Small-town market profile · Georgia
Vidalia, GA area market data
How the Vidalia area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,180
- +1.5% since 2020
- Households
- 13,552
- Median household income
- $52,500
- +29.6% vs. 2015–2019, before inflation
- Median home value
- $133,500
- Jobs located here
- 13,897
- Highest market score
- 65
- Landscaping and lawn care, #90 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Vidalia area by name and distance, and the households and spending within reach. Or open the report at the center of the Vidalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Vidalia area has an estimated 36,180 people and 13,552 households. Between 2020 and 2025, the population of the Vidalia area grew 1.5%, slower than the U.S. (+3.1%). Median household income in the Vidalia area is $52,500, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
Relative to the U.S., household spending in the Vidalia area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in the Vidalia area, landscaping and lawn care companies (65), home repair companies (62) and pet businesses (61) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #90 of 399 scored small-town markets.
The Vidalia area takes in 2 counties: Toombs County and Montgomery County. Against the U.S., map listings per household run highest for convenience stores (twice the U.S. rate) and lowest for real estate agents and brokers (54% below the U.S. rate).
All 56 business types in the Vidalia area
Highest Groundwork market score first. Each score compares the Vidalia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 65 | #90 of 399 | 7 | 5.2 | $2.5M | 84 | 7 |
| Home repair trades | 62 | #124 of 526 | 14 | 10.3 | $2.4M | 98 | 12 |
| Pet businesses | 61 | #134 of 527 | 13 | 9.6 | $771K | 88 | 5 |
| Real estate agents and brokers | 59 | #147 of 533 | 19 | 14.0 | Index only | 174 | 6 |
| Real estate | 54 | #217 of 536 | 28 | 20.7 | Index only | 149 | 9 |
| HVAC and plumbing | 51 | #229 of 476 | 10 | 7.4 | $3.3M | 70 | 6 |
| Insurance agencies | 48 | #285 of 537 | 26 | 19.2 | $1.3M | 101 | 16 |
| Gas stations | 48 | #296 of 536 | 18 | 13.3 | $2.1M | 90 | 30 |
| Grocery stores | 46 | #311 of 506 | 13 | 9.6 | $5.7M | 61 | 3 |
| Lawn, cleaning and pest control | 45 | #278 of 481 | 14 | 10.3 | $1.2M | 73 | 17 |
| Tire shops | 44 | #265 of 431 | 6 | 4.4 | $1.9M | 78 | 3 |
| Auto repair shops | 44 | #342 of 538 | 36 | 26.6 | $324K | 73 | 10 |
| Coffee shops and cafes | 39 | #382 of 529 | 12 | 8.9 | $3.6M | 96 | 9 |
| Veterinarians | 38 | #281 of 398 | 6 | 4.4 | $1.7M | 61 | 5 |
| Physical therapy | 38 | #290 of 400 | 6 | 4.4 | $2.2M | 90 | Under 3 |
| Auto repair and car care | 37 | #406 of 538 | 66 | 48.7 | $177K | 66 | 18 |
| Salons, barbers and spas | 37 | #427 of 538 | 74 | 54.6 | $139K | 65 | 5 |
| Funeral homes | 35 | #283 of 365 | 8 | 5.9 | $242K | 36 | 3 |
| Dentists and orthodontists | 34 | #409 of 526 | 11 | 8.1 | $1.2M | 120 | 13 |
| Hair salons | 33 | #462 of 538 | 45 | 33.2 | $229K | 53 | 4 |
| Gyms, studios and classes | 31 | #465 of 535 | 20 | 14.8 | $363K | 55 | 4 |
| Restaurants and cafes | 30 | #456 of 538 | 137 | 101.1 | $312K | 84 | 66 |
| Spas and skin care | 29 | #457 of 504 | 13 | 9.6 | $792K | 90 | Under 3 |
| Sit-down restaurants | 28 | #478 of 538 | 91 | 67.1 | $470K | 71 | 26 |
| Car washes and detailing | 26 | #401 of 441 | 8 | 5.9 | $1.5M | 58 | Under 3 |
| Fast food and sandwich shops | 26 | #471 of 537 | 23 | 17.0 | $1.9M | 61 | 29 |
| Pest control | 25 | #76 of 85 | 5 | 3.7 | $3.5M | 34 | 5 |
| Martial arts and dance studios | 25 | #346 of 378 | 6 | 4.4 | $1.2M | 60 | Under 3 |
| Collision repair and body shops | 25 | #353 of 387 | 7 | 5.2 | $1.7M | 54 | Under 3 |
| Child care and preschools | 25 | #406 of 454 | 10 | 7.4 | $461K | 46 | 14 |
| Gyms | 25 | #468 of 506 | 13 | 9.6 | $558K | 43 | 4 |
| Optometrists and eye care | 24 | #365 of 400 | 6 | 4.4 | $2.2M | 69 | 5 |
| Convenience stores | 23 | #470 of 529 | 22 | 16.2 | $3.3M | 42 | 10 |
| Grocery and convenience stores | 23 | #484 of 538 | 45 | 33.2 | $1.6M | 48 | 13 |
| Clothing, shoes and laundry | 22 | #497 of 536 | 49 | 36.2 | $448K | 51 | 16 |
| Clothing and shoe stores | 22 | #500 of 536 | 38 | 28.0 | $578K | 45 | 16 |
| Pizza | 22 | #503 of 520 | 21 | 15.5 | $2M | 40 | 29 |
