Small-town market profile · Georgia
Jesup, GA area market data
Population, household spending and competition for 56 business types in the Jesup area, each scored against other small-town markets.
- Population, 2025
- 32,481
- +7.8% since 2020
- Households
- 11,061
- Median household income
- $53,427
- +17.5% vs. 2015–2019, before inflation
- Median home value
- $162,800
- Jobs located here
- 9,027
- Highest market score
- 86
- Insurance agencies, #27 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Jesup area by name and distance, and the households and spending within reach. Or open the report at the center of the Jesup area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 32,481 people live in the Jesup area, in 11,061 households. Population estimates show the Jesup area grew 7.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Jesup area is $53,427 a year, 34% below the U.S. median of $80,734. That rose 17.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Jesup area spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in the Jesup area are for insurance agencies (86), dentists and orthodontists (69) and spas and skin care studios (67). The Jesup area ranks #27 of 537 scored small-town markets for insurance agencies.
The Jesup area is made up of one county, Wayne County. For its number of households, the Jesup area has the most map listings, relative to the U.S., for convenience stores (70% above the U.S. rate) and the fewest for real estate agents and brokers (50% below the U.S. rate).
All 56 business types in the Jesup area
Highest Groundwork market score first. Each score compares the Jesup area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 86 | #27 of 537 | 9 | 8.1 | $3.2M | 254 | 10 |
| Dentists and orthodontists | 69 | #90 of 526 | 7 | 6.3 | $1.5M | 153 | 4 |
| Spas and skin care | 67 | #79 of 504 | 5 | 4.5 | $1.7M | 189 | Under 3 |
| Pet businesses | 65 | #97 of 527 | 11 | 9.9 | $737K | 84 | Under 3 |
| Real estate | 61 | #123 of 536 | 22 | 19.9 | Index only | 153 | 7 |
| Lawn, cleaning and pest control | 61 | #132 of 481 | 10 | 9.0 | $1.4M | 83 | 11 |
| Coffee shops and cafes | 61 | #142 of 529 | 5 | 4.5 | $6.9M | 185 | 7 |
| Landscaping and lawn care | 59 | #126 of 399 | 7 | 6.3 | $2M | 68 | 8 |
| Gas stations | 59 | #175 of 536 | 17 | 15.4 | $2M | 83 | 21 |
| Auto repair and car care | 56 | #212 of 538 | 49 | 44.3 | $207K | 77 | 13 |
| Real estate agents and brokers | 54 | #206 of 533 | 17 | 15.4 | Index only | 158 | 7 |
| Pet grooming and boarding | 53 | #172 of 387 | 5 | 4.5 | $1.6M | 64 | Under 3 |
| Salons, barbers and spas | 53 | #236 of 538 | 41 | 37.1 | $202K | 95 | 4 |
| Auto repair shops | 53 | #255 of 538 | 29 | 26.2 | $350K | 79 | 10 |
| Grocery and convenience stores | 53 | #259 of 538 | 26 | 23.5 | $2.3M | 68 | 6 |
| Hair salons | 48 | #302 of 538 | 24 | 21.7 | $346K | 80 | 3 |
| Convenience stores | 44 | #342 of 529 | 15 | 13.6 | $4M | 50 | 3 |
| Physical therapy | 43 | #261 of 400 | 7 | 6.3 | $1.5M | 63 | 3 |
| HVAC and plumbing | 41 | #327 of 476 | 8 | 7.2 | $3.3M | 70 | 11 |
| Roofing and gutters | 40 | #197 of 288 | 5 | 4.5 | $5.4M | 63 | Under 3 |
| Veterinarians | 40 | #272 of 398 | 6 | 5.4 | $1.4M | 50 | Under 3 |
| Clothing, shoes and laundry | 39 | #374 of 536 | 27 | 24.4 | $655K | 74 | 8 |
| Clothing and shoe stores | 38 | #380 of 536 | 21 | 19.0 | $842K | 66 | 8 |
| Bakeries and dessert shops | 38 | #380 of 507 | 10 | 9.0 | $3.4M | 83 | 7 |
| Sit-down restaurants | 38 | #402 of 538 | 72 | 65.1 | $477K | 72 | 19 |
| Home repair trades | 37 | #412 of 526 | 16 | 14.5 | $1.7M | 69 | 22 |
| Restaurants and cafes | 36 | #408 of 538 | 113 | 102.2 | $304K | 82 | 52 |
| Nail salons | 35 | #302 of 387 | 7 | 6.3 | $1.2M | 71 | Under 3 |
| Car washes and detailing | 35 | #345 of 441 | 9 | 8.1 | $1.1M | 45 | Under 3 |
| Fast food and sandwich shops | 33 | #431 of 537 | 18 | 16.3 | $1.9M | 62 | 24 |
| Collision repair and body shops | 31 | #323 of 387 | 8 | 7.2 | $1.3M | 41 | 5 |
| Pizza | 31 | #454 of 520 | 13 | 11.8 | $2.6M | 52 | 24 |
| Martial arts and dance studios | 30 | #324 of 378 | 6 | 5.4 | $965K | 48 | Under 3 |
