County profile · Georgia
Oconee County, GA market data
How Oconee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,893
- +6.9% since 2020
- Households
- 14,994
- Median household income
- $121,217
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $461,600
- Jobs located here
- 16,874
- Highest market score
- 91
- Auto repair shops, #12 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Oconee County by name and distance, and the households and spending within reach. Or open the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oconee County has an estimated 44,893 people and 14,994 households. Population estimates put the population change in Oconee County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). Median household income in Oconee County is $121,217, 50% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
Relative to the U.S., household spending in Oconee County runs highest on vehicle insurance (an index of 168, where 100 is the U.S. average) and lowest on medical and dental services (111, still above the U.S.).
Of the business types scored in Oconee County, auto repair shops (91), gas stations (89) and auto repair and car care businesses (85) have the highest Groundwork market scores. For auto repair shops, that ranks #12 of 2,378 scored counties.
Oconee County is part of the Athens-Clarke County metro area. Against the U.S., map listings per household run highest for veterinarians (2.8 times the U.S. rate) and lowest for auto repair shops (50% below the U.S. rate).
All 56 business types in Oconee County
Highest Groundwork market score first. Each score compares Oconee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 91 | #12 of 2,378 | 16 | 10.7 | $1.2M | 275 | 12 |
| Gas stations | 89 | #35 of 2,358 | 16 | 10.7 | $3.7M | 153 | 13 |
| Auto repair and car care | 85 | #47 of 2,401 | 30 | 20.0 | $652K | 243 | 21 |
| Convenience stores | 85 | #93 of 2,261 | 13 | 8.7 | $8.2M | 104 | Under 3 |
| Grocery and convenience stores | 83 | #122 of 2,402 | 20 | 13.3 | $5.3M | 158 | 10 |
| HVAC and plumbing | 79 | #69 of 1,707 | 7 | 4.7 | $8M | 169 | 15 |
| Coffee shops and cafes | 78 | #129 of 2,063 | 10 | 6.7 | $7.6M | 204 | 10 |
| Nail salons | 75 | #94 of 1,328 | 9 | 6.0 | $1.9M | 116 | Under 3 |
| Bakeries and dessert shops | 75 | #168 of 1,889 | 12 | 8.0 | $6.3M | 152 | 10 |
| Hair salons | 74 | #171 of 2,339 | 23 | 15.3 | $761K | 177 | 11 |
| Collision repair and body shops | 73 | #159 of 1,327 | 5 | 3.3 | $3.9M | 127 | 5 |
| Fast food and sandwich shops | 73 | #268 of 2,222 | 13 | 8.7 | $5.8M | 191 | 39 |
| Restaurants and cafes | 73 | #289 of 2,405 | 119 | 79.4 | $635K | 171 | 79 |
| Sit-down restaurants | 73 | #301 of 2,405 | 78 | 52.0 | $969K | 146 | 30 |
| Pet grooming and boarding | 71 | #212 of 1,461 | 7 | 4.7 | $2.6M | 104 | 4 |
| Salons, barbers and spas | 70 | #286 of 2,385 | 49 | 32.7 | $357K | 168 | 19 |
| Child care and preschools | 69 | #280 of 1,611 | 9 | 6.0 | $1.3M | 125 | 13 |
| Pizza | 66 | #446 of 2,090 | 13 | 8.7 | $5.8M | 114 | 39 |
| Mortgage brokers and lenders | 65 | #177 of 887 | 7 | 4.7 | Index only | 103 | Under 3 |
| Spas and skin care | 65 | #374 of 1,769 | 15 | 10.0 | $1.2M | 133 | 4 |
| Martial arts and dance studios | 64 | #280 of 1,334 | 7 | 4.7 | $2.6M | 127 | 11 |
| Clothing and shoe stores | 61 | #648 of 2,087 | 22 | 14.7 | $1.7M | 133 | 19 |
| Clothing, shoes and laundry | 61 | #679 of 2,210 | 31 | 20.7 | $1.2M | 137 | 19 |
| Home repair trades | 57 | #705 of 2,057 | 24 | 16.0 | $2.3M | 97 | 43 |
| Real estate agents and brokers | 56 | #748 of 2,176 | 33 | 22.0 | Index only | 156 | 60 |
| Pet businesses | 55 | #878 of 2,200 | 27 | 18.0 | $684K | 78 | 17 |
| Real estate | 53 | #929 of 2,229 | 44 | 29.3 | Index only | 148 | 82 |
| Optometrists and eye care | 52 | #647 of 1,302 | 8 | 5.3 | $2.7M | 86 | 4 |
| Electricians | 48 | #640 of 1,160 | 7 | 4.7 | $8M | 67 | 21 |
| Roofing and gutters | 47 | #665 of 1,177 | 10 | 6.7 | $5.6M | 67 | 7 |
| Gyms, studios and classes | 47 | #1,222 of 2,088 | 32 | 21.3 | $563K | 85 | 25 |
| Chiropractors | 45 | #896 of 1,490 | 15 | 10.0 | $1.4M | 60 | 7 |
| Insurance agencies | 44 | #1,338 of 2,272 | 49 | 32.7 | $1M | 80 | 41 |
| Gyms | 43 | #1,175 of 1,792 | 21 | 14.0 | $857K | 66 | 14 |
| Veterinarians | 41 | #971 of 1,485 | 14 | 9.3 | $1.3M | 48 | 13 |
| Landscaping and lawn care | 40 | #1,027 of 1,493 | 20 | 13.3 | $1.4M | 49 | 50 |
