County profile · Georgia
Whitfield County, GA market data
Population, household spending and competition for 56 business types in Whitfield County, each scored against other counties.
- Population, 2025
- 106,212
- +3.3% since 2020
- Households
- 36,834
- Median household income
- $67,070
- +37.9% vs. 2015–2019, before inflation
- Median home value
- $218,000
- Jobs located here
- 59,533
- Highest market score
- 76
- HVAC and plumbing, #98 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Whitfield County by name and distance, and the households and spending within reach. Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 106,212 people live in Whitfield County, in 36,834 households. Population estimates put the population change in Whitfield County from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%). The median household income in Whitfield County is $67,070 a year, 17% below the U.S. median of $80,734. That rose 37.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Whitfield County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
The highest Groundwork market scores in Whitfield County are for HVAC and plumbing companies (76), pet grooming and boarding businesses (74) and landscaping and lawn care companies (71). Whitfield County ranks #98 of 1,707 scored counties for HVAC and plumbing companies.
Whitfield County is part of the Dalton metro area. For its number of households, Whitfield County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (63% below the U.S. rate).
All 56 business types in Whitfield County
Highest Groundwork market score first. Each score compares Whitfield County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 76 | #98 of 1,707 | 15 | 4.1 | $6.6M | 139 | 19 |
| Pet grooming and boarding | 74 | #131 of 1,461 | 10 | 2.7 | $3M | 118 | 5 |
| Landscaping and lawn care | 71 | #238 of 1,493 | 18 | 4.9 | $2.8M | 97 | 21 |
| Lawn, cleaning and pest control | 69 | #252 of 1,771 | 27 | 7.3 | $1.9M | 112 | 42 |
| Real estate agents and brokers | 68 | #273 of 2,176 | 42 | 11.4 | Index only | 230 | 22 |
| Child care and preschools | 68 | #303 of 1,611 | 8 | 2.2 | $1.8M | 176 | 20 |
| Home repair trades | 67 | #305 of 2,057 | 37 | 10.0 | $2.7M | 111 | 45 |
| Pet businesses | 65 | #479 of 2,200 | 36 | 9.8 | $837K | 95 | 17 |
| Property management | 61 | #278 of 910 | 8 | 2.2 | Index only | 119 | 9 |
| Electricians | 61 | #336 of 1,160 | 9 | 2.4 | $11M | 92 | 18 |
| Real estate | 61 | #546 of 2,229 | 67 | 18.2 | Index only | 182 | 38 |
| Veterinarians | 60 | #494 of 1,485 | 13 | 3.5 | $2.3M | 85 | 9 |
| Pest control | 57 | #265 of 699 | 5 | 1.4 | $10.2M | 100 | 5 |
| Coffee shops and cafes | 57 | #736 of 2,063 | 32 | 8.7 | $4M | 108 | 15 |
| Optometrists and eye care | 56 | #510 of 1,302 | 10 | 2.7 | $3.8M | 123 | 7 |
| Collision repair and body shops | 55 | #555 of 1,327 | 13 | 3.5 | $2.6M | 86 | 7 |
| Pet stores | 52 | #442 of 974 | 8 | 2.2 | $3.8M | 83 | 3 |
| Funeral homes | 52 | #656 of 1,472 | 10 | 2.7 | $526K | 77 | 7 |
| Gyms, studios and classes | 52 | #975 of 2,088 | 39 | 10.6 | $597K | 90 | 10 |
| Roofing and gutters | 51 | #573 of 1,177 | 13 | 3.5 | $7.6M | 90 | 8 |
| Chiropractors | 51 | #702 of 1,490 | 16 | 4.3 | $2.4M | 100 | 10 |
| Nail salons | 50 | #706 of 1,328 | 18 | 4.9 | $1.7M | 102 | 6 |
| Pizza | 50 | #1,006 of 2,090 | 23 | 6.2 | $5.6M | 109 | 93 |
| Hair salons | 50 | #1,210 of 2,339 | 92 | 25.0 | $334K | 78 | 6 |
| Insurance agencies | 49 | #1,153 of 2,272 | 73 | 19.8 | $1.3M | 105 | 46 |
| Gas stations | 46 | #1,366 of 2,358 | 64 | 17.4 | $1.7M | 73 | 62 |
| Gyms | 45 | #1,100 of 1,792 | 23 | 6.2 | $1M | 78 | 10 |
| Clothing and shoe stores | 44 | #1,262 of 2,087 | 53 | 14.4 | $1.2M | 96 | 26 |
| Car washes and detailing | 43 | #918 of 1,451 | 19 | 5.2 | $1.8M | 72 | 6 |
| Laundromats | 42 | #485 of 785 | 6 | 1.6 | $10.7M | 86 | Under 3 |
| Mortgage brokers and lenders | 42 | #580 of 887 | 14 | 3.8 | Index only | 96 | Under 3 |
| Physical therapy | 42 | #937 of 1,422 | 25 | 6.8 | $1.5M | 64 | 9 |
| Grocery stores | 42 | #1,289 of 2,070 | 26 | 7.1 | $8.2M | 88 | 28 |
| Auto repair shops | 40 | #1,679 of 2,378 | 108 | 29.3 | $318K | 71 | 35 |
| Martial arts and dance studios | 39 | #966 of 1,334 | 14 | 3.8 | $1.7M | 82 | Under 3 |
| Bakeries and dessert shops | 39 | #1,335 of 1,889 | 42 | 11.4 | $3M | 73 | 20 |
| Clothing, shoes and laundry | 39 | #1,550 of 2,210 | 81 | 22.0 | $794K | 90 | 32 |
| Sit-down restaurants | 39 | #1,698 of 2,405 | 228 | 61.9 | $561K | 84 | 65 |