| Optometrists and eye care | 30 | #344 of 400 | 7 | 6.3 | $1.5M | 48 | Under 3 |
| Child care and preschools | 30 | #384 of 454 | 9 | 8.1 | $404K | 40 | 9 |
| Doctors, dentists and clinics | 30 | #457 of 538 | 83 | 75.0 | $127K | 83 | 39 |
| Gyms | 29 | #452 of 506 | 13 | 11.8 | $445K | 34 | Under 3 |
| Gyms, studios and classes | 29 | #478 of 535 | 20 | 18.1 | $289K | 44 | Under 3 |
| Primary care and pediatrics | 24 | #418 of 458 | 13 | 11.8 | $810K | 45 | 28 |
| Barbershops | Not scored | Not scored | 4 | 3.6 | $2.1M | 110 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.6 | $380K | 56 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.6 | Index only | 94 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.7 | $3.5M | 147 | 4 |
| Electricians | Not scored | Not scored | 3 | 2.7 | $8.9M | 74 | 11 |
| Grocery stores | Not scored | Not scored | 3 | 2.7 | $19.9M | 214 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $5.9M | 47 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.7 | $3.4M | 135 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $17.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $10.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $13.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $5.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Jesup area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.2M | $919 | 96 |
| Gasoline and other fuels | $33.5M | $3,026 | 117 |
| Food away from home | $34.3M | $3,102 | 76 |
| Groceries | $59.6M | $5,388 | 85 |
| Personal care products and services | $8.3M | $750 | 75 |
| Child care and other personal services | $3.6M | $329 | 57 |
| Memberships, classes and admissions | $5.8M | $523 | 53 |
| Medical and dental services | $10.5M | $952 | 74 |
| Pets | $8.1M | $733 | 81 |
| Clothing, shoes and related services | $17.7M | $1,599 | 78 |
| Vehicle insurance | $28.7M | $2,595 | 133 |
| Home repairs, maintenance and insurance | $26.8M | $2,419 | 80 |
| Lawn care, cleaning and other household services | $13.9M | $1,260 | 89 |
| Rent and homeowner costs | $146.1M | $13,211 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jesup area
- Population, 2025 estimate
- 32,481+7.8% since 2020
- Households
- 11,061
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 642 sq. mi.
- People per square mile
- 48
- Median household income
- $53,427+17.5% vs. 2015–2019, before inflation
- Average household income
- $67,341
- Median home value
- $162,800
- Jobs located here
- 9,027
- Daytime population
- 28,247Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jesup area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jesup area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jesup area 1
- Wayne County, GA30,949 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Jesup, GA area growing?
Population estimates put the Jesup area at 32,481 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 11,061 households. Against the 2015–2019 survey, median household income rose 17.5%, before inflation.
How much do households in the Jesup, GA area spend?
Households in the Jesup area spend about $146.1M a year on rent and homeowner costs, $59.6M on groceries and $34.3M on food away from home. Relative to the U.S., household spending in the Jesup area runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in the Jesup, GA area?
Of the business types scored in the Jesup area, insurance agencies (86), dentists and orthodontists (69) and spas and skin care studios (67) have the highest Groundwork market scores. For insurance agencies, that ranks #27 of 537 scored small-town markets.
How does the Jesup, GA area compare with the U.S.?
Median household income in the Jesup area is $53,427, 34% below the U.S. median of $80,734. The population rose 7.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (70% above the U.S. rate) and lowest for real estate agents and brokers (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Jesup area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jesup area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Jesup area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jesup area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.