County profile · Georgia
Union County, GA market data
How Union County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 27,859
- +12.3% since 2020
- Households
- 11,490
- Median household income
- $66,176
- +32.3% vs. 2015–2019, before inflation
- Median home value
- $307,400
- Jobs located here
- 7,649
- Highest market score
- 78
- Funeral homes, #95 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Union County by name and distance, and the households and spending within reach. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Union County has an estimated 27,859 people and 11,490 households. Between 2020 and 2025, the population of Union County grew 12.3%, faster than the U.S. (+3.1%). Median household income in Union County is $66,176, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.
Relative to the U.S., household spending in Union County runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in Union County, funeral homes (78), grocery stores (77) and pet businesses (75) have the highest Groundwork market scores. For funeral homes, that ranks #95 of 1,472 scored counties.
Against the U.S., map listings per household run highest for real estate agents and brokers (42% above the U.S. rate) and lowest for gyms and studios (30% below the U.S. rate).
All 56 business types in Union County
Highest Groundwork market score first. Each score compares Union County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 78 | #95 of 1,472 | 5 | 4.4 | $513K | 76 | Under 3 |
| Grocery stores | 77 | #247 of 2,070 | 5 | 4.4 | $13.4M | 144 | 4 |
| Pet businesses | 75 | #169 of 2,200 | 13 | 11.3 | $739K | 84 | 3 |
| HVAC and plumbing | 73 | #152 of 1,707 | 5 | 4.4 | $6.3M | 132 | 10 |
| Landscaping and lawn care | 72 | #208 of 1,493 | 6 | 5.2 | $2.7M | 92 | 9 |
| Coffee shops and cafes | 72 | #253 of 2,063 | 8 | 7.0 | $5M | 136 | Under 3 |
| Gas stations | 68 | #466 of 2,358 | 16 | 13.9 | $2.3M | 96 | 16 |
| Insurance agencies | 67 | #574 of 2,272 | 21 | 18.3 | $1.5M | 119 | 11 |
| Pet grooming and boarding | 63 | #412 of 1,461 | 5 | 4.4 | $1.9M | 75 | Under 3 |
| Convenience stores | 63 | #661 of 2,261 | 11 | 9.6 | $6.1M | 77 | 3 |
| Lawn, cleaning and pest control | 61 | #481 of 1,771 | 13 | 11.3 | $1.2M | 74 | 12 |
| Clothing and shoe stores | 61 | #659 of 2,087 | 14 | 12.2 | $1.5M | 115 | Under 3 |
| Clothing, shoes and laundry | 61 | #689 of 2,210 | 19 | 16.5 | $1.1M | 122 | Under 3 |
| Grocery and convenience stores | 61 | #775 of 2,402 | 25 | 21.8 | $2.7M | 79 | 7 |
| Home repair trades | 58 | #672 of 2,057 | 14 | 12.2 | $2.3M | 93 | 22 |
| Restaurants and cafes | 58 | #852 of 2,405 | 113 | 98.3 | $357K | 96 | 41 |
| Auto repair shops | 57 | #878 of 2,378 | 27 | 23.5 | $422K | 95 | 12 |
| Auto repair and car care | 57 | #903 of 2,401 | 50 | 43.5 | $228K | 85 | 14 |
| House cleaning | 56 | #310 of 847 | 5 | 4.4 | $3.2M | 50 | 3 |
| Gyms, studios and classes | 56 | #783 of 2,088 | 12 | 10.4 | $626K | 94 | Under 3 |
| Sit-down restaurants | 56 | #918 of 2,405 | 57 | 49.6 | $708K | 107 | 20 |
| Roofing and gutters | 55 | #487 of 1,177 | 5 | 4.4 | $6.3M | 75 | Under 3 |
| Gyms | 54 | #772 of 1,792 | 7 | 6.1 | $1.1M | 82 | Under 3 |
| Pizza | 54 | #877 of 2,090 | 12 | 10.4 | $3.4M | 66 | 19 |
| Car washes and detailing | 53 | #662 of 1,451 | 6 | 5.2 | $1.9M | 75 | Under 3 |
| Fast food and sandwich shops | 53 | #1,047 of 2,222 | 18 | 15.7 | $2.2M | 73 | 19 |
| Nail salons | 52 | #630 of 1,328 | 6 | 5.2 | $1.6M | 97 | Under 3 |
| Mortgage brokers and lenders | 48 | #482 of 887 | 5 | 4.4 | Index only | 85 | Under 3 |
| Tire shops | 48 | #839 of 1,530 | 8 | 7.0 | $1.4M | 57 | Under 3 |
| Salons, barbers and spas | 47 | #1,364 of 2,385 | 47 | 40.9 | $207K | 97 | 9 |
| Dentists and orthodontists | 46 | #1,113 of 1,886 | 14 | 12.2 | $859K | 87 | 7 |
| Hair salons | 45 | #1,439 of 2,339 | 25 | 21.8 | $388K | 90 | 7 |
| Optometrists and eye care | 44 | #825 of 1,302 | 5 | 4.4 | $2.4M | 77 | Under 3 |
| Spas and skin care | 44 | #1,106 of 1,769 | 12 | 10.4 | $809K | 92 | Under 3 |
| Bakeries and dessert shops | 41 | #1,274 of 1,889 | 15 | 13.1 | $2.7M | 65 | Under 3 |
| Chiropractors | 39 | #1,045 of 1,490 | 7 | 6.1 | $1.7M | 72 | 5 |