| Dentists and orthodontists | 38 | #1,376 of 1,886 | 43 | 11.7 | $893K | 91 | 27 |
| Salons, barbers and spas | 38 | #1,835 of 2,385 | 186 | 50.5 | $165K | 78 | 23 |
| Restaurants and cafes | 37 | #1,746 of 2,405 | 384 | 104.3 | $333K | 90 | 179 |
| Auto repair and car care | 37 | #1,789 of 2,401 | 172 | 46.7 | $200K | 74 | 57 |
| Primary care and pediatrics | 33 | #1,333 of 1,656 | 38 | 10.3 | $1M | 57 | 50 |
| Barbershops | 31 | #1,088 of 1,356 | 26 | 7.1 | $1.2M | 63 | Under 3 |
| Fast food and sandwich shops | 31 | #1,812 of 2,222 | 60 | 16.3 | $2.1M | 70 | 93 |
| Dry cleaners | 30 | #434 of 507 | 5 | 1.4 | $12.9M | 82 | 6 |
| Spas and skin care | 30 | #1,529 of 1,769 | 48 | 13.0 | $640K | 73 | 10 |
| Grocery and convenience stores | 30 | #1,958 of 2,402 | 117 | 31.8 | $1.8M | 54 | 58 |
| Doctors, dentists and clinics | 30 | #2,103 of 2,394 | 366 | 99.4 | $105K | 69 | 107 |
| Tire shops | 28 | #1,280 of 1,530 | 32 | 8.7 | $1.1M | 43 | 10 |
| Convenience stores | 27 | #1,895 of 2,261 | 71 | 19.3 | $3M | 38 | 30 |
| House cleaning | Not scored | Not scored | 4 | 1.1 | $12.7M | 199 | 16 |
| Home inspectors | Not scored | Not scored | 3 | 0.8 | Index only | 67 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $11.4M | 83 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $11.6M | Too few | 10 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $38.4M | Too few | 4 |
Household spending in Whitfield County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.3M | $932 | 97 |
| Gasoline and other fuels | $111.5M | $3,028 | 117 |
| Food away from home | $127.8M | $3,470 | 85 |
| Groceries | $212.2M | $5,762 | 91 |
| Personal care products and services | $30.7M | $834 | 83 |
| Child care and other personal services | $14.1M | $384 | 66 |
| Memberships, classes and admissions | $23.3M | $632 | 64 |
| Medical and dental services | $38.4M | $1,043 | 81 |
| Pets | $30.1M | $818 | 90 |
| Clothing, shoes and related services | $64.3M | $1,747 | 85 |
| Vehicle insurance | $96M | $2,607 | 133 |
| Home repairs, maintenance and insurance | $99.4M | $2,699 | 89 |
| Lawn care, cleaning and other household services | $51M | $1,383 | 98 |
| Rent and homeowner costs | $527.1M | $14,310 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Whitfield County
- Population, 2025 estimate
- 106,212+3.3% since 2020
- Households
- 36,834
- Median age
- 37.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 290 sq. mi.
- People per square mile
- 357
- Median household income
- $67,070+37.9% vs. 2015–2019, before inflation
- Average household income
- $87,834
- Median home value
- $218,000
- Jobs located here
- 59,533
- Daytime population
- 114,456Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitfield County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Murray County, GA40,562 people
- Catoosa County, GA68,634 people
- Walker County, GA68,762 people
- Gordon County, GA59,100 people
- Gilmer County, GA32,426 people
- Chattooga County, GA25,036 people
- Dade County, GA16,165 people
- Fannin County, GA25,742 people
Questions
How fast is Whitfield County, GA growing?
Population estimates put Whitfield County at 106,212 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 36,834 households. Against the 2015–2019 survey, median household income rose 37.9%, before inflation.
How much do households in Whitfield County, GA spend?
Households in Whitfield County spend about $527.1M a year on rent and homeowner costs, $212.2M on groceries and $127.8M on food away from home. Relative to the U.S., household spending in Whitfield County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Which business types have the highest market scores in Whitfield County, GA?
Of the business types scored in Whitfield County, HVAC and plumbing companies (76), pet grooming and boarding businesses (74) and landscaping and lawn care companies (71) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #98 of 1,707 scored counties.
How does Whitfield County, GA compare with the U.S.?
Median household income in Whitfield County is $67,070, 17% below the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for real estate agents and brokers (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Whitfield County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitfield County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Whitfield County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitfield County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.