County profile · Georgia
Berrien County, GA market data
How Berrien County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,932
- +4.4% since 2020
- Households
- 7,045
- Median household income
- $52,876
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $131,600
- Jobs located here
- 4,112
- Highest market score
- 74
- Insurance agencies, #357 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Berrien County by name and distance, and the households and spending within reach. Or open the report at the center of Berrien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Berrien County has an estimated 18,932 people and 7,045 households. Between 2020 and 2025, the population of Berrien County grew 4.4%, faster than the U.S. (+3.1%). Median household income in Berrien County is $52,876, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
Relative to the U.S., household spending in Berrien County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Berrien County, insurance agencies (74), real estate businesses (67) and restaurants and cafes (67) have the highest Groundwork market scores. For insurance agencies, that ranks #357 of 2,272 scored counties.
Against the U.S., map listings per household run highest for auto repair shops (19% above the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
All 56 business types in Berrien County
Highest Groundwork market score first. Each score compares Berrien County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #357 of 2,272 | 8 | 11.4 | $2.3M | 182 | 6 |
| Real estate | 67 | #296 of 2,229 | 8 | 11.4 | Index only | 271 | Under 3 |
| Restaurants and cafes | 67 | #477 of 2,405 | 44 | 62.5 | $506K | 136 | 21 |
| Clothing, shoes and laundry | 66 | #473 of 2,210 | 6 | 8.5 | $1.9M | 215 | Under 3 |
| Sit-down restaurants | 66 | #485 of 2,405 | 23 | 32.6 | $967K | 146 | 9 |
| Real estate agents and brokers | 63 | #421 of 2,176 | 8 | 11.4 | Index only | 215 | Under 3 |
| Gas stations | 63 | #610 of 2,358 | 6 | 8.5 | $3.5M | 149 | 13 |
| Clothing and shoe stores | 62 | #600 of 2,087 | 5 | 7.1 | $2.3M | 179 | Under 3 |
| Doctors, dentists and clinics | 60 | #736 of 2,394 | 22 | 31.2 | $307K | 202 | Under 3 |
| Fast food and sandwich shops | 55 | #955 of 2,222 | 8 | 11.4 | $2.8M | 91 | 10 |
| Coffee shops and cafes | 53 | #884 of 2,063 | 5 | 7.1 | $4.4M | 120 | Under 3 |
| Hair salons | 52 | #1,065 of 2,339 | 11 | 15.6 | $487K | 113 | Under 3 |
| Auto repair and car care | 52 | #1,156 of 2,401 | 29 | 41.2 | $221K | 82 | 7 |
| Pizza | 46 | #1,202 of 2,090 | 7 | 9.9 | $3.2M | 63 | 10 |
| Convenience stores | 42 | #1,402 of 2,261 | 7 | 9.9 | $5.5M | 69 | 3 |
| Pet businesses | 42 | #1,443 of 2,200 | 9 | 12.8 | $579K | 66 | Under 3 |
| Salons, barbers and spas | 42 | #1,620 of 2,385 | 23 | 32.6 | $233K | 110 | Under 3 |
| Grocery stores | 41 | #1,331 of 2,070 | 6 | 8.5 | $6.4M | 69 | 3 |
| Grocery and convenience stores | 41 | #1,547 of 2,402 | 15 | 21.3 | $2.6M | 75 | 6 |
| Auto repair shops | 38 | #1,750 of 2,378 | 18 | 25.6 | $356K | 80 | Under 3 |
| Child care and preschools | 34 | #1,258 of 1,611 | 5 | 7.1 | $469K | 47 | 4 |
| Spas and skin care | 26 | #1,627 of 1,769 | 9 | 12.8 | $595K | 68 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 5.7 | $4.3M | 178 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.7 | $1.7M | 95 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 5.7 | $1.6M | 64 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 4.3 | $2.3M | 94 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.3 | $2.1M | 69 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.3 | $5.8M | 121 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.3 | $3M | 102 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.3 | $3M | 178 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.3 | $1.7M | 68 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.8 | $11.1M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.8 | $2.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.8 | $3.2M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.8 | $3.4M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.8 | $523K | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 2.8 | $1.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.8 | $2.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.8 | $3.4M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.4 | $3.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $11.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.4 | $5.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.4 | $6.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.4 | $6.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $17.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $5.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.4 | $3.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Berrien County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.4M | $910 | 95 |
| Gasoline and other fuels | $21.3M | $3,023 | 116 |
| Food away from home | $22.2M | $3,157 | 78 |
| Groceries | $38.3M | $5,432 | 86 |
| Personal care products and services | $5.4M | $760 | 76 |
| Child care and other personal services | $2.3M | $333 | 57 |
| Memberships, classes and admissions | $3.8M | $535 | 54 |
| Medical and dental services | $6.8M | $960 | 75 |
| Pets | $5.2M | $739 | 81 |
| Clothing, shoes and related services | $11.4M | $1,613 | 78 |
| Vehicle insurance | $18.3M | $2,595 | 133 |
| Home repairs, maintenance and insurance | $17.3M | $2,449 | 81 |
| Lawn care, cleaning and other household services | $9M | $1,271 | 90 |
| Rent and homeowner costs | $93.9M | $13,333 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Berrien County
- Population, 2025 estimate
- 18,932+4.4% since 2020
- Households
- 7,045
- Median age
- 40.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 453 sq. mi.
- People per square mile
- 40
- Median household income
- $52,876+30.8% vs. 2015–2019, before inflation
- Average household income
- $71,721
- Median home value
- $131,600
- Jobs located here
- 4,112
- Daytime population
- 15,370Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Berrien County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Berrien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Cook County, GA17,532 people
- Lanier County, GA10,221 people
- Tift County, GA41,438 people
- Atkinson County, GA8,337 people
- Lowndes County, GA119,965 people
- Irwin County, GA9,285 people
- Colquitt County, GA46,224 people
- Coffee County, GA43,347 people
Questions
How fast is Berrien County, GA growing?
Population estimates put Berrien County at 18,932 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 7,045 households. Median household income rose 30.8% from the 2015–2019 survey, before inflation.
How much do households in Berrien County, GA spend?
Households in Berrien County spend about $93.9M a year on rent and homeowner costs, $38.3M on groceries and $22.2M on food away from home. Set against the U.S., households in Berrien County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Berrien County, GA?
The highest Groundwork market scores in Berrien County are for insurance agencies (74), real estate businesses (67) and restaurants and cafes (67). Berrien County ranks #357 of 2,272 scored counties for insurance agencies.
How does Berrien County, GA compare with the U.S.?
The median household income in Berrien County is $52,876 a year, 35% below the U.S. median of $80,734. The population rose 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $131,600, against $332,700 for the U.S. For its number of households, Berrien County has the most map listings, relative to the U.S., for auto repair shops (19% above the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Berrien County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Berrien County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Berrien County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Berrien County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.