| Nail salons | 21 | #353 of 387 | 12 | 8.9 | $858K | 51 | Under 3 |
| Doctors, dentists and clinics | 21 | #505 of 538 | 130 | 95.9 | $100K | 65 | 45 |
| Primary care and pediatrics | 19 | #428 of 458 | 18 | 13.3 | $720K | 40 | 27 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.0 | $10.7M | 258 | 9 |
| Barbershops | Not scored | Not scored | 4 | 3.0 | $2.6M | 136 | Under 3 |
| Property management | Not scored | Not scored | 4 | 3.0 | Index only | 81 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.2 | $4.3M | 180 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 2.2 | Index only | 23 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.2 | $3.3M | 131 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.2 | $3.3M | 74 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.2 | $11.1M | 131 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $8.6M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $11M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $22M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $33.2M | Too few | 6 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $11.7M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $13M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $7.3M | Too few | 4 |
Household spending in the Vidalia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.7M | $860 | 90 |
| Gasoline and other fuels | $38.6M | $2,847 | 110 |
| Food away from home | $42.8M | $3,155 | 78 |
| Groceries | $73.5M | $5,426 | 86 |
| Personal care products and services | $10.3M | $760 | 76 |
| Child care and other personal services | $4.6M | $340 | 59 |
| Memberships, classes and admissions | $7.3M | $535 | 54 |
| Medical and dental services | $13M | $956 | 74 |
| Pets | $10M | $740 | 81 |
| Clothing, shoes and related services | $22M | $1,620 | 79 |
| Vehicle insurance | $33M | $2,437 | 125 |
| Home repairs, maintenance and insurance | $33.2M | $2,448 | 81 |
| Lawn care, cleaning and other household services | $17.3M | $1,274 | 90 |
| Rent and homeowner costs | $180.4M | $13,314 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Vidalia area
- Population, 2025 estimate
- 36,180+1.5% since 2020
- Households
- 13,552
- Median age
- 38.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 605 sq. mi.
- People per square mile
- 59
- Median household income
- $52,500+29.6% vs. 2015–2019, before inflation
- Average household income
- $70,859
- Median home value
- $133,500
- Jobs located here
- 13,897
- Daytime population
- 36,383Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vidalia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Vidalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Vidalia area 2
- Toombs County, GA27,102 people
- Montgomery County, GA8,640 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Vidalia, GA area growing?
Population estimates put the Vidalia area at 36,180 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 13,552 households. Median household income rose 29.6% from the 2015–2019 survey, before inflation.
How much do households in the Vidalia, GA area spend?
Households in the Vidalia area spend about $180.4M a year on rent and homeowner costs, $73.5M on groceries and $42.8M on food away from home. Set against the U.S., households in the Vidalia area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in the Vidalia, GA area?
The highest Groundwork market scores in the Vidalia area are for landscaping and lawn care companies (65), home repair companies (62) and pet businesses (61). The Vidalia area ranks #90 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Vidalia, GA area compare with the U.S.?
The median household income in the Vidalia area is $52,500 a year, 35% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $133,500, against $332,700 for the U.S. For its number of households, the Vidalia area has the most map listings, relative to the U.S., for convenience stores (twice the U.S. rate) and the fewest for real estate agents and brokers (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Vidalia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vidalia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Georgia · Every U.S. market · How we measure
Screening a site or an acquisition in the Vidalia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vidalia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.