County profile · Georgia
Rabun County, GA market data
Population, household spending and competition for 56 business types in Rabun County, each scored against other counties.
- Population, 2025
- 17,764
- +5.0% since 2020
- Households
- 7,615
- Median household income
- $67,493
- +58.8% vs. 2015–2019, before inflation
- Median home value
- $295,200
- Jobs located here
- 5,486
- Highest market score
- 83
- Insurance agencies, #157 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Rabun County by name and distance, and the households and spending within reach. Or open the report at the center of Rabun County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 17,764 people live in Rabun County, in 7,615 households. Population estimates put the population change in Rabun County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The median household income in Rabun County is $67,493 a year, 16% below the U.S. median of $80,734. That rose 58.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rabun County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
The highest Groundwork market scores in Rabun County are for insurance agencies (83), auto repair shops (71) and bakeries and dessert shops (68). Rabun County ranks #157 of 2,272 scored counties for insurance agencies.
For its number of households, Rabun County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (21% below the U.S. rate).
All 56 business types in Rabun County
Highest Groundwork market score first. Each score compares Rabun County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 83 | #157 of 2,272 | 6 | 7.9 | $3.4M | 273 | 6 |
| Auto repair shops | 71 | #324 of 2,378 | 15 | 19.7 | $501K | 113 | 4 |
| Bakeries and dessert shops | 68 | #317 of 1,889 | 5 | 6.6 | $5.5M | 132 | Under 3 |
| Gyms, studios and classes | 64 | #456 of 2,088 | 7 | 9.2 | $758K | 114 | Under 3 |
| Auto repair and car care | 58 | #863 of 2,401 | 33 | 43.3 | $228K | 85 | 7 |
| Landscaping and lawn care | 54 | #621 of 1,493 | 6 | 7.9 | $1.8M | 62 | 6 |
| Dentists and orthodontists | 53 | #829 of 1,886 | 7 | 9.2 | $1.2M | 118 | 5 |
| Pet businesses | 53 | #969 of 2,200 | 11 | 14.4 | $589K | 67 | 4 |
| Gas stations | 53 | #1,050 of 2,358 | 17 | 22.3 | $1.4M | 59 | 9 |
| Lawn, cleaning and pest control | 52 | #790 of 1,771 | 9 | 11.8 | $1.2M | 72 | 10 |
| Home repair trades | 51 | #984 of 2,057 | 9 | 11.8 | $2.4M | 97 | 19 |
| Clothing, shoes and laundry | 48 | #1,215 of 2,210 | 17 | 22.3 | $812K | 92 | Under 3 |
| Clothing and shoe stores | 45 | #1,229 of 2,087 | 14 | 18.4 | $986K | 78 | Under 3 |
| Hair salons | 45 | #1,454 of 2,339 | 20 | 26.3 | $327K | 76 | 3 |
| Grocery stores | 44 | #1,237 of 2,070 | 7 | 9.2 | $6.4M | 68 | 4 |
| Doctors, dentists and clinics | 44 | #1,489 of 2,394 | 51 | 67.0 | $160K | 105 | 20 |
| Salons, barbers and spas | 44 | #1,547 of 2,385 | 40 | 52.5 | $163K | 77 | 4 |
| Convenience stores | 43 | #1,385 of 2,261 | 11 | 14.4 | $4M | 51 | 3 |
| Fast food and sandwich shops | 43 | #1,411 of 2,222 | 12 | 15.8 | $2.3M | 75 | 16 |
| Coffee shops and cafes | 42 | #1,328 of 2,063 | 10 | 13.1 | $2.7M | 74 | Under 3 |
| Grocery and convenience stores | 41 | #1,566 of 2,402 | 22 | 28.9 | $2M | 60 | 7 |
| HVAC and plumbing | 39 | #1,255 of 1,707 | 7 | 9.2 | $3M | 64 | 9 |
| Car washes and detailing | 38 | #1,047 of 1,451 | 5 | 6.6 | $1.5M | 60 | Under 3 |
| Primary care and pediatrics | 37 | #1,239 of 1,656 | 7 | 9.2 | $1.2M | 65 | 12 |
| Pizza | 36 | #1,612 of 2,090 | 11 | 14.4 | $2.5M | 49 | 16 |
| Spas and skin care | 34 | #1,447 of 1,769 | 10 | 13.1 | $653K | 75 | Under 3 |
| Real estate | 31 | #2,056 of 2,229 | 45 | 59.1 | Index only | 57 | 25 |
| Real estate agents and brokers | 30 | #2,036 of 2,176 | 38 | 49.9 | Index only | 54 | 16 |
| Restaurants and cafes | 30 | #2,046 of 2,405 | 109 | 143.1 | $250K | 68 | 45 |
| Sit-down restaurants | 29 | #2,093 of 2,405 | 64 | 84.0 | $427K | 64 | 27 |
| Mortgage brokers and lenders | 25 | #842 of 887 | 5 | 6.6 | Index only | 57 | 4 |
| Gyms | Not scored | Not scored | 4 | 5.3 | $1.3M | 102 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 5.3 | $1.6M | 98 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.3 | $1.6M | 64 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 5.3 | $1.9M | 75 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.3 | $1.6M | 59 | 4 |
