County profile · Georgia
Gilmer County, GA market data
How Gilmer County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 33,894
- +7.9% since 2020
- Households
- 13,015
- Median household income
- $74,499
- +41.6% vs. 2015–2019, before inflation
- Median home value
- $314,000
- Jobs located here
- 7,408
- Highest market score
- 89
- Insurance agencies, #76 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Gilmer County by name and distance, and the households and spending within reach. Or open the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gilmer County has an estimated 33,894 people and 13,015 households. Population estimates put the population change in Gilmer County from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%). Median household income in Gilmer County is $74,499, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 41.6%, before inflation.
Relative to the U.S., household spending in Gilmer County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in Gilmer County, insurance agencies (89), auto repair and car care businesses (81) and auto repair shops (80) have the highest Groundwork market scores. For insurance agencies, that ranks #76 of 2,272 scored counties.
Against the U.S., map listings per household run highest for convenience stores (83% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (31% below the U.S. rate).
All 56 business types in Gilmer County
Highest Groundwork market score first. Each score compares Gilmer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 89 | #76 of 2,272 | 15 | 11.5 | $2.4M | 195 | 7 |
| Auto repair and car care | 81 | #107 of 2,401 | 37 | 28.4 | $355K | 132 | 11 |
| Auto repair shops | 80 | #123 of 2,378 | 23 | 17.7 | $571K | 129 | 6 |
| Gyms | 71 | #204 of 1,792 | 5 | 3.8 | $1.7M | 129 | 3 |
| Pet businesses | 71 | #266 of 2,200 | 16 | 12.3 | $684K | 78 | 3 |
| Dentists and orthodontists | 70 | #263 of 1,886 | 7 | 5.4 | $2M | 200 | 8 |
| Grocery stores | 69 | #439 of 2,070 | 7 | 5.4 | $10.9M | 117 | 5 |
| Clothing, shoes and laundry | 66 | #506 of 2,210 | 21 | 16.1 | $1.1M | 124 | 4 |
| Gas stations | 66 | #542 of 2,358 | 25 | 19.2 | $1.7M | 72 | 13 |
| Nail salons | 64 | #299 of 1,328 | 5 | 3.8 | $2.2M | 132 | Under 3 |
| Chiropractors | 63 | #379 of 1,490 | 5 | 3.8 | $2.8M | 115 | 3 |
| Coffee shops and cafes | 62 | #544 of 2,063 | 11 | 8.5 | $4.2M | 114 | 6 |
| Clothing and shoe stores | 62 | #625 of 2,087 | 17 | 13.1 | $1.4M | 107 | 4 |
| Hair salons | 61 | #647 of 2,339 | 24 | 18.4 | $460K | 107 | 5 |
| Veterinarians | 59 | #526 of 1,485 | 6 | 4.6 | $1.8M | 67 | 3 |
| Gyms, studios and classes | 59 | #652 of 2,088 | 14 | 10.8 | $600K | 91 | 3 |
| Landscaping and lawn care | 58 | #517 of 1,493 | 11 | 8.5 | $1.6M | 56 | 7 |
| Lawn, cleaning and pest control | 58 | #584 of 1,771 | 16 | 12.3 | $1.1M | 68 | 11 |
| Bakeries and dessert shops | 55 | #753 of 1,889 | 12 | 9.2 | $3.9M | 93 | 6 |
| Spas and skin care | 52 | #815 of 1,769 | 11 | 8.5 | $1M | 115 | Under 3 |
| Salons, barbers and spas | 51 | #1,120 of 2,385 | 48 | 36.9 | $230K | 108 | 10 |
| Doctors, dentists and clinics | 51 | #1,149 of 2,394 | 82 | 63.0 | $168K | 110 | 26 |
| Grocery and convenience stores | 50 | #1,218 of 2,402 | 33 | 25.4 | $2.3M | 68 | 10 |
| Primary care and pediatrics | 48 | #918 of 1,656 | 12 | 9.2 | $1.1M | 64 | 11 |
| Barbershops | 46 | #816 of 1,356 | 7 | 5.4 | $1.6M | 84 | Under 3 |
| Physical therapy | 46 | #832 of 1,422 | 8 | 6.1 | $1.7M | 72 | 4 |
| Convenience stores | 46 | #1,286 of 2,261 | 19 | 14.6 | $4M | 51 | 5 |
| Pizza | 42 | #1,375 of 2,090 | 14 | 10.8 | $3.3M | 65 | 29 |
| Sit-down restaurants | 39 | #1,694 of 2,405 | 76 | 58.4 | $608K | 92 | 34 |
| Roofing and gutters | 38 | #869 of 1,177 | 8 | 6.1 | $4.4M | 52 | Under 3 |
| Martial arts and dance studios | 38 | #984 of 1,334 | 6 | 4.6 | $1.4M | 69 | Under 3 |
| Restaurants and cafes | 38 | #1,714 of 2,405 | 147 | 112.9 | $315K | 85 | 70 |
| Electricians | 37 | #880 of 1,160 | 5 | 3.8 | $7M | 59 | 13 |
| HVAC and plumbing | 37 | #1,316 of 1,707 | 13 | 10.0 | $2.7M | 57 | 15 |
| Fast food and sandwich shops | 36 | #1,657 of 2,222 | 25 | 19.2 | $1.8M | 61 | 29 |
| Home repair trades | 36 | #1,688 of 2,057 | 26 | 20.0 | $1.4M | 56 | 28 |
