County profile · Georgia
Bulloch County, GA market data
How Bulloch County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 86,949
- +8.8% since 2020
- Households
- 30,856
- Median household income
- $58,810
- +29.1% vs. 2015–2019, before inflation
- Median home value
- $222,500
- Jobs located here
- 27,528
- Highest market score
- 75
- Physical therapy, #131 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Bulloch County by name and distance, and the households and spending within reach. Or open the report at the center of Bulloch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bulloch County has an estimated 86,949 people and 30,856 households. Population estimates show Bulloch County grew 8.8% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Bulloch County is $58,810, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.1%, before inflation.
Relative to the U.S., household spending in Bulloch County runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Bulloch County, physical therapy clinics (75), veterinarians (75) and chiropractors (70) have the highest Groundwork market scores. For physical therapy clinics, that ranks #131 of 1,422 scored counties.
Bulloch County is part of the Statesboro area. Against the U.S., map listings per household run highest for convenience stores (86% above the U.S. rate) and lowest for martial arts and dance studios (35% below the U.S. rate).
All 56 business types in Bulloch County
Highest Groundwork market score first. Each score compares Bulloch County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 75 | #131 of 1,422 | 7 | 2.3 | $4.4M | 184 | 7 |
| Veterinarians | 75 | #183 of 1,485 | 8 | 2.6 | $3M | 111 | 6 |
| Chiropractors | 70 | #230 of 1,490 | 9 | 2.9 | $3.4M | 144 | 6 |
| Pet businesses | 68 | #361 of 2,200 | 30 | 9.7 | $808K | 92 | 13 |
| Grocery stores | 66 | #529 of 2,070 | 19 | 6.2 | $9.1M | 98 | 9 |
| HVAC and plumbing | 64 | #370 of 1,707 | 17 | 5.5 | $4.7M | 98 | 21 |
| Martial arts and dance studios | 60 | #386 of 1,334 | 10 | 3.2 | $1.8M | 89 | 3 |
| Collision repair and body shops | 60 | #441 of 1,327 | 9 | 2.9 | $3.1M | 99 | 7 |
| House cleaning | 59 | #251 of 847 | 6 | 1.9 | $6.8M | 106 | 18 |
| Optometrists and eye care | 59 | #441 of 1,302 | 9 | 2.9 | $3.4M | 110 | 5 |
| Auto repair shops | 59 | #778 of 2,378 | 59 | 19.1 | $466K | 105 | 29 |
| Car washes and detailing | 58 | #514 of 1,451 | 10 | 3.2 | $2.7M | 109 | 6 |
| Electricians | 57 | #423 of 1,160 | 7 | 2.3 | $11.3M | 94 | 21 |
| Yoga, Pilates and fitness studios | 56 | #271 of 777 | 5 | 1.6 | $3.6M | 89 | 6 |
| Gyms | 56 | #702 of 1,792 | 17 | 5.5 | $1.1M | 82 | 6 |
| Home repair trades | 56 | #754 of 2,057 | 36 | 11.7 | $2.2M | 90 | 47 |
| Insurance agencies | 55 | #965 of 2,272 | 53 | 17.2 | $1.4M | 115 | 39 |
| Auto repair and car care | 55 | #991 of 2,401 | 102 | 33.1 | $269K | 100 | 45 |
| Roofing and gutters | 54 | #513 of 1,177 | 12 | 3.9 | $6.6M | 78 | 5 |
| Landscaping and lawn care | 54 | #618 of 1,493 | 21 | 6.8 | $1.9M | 66 | 26 |
| Spas and skin care | 54 | #751 of 1,769 | 30 | 9.7 | $819K | 93 | 3 |
| Pet grooming and boarding | 53 | #660 of 1,461 | 13 | 4.2 | $1.9M | 73 | 7 |
| Child care and preschools | 53 | #747 of 1,611 | 13 | 4.2 | $892K | 89 | 20 |
| Bakeries and dessert shops | 53 | #819 of 1,889 | 23 | 7.5 | $4.5M | 108 | 18 |
| Nail salons | 52 | #629 of 1,328 | 15 | 4.9 | $1.6M | 98 | 5 |
| Gyms, studios and classes | 52 | #980 of 2,088 | 32 | 10.4 | $564K | 85 | 9 |
| Tire shops | 51 | #765 of 1,530 | 15 | 4.9 | $1.8M | 73 | 5 |
| Mortgage brokers and lenders | 49 | #466 of 887 | 13 | 4.2 | Index only | 84 | 4 |
| Funeral homes | 49 | #730 of 1,472 | 7 | 2.3 | $474K | 70 | Under 3 |
| Lawn, cleaning and pest control | 46 | #1,028 of 1,771 | 34 | 11.0 | $1.2M | 72 | 50 |
| Grocery and convenience stores | 46 | #1,369 of 2,402 | 77 | 25.0 | $2.2M | 66 | 23 |
| Coffee shops and cafes | 43 | #1,286 of 2,063 | 33 | 10.7 | $3.1M | 84 | 18 |
| Sit-down restaurants | 43 | #1,512 of 2,405 | 180 | 58.3 | $569K | 86 | 53 |
| Gas stations | 42 | #1,516 of 2,358 | 59 | 19.1 | $1.5M | 64 | 58 |
| Dentists and orthodontists | 40 | #1,283 of 1,886 | 31 | 10.0 | $997K | 101 | 27 |
| Property management | 39 | #641 of 910 | 12 | 3.9 | Index only | 64 | 16 |
| Barbershops | 39 | #948 of 1,356 | 18 | 5.8 | $1.4M | 72 | Under 3 |
| Restaurants and cafes | 39 | #1,668 of 2,405 | 319 | 103.4 | $321K | 87 | 140 |
| Convenience stores | 38 | #1,563 of 2,261 | 46 | 14.9 | $3.7M | 48 | 14 |