| Barbershops | Not scored | Not scored | 3 | 3.9 | $2.2M | 116 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.9 | $476K | 70 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.9 | $2.2M | 48 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.6 | $4.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.6 | $5.4M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.6 | $2.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.3 | $3.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.3 | $13.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.3 | $21.2M | Too few | 10 |
| Laundromats | Not scored | Not scored | 1 | 1.3 | $13.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.3 | $8.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $10.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.3 | $8.2M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $21.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.3 | $8.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.3 | $5.3M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rabun County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.5M | $988 | 103 |
| Gasoline and other fuels | $24M | $3,154 | 122 |
| Food away from home | $27.3M | $3,585 | 88 |
| Groceries | $44.5M | $5,844 | 92 |
| Personal care products and services | $6.5M | $858 | 85 |
| Child care and other personal services | $3.3M | $429 | 74 |
| Memberships, classes and admissions | $5.3M | $696 | 71 |
| Medical and dental services | $8.2M | $1,071 | 83 |
| Pets | $6.5M | $850 | 94 |
| Clothing, shoes and related services | $13.8M | $1,813 | 88 |
| Vehicle insurance | $20.6M | $2,703 | 138 |
| Home repairs, maintenance and insurance | $21.2M | $2,787 | 92 |
| Lawn care, cleaning and other household services | $10.8M | $1,425 | 101 |
| Rent and homeowner costs | $111.9M | $14,690 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rabun County
- Population, 2025 estimate
- 17,764+5.0% since 2020
- Households
- 7,615
- Median age
- 48.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 370 sq. mi.
- People per square mile
- 47
- Median household income
- $67,493+58.8% vs. 2015–2019, before inflation
- Average household income
- $97,747
- Median home value
- $295,200
- Jobs located here
- 5,486
- Daytime population
- 15,729Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rabun County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rabun County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Georgia 8
- Towns County, GA12,913 people
- Habersham County, GA47,793 people
- Stephens County, GA27,012 people
- White County, GA28,810 people
- Union County, GA26,304 people
- Franklin County, GA24,234 people
- Banks County, GA19,264 people
- Lumpkin County, GA34,505 people
Questions
How fast is Rabun County, GA growing?
Population estimates put Rabun County at 17,764 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 7,615 households. Against the 2015–2019 survey, median household income rose 58.8%, before inflation.
How much do households in Rabun County, GA spend?
Households in Rabun County spend about $111.9M a year on rent and homeowner costs, $44.5M on groceries and $27.3M on food away from home. Relative to the U.S., household spending in Rabun County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Which business types have the highest market scores in Rabun County, GA?
Of the business types scored in Rabun County, insurance agencies (83), auto repair shops (71) and bakeries and dessert shops (68) have the highest Groundwork market scores. For insurance agencies, that ranks #157 of 2,272 scored counties.
How does Rabun County, GA compare with the U.S.?
Median household income in Rabun County is $67,493, 16% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $295,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (21% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Rabun County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rabun County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rabun County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rabun County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.