Small-town market profile · Georgia
Jefferson, GA area market data
How the Jefferson area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 99,265
- +29.3% since 2020
- Households
- 28,402
- Median household income
- $89,544
- +37.0% vs. 2015–2019, before inflation
- Median home value
- $345,000
- Jobs located here
- 45,774
- Highest market score
- 91
- Pet stores, #4 of 220 scored small-town markets
A site report maps the competitors on map listings around any address in the Jefferson area by name and distance, and the households and spending within reach. Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Jefferson area has an estimated 99,265 people and 28,402 households. Population estimates put the population change in the Jefferson area from 2020 to 2025 at +29.3%, faster than the U.S. (+3.1%). Median household income in the Jefferson area is $89,544, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.0%, before inflation.
Relative to the U.S., household spending in the Jefferson area runs highest on vehicle insurance (an index of 155, where 100 is the U.S. average) and lowest on memberships, classes and admissions (86).
Of the business types scored in the Jefferson area, pet stores (91), barbershops (90) and child care centers and preschools (87) have the highest Groundwork market scores. For pet stores, that ranks #4 of 220 scored small-town markets.
The Jefferson area is made up of one county, Jackson County. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for medical and dental practices (45% below the U.S. rate).
All 56 business types in the Jefferson area
Highest Groundwork market score first. Each score compares the Jefferson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 91 | #4 of 220 | 7 | 2.5 | $4M | 89 | Under 3 |
| Barbershops | 90 | #6 of 377 | 9 | 3.2 | $3.1M | 164 | Under 3 |
| Child care and preschools | 87 | #6 of 454 | 9 | 3.2 | $1.7M | 165 | 13 |
| Restaurants and cafes | 86 | #10 of 538 | 285 | 100.3 | $413K | 111 | 100 |
| Grocery stores | 85 | #15 of 506 | 19 | 6.7 | $9.6M | 103 | 8 |
| Physical therapy | 84 | #10 of 400 | 8 | 2.8 | $4.3M | 178 | 6 |
| Insurance agencies | 82 | #45 of 537 | 42 | 14.8 | $2.1M | 163 | 28 |
| Bakeries and dessert shops | 81 | #11 of 507 | 23 | 8.1 | $5.1M | 124 | 11 |
| Collision repair and body shops | 81 | #15 of 387 | 9 | 3.2 | $3.6M | 116 | 7 |
| Sit-down restaurants | 80 | #20 of 538 | 163 | 57.4 | $723K | 109 | 39 |
| Primary care and pediatrics | 79 | #30 of 458 | 14 | 4.9 | $2.4M | 137 | 20 |
| Pest control | 78 | #5 of 85 | 7 | 2.5 | $6.5M | 63 | 4 |
| Doctors, dentists and clinics | 78 | #34 of 538 | 132 | 46.5 | $260K | 170 | 58 |
| Coffee shops and cafes | 77 | #19 of 529 | 29 | 10.2 | $4.1M | 110 | 11 |
| Optometrists and eye care | 76 | #27 of 400 | 7 | 2.5 | $4.9M | 156 | 6 |
| Chiropractors | 74 | #26 of 426 | 13 | 4.6 | $2.6M | 110 | 6 |
| Auto repair and car care | 74 | #57 of 538 | 129 | 45.4 | $249K | 93 | 37 |
| Electricians | 73 | #17 of 295 | 7 | 2.5 | $12.7M | 106 | 32 |
| Pet grooming and boarding | 71 | #47 of 387 | 14 | 4.9 | $2M | 79 | 7 |
| Veterinarians | 71 | #58 of 398 | 13 | 4.6 | $2.2M | 80 | 10 |
| Pizza | 69 | #87 of 520 | 32 | 11.3 | $3.7M | 72 | 49 |
| Grocery and convenience stores | 69 | #92 of 538 | 67 | 23.6 | $2.7M | 80 | 21 |
| Car washes and detailing | 68 | #88 of 441 | 16 | 5.6 | $2M | 80 | Under 3 |
| Tire shops | 68 | #98 of 431 | 17 | 6.0 | $1.9M | 75 | Under 3 |
| House cleaning | 67 | #31 of 142 | 10 | 3.5 | $4.5M | 71 | 12 |
| Pet businesses | 67 | #82 of 527 | 41 | 14.4 | $687K | 78 | 17 |
| Gyms | 66 | #83 of 506 | 27 | 9.5 | $893K | 69 | 5 |
| Dentists and orthodontists | 66 | #114 of 526 | 26 | 9.2 | $1.3M | 134 | 17 |
| Auto repair shops | 65 | #115 of 538 | 77 | 27.1 | $417K | 94 | 34 |
| Fast food and sandwich shops | 65 | #138 of 537 | 54 | 19.0 | $2.2M | 71 | 49 |
| Mortgage brokers and lenders | 63 | #40 of 177 | 15 | 5.3 | Index only | 79 | 3 |
| Gas stations | 63 | #139 of 536 | 72 | 25.4 | $1.4M | 59 | 37 |
| Martial arts and dance studios | 62 | #106 of 378 | 17 | 6.0 | $1.4M | 70 | 4 |
| Gyms, studios and classes | 61 | #142 of 535 | 44 | 15.5 | $548K | 83 | 9 |
| HVAC and plumbing | 59 | #153 of 476 | 22 | 7.7 | $4M | 85 | 39 |
| Spas and skin care | 57 | #179 of 504 | 26 | 9.2 | $1.1M | 122 | 9 |
