County profile · Georgia
Appling County, GA market data
Population, household spending and competition for 56 business types in Appling County, each scored against other counties.
- Population, 2025
- 19,100
- +3.9% since 2020
- Households
- 7,178
- Median household income
- $46,651
- +15.8% vs. 2015–2019, before inflation
- Median home value
- $76,700
- Jobs located here
- 7,627
- Highest market score
- 74
- Real estate, #117 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Appling County by name and distance, and the households and spending within reach. Or open the report at the center of Appling County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,100 people live in Appling County, in 7,178 households. Population estimates put the population change in Appling County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). The median household income in Appling County is $46,651 a year, 42% below the U.S. median of $80,734. That rose 15.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Appling County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (50).
The highest Groundwork market scores in Appling County are for real estate businesses (74), home repair companies (44) and gas stations (43). Appling County ranks #117 of 2,229 scored counties for real estate businesses.
For its number of households, Appling County has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for medical and dental practices (31% below the U.S. rate).
All 56 business types in Appling County
Highest Groundwork market score first. Each score compares Appling County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 74 | #117 of 2,229 | 5 | 7.0 | Index only | 426 | 3 |
| Home repair trades | 44 | #1,305 of 2,057 | 7 | 9.8 | $2.4M | 98 | 14 |
| Gas stations | 43 | #1,490 of 2,358 | 15 | 20.9 | $1.3M | 56 | 8 |
| Pet businesses | 42 | #1,432 of 2,200 | 8 | 11.1 | $631K | 72 | Under 3 |
| Doctors, dentists and clinics | 41 | #1,641 of 2,394 | 42 | 58.5 | $157K | 103 | 14 |
| Insurance agencies | 40 | #1,467 of 2,272 | 15 | 20.9 | $1.1M | 91 | 11 |
| HVAC and plumbing | 37 | #1,307 of 1,707 | 5 | 7.0 | $3.3M | 70 | 6 |
| Auto repair shops | 35 | #1,858 of 2,378 | 20 | 27.9 | $299K | 67 | 7 |
| Clothing, shoes and laundry | 33 | #1,777 of 2,210 | 20 | 27.9 | $561K | 64 | 4 |
| Gyms, studios and classes | 31 | #1,759 of 2,088 | 7 | 9.8 | $507K | 77 | Under 3 |
| Restaurants and cafes | 31 | #1,985 of 2,405 | 71 | 98.9 | $304K | 82 | 31 |
| Auto repair and car care | 31 | #2,013 of 2,401 | 33 | 46.0 | $181K | 68 | 11 |
| Clothing and shoe stores | 30 | #1,733 of 2,087 | 20 | 27.9 | $561K | 44 | 4 |
| Sit-down restaurants | 30 | #2,060 of 2,405 | 43 | 59.9 | $502K | 76 | 13 |
| Primary care and pediatrics | 28 | #1,425 of 1,656 | 7 | 9.8 | $939K | 53 | 10 |
| Coffee shops and cafes | 26 | #1,861 of 2,063 | 9 | 12.5 | $2.4M | 65 | Under 3 |
| Tire shops | 25 | #1,334 of 1,530 | 6 | 8.4 | $998K | 40 | Under 3 |
| Gyms | 25 | #1,599 of 1,792 | 5 | 7.0 | $710K | 55 | Under 3 |
| Grocery and convenience stores | 25 | #2,109 of 2,402 | 22 | 30.6 | $1.7M | 51 | 7 |
| Hair salons | 25 | #2,136 of 2,339 | 17 | 23.7 | $307K | 71 | Under 3 |
| Car washes and detailing | 24 | #1,328 of 1,451 | 5 | 7.0 | $1.2M | 48 | Under 3 |
| Convenience stores | 24 | #1,957 of 2,261 | 12 | 16.7 | $3.2M | 40 | 4 |
| Barbershops | 23 | #1,196 of 1,356 | 5 | 7.0 | $1M | 55 | Under 3 |
| Fast food and sandwich shops | 22 | #2,020 of 2,222 | 12 | 16.7 | $1.8M | 59 | 17 |
| Salons, barbers and spas | 22 | #2,281 of 2,385 | 37 | 51.5 | $141K | 66 | Under 3 |
| Spas and skin care | 21 | #1,684 of 1,769 | 11 | 15.3 | $475K | 54 | Under 3 |
| Pizza | 21 | #1,990 of 2,090 | 10 | 13.9 | $2.2M | 42 | 17 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.6 | $5.4M | 130 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 5.6 | $251K | 37 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.6 | $9.5M | 102 | 3 |
| Nail salons | Not scored | Not scored | 4 | 5.6 | $1.3M | 78 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 5.6 | $1.6M | 68 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 5.6 | Index only | 423 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.2 | $2M | 65 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.8 | $1.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 2.8 | $8.4M | Too few | 8 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.8 | $1.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.8 | $3.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.8 | $2.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.8 | $2.5M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.4 | $8.8M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $8.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Appling County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6M | $834 | 87 |
| Gasoline and other fuels | $19.9M | $2,776 | 107 |
| Food away from home | $21.6M | $3,006 | 74 |
| Groceries | $37.9M | $5,283 | 84 |
| Personal care products and services | $5.2M | $727 | 72 |
| Child care and other personal services | $2.2M | $303 | 52 |
| Memberships, classes and admissions | $3.5M | $494 | 50 |
| Medical and dental services | $6.6M | $916 | 71 |
| Pets | $5M | $703 | 77 |
| Clothing, shoes and related services | $11.2M | $1,563 | 76 |
| Vehicle insurance | $17.2M | $2,399 | 123 |
| Home repairs, maintenance and insurance | $16.7M | $2,328 | 77 |
| Lawn care, cleaning and other household services | $8.8M | $1,231 | 87 |
| Rent and homeowner costs | $92.3M | $12,857 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Appling County
- Population, 2025 estimate
- 19,100+3.9% since 2020
- Households
- 7,178
- Median age
- 39.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 508 sq. mi.
- People per square mile
- 36
- Median household income
- $46,651+15.8% vs. 2015–2019, before inflation
- Average household income
- $64,439
- Median home value
- $76,700
- Jobs located here
- 7,627
- Daytime population
- 18,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Appling County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Appling County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Jeff Davis County, GA14,924 people
- Bacon County, GA11,109 people
- Tattnall County, GA24,208 people
- Wayne County, GA30,949 people
- Toombs County, GA27,102 people
- Montgomery County, GA8,640 people
- Pierce County, GA20,202 people
- Coffee County, GA43,347 people
Questions
How fast is Appling County, GA growing?
Population estimates put Appling County at 19,100 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 7,178 households. Against the 2015–2019 survey, median household income rose 15.8%, before inflation.
How much do households in Appling County, GA spend?
Households in Appling County spend about $92.3M a year on rent and homeowner costs, $37.9M on groceries and $21.6M on food away from home. Relative to the U.S., household spending in Appling County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (50).
Which business types have the highest market scores in Appling County, GA?
Of the business types scored in Appling County, real estate businesses (74), home repair companies (44) and gas stations (43) have the highest Groundwork market scores. For real estate businesses, that ranks #117 of 2,229 scored counties.
How does Appling County, GA compare with the U.S.?
Median household income in Appling County is $46,651, 42% below the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $76,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for medical and dental practices (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Appling County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Appling County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Appling County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Appling County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.