 19 | 16.4 | $752K | 76 | 15 |
| Optometrists and eye care | 33 | #1,049 of 1,302 | 11 | 9.5 | $1.3M | 41 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $4.3M | 140 | 4 |
| Home inspectors | Not scored | Not scored | 3 | 2.6 | Index only | 24 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.6 | $4.3M | 31 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.6 | $3.4M | 84 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.7 | $18.4M | Too few | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.9 | $1.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $14.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dawson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.9M | $1,118 | 117 |
| Gasoline and other fuels | $40.6M | $3,511 | 135 |
| Food away from home | $49.4M | $4,272 | 105 |
| Groceries | $75.2M | $6,497 | 103 |
| Personal care products and services | $11.6M | $1,002 | 100 |
| Child care and other personal services | $6.4M | $553 | 95 |
| Memberships, classes and admissions | $10.2M | $880 | 89 |
| Medical and dental services | $14.3M | $1,234 | 96 |
| Pets | $11.9M | $1,030 | 113 |
| Clothing, shoes and related services | $24.3M | $2,096 | 102 |
| Vehicle insurance | $34.4M | $2,975 | 152 |
| Home repairs, maintenance and insurance | $36.9M | $3,185 | 106 |
| Lawn care, cleaning and other household services | $18.9M | $1,632 | 115 |
| Rent and homeowner costs | $190.7M | $16,481 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dawson County
- Population, 2025 estimate
- 35,365+30.7% since 2020
- Households
- 11,573
- Median age
- 42.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.3
- Land area
- 211 sq. mi.
- People per square mile
- 143
- Median household income
- $92,991+40.3% vs. 2015–2019, before inflation
- Average household income
- $116,762
- Median home value
- $406,700
- Jobs located here
- 9,727
- Daytime population
- 25,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dawson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dawson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
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- Forsyth County, GA267,287 people
- Hall County, GA212,705 people
- Pickens County, GA34,951 people
- White County, GA28,810 people
- Cherokee County, GA281,032 people
- Gilmer County, GA32,426 people
- Gwinnett County, GA979,864 people
Questions
How fast is Dawson County, GA growing?
Population estimates put Dawson County at 35,365 people in 2025, up 30.7% since 2020, faster than the U.S. (+3.1%). It has 11,573 households. Against the 2015–2019 survey, median household income rose 40.3%, before inflation.
How much do households in Dawson County, GA spend?
Households in Dawson County spend about $190.7M a year on rent and homeowner costs, $75.2M on groceries and $49.4M on food away from home. Relative to the U.S., household spending in Dawson County runs highest on vehicle insurance (an index of 152, where 100 is the U.S. average) and lowest on memberships, classes and admissions (89).
Which business types have the highest market scores in Dawson County, GA?
Of the business types scored in Dawson County, child care centers and preschools (87), barbershops (76) and gas stations (74) have the highest Groundwork market scores. For child care centers and preschools, that ranks #28 of 1,611 scored counties.
How does Dawson County, GA compare with the U.S.?
Median household income in Dawson County is $92,991, 15% above the U.S. median of $80,734. The population rose 30.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $406,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for clothing and shoe stores (4.7 times the U.S. rate) and lowest for real estate businesses (22% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Dawson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dawson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dawson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dawson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.