| Real estate | 34 | #1,947 of 2,229 | 73 | 56.1 | Index only | 60 | 37 |
| Real estate agents and brokers | 32 | #1,982 of 2,176 | 67 | 51.5 | Index only | 52 | 25 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.1 | $3.3M | 130 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.1 | $2.7M | 107 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 2.3 | Index only | 24 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $6M | 95 | 4 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.3 | $4.6M | 146 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.6M | 81 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.3 | $2.8M | 69 | 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.5 | $2.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.5 | $6.6M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.5 | $1.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $11.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.5 | $9.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 8 |
| Tire shops | Not scored | Not scored | 2 | 1.5 | $6.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $23M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $13.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gilmer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.1M | $1,010 | 105 |
| Gasoline and other fuels | $42.8M | $3,286 | 127 |
| Food away from home | $46.2M | $3,553 | 87 |
| Groceries | $76M | $5,841 | 92 |
| Personal care products and services | $11M | $849 | 84 |
| Child care and other personal services | $5.1M | $394 | 68 |
| Memberships, classes and admissions | $8.4M | $646 | 66 |
| Medical and dental services | $13.8M | $1,058 | 82 |
| Pets | $10.9M | $840 | 92 |
| Clothing, shoes and related services | $23M | $1,768 | 86 |
| Vehicle insurance | $36.7M | $2,819 | 144 |
| Home repairs, maintenance and insurance | $35.2M | $2,702 | 90 |
| Lawn care, cleaning and other household services | $18.1M | $1,394 | 99 |
| Rent and homeowner costs | $188.3M | $14,466 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gilmer County
- Population, 2025 estimate
- 33,894+7.9% since 2020
- Households
- 13,015
- Median age
- 49.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 426 sq. mi.
- People per square mile
- 76
- Median household income
- $74,499+41.6% vs. 2015–2019, before inflation
- Average household income
- $87,676
- Median home value
- $314,000
- Jobs located here
- 7,408
- Daytime population
- 28,856Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gilmer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Pickens County, GA34,951 people
- Fannin County, GA25,742 people
- Murray County, GA40,562 people
- Gordon County, GA59,100 people
- Whitfield County, GA103,598 people
- Dawson County, GA30,242 people
- Lumpkin County, GA34,505 people
- Union County, GA26,304 people
Questions
How fast is Gilmer County, GA growing?
Population estimates put Gilmer County at 33,894 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 13,015 households. Median household income rose 41.6% from the 2015–2019 survey, before inflation.
How much do households in Gilmer County, GA spend?
Households in Gilmer County spend about $188.3M a year on rent and homeowner costs, $76M on groceries and $46.2M on food away from home. Set against the U.S., households in Gilmer County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in Gilmer County, GA?
The highest Groundwork market scores in Gilmer County are for insurance agencies (89), auto repair and car care businesses (81) and auto repair shops (80). Gilmer County ranks #76 of 2,272 scored counties for insurance agencies.
How does Gilmer County, GA compare with the U.S.?
The median household income in Gilmer County is $74,499 a year, 8% below the U.S. median of $80,734. The population rose 7.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $314,000, against $332,700 for the U.S. For its number of households, Gilmer County has the most map listings, relative to the U.S., for convenience stores (83% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Gilmer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gilmer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gilmer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.