County profile · Georgia
Murray County, GA market data
How Murray County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 41,607
- +4.0% since 2020
- Households
- 15,246
- Median household income
- $69,253
- +44.2% vs. 2015–2019, before inflation
- Median home value
- $180,700
- Jobs located here
- 8,224
- Highest market score
- 94
- Insurance agencies, #21 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Murray County by name and distance, and the households and spending within reach. Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Murray County has an estimated 41,607 people and 15,246 households. Between 2020 and 2025, the population of Murray County grew 4.0%, faster than the U.S. (+3.1%). Median household income in Murray County is $69,253, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.2%, before inflation.
Relative to the U.S., household spending in Murray County runs highest on vehicle insurance (an index of 152, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Of the business types scored in Murray County, insurance agencies (94), auto repair and car care businesses (82) and home repair companies (81) have the highest Groundwork market scores. For insurance agencies, that ranks #21 of 2,272 scored counties.
Murray County is part of the Dalton metro area. Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (61% below the U.S. rate).
All 56 business types in Murray County
Highest Groundwork market score first. Each score compares Murray County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 94 | #21 of 2,272 | 7 | 4.6 | $6.5M | 516 | 5 |
| Auto repair and car care | 82 | #94 of 2,401 | 44 | 28.9 | $366K | 136 | 6 |
| Home repair trades | 81 | #33 of 2,057 | 7 | 4.6 | $5.8M | 237 | 12 |
| Real estate | 79 | #31 of 2,229 | 6 | 3.9 | Index only | 828 | Under 3 |
| HVAC and plumbing | 79 | #68 of 1,707 | 5 | 3.3 | $8.1M | 169 | 7 |
| Auto repair shops | 79 | #137 of 2,378 | 28 | 18.4 | $575K | 129 | 6 |
| Sit-down restaurants | 78 | #163 of 2,405 | 49 | 32.1 | $1.1M | 160 | 9 |
| Restaurants and cafes | 77 | #192 of 2,405 | 88 | 57.7 | $592K | 160 | 37 |
| Landscaping and lawn care | 75 | #137 of 1,493 | 6 | 3.9 | $3.5M | 118 | 9 |
| Coffee shops and cafes | 74 | #193 of 2,063 | 5 | 3.3 | $10.4M | 281 | Under 3 |
| Bakeries and dessert shops | 73 | #197 of 1,889 | 5 | 3.3 | $10.4M | 251 | Under 3 |
| Lawn, cleaning and pest control | 70 | #240 of 1,771 | 13 | 8.5 | $1.6M | 95 | 9 |
| Clothing and shoe stores | 69 | #395 of 2,087 | 10 | 6.6 | $2.6M | 205 | Under 3 |
| Clothing, shoes and laundry | 69 | #397 of 2,210 | 14 | 9.2 | $1.9M | 212 | Under 3 |
| Hair salons | 68 | #349 of 2,339 | 19 | 12.5 | $659K | 153 | Under 3 |
| Salons, barbers and spas | 67 | #373 of 2,385 | 33 | 21.6 | $379K | 178 | Under 3 |
| Doctors, dentists and clinics | 66 | #489 of 2,394 | 60 | 39.4 | $264K | 173 | 17 |
| Gas stations | 65 | #572 of 2,358 | 25 | 16.4 | $2.1M | 88 | 20 |
| Physical therapy | 64 | #339 of 1,422 | 5 | 3.3 | $3.2M | 132 | 4 |
| Grocery stores | 64 | #579 of 2,070 | 10 | 6.6 | $8.7M | 94 | 4 |
| Collision repair and body shops | 62 | #399 of 1,327 | 6 | 3.9 | $2.7M | 87 | 3 |
| Pizza | 53 | #911 of 2,090 | 12 | 7.9 | $4.3M | 85 | 27 |
| Tire shops | 51 | #766 of 1,530 | 9 | 5.9 | $1.8M | 71 | Under 3 |
| Fast food and sandwich shops | 50 | #1,146 of 2,222 | 20 | 13.1 | $2.6M | 85 | 27 |
| Primary care and pediatrics | 46 | #996 of 1,656 | 13 | 8.5 | $1.2M | 68 | 13 |
| Grocery and convenience stores | 46 | #1,372 of 2,402 | 41 | 26.9 | $2.1M | 63 | 10 |
| Barbershops | 44 | #855 of 1,356 | 7 | 4.6 | $1.8M | 95 | Under 3 |
| House cleaning | 39 | #627 of 847 | 5 | 3.3 | $4.1M | 65 | Under 3 |
| Convenience stores | 35 | #1,659 of 2,261 | 28 | 18.4 | $3.1M | 39 | 6 |
| Child care and preschools | Not scored | Not scored | 4 | 2.6 | $1.4M | 140 | 6 |
| Nail salons | Not scored | Not scored | 4 | 2.6 | $3.1M | 187 | Under 3 |