| Real estate agents and brokers | 38 | #1,704 of 2,176 | 94 | 30.5 | Index only | 83 | 34 |
| Pest control | 37 | #526 of 699 | 7 | 2.3 | $5.8M | 57 | 6 |
| Fast food and sandwich shops | 37 | #1,620 of 2,222 | 49 | 15.9 | $2.1M | 69 | 67 |
| Pizza | 36 | #1,603 of 2,090 | 35 | 11.3 | $2.9M | 58 | 67 |
| Real estate | 36 | #1,853 of 2,229 | 123 | 39.9 | Index only | 80 | 67 |
| Salons, barbers and spas | 34 | #2,011 of 2,385 | 153 | 49.6 | $160K | 75 | 30 |
| Primary care and pediatrics | 33 | #1,330 of 1,656 | 26 | 8.4 | $1.2M | 67 | 64 |
| Doctors, dentists and clinics | 33 | #1,992 of 2,394 | 237 | 76.8 | $130K | 86 | 113 |
| Hair salons | 32 | #1,982 of 2,339 | 89 | 28.8 | $276K | 64 | 20 |
| Clothing and shoe stores | 31 | #1,692 of 2,087 | 70 | 22.7 | $744K | 59 | 32 |
| Clothing, shoes and laundry | 31 | #1,830 of 2,210 | 87 | 28.2 | $599K | 68 | 37 |
| Dry cleaners | Not scored | Not scored | 4 | 1.3 | $13M | 83 | 5 |
| Home inspectors | Not scored | Not scored | 4 | 1.3 | Index only | 41 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.0 | $17.4M | 139 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.0 | $9.2M | 67 | 4 |
| Pet stores | Not scored | Not scored | 2 | 0.6 | $12.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $30.9M | Too few | 4 |
Household spending in Bulloch County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.5M | $891 | 93 |
| Gasoline and other fuels | $90.1M | $2,919 | 112 |
| Food away from home | $102.5M | $3,321 | 82 |
| Groceries | $172.5M | $5,589 | 88 |
| Personal care products and services | $24.6M | $796 | 79 |
| Child care and other personal services | $11.6M | $376 | 65 |
| Memberships, classes and admissions | $18M | $584 | 59 |
| Medical and dental services | $30.9M | $1,002 | 78 |
| Pets | $24.2M | $786 | 86 |
| Clothing, shoes and related services | $52.1M | $1,688 | 82 |
| Vehicle insurance | $76.6M | $2,484 | 127 |
| Home repairs, maintenance and insurance | $79.1M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $40.9M | $1,324 | 94 |
| Rent and homeowner costs | $426M | $13,806 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bulloch County
- Population, 2025 estimate
- 86,949+8.8% since 2020
- Households
- 30,856
- Median age
- 34.5
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.9
- Land area
- 676 sq. mi.
- People per square mile
- 122
- Median household income
- $58,810+29.1% vs. 2015–2019, before inflation
- Average household income
- $81,460
- Median home value
- $222,500
- Jobs located here
- 27,528
- Daytime population
- 78,673Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bulloch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bulloch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Jenkins County, GA8,711 people
- Effingham County, GA69,143 people
- Tattnall County, GA24,208 people
- Emanuel County, GA23,026 people
- Toombs County, GA27,102 people
Questions
How fast is Bulloch County, GA growing?
Population estimates put Bulloch County at 86,949 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 30,856 households. Median household income rose 29.1% from the 2015–2019 survey, before inflation.
How much do households in Bulloch County, GA spend?
Households in Bulloch County spend about $426M a year on rent and homeowner costs, $172.5M on groceries and $102.5M on food away from home. Set against the U.S., households in Bulloch County spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Bulloch County, GA?
The highest Groundwork market scores in Bulloch County are for physical therapy clinics (75), veterinarians (75) and chiropractors (70). Bulloch County ranks #131 of 1,422 scored counties for physical therapy clinics.
How does Bulloch County, GA compare with the U.S.?
The median household income in Bulloch County is $58,810 a year, 27% below the U.S. median of $80,734. The population rose 8.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,500, against $332,700 for the U.S. For its number of households, Bulloch County has the most map listings, relative to the U.S., for convenience stores (86% above the U.S. rate) and the fewest for martial arts and dance studios (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Bulloch County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bulloch County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bulloch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bulloch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.