Small-town market profile · Georgia
Douglas, GA area market data
Population, household spending and competition for 56 business types in the Douglas area, each scored against other small-town markets.
- Population, 2025
- 52,861
- +2.9% since 2020
- Households
- 18,571
- Median household income
- $48,870
- +20.9% vs. 2015–2019, before inflation
- Median home value
- $117,300
- Jobs located here
- 19,923
- Highest market score
- 83
- Lawn, cleaning and pest control, #14 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Douglas area by name and distance, and the households and spending within reach. Or open the report at the center of the Douglas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 52,861 people live in the Douglas area, in 18,571 households. Population estimates put the population change in the Douglas area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). The median household income in the Douglas area is $48,870 a year, 39% below the U.S. median of $80,734. That rose 20.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Douglas area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in the Douglas area are for lawn care, cleaning and pest control companies (83); insurance agencies (71); and pet businesses (65). The Douglas area ranks #14 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Douglas area takes in 2 counties: Coffee County and Atkinson County. For its number of households, the Douglas area has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in the Douglas area
Highest Groundwork market score first. Each score compares the Douglas area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 83 | #14 of 481 | 5 | 2.7 | $4.5M | 271 | 10 |
| Insurance agencies | 71 | #96 of 537 | 26 | 14.0 | $1.7M | 139 | 16 |
| Pet businesses | 65 | #93 of 527 | 15 | 8.1 | $872K | 99 | Under 3 |
| Veterinarians | 64 | #97 of 398 | 5 | 2.7 | $2.6M | 96 | Under 3 |
| Collision repair and body shops | 63 | #101 of 387 | 5 | 2.7 | $3.2M | 104 | 4 |
| Real estate | 58 | #151 of 536 | 32 | 17.2 | Index only | 173 | 13 |
| Real estate agents and brokers | 57 | #169 of 533 | 24 | 12.9 | Index only | 183 | 9 |
| Property management | 56 | #72 of 180 | 5 | 2.7 | Index only | 86 | 3 |
| Chiropractors | 56 | #165 of 426 | 7 | 3.8 | $2.5M | 103 | 4 |
| Home repair trades | 56 | #189 of 526 | 18 | 9.7 | $2.4M | 98 | 22 |
| Hair salons | 54 | #231 of 538 | 32 | 17.2 | $423K | 98 | 5 |
| Optometrists and eye care | 53 | #182 of 400 | 6 | 3.2 | $2.9M | 91 | 3 |
| Gyms, studios and classes | 52 | #263 of 535 | 17 | 9.2 | $550K | 83 | 3 |
| Gyms | 51 | #246 of 506 | 10 | 5.4 | $935K | 72 | 3 |
| Bakeries and dessert shops | 51 | #247 of 507 | 13 | 7.0 | $4.3M | 105 | 8 |
| Child care and preschools | 48 | #243 of 454 | 8 | 4.3 | $768K | 77 | 11 |
| Dentists and orthodontists | 48 | #277 of 526 | 14 | 7.5 | $1.2M | 125 | 11 |
| Auto repair shops | 48 | #303 of 538 | 39 | 21.0 | $409K | 92 | 21 |
| Coffee shops and cafes | 46 | #305 of 529 | 17 | 9.2 | $3.3M | 89 | 8 |
| Restaurants and cafes | 45 | #325 of 538 | 181 | 97.5 | $311K | 84 | 67 |
| Salons, barbers and spas | 45 | #338 of 538 | 68 | 36.6 | $199K | 94 | 8 |
| Gas stations | 43 | #343 of 536 | 31 | 16.7 | $1.7M | 72 | 43 |
| Sit-down restaurants | 42 | #358 of 538 | 116 | 62.5 | $486K | 73 | 25 |
| Car washes and detailing | 41 | #299 of 441 | 10 | 5.4 | $1.6M | 63 | 3 |
| Fast food and sandwich shops | 41 | #364 of 537 | 28 | 15.1 | $2M | 66 | 31 |
| Funeral homes | 38 | #260 of 365 | 8 | 4.3 | $283K | 42 | 4 |
| Barbershops | 38 | #264 of 377 | 8 | 4.3 | $1.7M | 90 | Under 3 |
| Physical therapy | 38 | #295 of 400 | 10 | 5.4 | $1.7M | 71 | 6 |
| Martial arts and dance studios | 37 | #284 of 378 | 6 | 3.2 | $1.6M | 77 | Under 3 |
| Pizza | 37 | #393 of 520 | 22 | 11.8 | $2.6M | 50 | 31 |
| Auto repair and car care | 36 | #411 of 538 | 77 | 41.5 | $207K | 77 | 34 |
| Nail salons | 35 | #301 of 387 | 9 | 4.8 | $1.5M | 90 | Under 3 |
| HVAC and plumbing | 33 | #402 of 476 | 15 | 8.1 | $2.9M | 60 | 16 |
| Grocery stores | 32 | #417 of 506 | 21 | 11.3 | $4.7M | 50 | 8 |
| Doctors, dentists and clinics | 32 | #434 of 538 | 119 | 64.1 | $144K | 95 | 60 |
| Primary care and pediatrics | 31 | #368 of 458 | 13 | 7.0 | $1.3M | 74 | 31 |
| Clothing, shoes and laundry | 31 | #439 of 536 | 50 | 26.9 | $581K | 66 | 14 |
| Tire shops | 29 | #360 of 431 | 11 | 5.9 | $1.5M | 58 | 7 |