| Hair salons | 57 | #191 of 538 | 67 | 23.6 | $415K | 96 | 20 |
| Convenience stores | 57 | #217 of 529 | 39 | 13.7 | $4.7M | 59 | 13 |
| Salons, barbers and spas | 54 | #226 of 538 | 127 | 44.7 | $219K | 103 | 36 |
| Home repair trades | 53 | #235 of 526 | 46 | 16.2 | $1.9M | 80 | 84 |
| Nail salons | 51 | #204 of 387 | 23 | 8.1 | $1.2M | 72 | 6 |
| Real estate agents and brokers | 50 | #263 of 533 | 65 | 22.9 | Index only | 130 | 39 |
| Real estate | 49 | #286 of 536 | 84 | 29.6 | Index only | 126 | 63 |
| Roofing and gutters | 48 | #157 of 288 | 17 | 6.0 | $5.2M | 62 | 13 |
| Landscaping and lawn care | 48 | #210 of 399 | 30 | 10.6 | $1.5M | 52 | 34 |
| Funeral homes | 47 | #193 of 365 | 14 | 4.9 | $266K | 39 | 5 |
| Lawn, cleaning and pest control | 47 | #265 of 481 | 47 | 16.5 | $967K | 58 | 50 |
| Clothing, shoes and laundry | 43 | #337 of 536 | 110 | 38.7 | $527K | 60 | 52 |
| Clothing and shoe stores | 42 | #343 of 536 | 94 | 33.1 | $617K | 49 | 52 |
| Property management | Not scored | Not scored | 4 | 1.4 | Index only | 207 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.4 | $8.6M | 35 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $29M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.7 | $29M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $16.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in the Jefferson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.1M | $1,131 | 118 |
| Gasoline and other fuels | $101M | $3,557 | 137 |
| Food away from home | $117.8M | $4,147 | 102 |
| Groceries | $181.5M | $6,390 | 101 |
| Personal care products and services | $27.8M | $979 | 97 |
| Child care and other personal services | $14.9M | $524 | 90 |
| Memberships, classes and admissions | $24.1M | $849 | 86 |
| Medical and dental services | $34.3M | $1,207 | 94 |
| Pets | $28.2M | $991 | 109 |
| Clothing, shoes and related services | $58M | $2,042 | 99 |
| Vehicle insurance | $86.2M | $3,035 | 155 |
| Home repairs, maintenance and insurance | $89M | $3,134 | 104 |
| Lawn care, cleaning and other household services | $45.4M | $1,600 | 113 |
| Rent and homeowner costs | $460.1M | $16,199 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jefferson area
- Population, 2025 estimate
- 99,265+29.3% since 2020
- Households
- 28,402
- Median age
- 38.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 340 sq. mi.
- People per square mile
- 250
- Median household income
- $89,544+37.0% vs. 2015–2019, before inflation
- Average household income
- $107,650
- Median home value
- $345,000
- Jobs located here
- 45,774
- Daytime population
- 93,828Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jefferson area 1
- Jackson County, GA84,757 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Jefferson, GA area growing?
Population estimates put the Jefferson area at 99,265 people in 2025, up 29.3% since 2020, faster than the U.S. (+3.1%). It has 28,402 households. Median household income rose 37.0% from the 2015–2019 survey, before inflation.
How much do households in the Jefferson, GA area spend?
Households in the Jefferson area spend about $460.1M a year on rent and homeowner costs, $181.5M on groceries and $117.8M on food away from home. Set against the U.S., households in the Jefferson area spend the most on vehicle insurance (an index of 155, where 100 is the U.S. average) and the least on memberships, classes and admissions (86).
Which business types have the highest market scores in the Jefferson, GA area?
The highest Groundwork market scores in the Jefferson area are for pet stores (91), barbershops (90) and child care centers and preschools (87). The Jefferson area ranks #4 of 220 scored small-town markets for pet stores.
How does the Jefferson, GA area compare with the U.S.?
The median household income in the Jefferson area is $89,544 a year, 11% above the U.S. median of $80,734. The population rose 29.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $345,000, against $332,700 for the U.S. For its number of households, the Jefferson area has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for medical and dental practices (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Jefferson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Jefferson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.