County profile · Georgia
Sumter County, GA market data
Population, household spending and competition for 56 business types in Sumter County, each scored against other counties.
- Population, 2025
- 28,801
- −2.4% since 2020
- Households
- 10,986
- Median household income
- $42,653
- +16.3% vs. 2015–2019, before inflation
- Median home value
- $120,200
- Jobs located here
- 9,753
- Highest market score
- 56
- Bakeries and dessert shops, #683 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Sumter County by name and distance, and the households and spending within reach. Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 28,801 people live in Sumter County, in 10,986 households. Population estimates show Sumter County declined 2.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in Sumter County is $42,653 a year, 47% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sumter County spend the most on vehicle insurance (an index of 112, where 100 is the U.S. average) and the least on memberships, classes and admissions (49).
The highest Groundwork market scores in Sumter County are for bakeries and dessert shops (56); home repair companies (51); and lawn care, cleaning and pest control companies (50). Sumter County ranks #683 of 1,889 scored counties for bakeries and dessert shops.
Sumter County is part of the Americus area. For its number of households, Sumter County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate businesses (62% below the U.S. rate).
All 56 business types in Sumter County
Highest Groundwork market score first. Each score compares Sumter County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 56 | #683 of 1,889 | 5 | 4.6 | $6.5M | 156 | 3 |
| Home repair trades | 51 | #968 of 2,057 | 9 | 8.2 | $2.9M | 118 | 11 |
| Lawn, cleaning and pest control | 50 | #838 of 1,771 | 6 | 5.5 | $2.2M | 133 | Under 3 |
| Pet businesses | 45 | #1,320 of 2,200 | 10 | 9.1 | $752K | 86 | 4 |
| Real estate agents and brokers | 42 | #1,454 of 2,176 | 13 | 11.8 | Index only | 197 | 8 |
| Real estate | 42 | #1,498 of 2,229 | 16 | 14.6 | Index only | 202 | 12 |
| Gyms, studios and classes | 35 | #1,645 of 2,088 | 9 | 8.2 | $586K | 89 | 3 |
| Dentists and orthodontists | 34 | #1,503 of 1,886 | 9 | 8.2 | $1.1M | 115 | 7 |
| Coffee shops and cafes | 34 | #1,617 of 2,063 | 11 | 10.0 | $2.9M | 80 | 3 |
| Insurance agencies | 33 | #1,704 of 2,272 | 19 | 17.3 | $1.3M | 101 | 13 |
| Funeral homes | 27 | #1,274 of 1,472 | 6 | 5.5 | $275K | 40 | Under 3 |
| Sit-down restaurants | 27 | #2,155 of 2,405 | 60 | 54.6 | $540K | 81 | 15 |
| Salons, barbers and spas | 26 | #2,220 of 2,385 | 59 | 53.7 | $133K | 63 | 4 |
| Gas stations | 25 | #2,103 of 2,358 | 14 | 12.7 | $2M | 83 | 24 |
| Doctors, dentists and clinics | 25 | #2,209 of 2,394 | 69 | 62.8 | $147K | 97 | 25 |
| Grocery stores | 24 | #1,788 of 2,070 | 8 | 7.3 | $7.1M | 77 | 6 |
| Clothing and shoe stores | 23 | #1,883 of 2,087 | 16 | 14.6 | $1.1M | 83 | 8 |
| Clothing, shoes and laundry | 23 | #2,014 of 2,210 | 22 | 20.0 | $770K | 87 | 8 |
| Hair salons | 23 | #2,171 of 2,339 | 27 | 24.6 | $291K | 68 | 4 |
| Child care and preschools | 22 | #1,463 of 1,611 | 9 | 8.2 | $360K | 36 | 5 |
| Gyms | 21 | #1,657 of 1,792 | 7 | 6.4 | $754K | 58 | 3 |
| Primary care and pediatrics | 19 | #1,562 of 1,656 | 10 | 9.1 | $1M | 57 | 14 |
| Restaurants and cafes | 19 | #2,306 of 2,405 | 115 | 104.7 | $282K | 76 | 45 |
| Pizza | 13 | #2,060 of 2,090 | 11 | 10.0 | $2.9M | 58 | 27 |
| Car washes and detailing | 12 | #1,414 of 1,451 | 5 | 4.6 | $1.7M | 66 | 3 |
| Spas and skin care | 9 | #1,760 of 1,769 | 12 | 10.9 | $655K | 75 | Under 3 |
| Grocery and convenience stores | 9 | #2,364 of 2,402 | 33 | 30.0 | $1.7M | 51 | 21 |
| Auto repair and car care | 9 | #2,388 of 2,401 | 56 | 51.0 | $148K | 55 | 21 |
| Tire shops | 8 | #1,511 of 1,530 | 7 | 6.4 | $1.2M | 47 | Under 3 |
| Fast food and sandwich shops | 8 | #2,201 of 2,222 | 21 | 19.1 | $1.5M | 51 | 27 |
| Auto repair shops | 8 | #2,373 of 2,378 | 35 | 31.9 | $236K | 53 | 17 |
| Convenience stores | 7 | #2,227 of 2,261 | 19 | 17.3 | $3M | 38 | 15 |
| Nail salons | 6 | #1,314 of 1,328 | 8 | 7.3 | $982K | 59 | Under 3 |
