County profile · Georgia
Baldwin County, GA market data
Population, household spending and competition for 56 business types in Baldwin County, each scored against other counties.
- Population, 2025
- 44,029
- +0.6% since 2020
- Households
- 16,582
- Median household income
- $54,403
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $181,900
- Jobs located here
- 15,797
- Highest market score
- 63
- Landscaping and lawn care, #397 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Baldwin County by name and distance, and the households and spending within reach. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,029 people live in Baldwin County, in 16,582 households. Population estimates show Baldwin County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Baldwin County is $54,403 a year, 33% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Baldwin County spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Baldwin County are for landscaping and lawn care companies (63); lawn care, cleaning and pest control companies (57); and insurance agencies (53). Baldwin County ranks #397 of 1,493 scored counties for landscaping and lawn care companies.
Baldwin County is part of the Milledgeville area. For its number of households, Baldwin County has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for dentists and orthodontists (36% below the U.S. rate).
All 56 business types in Baldwin County
Highest Groundwork market score first. Each score compares Baldwin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 63 | #397 of 1,493 | 6 | 3.6 | $3.6M | 121 | 12 |
| Lawn, cleaning and pest control | 57 | #600 of 1,771 | 12 | 7.2 | $1.8M | 106 | 19 |
| Insurance agencies | 53 | #1,024 of 2,272 | 27 | 16.3 | $1.4M | 111 | 12 |
| Veterinarians | 51 | #720 of 1,485 | 6 | 3.6 | $2.1M | 77 | 3 |
| Pet businesses | 51 | #1,047 of 2,200 | 17 | 10.3 | $735K | 84 | 7 |
| Dentists and orthodontists | 47 | #1,047 of 1,886 | 14 | 8.4 | $1.2M | 118 | 8 |
| Martial arts and dance studios | 43 | #861 of 1,334 | 5 | 3.0 | $1.8M | 91 | 3 |
| Real estate agents and brokers | 42 | #1,473 of 2,176 | 36 | 21.7 | Index only | 113 | 8 |
| Chiropractors | 40 | #1,006 of 1,490 | 7 | 4.2 | $2.3M | 97 | 5 |
| Coffee shops and cafes | 40 | #1,377 of 2,063 | 15 | 9.0 | $3.6M | 96 | 8 |
| Grocery stores | 39 | #1,399 of 2,070 | 14 | 8.4 | $6.5M | 70 | 6 |
| Real estate | 39 | #1,674 of 2,229 | 43 | 25.9 | Index only | 120 | 17 |
| Funeral homes | 38 | #1,029 of 1,472 | 5 | 3.0 | $450K | 66 | 4 |
| Bakeries and dessert shops | 38 | #1,359 of 1,889 | 14 | 8.4 | $3.8M | 92 | 8 |
| Gyms | 36 | #1,362 of 1,792 | 12 | 7.2 | $763K | 59 | 3 |
| Child care and preschools | 35 | #1,210 of 1,611 | 8 | 4.8 | $745K | 74 | 11 |
| Electricians | 34 | #926 of 1,160 | 5 | 3.0 | $8.1M | 68 | 10 |
| Auto repair and car care | 33 | #1,925 of 2,401 | 66 | 39.8 | $201K | 75 | 20 |
| Gyms, studios and classes | 32 | #1,735 of 2,088 | 19 | 11.5 | $482K | 73 | 6 |
| Home repair trades | 31 | #1,829 of 2,057 | 29 | 17.5 | $1.4M | 58 | 21 |
| Hair salons | 31 | #1,998 of 2,339 | 40 | 24.1 | $320K | 74 | 7 |
| Optometrists and eye care | 30 | #1,081 of 1,302 | 6 | 3.6 | $2.7M | 86 | Under 3 |
| Physical therapy | 30 | #1,204 of 1,422 | 8 | 4.8 | $2M | 84 | Under 3 |
| HVAC and plumbing | 30 | #1,497 of 1,707 | 20 | 12.1 | $2M | 43 | 11 |
| Auto repair shops | 30 | #2,029 of 2,378 | 42 | 25.3 | $316K | 71 | 15 |
| Doctors, dentists and clinics | 28 | #2,155 of 2,394 | 129 | 77.8 | $126K | 82 | 41 |
| Primary care and pediatrics | 27 | #1,434 of 1,656 | 12 | 7.2 | $1.4M | 76 | 28 |
| Spas and skin care | 27 | #1,591 of 1,769 | 15 | 9.0 | $853K | 97 | Under 3 |
| Car washes and detailing | 26 | #1,285 of 1,451 | 8 | 4.8 | $1.7M | 66 | 3 |
| Gas stations | 26 | #2,087 of 2,358 | 34 | 20.5 | $1.3M | 54 | 25 |
| Collision repair and body shops | 25 | #1,186 of 1,327 | 7 | 4.2 | $1.9M | 62 | 5 |
| Salons, barbers and spas | 25 | #2,232 of 2,385 | 83 | 50.1 | $154K | 72 | 13 |
| Pet stores | 22 | #885 of 974 | 5 | 3.0 | $2.5M | 55 | Under 3 |
| Barbershops | 21 | #1,213 of 1,356 | 10 | 6.0 | $1.3M | 68 | Under 3 |
| Clothing, shoes and laundry | 21 | #2,056 of 2,210 | 52 | 31.4 | $524K | 60 | 16 |
