County profile · Georgia
Madison County, GA market data
Population, household spending and competition for 56 business types in Madison County, each scored against other counties.
- Population, 2025
- 32,919
- +8.8% since 2020
- Households
- 11,242
- Median household income
- $61,963
- +18.0% vs. 2015–2019, before inflation
- Median home value
- $219,700
- Jobs located here
- 4,304
- Highest market score
- 84
- Doctors, dentists and clinics, #40 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 32,919 people live in Madison County, in 11,242 households. Between 2020 and 2025, the population of Madison County grew 8.8%, faster than the U.S. (+3.1%). The median household income in Madison County is $61,963 a year, 23% below the U.S. median of $80,734. That rose 18.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Madison County spend the most on vehicle insurance (an index of 145, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
The highest Groundwork market scores in Madison County are for medical and dental practices (84), restaurants and cafes (81) and real estate businesses (80). Madison County ranks #40 of 2,394 scored counties for medical and dental practices.
Madison County is part of the Athens-Clarke County metro area. For its number of households, Madison County has the most map listings, relative to the U.S., for pet businesses (2.1 times the U.S. rate) and the fewest for medical and dental practices (88% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 84 | #40 of 2,394 | 11 | 9.8 | $1M | 684 | 4 |
| Restaurants and cafes | 81 | #118 of 2,405 | 63 | 56.0 | $601K | 162 | 23 |
| Real estate | 80 | #23 of 2,229 | 12 | 10.7 | Index only | 302 | 6 |
| Fast food and sandwich shops | 79 | #144 of 2,222 | 8 | 7.1 | $4.7M | 155 | 13 |
| Hair salons | 77 | #111 of 2,339 | 10 | 8.9 | $909K | 211 | Under 3 |
| Salons, barbers and spas | 77 | #114 of 2,385 | 15 | 13.3 | $606K | 285 | Under 3 |
| Real estate agents and brokers | 76 | #67 of 2,176 | 9 | 8.0 | Index only | 319 | 6 |
| Sit-down restaurants | 74 | #281 of 2,405 | 43 | 38.2 | $880K | 133 | 8 |
| Auto repair and car care | 64 | #601 of 2,401 | 46 | 40.9 | $244K | 91 | 10 |
| Pizza | 63 | #565 of 2,090 | 9 | 8.0 | $4.2M | 83 | 13 |
| Tire shops | 62 | #480 of 1,530 | 5 | 4.4 | $2.2M | 90 | Under 3 |
| Gas stations | 61 | #723 of 2,358 | 21 | 18.7 | $1.8M | 74 | 15 |
| Lawn, cleaning and pest control | 60 | #510 of 1,771 | 10 | 8.9 | $1.5M | 90 | 15 |
| Child care and preschools | 56 | #675 of 1,611 | 6 | 5.3 | $673K | 67 | 4 |
| Grocery stores | 55 | #853 of 2,070 | 8 | 7.1 | $8M | 86 | Under 3 |
| Auto repair shops | 54 | #1,034 of 2,378 | 32 | 28.5 | $351K | 79 | 9 |
| Grocery and convenience stores | 53 | #1,097 of 2,402 | 30 | 26.7 | $2.1M | 63 | 6 |
| Landscaping and lawn care | 50 | #711 of 1,493 | 7 | 6.2 | $2.2M | 74 | 15 |
| Home repair trades | 47 | #1,182 of 2,057 | 13 | 11.6 | $2.2M | 93 | 29 |
| Convenience stores | 42 | #1,428 of 2,261 | 17 | 15.1 | $3.7M | 47 | 4 |
| Pet grooming and boarding | 36 | #1,071 of 1,461 | 9 | 8.0 | $984K | 39 | Under 3 |
| Pet businesses | 34 | #1,774 of 2,200 | 24 | 21.3 | $369K | 42 | 8 |
| HVAC and plumbing | 31 | #1,479 of 1,707 | 10 | 8.9 | $2.9M | 61 | 18 |
| Veterinarians | 29 | #1,236 of 1,485 | 8 | 7.1 | $1.1M | 41 | 8 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.6 | $9.5M | 228 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.6 | $2.8M | 112 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 3.6 | $9.5M | 255 | Under 3 |
| Insurance agencies | Not scored | Not scored | 4 | 3.6 | $8M | 634 | 3 |
| Nail salons | Not scored | Not scored | 4 | 3.6 | $2.3M | 136 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 2.7 | $6.3M | 498 | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 3 | 2.7 | $6.3M | 719 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.8 | $5.6M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14.6M | Too few | 11 |
| Gyms | Not scored | Not scored | 2 | 1.8 | $3.3M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 1.8 | $3.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.8 | $7.5M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.8 | $5.7M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 1.8 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.9 | $9.1M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.9 | $11.5M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 0.9 | $11.5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.9 | $1.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $15.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $8.9M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.9 | $11.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $29.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $11.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.2M | $1,000 | 104 |
| Gasoline and other fuels | $37M | $3,290 | 127 |
| Food away from home | $37.8M | $3,365 | 83 |
| Groceries | $63.6M | $5,659 | 90 |
| Personal care products and services | $9.1M | $809 | 81 |
| Child care and other personal services | $4M | $359 | 62 |
| Memberships, classes and admissions | $6.6M | $585 | 59 |
| Medical and dental services | $11.5M | $1,021 | 79 |
| Pets | $8.9M | $788 | 87 |
| Clothing, shoes and related services | $19M | $1,690 | 82 |
| Vehicle insurance | $31.8M | $2,832 | 145 |
| Home repairs, maintenance and insurance | $29.2M | $2,602 | 86 |
| Lawn care, cleaning and other household services | $15.1M | $1,340 | 95 |
| Rent and homeowner costs | $156.7M | $13,942 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 32,919+8.8% since 2020
- Households
- 11,242
- Median age
- 39.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 282 sq. mi.
- People per square mile
- 112
- Median household income
- $61,963+18.0% vs. 2015–2019, before inflation
- Average household income
- $77,437
- Median home value
- $219,700
- Jobs located here
- 4,304
- Daytime population
- 22,042Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Clarke County, GA129,609 people
- Oglethorpe County, GA15,509 people
- Franklin County, GA24,234 people
- Oconee County, GA43,551 people
- Elbert County, GA19,849 people
- Jackson County, GA84,757 people
- Banks County, GA19,264 people
- Hart County, GA26,939 people
Questions
How fast is Madison County, GA growing?
Population estimates put Madison County at 32,919 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 11,242 households. Against the 2015–2019 survey, median household income rose 18.0%, before inflation.
How much do households in Madison County, GA spend?
Households in Madison County spend about $156.7M a year on rent and homeowner costs, $63.6M on groceries and $37.8M on food away from home. Relative to the U.S., household spending in Madison County runs highest on vehicle insurance (an index of 145, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Which business types have the highest market scores in Madison County, GA?
Of the business types scored in Madison County, medical and dental practices (84), restaurants and cafes (81) and real estate businesses (80) have the highest Groundwork market scores. For medical and dental practices, that ranks #40 of 2,394 scored counties.
How does Madison County, GA compare with the U.S.?
Median household income in Madison County is $61,963, 23% below the U.S. median of $80,734. The population rose 8.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (2.1 times the U.S. rate) and lowest for medical and dental practices (88% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.