| Collision repair and body shops | 4 | #1,325 of 1,327 | 6 | 5.5 | $1.4M | 45 | 8 |
| Barbershops | 4 | #1,339 of 1,356 | 12 | 10.9 | $655K | 35 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $3.4M | 114 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.6 | $1.9M | 74 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.6 | $2.5M | 106 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $1.9M | 69 | 4 |
| Electricians | Not scored | Not scored | 3 | 2.7 | $8.6M | 71 | 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.7 | $8.6M | 180 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.7 | Index only | 119 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.7 | $3.4M | 108 | 4 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.7 | $8.6M | 101 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.8 | $8.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $8.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.8 | $2.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.8 | $4.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.8 | $6.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $3.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Sumter County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.3M | $753 | 79 |
| Gasoline and other fuels | $27.8M | $2,527 | 97 |
| Food away from home | $32.4M | $2,950 | 72 |
| Groceries | $57.2M | $5,205 | 82 |
| Personal care products and services | $7.9M | $715 | 71 |
| Child care and other personal services | $3.2M | $295 | 51 |
| Memberships, classes and admissions | $5.3M | $480 | 49 |
| Medical and dental services | $10.2M | $925 | 72 |
| Pets | $7.5M | $685 | 75 |
| Clothing, shoes and related services | $16.9M | $1,541 | 75 |
| Vehicle insurance | $24.1M | $2,191 | 112 |
| Home repairs, maintenance and insurance | $25.7M | $2,341 | 78 |
| Lawn care, cleaning and other household services | $13.4M | $1,220 | 86 |
| Rent and homeowner costs | $139.9M | $12,733 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sumter County
- Population, 2025 estimate
- 28,801−2.4% since 2020
- Households
- 10,986
- Median age
- 39.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 483 sq. mi.
- People per square mile
- 60
- Median household income
- $42,653+16.3% vs. 2015–2019, before inflation
- Average household income
- $68,394
- Median home value
- $120,200
- Jobs located here
- 9,753
- Daytime population
- 27,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sumter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
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- Webster County, GA2,381 people
- Macon County, GA11,864 people
- Terrell County, GA8,850 people
- Lee County, GA33,626 people
- Dooly County, GA10,984 people
- Crisp County, GA19,790 people
- Marion County, GA7,509 people
Questions
How fast is Sumter County, GA growing?
Population estimates put Sumter County at 28,801 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 10,986 households. Against the 2015–2019 survey, median household income rose 16.3%, before inflation.
How much do households in Sumter County, GA spend?
Households in Sumter County spend about $139.9M a year on rent and homeowner costs, $57.2M on groceries and $32.4M on food away from home. Relative to the U.S., household spending in Sumter County runs highest on vehicle insurance (an index of 112, where 100 is the U.S. average) and lowest on memberships, classes and admissions (49).
Which business types have the highest market scores in Sumter County, GA?
Of the business types scored in Sumter County, bakeries and dessert shops (56); home repair companies (51); and lawn care, cleaning and pest control companies (50) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #683 of 1,889 scored counties.
How does Sumter County, GA compare with the U.S.?
Median household income in Sumter County is $42,653, 47% below the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate businesses (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Sumter County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sumter County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sumter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.