| Nail salons | 19 | #1,247 of 1,328 | 16 | 9.6 | $800K | 48 | 4 |
| Clothing and shoe stores | 19 | #1,966 of 2,087 | 40 | 24.1 | $681K | 54 | 16 |
| Sit-down restaurants | 19 | #2,331 of 2,405 | 127 | 76.6 | $422K | 64 | 36 |
| Tire shops | 18 | #1,423 of 1,530 | 10 | 6.0 | $1.3M | 53 | Under 3 |
| Grocery and convenience stores | 18 | #2,249 of 2,402 | 53 | 32.0 | $1.7M | 51 | 22 |
| Restaurants and cafes | 17 | #2,345 of 2,405 | 205 | 123.6 | $261K | 70 | 93 |
| Convenience stores | 16 | #2,110 of 2,261 | 31 | 18.7 | $2.9M | 37 | 16 |
| Pizza | 15 | #2,051 of 2,090 | 23 | 13.9 | $2.3M | 46 | 47 |
| Fast food and sandwich shops | 15 | #2,137 of 2,222 | 33 | 19.9 | $1.6M | 53 | 47 |
| Dry cleaners | Not scored | Not scored | 4 | 2.4 | $6.8M | 43 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.4 | $3.1M | 123 | 4 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.4 | $10.2M | 120 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $7.1M | 111 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $9.1M | 73 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 190 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $7.1M | 70 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $6.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | 7 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $4.6M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $16.2M | Too few | Under 3 |
Household spending in Baldwin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.3M | $801 | 84 |
| Gasoline and other fuels | $44M | $2,651 | 102 |
| Food away from home | $53.5M | $3,229 | 79 |
| Groceries | $90.8M | $5,477 | 87 |
| Personal care products and services | $12.8M | $772 | 77 |
| Child care and other personal services | $6M | $359 | 62 |
| Memberships, classes and admissions | $9.2M | $553 | 56 |
| Medical and dental services | $16.2M | $978 | 76 |
| Pets | $12.5M | $753 | 83 |
| Clothing, shoes and related services | $27.2M | $1,643 | 80 |
| Vehicle insurance | $37.5M | $2,260 | 116 |
| Home repairs, maintenance and insurance | $40.7M | $2,455 | 81 |
| Lawn care, cleaning and other household services | $21.3M | $1,286 | 91 |
| Rent and homeowner costs | $222.7M | $13,429 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Baldwin County
- Population, 2025 estimate
- 44,029+0.6% since 2020
- Households
- 16,582
- Median age
- 39.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 259 sq. mi.
- People per square mile
- 169
- Median household income
- $54,403+24.6% vs. 2015–2019, before inflation
- Average household income
- $84,691
- Median home value
- $181,900
- Jobs located here
- 15,797
- Daytime population
- 42,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Wilkinson County, GA8,747 people
- Putnam County, GA22,855 people
- Hancock County, GA8,650 people
- Jones County, GA28,673 people
- Twiggs County, GA7,803 people
- Washington County, GA19,849 people
- Bibb County, GA156,578 people
- Greene County, GA20,109 people
Questions
How fast is Baldwin County, GA growing?
Population estimates put Baldwin County at 44,029 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 16,582 households. Against the 2015–2019 survey, median household income rose 24.6%, before inflation.
How much do households in Baldwin County, GA spend?
Households in Baldwin County spend about $222.7M a year on rent and homeowner costs, $90.8M on groceries and $53.5M on food away from home. Relative to the U.S., household spending in Baldwin County runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Baldwin County, GA?
Of the business types scored in Baldwin County, landscaping and lawn care companies (63); lawn care, cleaning and pest control companies (57); and insurance agencies (53) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #397 of 1,493 scored counties.
How does Baldwin County, GA compare with the U.S.?
Median household income in Baldwin County is $54,403, 33% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $181,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for dentists and orthodontists (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Baldwin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.