County profile · Georgia
Forsyth County, GA market data
Population, household spending and competition for 56 business types in Forsyth County, each scored against other counties.
- Population, 2025
- 282,805
- +11.8% since 2020
- Households
- 89,030
- Median household income
- $143,784
- +34.1% vs. 2015–2019, before inflation
- Median home value
- $550,400
- Jobs located here
- 98,325
- Highest market score
- 90
- Gas stations, #28 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Forsyth County by name and distance, and the households and spending within reach. Or open the report at the center of Forsyth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 282,805 people live in Forsyth County, in 89,030 households. Population estimates put the population change in Forsyth County from 2020 to 2025 at +11.8%, faster than the U.S. (+3.1%). The median household income in Forsyth County is $143,784 a year, 78% above the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Forsyth County spend the most on child care and other personal services (an index of 147, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (116, still above the U.S.).
The highest Groundwork market scores in Forsyth County are for gas stations (90), convenience stores (89) and barbershops (86). Forsyth County ranks #28 of 2,358 scored counties for gas stations.
Forsyth County is part of the Atlanta-Sandy Springs-Roswell metro area. For its number of households, Forsyth County has the most map listings, relative to the U.S., for pest control companies (2.6 times the U.S. rate) and the fewest for convenience stores (39% below the U.S. rate).
All 56 business types in Forsyth County
Highest Groundwork market score first. Each score compares Forsyth County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 90 | #28 of 2,358 | 78 | 8.8 | $3.7M | 157 | 68 |
| Convenience stores | 89 | #40 of 2,261 | 44 | 4.9 | $15.1M | 192 | 21 |
| Barbershops | 86 | #31 of 1,356 | 31 | 3.5 | $3.6M | 191 | 5 |
| Clothing and shoe stores | 85 | #78 of 2,087 | 91 | 10.2 | $2.6M | 207 | 39 |
| Grocery and convenience stores | 85 | #97 of 2,402 | 111 | 12.5 | $6M | 177 | 61 |
| Child care and preschools | 83 | #55 of 1,611 | 54 | 6.1 | $1.4M | 140 | 49 |
| Sit-down restaurants | 82 | #93 of 2,405 | 433 | 48.6 | $1.1M | 169 | 158 |
| Grocery stores | 82 | #151 of 2,070 | 45 | 5.1 | $14.8M | 159 | 40 |
| Clothing, shoes and laundry | 81 | #122 of 2,210 | 132 | 14.8 | $1.8M | 206 | 60 |
| Pizza | 80 | #80 of 2,090 | 61 | 6.9 | $8M | 156 | 188 |
| Restaurants and cafes | 79 | #146 of 2,405 | 738 | 82.9 | $657K | 177 | 413 |
| HVAC and plumbing | 78 | #81 of 1,707 | 63 | 7.1 | $5.7M | 120 | 81 |
| Coffee shops and cafes | 78 | #131 of 2,063 | 68 | 7.6 | $7.1M | 193 | 64 |
| Funeral homes | 76 | #116 of 1,472 | 7 | 0.8 | $1.7M | 246 | Under 3 |
| Bakeries and dessert shops | 76 | #143 of 1,889 | 75 | 8.4 | $6.5M | 156 | 69 |
| Fast food and sandwich shops | 76 | #210 of 2,222 | 119 | 13.4 | $4.1M | 134 | 188 |
| Property management | 74 | #98 of 910 | 23 | 2.6 | Index only | 139 | 45 |
| Collision repair and body shops | 73 | #154 of 1,327 | 22 | 2.5 | $4.5M | 146 | 31 |
| Electricians | 72 | #133 of 1,160 | 24 | 2.7 | $15M | 125 | 91 |
| Tire shops | 72 | #233 of 1,530 | 36 | 4.0 | $2.8M | 110 | 16 |
| Pet stores | 70 | #172 of 974 | 25 | 2.8 | $4.8M | 106 | 10 |
| Veterinarians | 70 | #281 of 1,485 | 38 | 4.3 | $3.1M | 115 | 47 |
| Hair salons | 70 | #283 of 2,339 | 180 | 20.2 | $620K | 144 | 89 |
| Pet businesses | 68 | #349 of 2,200 | 129 | 14.5 | $925K | 105 | 86 |
| Gyms | 67 | #297 of 1,792 | 85 | 9.5 | $1.4M | 109 | 46 |
| Pet grooming and boarding | 67 | #307 of 1,461 | 50 | 5.6 | $2.4M | 94 | 29 |
| Oil change and quick lube | 66 | #101 of 479 | 5 | 0.6 | $19.8M | 144 | 13 |
| Chiropractors | 64 | #362 of 1,490 | 58 | 6.5 | $2.4M | 99 | 38 |
| Home repair trades | 61 | #548 of 2,057 | 158 | 17.7 | $2.3M | 94 | 212 |
| Salons, barbers and spas | 61 | #620 of 2,385 | 420 | 47.2 | $266K | 125 | 142 |
| Yoga, Pilates and fitness studios | 60 | #208 of 777 | 28 | 3.1 | $4.3M | 106 | 46 |
| Gyms, studios and classes | 60 | #600 of 2,088 | 175 | 19.7 | $691K | 104 | 111 |
| House cleaning | 59 | #258 of 847 | 35 | 3.9 | $5.2M | 82 | 61 |
| Spas and skin care | 59 | #565 of 1,769 | 116 | 13.0 | $962K | 110 | 26 |
| Auto repair shops | 59 | #785 of 2,378 | 228 | 25.6 | $435K | 98 | 112 |
| Martial arts and dance studios | 58 | #446 of 1,334 | 62 | 7.0 | $1.9M | 97 | 65 |
| Nail salons | 57 | #494 of 1,328 | 87 | 9.8 | $1.3M | 77 | 20 |
| Urgent care and walk-in clinics | 56 | #131 of 325 | 7 | 0.8 | $19.6M | 80 | 13 |
| Dry cleaners | 56 | #210 of 507 | 16 | 1.8 | $15M | 96 | 18 |