| Primary care and pediatrics | 39 | #1,187 of 1,656 | 9 | 7.8 | $1.3M | 75 | 23 |
| Doctors, dentists and clinics | 38 | #1,781 of 2,394 | 91 | 79.2 | $132K | 87 | 38 |
| Real estate agents and brokers | 34 | #1,915 of 2,176 | 50 | 43.5 | Index only | 61 | 27 |
| Real estate | 34 | #1,945 of 2,229 | 58 | 50.5 | Index only | 66 | 40 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.5 | $2.8M | 92 | 4 |
| Electricians | Not scored | Not scored | 4 | 3.5 | $7.9M | 66 | 12 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.5 | $1.9M | 93 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.5 | $2.4M | 88 | 3 |
| Barbershops | Not scored | Not scored | 3 | 2.6 | $3.2M | 172 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.6 | $1.5M | 152 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.6 | Index only | 100 | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.7 | $5.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.7 | $8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 1.7 | $6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $20.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $20.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $12M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $7.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Union County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.4M | $991 | 103 |
| Gasoline and other fuels | $36.7M | $3,194 | 123 |
| Food away from home | $40.4M | $3,513 | 86 |
| Groceries | $66.8M | $5,812 | 92 |
| Personal care products and services | $9.7M | $845 | 84 |
| Child care and other personal services | $4.6M | $399 | 69 |
| Memberships, classes and admissions | $7.5M | $653 | 66 |
| Medical and dental services | $12M | $1,047 | 81 |
| Pets | $9.6M | $836 | 92 |
| Clothing, shoes and related services | $20.4M | $1,774 | 86 |
| Vehicle insurance | $31.5M | $2,741 | 140 |
| Home repairs, maintenance and insurance | $31.5M | $2,743 | 91 |
| Lawn care, cleaning and other household services | $16.1M | $1,401 | 99 |
| Rent and homeowner costs | $166.5M | $14,491 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Union County
- Population, 2025 estimate
- 27,859+12.3% since 2020
- Households
- 11,490
- Median age
- 54.9
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 324 sq. mi.
- People per square mile
- 81
- Median household income
- $66,176+32.3% vs. 2015–2019, before inflation
- Average household income
- $94,627
- Median home value
- $307,400
- Jobs located here
- 7,649
- Daytime population
- 24,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Towns County, GA12,913 people
- Fannin County, GA25,742 people
- Lumpkin County, GA34,505 people
- White County, GA28,810 people
- Gilmer County, GA32,426 people
- Dawson County, GA30,242 people
- Rabun County, GA17,312 people
- Habersham County, GA47,793 people
Questions
How fast is Union County, GA growing?
Population estimates put Union County at 27,859 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 11,490 households. Median household income rose 32.3% from the 2015–2019 survey, before inflation.
How much do households in Union County, GA spend?
Households in Union County spend about $166.5M a year on rent and homeowner costs, $66.8M on groceries and $40.4M on food away from home. Set against the U.S., households in Union County spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in Union County, GA?
The highest Groundwork market scores in Union County are for funeral homes (78), grocery stores (77) and pet businesses (75). Union County ranks #95 of 1,472 scored counties for funeral homes.
How does Union County, GA compare with the U.S.?
The median household income in Union County is $66,176 a year, 18% below the U.S. median of $80,734. The population rose 12.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $307,400, against $332,700 for the U.S. For its number of households, Union County has the most map listings, relative to the U.S., for real estate agents and brokers (42% above the U.S. rate) and the fewest for gyms and studios (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Union County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.