| Clothing and shoe stores | 28 | #459 of 536 | 43 | 23.2 | $676K | 53 | 14 |
| Spas and skin care | 27 | #464 of 504 | 19 | 10.2 | $713K | 81 | Under 3 |
| Convenience stores | 24 | #466 of 529 | 34 | 18.3 | $2.9M | 37 | 10 |
| Grocery and convenience stores | 22 | #488 of 538 | 72 | 38.8 | $1.4M | 40 | 18 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.2 | $5.7M | 194 | 7 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.2 | $3.3M | 129 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.1 | $21.5M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $14.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.1 | $6.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $29.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $22.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $16M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.5 | $43M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $17.2M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.3M | Too few | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Douglas area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16M | $860 | 90 |
| Gasoline and other fuels | $53M | $2,855 | 110 |
| Food away from home | $56.3M | $3,033 | 75 |
| Groceries | $98.2M | $5,287 | 84 |
| Personal care products and services | $13.5M | $729 | 73 |
| Child care and other personal services | $6.1M | $331 | 57 |
| Memberships, classes and admissions | $9.3M | $503 | 51 |
| Medical and dental services | $17.2M | $925 | 72 |
| Pets | $13.1M | $704 | 77 |
| Clothing, shoes and related services | $29.1M | $1,565 | 76 |
| Vehicle insurance | $45.2M | $2,436 | 124 |
| Home repairs, maintenance and insurance | $43M | $2,318 | 77 |
| Lawn care, cleaning and other household services | $22.7M | $1,224 | 87 |
| Rent and homeowner costs | $239.4M | $12,890 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Douglas area
- Population, 2025 estimate
- 52,861+2.9% since 2020
- Households
- 18,571
- Median age
- 36.7
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 935 sq. mi.
- People per square mile
- 55
- Median household income
- $48,870+20.9% vs. 2015–2019, before inflation
- Average household income
- $64,317
- Median home value
- $117,300
- Jobs located here
- 19,923
- Daytime population
- 52,302Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Douglas area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Douglas area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Douglas area 2
- Coffee County, GA43,347 people
- Atkinson County, GA8,337 people
Other markets based in Georgia 12
- Atlanta-Sandy Springs-Roswell, GA metro area6,256,377 people
- Augusta-Richmond County, GA-SC metro area624,181 people
- Savannah, GA metro area418,285 people
- Columbus, GA-AL metro area325,615 people
- Macon-Bibb County, GA metro area234,943 people
- Athens-Clarke County, GA metro area220,197 people
- Gainesville, GA metro area212,705 people
- Warner Robins, GA metro area198,209 people
- Valdosta, GA metro area150,188 people
- Albany, GA metro area146,018 people
- Dalton, GA metro area144,160 people
- Brunswick-St. Simons, GA metro area115,074 people
Questions
How fast is the Douglas, GA area growing?
Population estimates put the Douglas area at 52,861 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 18,571 households. Against the 2015–2019 survey, median household income rose 20.9%, before inflation.
How much do households in the Douglas, GA area spend?
Households in the Douglas area spend about $239.4M a year on rent and homeowner costs, $98.2M on groceries and $56.3M on food away from home. Relative to the U.S., household spending in the Douglas area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in the Douglas, GA area?
Of the business types scored in the Douglas area, lawn care, cleaning and pest control companies (83); insurance agencies (71); and pet businesses (65) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #14 of 481 scored small-town markets.
How does the Douglas, GA area compare with the U.S.?
Median household income in the Douglas area is $48,870, 39% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $117,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Douglas area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Douglas area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Douglas area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Douglas area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.