| Optometrists and eye care | 56 | #534 of 1,302 | 49 | 5.5 | $2.8M | 89 | 27 |
| Auto repair and car care | 56 | #946 of 2,401 | 388 | 43.6 | $256K | 95 | 160 |
| Car washes and detailing | 55 | #619 of 1,451 | 55 | 6.2 | $1.8M | 72 | 16 |
| Insurance agencies | 55 | #970 of 2,272 | 179 | 20.1 | $1.4M | 109 | 140 |
| Physical therapy | 52 | #675 of 1,422 | 68 | 7.6 | $2M | 84 | 66 |
| Home inspectors | 50 | #202 of 415 | 11 | 1.2 | Index only | 61 | 13 |
| Landscaping and lawn care | 48 | #774 of 1,493 | 109 | 12.2 | $1.7M | 57 | 156 |
| Primary care and pediatrics | 48 | #916 of 1,656 | 112 | 12.6 | $1.2M | 69 | 209 |
| Doctors, dentists and clinics | 48 | #1,306 of 2,394 | 904 | 101.5 | $151K | 99 | 470 |
| Roofing and gutters | 47 | #671 of 1,177 | 71 | 8.0 | $5.1M | 60 | 40 |
| Pest control | 46 | #405 of 699 | 32 | 3.6 | $5.7M | 56 | 31 |
| Dentists and orthodontists | 46 | #1,112 of 1,886 | 158 | 17.7 | $866K | 88 | 117 |
| Real estate agents and brokers | 45 | #1,346 of 2,176 | 355 | 39.9 | Index only | 92 | 244 |
| Real estate | 45 | #1,366 of 2,229 | 455 | 51.1 | Index only | 90 | 408 |
| Mortgage brokers and lenders | 44 | #559 of 887 | 66 | 7.4 | Index only | 69 | 52 |
| Lawn, cleaning and pest control | 44 | #1,108 of 1,771 | 176 | 19.8 | $1M | 62 | 248 |
| Laundromats | Not scored | Not scored | 4 | 0.4 | $59.9M | 479 | 3 |
Household spending in Forsyth County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $99.2M | $1,115 | 116 |
| Gasoline and other fuels | $291.5M | $3,274 | 126 |
| Food away from home | $485.1M | $5,449 | 134 |
| Groceries | $665.2M | $7,471 | 118 |
| Personal care products and services | $111.6M | $1,253 | 125 |
| Child care and other personal services | $75.9M | $853 | 147 |
| Memberships, classes and admissions | $120.9M | $1,358 | 138 |
| Medical and dental services | $136.9M | $1,537 | 119 |
| Pets | $119.4M | $1,341 | 147 |
| Clothing, shoes and related services | $239.7M | $2,692 | 131 |
| Vehicle insurance | $244.9M | $2,751 | 141 |
| Home repairs, maintenance and insurance | $359.9M | $4,043 | 134 |
| Lawn care, cleaning and other household services | $182.6M | $2,051 | 145 |
| Rent and homeowner costs | $1.8B | $19,937 | 120 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Forsyth County
- Population, 2025 estimate
- 282,805+11.8% since 2020
- Households
- 89,030
- Median age
- 40.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 225 sq. mi.
- People per square mile
- 1,190
- Median household income
- $143,784+34.1% vs. 2015–2019, before inflation
- Average household income
- $170,744
- Median home value
- $550,400
- Jobs located here
- 98,325
- Daytime population
- 237,855Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Forsyth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Forsyth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Dawson County, GA30,242 people
- Gwinnett County, GA979,864 people
- Hall County, GA212,705 people
- Cherokee County, GA281,032 people
- Pickens County, GA34,951 people
- Lumpkin County, GA34,505 people
- Barrow County, GA89,886 people
- DeKalb County, GA765,351 people
Questions
How fast is Forsyth County, GA growing?
Population estimates put Forsyth County at 282,805 people in 2025, up 11.8% since 2020, faster than the U.S. (+3.1%). It has 89,030 households. Against the 2015–2019 survey, median household income rose 34.1%, before inflation.
How much do households in Forsyth County, GA spend?
Households in Forsyth County spend about $1.8B a year on rent and homeowner costs, $665.2M on groceries and $485.1M on food away from home. Relative to the U.S., household spending in Forsyth County runs highest on child care and other personal services (an index of 147, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (116, still above the U.S.).
Which business types have the highest market scores in Forsyth County, GA?
Of the business types scored in Forsyth County, gas stations (90), convenience stores (89) and barbershops (86) have the highest Groundwork market scores. For gas stations, that ranks #28 of 2,358 scored counties.
How does Forsyth County, GA compare with the U.S.?
Median household income in Forsyth County is $143,784, 78% above the U.S. median of $80,734. The population rose 11.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $550,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (2.6 times the U.S. rate) and lowest for convenience stores (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Forsyth County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Forsyth County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Forsyth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Forsyth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.