County profile · Georgia
McIntosh County, GA market data
Population, household spending and competition for 56 business types in McIntosh County, each scored against other counties.
- Population, 2025
- 11,989
- +9.2% since 2020
- Households
- 5,067
- Median household income
- $50,273
- +1.6% vs. 2015–2019, before inflation
- Median home value
- $182,700
- Jobs located here
- 1,922
- Highest market score
- 71
- Hair salons, #257 of 2,339 scored counties
A site report maps the competitors on map listings around any address in McIntosh County by name and distance, and the households and spending within reach. Or open the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 11,989 people live in McIntosh County, in 5,067 households. Between 2020 and 2025, the population of McIntosh County grew 9.2%, faster than the U.S. (+3.1%). The median household income in McIntosh County is $50,273 a year, 38% below the U.S. median of $80,734. That rose 1.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McIntosh County spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in McIntosh County are for hair salons (71), medical and dental practices (71) and real estate businesses (66). McIntosh County ranks #257 of 2,339 scored counties for hair salons.
McIntosh County is part of the Brunswick-St. Simons metro area. For its number of households, McIntosh County has the most map listings, relative to the U.S., for gas stations (4.2 times the U.S. rate) and the fewest for medical and dental practices (70% below the U.S. rate).
All 56 business types in McIntosh County
Highest Groundwork market score first. Each score compares McIntosh County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Hair salons | 71 | #257 of 2,339 | 6 | 11.8 | $663K | 154 | Under 3 |
| Doctors, dentists and clinics | 71 | #307 of 2,394 | 13 | 25.7 | $385K | 252 | Under 3 |
| Real estate | 66 | #351 of 2,229 | 9 | 17.8 | Index only | 178 | 4 |
| Auto repair and car care | 65 | #557 of 2,401 | 18 | 35.5 | $259K | 96 | 3 |
| Real estate agents and brokers | 64 | #386 of 2,176 | 6 | 11.8 | Index only | 212 | 4 |
| Salons, barbers and spas | 61 | #617 of 2,385 | 14 | 27.6 | $284K | 134 | 3 |
| Pet businesses | 57 | #791 of 2,200 | 6 | 11.8 | $658K | 75 | Under 3 |
| Auto repair shops | 53 | #1,070 of 2,378 | 11 | 21.7 | $423K | 95 | Under 3 |
| Clothing, shoes and laundry | 52 | #1,068 of 2,210 | 9 | 17.8 | $957K | 109 | Under 3 |
| Clothing and shoe stores | 50 | #1,060 of 2,087 | 7 | 13.8 | $1.2M | 97 | Under 3 |
| Restaurants and cafes | 40 | #1,634 of 2,405 | 67 | 132.2 | $247K | 67 | 19 |
| Fast food and sandwich shops | 39 | #1,546 of 2,222 | 8 | 15.8 | $2.1M | 68 | 10 |
| Sit-down restaurants | 39 | #1,709 of 2,405 | 43 | 84.9 | $385K | 58 | 8 |
| Convenience stores | 35 | #1,660 of 2,261 | 9 | 17.8 | $3.1M | 39 | Under 3 |
| Pizza | 34 | #1,685 of 2,090 | 8 | 15.8 | $2.1M | 41 | 10 |
| Gas stations | 31 | #1,946 of 2,358 | 23 | 45.4 | $658K | 28 | 12 |
| Grocery and convenience stores | 28 | #2,031 of 2,402 | 20 | 39.5 | $1.4M | 41 | 5 |
| Home repair trades | Not scored | Not scored | 4 | 7.9 | $3.2M | 134 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 7.9 | $3.2M | 68 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 7.9 | $1.2M | 46 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 5.9 | $1.3M | 70 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 5.9 | $5.5M | 149 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 5.9 | $9.3M | 100 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 5.9 | $1M | 153 | Under 3 |
| Insurance agencies | Not scored | Not scored | 3 | 5.9 | $4.3M | 344 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 5.9 | $1.3M | 151 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 5.9 | $1.3M | 48 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 3.9 | $8.3M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.9 | $3.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.9 | $2M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.9 | $2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 3.9 | Index only | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.0 | $4.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.0 | $5M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.0 | $5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.0 | $892K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.0 | $3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.0 | $6.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.0 | $8.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.0 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.0 | $6.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 2.0 | $3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McIntosh County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.7M | $919 | 96 |
| Gasoline and other fuels | $15.1M | $2,987 | 115 |
| Food away from home | $16.6M | $3,268 | 80 |
| Groceries | $27.9M | $5,506 | 87 |
| Personal care products and services | $4M | $785 | 78 |
| Child care and other personal services | $1.9M | $375 | 65 |
| Memberships, classes and admissions | $3M | $600 | 61 |
| Medical and dental services | $5M | $987 | 77 |
| Pets | $3.9M | $779 | 86 |
| Clothing, shoes and related services | $8.6M | $1,699 | 83 |
| Vehicle insurance | $13M | $2,558 | 131 |
| Home repairs, maintenance and insurance | $13M | $2,566 | 85 |
| Lawn care, cleaning and other household services | $6.7M | $1,327 | 94 |
| Rent and homeowner costs | $69.5M | $13,711 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McIntosh County
- Population, 2025 estimate
- 11,989+9.2% since 2020
- Households
- 5,067
- Median age
- 49.8
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 431 sq. mi.
- People per square mile
- 26
- Median household income
- $50,273+1.6% vs. 2015–2019, before inflation
- Average household income
- $75,739
- Median home value
- $182,700
- Jobs located here
- 1,922
- Daytime population
- 8,515Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McIntosh County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Glynn County, GA85,447 people
- Liberty County, GA67,397 people
- Long County, GA18,374 people
- Wayne County, GA30,949 people
- Bryan County, GA48,263 people
- Brantley County, GA18,315 people
- Chatham County, GA300,879 people
- Camden County, GA56,970 people
Questions
How fast is McIntosh County, GA growing?
Population estimates put McIntosh County at 11,989 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 5,067 households. Against the 2015–2019 survey, median household income rose 1.6%, before inflation.
How much do households in McIntosh County, GA spend?
Households in McIntosh County spend about $69.5M a year on rent and homeowner costs, $27.9M on groceries and $16.6M on food away from home. Relative to the U.S., household spending in McIntosh County runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in McIntosh County, GA?
Of the business types scored in McIntosh County, hair salons (71), medical and dental practices (71) and real estate businesses (66) have the highest Groundwork market scores. For hair salons, that ranks #257 of 2,339 scored counties.
How does McIntosh County, GA compare with the U.S.?
Median household income in McIntosh County is $50,273, 38% below the U.S. median of $80,734. The population rose 9.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (4.2 times the U.S. rate) and lowest for medical and dental practices (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in McIntosh County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McIntosh County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in McIntosh County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McIntosh County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.