County profile · Georgia
Long County, GA market data
How Long County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,557
- +32.6% since 2020
- Households
- 6,162
- Median household income
- $68,808
- +26.0% vs. 2015–2019, before inflation
- Median home value
- $218,300
- Jobs located here
- 1,400
- Highest market score
- 85
- Restaurants and cafes, #57 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Long County by name and distance, and the households and spending within reach. Or open the report at the center of Long County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Long County has an estimated 21,557 people and 6,162 households. Between 2020 and 2025, the population of Long County grew 32.6%, faster than the U.S. (+3.1%). Median household income in Long County is $68,808, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.
Relative to the U.S., household spending in Long County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Long County, restaurants and cafes (85), sit-down restaurants (85) and auto repair and car care businesses (83) have the highest Groundwork market scores. For restaurants and cafes, that ranks #57 of 2,405 scored counties.
Long County is part of the Hinesville metro area. Against the U.S., map listings per household run highest for grocery and convenience stores (4% above the U.S. rate) and lowest for restaurants and cafes (69% below the U.S. rate).
All 56 business types in Long County
Highest Groundwork market score first. Each score compares Long County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 85 | #57 of 2,405 | 21 | 34.1 | $958K | 258 | 8 |
| Sit-down restaurants | 85 | #59 of 2,405 | 12 | 19.5 | $1.7M | 253 | 3 |
| Auto repair and car care | 83 | #87 of 2,401 | 15 | 24.3 | $385K | 143 | 4 |
| Doctors, dentists and clinics | 80 | #93 of 2,394 | 6 | 9.7 | $1M | 672 | Under 3 |
| Hair salons | 78 | #95 of 2,339 | 5 | 8.1 | $973K | 226 | Under 3 |
| Salons, barbers and spas | 78 | #101 of 2,385 | 9 | 14.6 | $541K | 254 | Under 3 |
| Home repair trades | 72 | #159 of 2,057 | 5 | 8.1 | $3.1M | 128 | Under 3 |
| Auto repair shops | 64 | #580 of 2,378 | 12 | 19.5 | $481K | 108 | Under 3 |
| Grocery and convenience stores | 62 | #730 of 2,402 | 12 | 19.5 | $2.9M | 85 | Under 3 |
| Pet businesses | 58 | #745 of 2,200 | 7 | 11.4 | $665K | 76 | Under 3 |
| Convenience stores | 53 | #1,037 of 2,261 | 7 | 11.4 | $4.9M | 63 | Under 3 |
| Pet grooming and boarding | 36 | #1,072 of 1,461 | 5 | 8.1 | $931K | 37 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.5 | $492K | 49 | 3 |
| Gas stations | Not scored | Not scored | 4 | 6.5 | $4.8M | 203 | 8 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.5 | $3.9M | 82 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 6.5 | $5M | 99 | 4 |
| Real estate | Not scored | Not scored | 4 | 6.5 | Index only | 487 | 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 4.9 | $6.7M | 181 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 4.9 | $11.5M | 124 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 4.9 | Index only | 516 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.2 | $2.4M | Too few | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 3.2 | $10.1M | Too few | 4 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 3.2 | $1.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.2 | $4M | Too few | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.2 | $4M | Too few | 6 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.2 | $3.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.2 | $2.9M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.6 | $20.1M | Too few | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 1 | 1.6 | $9.9M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 1 | 1.6 | $9.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.6 | $5.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.6 | $629K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.6 | $3.3M | Too few | Under 3 |
| Insurance agencies | Not scored | Not scored | 1 | 1.6 | $16.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.6 | $3.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.6 | $6.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.6 | $4.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.6 | $15.6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.6 | $4.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Long County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.8M | $937 | 98 |
| Gasoline and other fuels | $19.3M | $3,135 | 121 |
| Food away from home | $20.1M | $3,266 | 80 |
| Groceries | $34.5M | $5,600 | 89 |
| Personal care products and services | $4.9M | $790 | 79 |
| Child care and other personal services | $2M | $320 | 55 |
| Memberships, classes and admissions | $3.3M | $533 | 54 |
| Medical and dental services | $6.1M | $998 | 77 |
| Pets | $4.7M | $755 | 83 |
| Clothing, shoes and related services | $9.9M | $1,614 | 79 |
| Vehicle insurance | $16.7M | $2,707 | 138 |
| Home repairs, maintenance and insurance | $15.6M | $2,530 | 84 |
| Lawn care, cleaning and other household services | $8M | $1,294 | 92 |
| Rent and homeowner costs | $84.3M | $13,683 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Long County
- Population, 2025 estimate
- 21,557+32.6% since 2020
- Households
- 6,162
- Median age
- 35.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 400 sq. mi.
- People per square mile
- 46
- Median household income
- $68,808+26.0% vs. 2015–2019, before inflation
- Average household income
- $75,592
- Median home value
- $218,300
- Jobs located here
- 1,400
- Daytime population
- 13,737Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Long County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Long County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Liberty County, GA67,397 people
- Wayne County, GA30,949 people
- Bryan County, GA48,263 people
- Tattnall County, GA24,208 people
- McIntosh County, GA11,312 people
- Evans County, GA10,757 people
- Appling County, GA18,493 people
- Chatham County, GA300,879 people
Questions
How fast is Long County, GA growing?
Population estimates put Long County at 21,557 people in 2025, up 32.6% since 2020, faster than the U.S. (+3.1%). It has 6,162 households. Median household income rose 26.0% from the 2015–2019 survey, before inflation.
How much do households in Long County, GA spend?
Households in Long County spend about $84.3M a year on rent and homeowner costs, $34.5M on groceries and $20.1M on food away from home. Set against the U.S., households in Long County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Long County, GA?
The highest Groundwork market scores in Long County are for restaurants and cafes (85), sit-down restaurants (85) and auto repair and car care businesses (83). Long County ranks #57 of 2,405 scored counties for restaurants and cafes.
How does Long County, GA compare with the U.S.?
The median household income in Long County is $68,808 a year, 15% below the U.S. median of $80,734. The population rose 32.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,300, against $332,700 for the U.S. For its number of households, Long County has the most map listings, relative to the U.S., for grocery and convenience stores (4% above the U.S. rate) and the fewest for restaurants and cafes (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 12 of the 56 business types have a score in Long County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Long County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Long County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Long County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.