Small-town market profile · Georgia
Fitzgerald, GA area market data
How the Fitzgerald area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 17,099
- −0.4% since 2020
- Households
- 7,082
- Median household income
- $41,758
- +29.6% vs. 2015–2019, before inflation
- Median home value
- $112,700
- Jobs located here
- 5,834
- Highest market score
- 53
- Doctors, dentists and clinics, #241 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Fitzgerald area by name and distance, and the households and spending within reach. Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Fitzgerald area has an estimated 17,099 people and 7,082 households. Between 2020 and 2025, the population of the Fitzgerald area declined 0.4%, against +3.1% for the U.S. Median household income in the Fitzgerald area is $41,758, 48% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
Relative to the U.S., household spending in the Fitzgerald area runs highest on vehicle insurance (an index of 110, where 100 is the U.S. average) and lowest on memberships, classes and admissions (42).
Of the business types scored in the Fitzgerald area, medical and dental practices (53); pet businesses (46); and lawn care, cleaning and pest control companies (40) have the highest Groundwork market scores. For medical and dental practices, that ranks #241 of 538 scored small-town markets.
The Fitzgerald area is made up of one county, Ben Hill County. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for medical and dental practices (47% below the U.S. rate).
All 56 business types in the Fitzgerald area
Highest Groundwork market score first. Each score compares the Fitzgerald area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 53 | #241 of 538 | 32 | 45.2 | $194K | 127 | 3 |
| Pet businesses | 46 | #320 of 527 | 6 | 8.5 | $761K | 87 | Under 3 |
| Lawn, cleaning and pest control | 40 | #318 of 481 | 5 | 7.1 | $1.6M | 97 | Under 3 |
| Insurance agencies | 36 | #388 of 537 | 12 | 16.9 | $1.3M | 101 | 10 |
| Fast food and sandwich shops | 33 | #426 of 537 | 7 | 9.9 | $2.8M | 92 | 16 |
| Restaurants and cafes | 33 | #439 of 538 | 66 | 93.2 | $297K | 80 | 26 |
| Sit-down restaurants | 33 | #448 of 538 | 41 | 57.9 | $478K | 72 | 9 |
| Clothing, shoes and laundry | 32 | #426 of 536 | 12 | 16.9 | $859K | 98 | Under 3 |
| Clothing and shoe stores | 31 | #430 of 536 | 9 | 12.7 | $1.1M | 90 | Under 3 |
| Dentists and orthodontists | 31 | #448 of 526 | 8 | 11.3 | $775K | 79 | 3 |
| Gas stations | 30 | #460 of 536 | 10 | 14.1 | $1.8M | 75 | 14 |
| Hair salons | 24 | #502 of 538 | 13 | 18.4 | $368K | 85 | Under 3 |
| Auto repair and car care | 23 | #496 of 538 | 27 | 38.1 | $194K | 72 | 12 |
| Auto repair shops | 21 | #504 of 538 | 17 | 24.0 | $308K | 69 | 9 |
| Spas and skin care | 18 | #490 of 504 | 6 | 8.5 | $797K | 91 | Under 3 |
| Salons, barbers and spas | 17 | #528 of 538 | 27 | 38.1 | $177K | 83 | Under 3 |
| Bakeries and dessert shops | 15 | #503 of 507 | 7 | 9.9 | $2.8M | 68 | Under 3 |
| Gyms, studios and classes | 15 | #517 of 535 | 7 | 9.9 | $418K | 63 | Under 3 |
| Pizza | 14 | #513 of 520 | 8 | 11.3 | $2.5M | 48 | 16 |
| Funeral homes | 13 | #356 of 365 | 5 | 7.1 | $183K | 27 | Under 3 |
| Grocery and convenience stores | 12 | #525 of 538 | 21 | 29.7 | $1.7M | 50 | 11 |
| Nail salons | 11 | #377 of 387 | 5 | 7.1 | $956K | 57 | Under 3 |
| Gyms | 10 | #497 of 506 | 6 | 8.5 | $488K | 38 | Under 3 |
| Convenience stores | 9 | #523 of 529 | 14 | 19.8 | $2.6M | 32 | 9 |
| Child care and preschools | Not scored | Not scored | 4 | 5.6 | $473K | 47 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 5.6 | $4.9M | 132 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 5.6 | $1.3M | 43 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.6 | $8.9M | 96 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.6 | $1.6M | 87 | Under 3 |
| Real estate | Not scored | Not scored | 4 | 5.6 | Index only | 499 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.2 | $1.6M | 85 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.2 | $2.1M | 86 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 4.2 | $5.2M | 213 | 6 |
| House cleaning | Not scored | Not scored | 3 | 4.2 | $2.7M | 42 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 4.2 | $1.5M | 34 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 4.2 | Index only | 528 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.8 | $2.6M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.8 | $7.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.8 | $2.6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.8 | $2.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.8 | $2.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.4 | $10.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $15.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.4 | $8.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.4 | $2.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.4 | $8.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.4 | $6.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $4.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Fitzgerald area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.2M | $740 | 77 |
| Gasoline and other fuels | $17.8M | $2,509 | 97 |
| Food away from home | $19.6M | $2,769 | 68 |
| Groceries | $35.8M | $5,049 | 80 |
| Personal care products and services | $4.8M | $675 | 67 |
| Child care and other personal services | $1.9M | $267 | 46 |
| Memberships, classes and admissions | $2.9M | $414 | 42 |
| Medical and dental services | $6.2M | $876 | 68 |
| Pets | $4.6M | $644 | 71 |
| Clothing, shoes and related services | $10.3M | $1,456 | 71 |
| Vehicle insurance | $15.3M | $2,156 | 110 |
| Home repairs, maintenance and insurance | $15.5M | $2,191 | 73 |
| Lawn care, cleaning and other household services | $8.1M | $1,151 | 81 |
| Rent and homeowner costs | $86.4M | $12,202 | 73 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fitzgerald area
- Population, 2025 estimate
- 17,099−0.4% since 2020
- Households
- 7,082
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 250 sq. mi.
- People per square mile
- 68
- Median household income
- $41,758+29.6% vs. 2015–2019, before inflation
- Average household income
- $56,193
- Median home value
- $112,700
- Jobs located here
- 5,834
- Daytime population
- 16,434Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fitzgerald area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fitzgerald area 1
- Ben Hill County, GA17,089 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Fitzgerald, GA area growing?
Population estimates put the Fitzgerald area at 17,099 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 7,082 households. Median household income rose 29.6% from the 2015–2019 survey, before inflation.
How much do households in the Fitzgerald, GA area spend?
Households in the Fitzgerald area spend about $86.4M a year on rent and homeowner costs, $35.8M on groceries and $19.6M on food away from home. Set against the U.S., households in the Fitzgerald area spend the most on vehicle insurance (an index of 110, where 100 is the U.S. average) and the least on memberships, classes and admissions (42).
Which business types have the highest market scores in the Fitzgerald, GA area?
The highest Groundwork market scores in the Fitzgerald area are for medical and dental practices (53); pet businesses (46); and lawn care, cleaning and pest control companies (40). The Fitzgerald area ranks #241 of 538 scored small-town markets for medical and dental practices.
How does the Fitzgerald, GA area compare with the U.S.?
The median household income in the Fitzgerald area is $41,758 a year, 48% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $112,700, against $332,700 for the U.S. For its number of households, the Fitzgerald area has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for medical and dental practices (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in the Fitzgerald area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fitzgerald area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fitzgerald area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fitzgerald area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.