Groundwork

County profile · Georgia

Muscogee County, GA market data

How Muscogee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
202,171
−2.3% since 2020
Households
81,415
Median household income
$58,073
+25.1% vs. 2015–2019, before inflation
Median home value
$193,900
Jobs located here
84,654
Highest market score
62
Pet stores, #281 of 974 scored counties

A site report maps the competitors on map listings around any address in Muscogee County by name and distance, and the households and spending within reach. Or open the report at the center of Muscogee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Muscogee County has an estimated 202,171 people and 81,415 households. Between 2020 and 2025, the population of Muscogee County declined 2.3%, against +3.1% for the U.S. Median household income in Muscogee County is $58,073, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

Relative to the U.S., household spending in Muscogee County runs highest on vehicle insurance (an index of 111, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).

Of the business types scored in Muscogee County, pet stores (62), HVAC and plumbing companies (58) and pet grooming and boarding businesses (56) have the highest Groundwork market scores. For pet stores, that ranks #281 of 974 scored counties.

Muscogee County is part of the Columbus metro area. Against the U.S., map listings per household run highest for barbershops (85% above the U.S. rate) and lowest for chiropractors (46% below the U.S. rate).

All 56 business types in Muscogee County

Highest Groundwork market score first. Each score compares Muscogee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Muscogee County, GA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Pet stores62#281 of 974101.2$6.3M1404
HVAC and plumbing58#558 of 1,707384.7$5.5M11642
Pet grooming and boarding56#572 of 1,461202.5$3.2M12515
Chiropractors55#585 of 1,490242.9$3.4M14214
Pet businesses54#890 of 2,200668.1$962K10940
House cleaning53#342 of 847111.4$9.8M15447
Funeral homes52#649 of 1,472111.4$899K1329
Landscaping and lawn care52#661 of 1,493465.7$2.4M8044
Home repair trades47#1,190 of 2,0579711.9$2.2M8978
Laundromats46#427 of 78591.1$15.3M1225
Electricians46#675 of 1,160222.7$9.5M7927
Lawn, cleaning and pest control46#1,009 of 1,771718.7$1.5M9199
Coffee shops and cafes46#1,158 of 2,063597.2$4.6M12437
Pest control43#441 of 699141.7$7.7M768
Veterinarians43#909 of 1,485293.6$2.2M8021
Roofing and gutters38#858 of 1,177374.5$5.7M679
Bakeries and dessert shops38#1,352 of 1,889637.7$4.3M10443
Gas stations38#1,654 of 2,35810813.3$1.9M8088
Optometrists and eye care36#985 of 1,302323.9$2.6M8111
Grocery stores36#1,473 of 2,070577.0$8M8636
Insurance agencies36#1,612 of 2,27215318.8$1.2M9275
Child care and preschools33#1,263 of 1,611415.0$752K7550
Convenience stores32#1,734 of 2,261718.7$6.4M8159
Grocery and convenience stores32#1,882 of 2,40215519.0$2.9M8795
Oil change and quick lube31#399 of 47960.7$10.5M776
Yoga, Pilates and fitness studios30#690 of 777131.6$3.7M9228
Auto repair shops27#2,116 of 2,37819924.4$318K7166
Martial arts and dance studios26#1,193 of 1,334354.3$1.4M6918
Mortgage brokers and lenders24#849 of 887465.7Index only6312
Physical therapy24#1,286 of 1,422445.4$1.9M7734
Real estate agents and brokers24#2,124 of 2,17621926.9Index only9498
Pizza23#1,940 of 2,090698.5$3.9M77250
Auto repair and car care23#2,217 of 2,40133641.3$188K70110
Real estate22#2,201 of 2,22930036.8Index only87169
Collision repair and body shops21#1,244 of 1,327404.9$1.6M5120
Car washes and detailing21#1,355 of 1,451404.9$1.6M6314
Spas and skin care21#1,682 of 1,76911113.6$584K6718
Sit-down restaurants21#2,292 of 2,40556869.8$476K72151
Dentists and orthodontists20#1,820 of 1,88610112.4$808K8267
Property management19#878 of 910323.9Index only6354
Dry cleaners18#485 of 507162.0$8.6M559
Gyms17#1,700 of 1,792718.7$684K5328
Gyms, studios and classes17#2,001 of 2,08811914.6$408K6246
Restaurants and cafes16#2,351 of 2,405916112.5$295K80444
Nail salons14#1,274 of 1,328718.7$913K5523
Clothing and shoe stores14#2,038 of 2,08719423.8$710K56101
Hair salons14#2,286 of 2,33928735.3$226K5355
Tire shops13#1,468 of 1,530546.6$1.2M4721
Clothing, shoes and laundry13#2,175 of 2,21026031.9$530K60115
Fast food and sandwich shops12#2,170 of 2,22214818.2$1.8M60250
Salons, barbers and spas12#2,363 of 2,38556269.0$115K54101
Doctors, dentists and clinics12#2,373 of 2,39470786.8$115K76367
Primary care and pediatrics10#1,633 of 1,6569211.3$887K50226
Urgent care and walk-in clinics8#324 of 32570.9$11.7M4815
Barbershops8#1,320 of 1,356809.8$811K43Under 3
Home inspectorsNot scoredNot scored30.4Index only143Under 3

Household spending in Muscogee County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Muscogee County, GA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$63.2M$77781
Gasoline and other fuels$206.2M$2,53298
Food away from home$270.3M$3,32082
Groceries$454.4M$5,58188
Personal care products and services$64.9M$79779
Child care and other personal services$30.8M$37965
Memberships, classes and admissions$48.5M$59661
Medical and dental services$81.6M$1,00378
Pets$63.5M$78086
Clothing, shoes and related services$137.8M$1,69282
Vehicle insurance$176.3M$2,165111
Home repairs, maintenance and insurance$209.3M$2,57185
Lawn care, cleaning and other household services$108.3M$1,33094
Rent and homeowner costs$1.1B$13,82183

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Muscogee County

Population, 2025 estimate
202,171−2.3% since 2020
Households
81,415
Median age
36.2
Homes lived in by their owners
51%
Vehicles per household
1.6
Land area
217 sq. mi.
People per square mile
941
Median household income
$58,073+25.1% vs. 2015–2019, before inflation
Average household income
$81,006
Median home value
$193,900
Jobs located here
84,654
Daytime population
216,091Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Muscogee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Muscogee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Muscogee County is part of the Columbus, GA-AL metro area.

Questions

How fast is Muscogee County, GA growing?

Population estimates put Muscogee County at 202,171 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 81,415 households. Median household income rose 25.1% from the 2015–2019 survey, before inflation.

How much do households in Muscogee County, GA spend?

Households in Muscogee County spend about $1.1B a year on rent and homeowner costs, $454.4M on groceries and $270.3M on food away from home. Set against the U.S., households in Muscogee County spend the most on vehicle insurance (an index of 111, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).

Which business types have the highest market scores in Muscogee County, GA?

The highest Groundwork market scores in Muscogee County are for pet stores (62), HVAC and plumbing companies (58) and pet grooming and boarding businesses (56). Muscogee County ranks #281 of 974 scored counties for pet stores.

How does Muscogee County, GA compare with the U.S.?

The median household income in Muscogee County is $58,073 a year, 28% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,900, against $332,700 for the U.S. For its number of households, Muscogee County has the most map listings, relative to the U.S., for barbershops (85% above the U.S. rate) and the fewest for chiropractors (46% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Muscogee County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Muscogee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Georgia · Every U.S. market · How we measure

Screening a site or an acquisition in Muscogee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Muscogee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.