| Pet businesses | Not scored | Not scored | 4 | 2.6 | $3.1M | 348 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.0 | $5.4M | 213 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.0 | $641K | 94 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 2.0 | $3.1M | 465 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.0 | $5.3M | 168 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 2.0 | Index only | 1,316 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.3 | $7.9M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 1.3 | $7.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.3 | $13M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.3 | $4.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $10.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.3 | $6.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.3 | $6.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $40.3M | Too few | 5 |
| Gyms | Not scored | Not scored | 1 | 0.7 | $9.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $26.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $40.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $15.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Murray County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.1M | $1,056 | 110 |
| Gasoline and other fuels | $52.7M | $3,456 | 133 |
| Food away from home | $52.1M | $3,417 | 84 |
| Groceries | $87.1M | $5,711 | 90 |
| Personal care products and services | $12.5M | $821 | 82 |
| Child care and other personal services | $5.6M | $368 | 63 |
| Memberships, classes and admissions | $9.2M | $606 | 62 |
| Medical and dental services | $15.8M | $1,038 | 81 |
| Pets | $12.2M | $803 | 88 |
| Clothing, shoes and related services | $26.1M | $1,712 | 83 |
| Vehicle insurance | $45.4M | $2,977 | 152 |
| Home repairs, maintenance and insurance | $40.3M | $2,643 | 88 |
| Lawn care, cleaning and other household services | $20.7M | $1,358 | 96 |
| Rent and homeowner costs | $215.3M | $14,121 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Murray County
- Population, 2025 estimate
- 41,607+4.0% since 2020
- Households
- 15,246
- Median age
- 39.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 345 sq. mi.
- People per square mile
- 118
- Median household income
- $69,253+44.2% vs. 2015–2019, before inflation
- Average household income
- $83,906
- Median home value
- $180,700
- Jobs located here
- 8,224
- Daytime population
- 30,262Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Murray County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Whitfield County, GA103,598 people
- Gilmer County, GA32,426 people
- Gordon County, GA59,100 people
- Catoosa County, GA68,634 people
- Fannin County, GA25,742 people
- Walker County, GA68,762 people
- Pickens County, GA34,951 people
- Chattooga County, GA25,036 people
Questions
How fast is Murray County, GA growing?
Population estimates put Murray County at 41,607 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 15,246 households. Median household income rose 44.2% from the 2015–2019 survey, before inflation.
How much do households in Murray County, GA spend?
Households in Murray County spend about $215.3M a year on rent and homeowner costs, $87.1M on groceries and $52.7M on gasoline and other fuels. Set against the U.S., households in Murray County spend the most on vehicle insurance (an index of 152, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
Which business types have the highest market scores in Murray County, GA?
The highest Groundwork market scores in Murray County are for insurance agencies (94), auto repair and car care businesses (82) and home repair companies (81). Murray County ranks #21 of 2,272 scored counties for insurance agencies.
How does Murray County, GA compare with the U.S.?
The median household income in Murray County is $69,253 a year, 14% below the U.S. median of $80,734. The population rose 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $180,700, against $332,700 for the U.S. For its number of households, Murray County has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Murray County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Murray County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Murray County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.