| Physical therapy | 39 | #1,022 of 1,422 | 15 | 10.0 | $1.4M | 60 | 16 |
| Lawn, cleaning and pest control | 39 | #1,308 of 1,771 | 31 | 20.7 | $922K | 55 | 63 |
| Primary care and pediatrics | 38 | #1,219 of 1,656 | 24 | 16.0 | $896K | 50 | 66 |
| Pest control | 37 | #532 of 699 | 8 | 5.3 | $3.6M | 35 | 6 |
| Doctors, dentists and clinics | 37 | #1,827 of 2,394 | 205 | 136.7 | $105K | 69 | 132 |
| Dentists and orthodontists | 36 | #1,474 of 1,886 | 35 | 23.3 | $614K | 62 | 31 |
| Grocery stores | Not scored | Not scored | 4 | 2.7 | $26.7M | 288 | 8 |
| Tire shops | Not scored | Not scored | 4 | 2.7 | $4.9M | 195 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.7 | $4.5M | 111 | 14 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $9.5M | 149 | 7 |
| Barbershops | Not scored | Not scored | 2 | 1.3 | $8.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.3 | $9.8M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 1.3 | $18.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $9.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 7 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
Household spending in Oconee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.6M | $1,304 | 136 |
| Gasoline and other fuels | $58.5M | $3,900 | 150 |
| Food away from home | $75.6M | $5,042 | 124 |
| Groceries | $106.9M | $7,133 | 113 |
| Personal care products and services | $17.5M | $1,167 | 116 |
| Child care and other personal services | $11.3M | $754 | 130 |
| Memberships, classes and admissions | $18M | $1,201 | 122 |
| Medical and dental services | $21.5M | $1,434 | 111 |
| Pets | $18.5M | $1,232 | 135 |
| Clothing, shoes and related services | $37.3M | $2,486 | 121 |
| Vehicle insurance | $49.3M | $3,285 | 168 |
| Home repairs, maintenance and insurance | $56.3M | $3,752 | 124 |
| Lawn care, cleaning and other household services | $28.6M | $1,906 | 135 |
| Rent and homeowner costs | $281.5M | $18,776 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oconee County
- Population, 2025 estimate
- 44,893+6.9% since 2020
- Households
- 14,994
- Median age
- 41.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.5
- Land area
- 184 sq. mi.
- People per square mile
- 236
- Median household income
- $121,217+33.6% vs. 2015–2019, before inflation
- Average household income
- $166,638
- Median home value
- $461,600
- Jobs located here
- 16,874
- Daytime population
- 41,606Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oconee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Clarke County, GA129,609 people
- Barrow County, GA89,886 people
- Oglethorpe County, GA15,509 people
- Morgan County, GA21,078 people
- Jackson County, GA84,757 people
- Walton County, GA103,313 people
- Madison County, GA31,528 people
- Greene County, GA20,109 people
Questions
How fast is Oconee County, GA growing?
Population estimates put Oconee County at 44,893 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 14,994 households. Median household income rose 33.6% from the 2015–2019 survey, before inflation.
How much do households in Oconee County, GA spend?
Households in Oconee County spend about $281.5M a year on rent and homeowner costs, $106.9M on groceries and $75.6M on food away from home. Set against the U.S., households in Oconee County spend the most on vehicle insurance (an index of 168, where 100 is the U.S. average) and the least on medical and dental services (111, still above the U.S.).
Which business types have the highest market scores in Oconee County, GA?
The highest Groundwork market scores in Oconee County are for auto repair shops (91), gas stations (89) and auto repair and car care businesses (85). Oconee County ranks #12 of 2,378 scored counties for auto repair shops.
How does Oconee County, GA compare with the U.S.?
The median household income in Oconee County is $121,217 a year, 50% above the U.S. median of $80,734. The population rose 6.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $461,600, against $332,700 for the U.S. For its number of households, Oconee County has the most map listings, relative to the U.S., for veterinarians (2.8 times the U.S. rate) and the fewest for auto repair shops (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Oconee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oconee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Oconee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oconee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.